OUR BLOG

Is on-page SEO and keyword density dead?

Where has on-page SEO gone? What’s the correct way to build out my content and structure my keywords for maximum ranking results? In today’s blog, we feature none other than Rand Fishkin from MOZ who digs into keywords, user intent, and more.   So, what is the correct way to use and place keywords on a page? In a recent Whiteboard Friday on keyword repetition, Rand says the minimum you should have your keywords on a page are:   1 x in the title 1x in the headline 2-3x in your content 1x in the meta-description     This holds true for about 95% of your pages. Let’s dig deeper and see why this makes sense.   As a user, I do a search query for “Criminal Defense Attorney”.  A page with a title tag and heading that includes the words “Criminal Defense Attorney” will let me know that the page contains content relevant to my search, i.e., that it will discuss criminal defense attorneys or tell me how to hire one. It lets me know I can click on this result to find what I am looking for, and landing on a page with a heading containing that term Read more…

Should I be using Facebook to reach my clients?

Your potential clients are on Facebook for hours daily. How will you market to them? The average user spends hours with their Facebook account open? Is this an opportunity for you to reach your target audience? You’re darn skippy it is! As you can see from the graph below in 2014 users spent 6 hours daily on social media. That’s an opportunity for you to create content and ads that should be in front of these targeted users.   I’m a huge proponent for targeted PPC campaigns and search ads to buy traffic, but we all know ads can be expensive (see chart below). The magic of Facebook ads or Facebook remarketing (marketing to people who have previously visited or interacted with your website) is that potential customers may be spending more time on Facebook than they are doing a search on Google, Bing, or Yahoo. You could be marketing to your potential customers and website visitors for as low as $20 per day.   Remember – your clients are only searching Google when they are doing a search. But they are spending 6 to 9 hours a day on Facebook. This is a perfect opportunity to market to your Read more…

Lawyer Advertising Company Secrets

In this episode of our monthly educational webinars I interview Mischelle Davis from the Davis Law Group and Leslie Boyd Freelance Ad buying expert on the explicit horror stories with working with Legal Advertising agencies. Watch the whole webinar and learn the secrets you may not be paying attention to. What you will learn: Top 10 Advertising Mistakes Business Owners Make & How to Avoid them Advantages of Radio & Television Why utilize Radio and Television? Added Value/No Cost Advertising Extras You Should Be Asking For Understanding How TV & Radio Stations Sell Advertising Media Advertising Buzz Words and BS Words How To Pick Your Media Buyer How To Pick Your TV & Radio Stations How to prepare your website for Ads How To REALLY Measure Your ROI Special Case study from The Davis Law Group   SCHEDULE YOUR FREE 15-MINUTE AD BUYING CONSULT WITH LESLIE BOYD BY CLICKING HERE. Schedule your FREE 15-minute AD buying consult with Leslie Boyd by clicking here.  

Google on gTLDs and What It Means for Your Web Marketing Strategy

Last October, news of the new general top-level domains (gTLDs) hit the Internet and people were jumping at the chance to reserve popular domains like .brand and .club. Among the expanded list of gTLDs were two that caught our eye – .attorney and .lawyer – and we offered some advice to lawyers looking to snag a law-specific gTLD. At that time, it was all speculation as to how the new gTLDs would perform in search results. This morning, a statement from Google on gTLDs explains how it will handle them. Google Says New gTLDs Will Be Handled Just Like Old Ones There wasn’t mention of a whole lot of change when it comes to ranking the new gTLDs over others. Google still looks mainly at the content of the site above all, and the URL really only serves to emphasize the site’s intent. Google doesn’t really care if you have Shoes.com or Shoes.shoes as long as your site is about shoes. Another question raised about new gTLDs was how the more specific geo-location domains like .london would work as far as geographic targeting. Even though .london seems like it’s obviously a better site to show to someone in the U.K. Read more…

The 4 Best Local Business Listings That Are Really Worth Your While if You’re an Attorney

“With which business directories should I list my law practice?” It’s a common question we hear at We Do Web Content, and one that requires more than a few words to answer. We’ve seen several services come and go, rise and fall, and within the abyss of Yext and Moz a few services have stuck out over time to make it on our top four list. We’ve asked our resident local business listing manager, Lisa Melegari, to give us the inside scoop on her top 4 local business listings for attorneys. If you’re not on these directories, give We Do Web Content a call at 888-521-3880 and she can help you get started. Google My Business Google has been here since before I started doing local business listing optimization. It’s the juggernaut of web search and with good reason – Google is constantly revising and updating its services to provide the most user-friendly, relevant experience. That said, it’s also one of the most difficult local business listings to keep up with. A Brief History: Google My Business is the blanket term for the majority of Google’s business-related marketing tools and services. It’s the current iteration of older services such as Read more…

Webinar: How to Build a Preeminent Law Firm with Ken Hardison and Alex Valencia

“Under Promise and Over Deliver” In this webinar you will learn the secrets as to how Ken Hardison built one of the largest PI firms in North Carolina. You will also learn: During this Free Webinar with legal marketing authority Ken Hardison, you’ll discover: You’ll discover how a powerful Unique Selling Propostion can transform your law firm. You’ll discover the 3 phases of marketing that your law firm MUST consider in your marketing strategy. You’ll discover the importance of the Doctrine of Preeminence and why it’s critical to your law firm’s success. You’ll discover the key to hiring the right people. You’ll discover the 3 Most Cost Effective Marketing Tactics that Ken presently uses at his law firm. I’ve worked with Ken for several years now and this book is a must read. We will show you how to get your free copy of the book during the webinar.   Transcript Alex Valencia: Good afternoon and thank you all for showing up to our webinar, how to build the preemptive law firm in your market.  Just want to make sure that we have all technical difficulties out of the way, so can everyone hear me, if you can’t, please write Read more…

Webinar: SEO Competitive Analysis – Law firm websites and SEO

Transcription Operator:  The broadcast is now starting.  All attendees are in listen-only mode. Alex:  Good afternoon and welcome to our webinar with Conrad Saam from Mockingbird and myself from We Do Web Content.  Today we’re going to be going over your competitive analysis and finding out if your competitors are cheating you or the system and what they’re doing to get where they are.  So we’re going to find out some inside secrets from Conrad, how to use them, how to do a competitive analysis.  So Conrad why don’t you start filling us in?  I hear this is one of the best presentations he has.  So we’re going to hold him to it.  He wanted to wear his favorite team shirt today so let’s say Go Michigan!  Everyone! Conrad:  You know what? I nearly swapped out this shirt in the off chance that there were any Ohio people – Alex:  Oh! Conrad:   –on air. Alex:  I think we do have some Ohio.  If they knew my clients I would, clients on here from Ohio so we’ll see. Conrad:  We have a crazy vine of clients in Ohio and so far I’ve kept this a secret but I guess the secret’s Read more…

Apple’s ‘News’ App Can Help Bloggers Distribute Their Content More Widely

  On June 8 Apple announced a new newsreader app, cleverly named “News,” will soon be rolling out to iOS devices. ‘News’ is being heralded as the death knell of Flipboard, a popular content aggregator app that collects content from RSS feeds and social networks to display in a magazine-style, flippable format.   What is Apple’s ‘News’? ‘News’ is expected to have a similar but not identical system to Flipboard in that it displays articles and blog posts in a more aesthetically pleasing format. Instead of seeing your blog’s posts as a list of hyperlinks or on a blog roll of snippets or full posts, app users will see the snippets arranged in newsletter or magazine format, with one “page” on your device showing previews of 4-6 blog posts. During Apple’s launch announcement, they mentioned ‘News’ comes ready to go with many prominent news sites, blogs and magazines like Cosmopolitan, Time, ESPN, BuzzFeed, The Telegraph, and bon appétit. This doesn’t mean that smaller, niche blogs will be lost in the abyss. There’s every indication that ‘News’ will allow any blog with an RSS (Really Simple Syndication) feed to display in the app along with the heavy hitters. Optimizing Your Blog Read more…

Google Makes Mobile Search Easier with Breadcrumb Navigation

By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website is mobile-friendly when returning search results. Those that are mobile-friendly will benefit; those that are not will suffer. We’ve kept you up to date on this change over the last several weeks. (And we’re hosting a new webinar on the subject on May 1.) But now, as other SEOs like Conrad Saam and Bruce Clay point out, there’s another change accompanying this mobile algorithm update. And it involves breadcrumbs. Breadcrumb Navigation to Appear in Search Results When Google crawls your site for search results, will it be able to follow a trail of breadcrumbs back to your homepage? “Breadcrumb navigation” is a method of site organization and design that presents your web content in a series of categories for easier navigation. Google has now changed its mobile search results to display the page’s breadcrumb navigation instead of the URL. Well-organized Read more…