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Treat Your Web Pages Like a Thanksgiving Meal

Think about your web pages the same way you think about your Thanksgiving meal. Each page needs to be just as “well-balanced” as your plate on Thanksgiving. Make sure every web page on your website has a main dish and side dishes: A Main Dish Just like your Thanksgiving needs turkey (or ham for me), a web page needs a main dish too. Your main dish is the information your readers came for. It’s the main purpose of the web page. For example, if you pose a question in the page title and h1, your main dish is the answer to that question. If your title is, “What Is a Class Action Lawsuit?” don’t give your readers a sales page about class action lawyers. Your web page needs to answer that question by explaining what class action lawsuits are and how they work. Just as your guests might be disappointed without a main dish, so will your readers be disappointed by a web page whose content does not satisfy their expectations. Side Dishes Side dishes are things that pull your web page together. For example, proper formatting, supporting information, and internal links make your page more aesthetically appealing and appetizing Read more…

Infographic: Happy Love Your Lawyer Day 2017!

November 3, 2017 is Love Your Lawyer Day. Created by Nader Anise (founder of the American Lawyers Public Image Association) in 2001, Love Your Lawyer Day gives us all a chance to show our appreciation for everything lawyers do to help their clients and the community. And if you’re a lawyer, take this day to reflect on the good you do for your clients and the justice system. Have you considered becoming a lawyer? Attending law school and being a lawyer isn’t like how it appears in TV and movies. Our team created an infographic with a short quiz that you can take to see if you have what it takes to become a lawyer. Take it and let us know your career goals! Click the image for the full version of our infographic! If you would like to show your love for lawyers on your own site, use the embed code below to share our infographic! <a target=”_blank” href=”https://www.wedowebcontent.com/infographic-happy-love-your-lawyer-day/”><img src=”https://www.wedowebcontent.com/wp-content/uploads/2017/11/lawyer-day-infographic-small.png” alt=”Happy Love Your Lawyer Day 2017! – Infographic from WeDoWebContent.com”/></a> Happy Love Your Lawyer Day from the team at We Do Web Content! Check Out Our Previous Love Your Lawyer Day Infographics For Love Your Lawyer Day 2016, we Read more…

5 Ways to Avoid Scaring Away Your Readers

BOO! Did I scare you? Unless it’s Halloween, that’s not what you want to do to your readers. That’s a quick way to lose your readers. Here are a few ways to avoid scaring away your readers: Scare Up Some Good Content Take your time finding content your readers care about. Interview readers, do research, and look at keywords to figure out what your audience is looking for. Once you figure out what readers want, decide on the best way to present the content so it is clear and engaging. You might consider an infographic or at least format your page to make it as scannable as possible. Be Ready for Trolls “Troll! In the dungeon!” Or, more accurately, behind the screen. Trolls love to club content to death. Make sure it’s troll-proof. Make sure your facts are correct and that you’ve proofread your content enough times that you dream about it. And if trolls do get ahold of your content, know when not to respond; and if you think you should respond, do so with dignity. Be Wary of Mummified Content Old content can have your readers running away faster than kids from the dentist’s house on Halloween. A Read more…

9 Reasons You Need to Proofread

I’m a stickler for proofreading — as I should be. After all, writing and editing is what I do. But not all agree. I don’t need to proofread because readers will know what I mean if I make a mistake. I don’t need to proofread because nobody cares about grammar. I don’t need to proofread because minor mistakes make me more relatable. I don’t need to proofread because I’m a good writer. But such thinking is faulty. A grammatical mistake could change your writing’s meaning or confuse your readers. Still not convinced? Here are nine ways that poor grammar or spelling could be detrimental to your content. And thus nine reasons you need to proofread. 1) Typos Weaken Your Credibility Typos are unprofessional and make your content — and you — less credible. When I proofread, I like to read through content first for typos, then do all other editing, and then check once more for typos. But I always run my content through spellcheck! That’s a good start, but computers are not perfect. Run your content through spellcheck and then read it over yourself. If you can, have a friend or coworker read it over for you. They might Read more…

Bragging Without the Arrogance: How to Sell Yourself on Your Website

How much should you talk about yourself on your website? Should you “brag” about your accomplishments? How self-promotional should you be in your copy? And how do you avoid sounding arrogant or conceited? The answers to these questions depend on context and reader expectations. Sure, readers will expect your bio page to share your accomplishments and qualifications (in fact, they want to know that information if they’re visiting your bio page), but pages about topics meant to be educational should be light on (or free of) self-promotion. Here are a few tips to help: Focus your accomplishments on your readers Sprinkle your accomplishments throughout your site Refer to your company or your firm, not to yourself Use testimonials Focus Your Accomplishments on Your Readers When you write about your accomplishments on your bio or about page, keep the focus on you. After all, that’s the purpose of those pages. But on pages other than bio or about pages, write about your accomplishments in a way that puts the focus on what you can do for your clients or customers. If you’re a lawyer, you might tell a story of a difficult case you resolved successfully for your client, demonstrating to Read more…

5 Tips for Creating a Relationship with Your Readers

Establishing a relationship with readers is imperative to gaining lifelong customers. Create content that is broad enough to reach the entirety of your target audience while making each reader feel like you’re talking only to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it personal Write well Tip 1: Know your audience’s expectations. You don’t want a relationship with a person who isn’t in-tune with your needs; why would your readers? Create a lasting relationship with your readers by focusing on their needs. Ask the following questions: What are they looking for? What information do they need? What do they find interesting? What will keep them on the page? Do keyword research. SEMrush and StoryBase are two great tools we love to use. Keywords can tell you what questions your audience is asking so you can tailor your content appropriately. Also think about who your audience is. Be sure to write to their reading level. Don’t use jargon or words they aren’t familiar with, as doing so might tell them your content is intended for another audience. For example, if you are a doctor Read more…

4 Tips for Breaking the College Essay Writing Mindset

Essay writing in college is usually long-form, formal, and highly technical. That writing style clashes with the relaxed, conversational style that reaches broad online audiences. But if that is the writing style you’re used to, it can be hard to break the mold. Check out these four tips to make your writing more accessible and enjoyable to readers. Tip #1: Avoid complex jargon. Remember that you aren’t writing a term paper for your professor. Consider your audience. The average American adult has an 8th to 9th grade reading level, reports Harvard University. Your content’s reading level should land in that range. You can’t do that if you’re using complicated jargon. Use the less complicated term if there is one. For example, most people know a myocardial infarction as a heart attack. Most people won’t know what respondeat superior or vicarious liability mean, but might understand company liability for employee behavior. In some cases, there is no way around complicated jargon. If that is the case, always explain complex terms in more accessible language. Pro Tip: Use the Fog Index and other tools to calculate reading level. The Fog Index will tell you the required reading level for your content, while Read more…

6 Common “Time Saving” Editing Mistakes

Editing takes time. Unless you write or edit for a living, you might not have time to give your content the full edit it deserves. However, proofreading your content is so, so important. And while there are ways to edit your content quicker, people often make mistakes when attempting to edit quickly. Avoid these six mistakes to produce better content: 1) Relying on Apps to Do Your Editing for You Yes, these tools are helpful; I use them myself. However, apps and tools are far from perfect. Use editing apps to identify opportunities to improve your content, but don’t accept their recommendations as gospel or assume they catch everything. You could run your piece through an editing app to get started, review its recommendations, go back to your content and make any changes, and then run it through the editing app once more to see what you might have missed. Here are some of my favorite editing apps: Grammarly: Identifies passive voice, repetitive or excess words, incorrect words, missing punctuation, etc. Hemingway App: Identifies passive voice, complex phrases, adverbs, hard-to-read sentences, etc. It also tells you the reading level required to read your content. Copyscape: Not technically an editing app, Read more…

Are you giving away too much information?

We were recently listening to Newfangled’s Agency Marketing Matters podcast on not giving it all away and it got us thinking: how much information is too much? Are you demonstrating your expertise or are you giving your readers enough information to confidently handle their problem without your help? Here’s our take on how to give away the information your readers need (but ensure they still need you afterwards): Explain the Concept Exhaustively Show your readers you’re an expert. If a concept is difficult, explain it at length. For example, if you help clients with Social Security disability claims, write a post about how the SSA calculates their monthly benefit. In your post, explain the calculation. Dive deep into primary insurance amounts and average indexed monthly earnings. Be detailed but clear. And give examples. In addition to showing what a complicated concept it is, it also shows your mastery of it. Note: Remember that if you use jargon, always define it in layman’s terms. You want to demonstrate your proficiency; you don’t want to confuse readers into leaving your page. How does this convert readers into customers? There’s the old cliché that says no one will buy the cow if you Read more…

Be a Better Writer, Remember Those 5th Grade Writing Basics

If you’re like me, chances are, you’ve said this more than once when you were in school: When am I ever going to need this stuff?! Well, the truth is, I now use those same things I once lamented. In fact, some of those things you learned as a 10-year-old student can help you write good content. Here are a few tips on using what you learned in grade school to create content your readers are looking for. Creating Outlines One of the first things you learn about writing is one of the most important: plan your writing with an outline. It was also likely the most lamented, at least by me. When I was in fifth grade, we had to write outlines for everything. And while I complained about those outlines more than once, they’ve helped me ever since. Some people prefer stream of consciousness writing to get their ideas down. Do what works for you, but if you’re like me and you struggle to organize your thoughts on the fly, try creating an outline. The Paragraph Hamburger This is one writing basic I will remember forever. The paragraph hamburger teaches students to organize and develop their thoughts. You Read more…