Lawyer Marketing Blog

Should You Regulate Your Employees’ Use of Social Media?

Social media can be an important part of your online marketing plan. Getting the top search engine ranking is an art. SEO expert and co-founder of We Do Web Content, Yvette Valencia, solves the mystery of achieving top search engine ranking in her new SEO book, Stop Paying Per Click: Get FREE Leads. Call now, or visit our website to get a free copy of this top search engine placement book, 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Gerry Spence Teaches Importance of Showing Love to Your Clients

Your legal firm’s website is a great place to demonstrate how much you care about and respect your clients. Getting the top search engine ranking is an art. Web Content expert and co-founder of We Do Web Content, Yvette Valencia, solves the mystery of achieving top search engine ranking in her new SEO book, Stop Paying Per Click: Get FREE Leads. Call now, or visit our website to get a free copy of this top search engine placement book, 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

5 Early Valentine’s Day Gifts For Your Potential Clients

Part of successfully marketing your law firm online includes giving your potential clients what they want to find. SEO expert and co-founder of We Do Web Content, Yvette Valencia, shows you the way in her new book, Stop Paying Per Click: Get FREE Leads. This book is FREE for a limited time only! Learn how organic SEO can increase your search engine ranking and how to convert your visitors into customers, 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

2010 ABA TECHSHOW Conference Offers Emerging Tech for Lawyers

For lawyers and legal professionals interested in the world of technology and how Internet innovations can help their firms run smoother and generate more clients, the ABA's Techshow Conference could help take your firm to the next level.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

American Lawyer: Law Firm Business Skills and Strategies Summit

American Lawyer will be hosting a Law Firm Development Skills and Strategies Summit in New York City from May 11 - 12, 2010. The conference is aimed at Legal Marketing professionals as well as attorneys, and is designed to help them develop successful marketing plans for their firms.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

ABA Webinar Will Offer Ideas for Sustaining Your Practice

During tough economic times, it is essential that you maintain a strong web presence, so that your content will be found by your target audience. SEO expert and co-founder of We Do Web Content, Yvette Valencia, shows you the way in her new book, Stop Paying Per Click: Get FREE Leads. This book is FREE for a limited time only! Learn how organic SEO can increase your search engine ranking and how to convert your visitors into customers, 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

2010 Legal Marketing Association Conference

January 29, 2010 - Lawyers and marketers are coming together for the 2010 Legal Marketing Association Conference, which will be held in Denver, Colorado on March 10th - 12th.

The three day event will feature a wide variety of workshops, vendors, and networking opportunities, as well as service providers and technology specialists all geared at helping attorneys learn how to effectively market their legal practice. With hundreds of attendees already confirmed and an impressive list of speakers and workshops available, this year's annual LMA conference looks poised for success!

Learn more about the 2010 Legal Marketing Association Conference, including how to register and a glimpse of the presenters and workshops.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Food Marketing Institute Hosts Legal Conference

The FMI legal conference will provide lawyers in the food industry with valuable information about the latest in antitrust laws and food safety laws. Getting the top search engine ranking is an art. SEO expert and co-founder of We Do Web Content, Yvette Valencia, solves the mystery of achieving top search engine ranking in her new SEO book, Stop Paying Per Click: Get FREE Leads. Call now, or visit our website to get a free copy of this top search engine placement book, 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

The Legal Malpractice & Risk Management Conference

The Legal Malpractice & Risk Management Conference on March 3-5 in Chicago is a great resource for lawyers working in the fields of malpractice and liability. SEO expert and co-founder of We Do Web Content, Yvette Valencia, shows you the way in her new book, Stop Paying Per Click: Get FREE Leads. This book is FREE for a limited time only! Learn how organic SEO can increase your search engine ranking and how to convert your visitors into customers, 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Your Legal Content Questions Answered!

Recently, Yvette Valencia, the Co-Founder of We Do Web Content, spoke at Ben Glass's Great Legal Marketing Conference about the many benefits of SEO Content and had the opportunity to speak to a lot of attorneys that specialize in many different legal areas. Below we've included the answers to some the questions we were asked the most!

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

10 Tips for Great Legal Blogs

Starting a blog for your website is a great way to draw traffic, increase your page views, capture your target audience, and improve the search engine rankings for your website. As a lawyer, you'll have specific benefits and complications when it comes to maintaning a successful blog. Below we've compiled our top 10 hits for great legal blogs to help you get started.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

WDWC's Yvette Valencia Speaking at Great Legal Marketing Conference

SEO content expert and Co-Founder of We Do Web Content, Yvette Valencia, will be speaking at the Great Legal Marketing Conference presented by Ben Glass.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Creating an Internal System to Support Web Leads

Even before you start posting all the new SEO content for your website, it's important to organize and establish and internal structure designed to quickly respond to and track the leads your website will bring in.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Legal Content Tips for 2010

It's almost a new year which means new possibilities to grow your legal website and attract new clients through your website. Part of this growth will entail creating legal web content that connects your practice to your target audience and helping that legal content appear in organic search engine results with SEO keywords and techniques.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Top 5 Legal Content Blogs of 2009

The countdown is on! We here at WDWC are getting ready for the new year by reflecting on everything we have accomplished in 2009 (and we hope you are too!). While we'd like to think you've read every blog we've ever posted on the site, it's understandable if you've missed a few along the way so we've compiled our Top 5 Legal Content blogs from 2009 to make sure you haven't missed out on our best tips and insights to help promote your legal website!

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

The Key To Conversions is Clear Directions

Creating and optimizing your landing pages, content, and blogs usually has an end goal in mind -- conversion. In order to convince your readers to contact you for your information about your services, you need to convey the specific action you want them to take and explain exactly how to do it.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Stay Connected with Accessible Contact Information

December 9, 2009 - If the main point of your website is to get visitors to contact you about your services, it's important to place special emphasis on your contact information and make connections as easy as possible.

You might be surprised at how many websites we've seen where the contact information for the company is buried, limited, or almost non-existent. If you want potential customers to contact you, you need to make that information stand out loud and clear.

1. Contact Us Page - Every single should have a clearly labeled and visible tab on their home page that leads to a contact us page with information. This should not lead solely to an online form, but actual information that details the phone number, email address, and physical location of your office(s). You can even include a small map or a few general directions as well. Not everyone wants to send an email, some people would rather call and speak to a person. Don't limit your leads by excluding this audience.

2. Post Contact Information on Your Home Page -  Even if you have a great Contact Us web page, you should still always prominently display your office's phone number and an email link directly on your home page.

3. Include Links and Phone Numbers in Your Web Content - Every piece of web content you publish on your website (or externally) should have a call to action that includes your phone numbers and links to your contact page and/or email. If your visitor likes what they have read, they may want to contact you right away. Why make them navigate through your website instead of publishing that information right in front of them?

Connecting with your readers means allowing them the opportunity to directly contact you. Keeping your contact information widely accessible means never missing an opportunity to allow those customers to get in touch with you right away.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Legal Content Writing: Are You Staying Current?

SEO content should always be fresh, relevant, and current in order for your customers to want to find and read what you have published on your website. If that information is too out-dated, it's time to step in and write more current material. After all, no one cares about car accident statistics from 2004 when it's almost 2010.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Keep Your Website Accessible

The look and feel of your website, from the colors to the content should have one goal in mind -- your customers. Part of achieving a website that can provide valuable information is keeping your website accessible to as many potential customers as possible.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

How to Increase the Power of Your Law Firm's Brand

Building a brand means more than just starting a business. Your brand is what separates your law firm from the dozens of other similar law firms in your area. To create a successful brand, you to actively promote and market the qualities and value of your firm as an expert entity.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

How To Use Social Media to Extend Your PR Reach

November 16, 2009 - Social networking is a great opportunity to extend your public relations as well as drive traffic to your website when leveraged properly. Below we'll discuss how incorporating social networking into your PR can help solidify and expand your brand.

1. Get the word out - press releases are wonderful for getting the word out about your company. When you expand your audience through participating in social media, you can reach more potential clients as well as the journalists and bloggers looking for stories online. Unlike the natural course of most press releases -- you write and publish a press release then a journalist reads it and then maybe writes a story -- you are communicating directly with the people you are trying to reach and initiating conversations with them based on your PR material, which can lead to more conversions.

2. Build a brand - Social media helps to create a personality for your brand and helps put a face and a voice on your company. With advances in communication and the way we interact online (due in LARGE part to social networking websites), consumers expect more from the companies they choose to do business with. Internet users look to their friends and family for recommendations, and then they search and compare websites to find the best fit for their legal needs. If you are out there participating in the conversation and changing the image of your law firm from anonymous online lawyer to a lawyer who is available online as a personal resource, Internet users will come to you for this information and then contact you about your services.

3. Continue your SEO efforts - Your keywords should be used whenever possible to help promote your website and expand your online presence. You can and should use your press releases as well as your social networking to help your SEO efforts by incorporating those keywords in your releases and posts. These are searchable terms, and when your online press releases, social networking posts, and blog entries all show up for those keywords in organic search engine results, you are working towards greater exposure while giving credibility to your brand and law firm as an "expert source".

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

What Your Website Says About Your Customer Service

November 13, 2009 - Even if you only have a minimal understanding of how the Internet works, search engine marketing, web design, or online marketing, you need to firmly understand that your website 100% represents your company's online presence and that any and all content and design you incorporate represents YOUR VOICE and BRAND. 

This is a very good argument for making sure you stand by your web design and content 110%, but you also need to understand how these factors affect your customer service in addition to your law firm's overall presentation. When potential clients visit your website, they are not greeted with a person who can smile at them and answer their questions. They are only greeted with the content you have provided; so when you host a website with your name on it without enough information, you are negatively affecting your attorney-client relationship.

Your web visitor's overall experience should be the absolute driving force for any change you make to your website. Before you add, redesign, post content, etc. ask yourself:

1) How does this improve my visitor's web experience?
2) Is this design easy to use, does it promote functionality and clear-cut navigation?
3) Is this content my clients/potential clients are interested in learning more about?
4) Does my website provide enough information about my law firm, services, expertise, practice areas?
5) Does my website answer the most common questions my clients have about my practice/services/etc.?

For more information about how your legal website affects your customer service, visit our library!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 
 

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Resources for Emailing Online Newsletters

November 12, 2009 - Part of any successful email newsletter campaign is figuring out how to send your emails and which services are out there to help. At We Do Web Content, we think online newsletters are a very important opportunity to stay connected with past clients and form relationships with all of the new contacts you have generated through your website.

You can also visit our library to learn more about how to write an online newsletter.

There are a lot of different options out there when it comes to how you can email newsletters to your lists. For example:

Feedblitz is a popular service for bloggers, but it also allows users to convert RSS feeds and blogs to email in addition to allowing you to email newsletters. Likewise, Feedburner is a very popular RSS feed management tool that is often used to track the amount of readers for a blog, but it also provides support for emailing newsletters. If you have a blog you may already be using these services without knowing they have built-in online newsletter support.

When it comes to newsletter resources that help you build your email lists and track your email campaigns in addition to sending out your actual newsletter, popular services include:

Aweber.com, which allows users to send unlimited HTML emails

BenchmarkEmail.com, allows users to build email lists, design their own emails or use their pre-made templates, and even test the emails for speed

Graphicmail.com, this service is easy to use and includes a feature that lets you track who is reading your newsletters

Icontact.com, lets you can create newsletter and email campaigns as well as track their progress

MyNewsletterBuilder.com,  just like it sounds, this service helps you build full color newsletters using your own design or their pre-made templates

Shoutlet.com, create, customize, and track your newsletters from start to finish

So what are you waiting for? Get your newsletter started today and start connecting with your clients ASAP! Of course, if you need help writing and putting together a newsletter for your law firm, We Do Web Content is here to help!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Editing Your SEO Content for Scanners

November 11, 2009 - When planning the content development of your website, it's important to pay special attention to the way your content is edited for Internet readability.

In previous articles we've discussed the importance of how people read on the Internet and how that translates to the way your content needs to be presented in order to engage your audience. Part of this reason has to do with the simple fact that so many Internet readers are actually "scanners" who don't take the time to read an entire article but instead scan the piece quickly for the information they are looking for.

Experts estimate that the average Internet reader will spend approximately 4 seconds scanning a web page in order to determine the page's relevance and decide whether to commit to reading the article or move onto another page (or back to their original search). This means you need to create an article that immediately jumps off the page and captures your reader's attention.

So what can you do to make sure your article survives the 4 second scan?

The best thing you can do tohelp ensure that your SEO content gets read is to edit your content appropriately for the web and make sure your articles, landing pages, etc. are relevant, well written, and include the information people are looking for in connection to the keywords they used in their search.

Since people will be scanning this web content, it isn't enough to have the information buried in a long paragraph. That is why we suggest making use of bold highlighting to draw special attention to important facts and statistics, using bullet lists instead of listing the items in a paragraph, and making excellent use of subheadings to clearly identify what information is being discussed at that point in the text.

For more information on the 4 second rule, visit our library.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

SEO for Lawyers: Keyword Density and Keyword Positioning

November 11, 2009 - As any SEO content expert will tell you, correctly infusing keywords into your web content is imperative in optimizing your website for search engines; however, translating that into how many keywords to use (keyword density) and where to place them is the key to your success.

Keyword Density

There are a lot of theories about the correct percentage of keyword density, meaning the amount of times you incorporate a keyword into the body of your text in relation to the other words that make up your content. If you try to use the same keyword or phrase too many times, it may look like "keyword stuffing" to a search engine scanner, which won't help your efforts. On the other hand, only using a keyword once in the text will not help boost your search engine results either. A good goal to keep in mind is to aim for a keyword density of about a 2-6%, meaning that if your article is 300 words, your targeted keyword or phrase should appear about 6-12 times.

To increase the effective use of your keywords, try to use them throughout the article, but make sure to include them specifically in your page titles, article titles, Meta description, and in the very first paragraph of your text. These are the areas that the search bots pay special attention to when determining relevancy.

Keyword Focus

It's also important to keep your keyword use focused. Trying to manage 4 or 5 keyword phrases into a single piece can be a bit overwhelming. Use an individual blog or article to focus on 1 to 3 of your targeted keyword phrases. This will keep your content sounding natural and help you get the most out of your keywords and the overall message of your web content. Remember, you are writing your content for people first, search engines second, and that your web content should incorporate your keywords in a way that sounds natural in the text.

If you do not have the time or the skills to write search engine optimized content for your website, contact We Do Web Content today and ask about our SEO copywriting services!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!