Lawyer Content Marketing Blog

Increase Your Productivity? There’s an App for That.

Google Docs Ready to Store Your Data in the Cloud

What Holiday Decorating Can Teach You About Internet Marketing

Virtual Employees and Project Management

Web Dominance Shifting from Information to Social

Web Browsers: Did You Know You Have a Choice?

Internet Addiction Rehab Open for Business

How Harry Potter Sales Changed the Book Industry

Harry Potter books have changed industry expectations for the income generated by stories for children. No longer are book sales by an unknown author, such as J. K. Rowling was pre-Potter, allowed to build and crest gradually. Instead, publishers want a tsunami of pre-orders, merchandise tie-ins and overnight sales. And why not, after the explosion the final Harry Potter book caused?

Harry Potter and the Deathly Hallows, the final book in the series alone: 

• Had over 1 million Amazon and Barnes & Noble pre-orders
• Became the fastest-selling book title of all time
• Will be made into not one but two feature-length movies (Warner Bros., to be released 2010 and 2011)

 
It is safe to say that J.K. Rowling's Harry Potter book series revolutionized children's publishing. While the effects on readers have been considered positive, the effects on the industry's up-and-coming authors have yet to be calculated.

To view more examples of our work, visit the Sample Content section of our website. And to learn more about J.K. Rowling and Harry Potter, read our sample article Harry Potter Blazes the Publishing Trail.

Medical Claim Denial: Should I Fight it?

Your medical claim was denied by your health insurance company. Should you try to fight the denial? If you don't contest the denial by the insurance company, it will mean that you will have to pay the healthcare costs for that service or visit.

You should fight the claim denial, according to Health.com. "Experts say that 70% of health-insurance claim appeals are successful, and there are Web resources and people who can help."  

So the next time you receive a denial from the insurance company, fight it. This is just one way you can save money on your family healthcare costs.

Visit our library to learn more about establishing a budget for healthcare 

Secret Healthy Eating Tips

Everyone is always looking for some magical way to improve their diet, eat healthy, and lose weight. Here are some secrets from the pros that leading diet guru's swear by.

Weight Loss Tips

• Jump-start the day with fruit
• Get milk
• Eat carbs before sundown
• Stand to boost calorie burn
• Hop, skip, and jump
• Give yourself a curfew
• Gross yourself out
• Walk more, burn more
• Lose seven pounds without dieting
• Have an amazing race
• Get more sleep
  
  

Add these weight loss tips with healthy eating and you will be improving your health and nutrition in no time; not to mention getting to a healthy weight. For more information on healthy eating, read our article Healthy Eating and Snacking 

Health Eating: How to Start?

Depending on how long it has been since you practiced healthy eating habits, you may not have a clue where to start. WebMD suggests keeping a log of the foods that you do consume for a few weeks. This will give you a baseline idea of where you need to change in order to have healthy eating habits and to find healthy snacks.

Additionally, they offer the following information on the food groups you will want to ensure are in your diet.

• 3 or more ounce-equivalents of whole-grain products per day, with the rest of the recommended grains coming from enriched or whole-grain products.
• 2 cups of fruits per day.
• 2½ cups of vegetables per day.
• 3 cups of nonfat or low-fat milk or equivalent milk products per day.
• 5½ ounce-equivalents of meat, poultry, fish, dry beans, nuts, or eggs.
   

Once you have started, you will have won half the battle. Soon with your healthy eating, you will lose weight and improve your health and nutrition.

Want some delicious, nutricious, and easy-to-prepare snack ideas? Visit our library to read more about healthy eating.

Weight Loss: Are You An Emotional Eater?

If you are trying to lose weight and are an emotional eater, it will be harder for you to lose the weight no matter what weight loss program you use. About.com offers these questions to ask yourself to find out if you are an emotional eater:

Emotional Eater Questions:

• Do you ever eat without realizing you're even doing it?
• Do you often feel guilty or ashamed after eating?
• Do you often eat alone or at odd locations, such as parked in your car outside your own house?
• After an unpleasant experience, such as an argument, do you eat even if you aren't feeling hungry?
• Do you crave specific foods when you're upset, such as always desiring chocolate when you're feeling depressed?
• Do you feel the urge to eat in response to outside cues like seeing food advertised on television?
• Do you eat because you feel there's nothing else to do?
• Does eating make you feel better when you're down or less focused on problems when you're worried about something?

Are you dying to hit the beach before summer is over? Visit our library to learn more about losing weight.

Back to School Tip: Establish a Routine to Alleviate First Day Jitters

As a parent, one of the most important things you can do to help calm a child who is feeling nervous about school is to go through the entire morning and after school routine for a few weeks before school starts. This way, your kid's first day of school will be less stressful for everyone involved. Obviously, the more relaxed you are, the less first day jitters your child will experience.

When running through your routine, be sure to include all of the following:

• Wake your child at the time you plan to wake him or her up once school starts
• Have your child take a bath, get dressed, eat breakfast, make lunch and perform any other morning activities he or she will need to do during the school year
• Show your child the bus stop or drive him or her to school and point out where you will be dropping him or her off
• Show your child where you will be picking him or her up after school
  
  

You might also want to consider hiring a babysitter or asking a relative to watch your child for a few hours after you complete the morning routine. This way, your child will get used to being away from you for a few hours each day and you can work out any separation anxiety issues your child may be facing.

Visit our library to learn more about how you can help your child with overcoming their first day of school jitters.  

When Feeling Nervous About School Isn't Normal: Dealing with Bullies

If your child seems to be having a particularly difficult time getting past the first day of school jitters, it is possible there is more going on than just the routine first day fears. In some cases where a child seems to be overly nervous about school, the underlying cause is problems with a bully.

Although your natural response to your child's bullying problem will be to get upset, it is best to remain calm when your child tells you about his or her bully. A child who has been picked on by a bully already feels victimized and seeing you upset will only increase your child's sense of weakness. Rather, experts recommend empowering your child by taking action and reporting the bullying to the school.

Your child's school should have a bully policy already in place. If not, or if the policy is not adequate or it is poorly enforced, consider going to your school board to get the policy amended or make sure your school's administration follows through on the problem properly.

Visit our library to learn more about helping your child with overcoming first day jitters  

Wearable internet gear on the horizon

Wearable internet gear is here and may soon be available at the affordable price of $350. A system developed by the Fluid Interfaces Group is the focus of an article by ReadWriteWeb's Richard MacManus that calls wearable devices "the most impressive future Web interface that [he's] seen in a while."

McManus is particularly enamored with the system worn by users which allows them to interact with the internet via a webcam, tiny battery-operated projector, mirror, phone, and colored finger caps.

Wearable internet systems could very well compete with mobile phones which have limitations related to functionality that wearable gear overcomes.

Read more about wearable computing systems.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

6 out of 10 Companies Not Upgrading to Windows 7

Google Set To Launch New Operating System

Mozilla Launches Open Web Tools Directory

Internet Explorer Is Going Down - The Great Browser War is On!

Lawsuit claims Google infringed on trademark, skewed search results

A lawsuit filed by computer software company, Ascentive, claims that Google has committed trademark infringement by allowing competitors to use words associated with Ascentive as "keywords."

Keywords can be purchased through Google's pay-per-click program, Adwords. When a user searches the internet with a certain keyword, purchased advertisements associated with those keywords will appear alongside organic search results.

Ascentive alleges that Google permitted terms such as "Finally Fast" to be bought by rival businesses, triggering advertisements for those businesses, rather than Ascentive. Similar trademark infringement lawsuits have been filed against Google in the recent past, but only one lawsuit (by Geico) went to trial. Google settled the lawsuit in 2005.

Ascentive's lawsuit contains an additional allegation that is unique to the recent rash of lawsuits against the premier search engine. Ascentive claims that Google removed its name from organic search results citing a decrease of almost 75% decrease in traffic to their site during a limited time period.

Learn more about Ascentive's lawsuit against Google.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - - 1- 888- 521-3880.

Craigslist sued in first trademark infringement case

Michael Jackson's Death - Which Media Got it Right?

Dunkin Donuts Debuts DunkinRun

Dunkin Donuts has launched a new website which aims to make group orders "easier, more efficient and more viral," according to a Marketing Daily article. The donut and coffee retailer's new site, www.DunkinRun.com, is available for users to place orders online, and via an iPhone application.

The office or post-party "coffee runner" can send an alert to co-workers or friends to notify them of a coffee/donut run. The recipients can then place orders through the site by viewing an online menu, or selecting personal favorites from previous orders. The runner can then print the order or show a Dunkin Donuts staff member the mobile device with the order on it.
Dunkin Donuts has created a marketing strategy for the new site to include:  

• Outreach to influential press and bloggers
• Mailing preloaded loyalty cards to valued customers
• Radio promotions/advertising
• Online advertising
• Promotion via the company sponsorship of the Boston Red Sox
• Advertising in elevators in Boston (home to the highest number of store locations)

 Learn more about Dunkin Donuts new website and advertising campaign courtesy of Hill Holiday.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - - 1- 888- 521-3880.

Panasonic's Toughbook Survives Tiger Attack

• Being fed to a white bengal tiger (to his credit the tiger did manage to get 5 keys off, but the notebook still booted up)
  
• Having Doritos smashed into its screen
• Getting soaked with Diet Coke
• Getting stepped on by an elephant
• And even being shot with a .22 caliber bullet
  

Legislators seek to increase privacy for online consumers