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Webinar: How to Build a Preeminent Law Firm with Ken Hardison and Alex Valencia

“Under Promise and Over Deliver” In this webinar you will learn the secrets as to how Ken Hardison built one of the largest PI firms in North Carolina. You will also learn: During this Free Webinar with legal marketing authority Ken Hardison, you’ll discover: You’ll discover how a powerful Unique Selling Propostion can transform your law firm. You’ll discover the 3 phases of marketing that your law firm MUST consider in your marketing strategy. You’ll discover the importance of the Doctrine of Preeminence and why it’s critical to your law firm’s success. You’ll discover the key to hiring the right people. You’ll discover the 3 Most Cost Effective Marketing Tactics that Ken presently uses at his law firm. I’ve worked with Ken for several years now and this book is a must read. We will show you how to get your free copy of the book during the webinar.   Transcript Alex Valencia: Good afternoon and thank you all for showing up to our webinar, how to build the preemptive law firm in your market.  Just want to make sure that we have all technical difficulties out of the way, so can everyone hear me, if you can’t, please write Read more…

Webinar: SEO Competitive Analysis – Law firm websites and SEO

Transcription Operator:  The broadcast is now starting.  All attendees are in listen-only mode. Alex:  Good afternoon and welcome to our webinar with Conrad Saam from Mockingbird and myself from We Do Web Content.  Today we’re going to be going over your competitive analysis and finding out if your competitors are cheating you or the system and what they’re doing to get where they are.  So we’re going to find out some inside secrets from Conrad, how to use them, how to do a competitive analysis.  So Conrad why don’t you start filling us in?  I hear this is one of the best presentations he has.  So we’re going to hold him to it.  He wanted to wear his favorite team shirt today so let’s say Go Michigan!  Everyone! Conrad:  You know what? I nearly swapped out this shirt in the off chance that there were any Ohio people – Alex:  Oh! Conrad:   –on air. Alex:  I think we do have some Ohio.  If they knew my clients I would, clients on here from Ohio so we’ll see. Conrad:  We have a crazy vine of clients in Ohio and so far I’ve kept this a secret but I guess the secret’s Read more…

Apple’s ‘News’ App Can Help Bloggers Distribute Their Content More Widely

On June 8 Apple announced a new newsreader app, cleverly named “News,” will soon be rolling out to iOS devices. ‘News’ is being heralded as the death knell of Flipboard, a popular content aggregator app that collects content from RSS feeds and social networks to display in a magazine-style, flippable format.   What is Apple’s ‘News’? ‘News’ is expected to have a similar but not identical system to Flipboard in that it displays articles and blog posts in a more aesthetically pleasing format. Instead of seeing your blog’s posts as a list of hyperlinks or on a blog roll of snippets or full posts, app users will see the snippets arranged in newsletter or magazine format, with one “page” on your device showing previews of 4-6 blog posts. During Apple’s launch announcement, they mentioned ‘News’ comes ready to go with many prominent news sites, blogs and magazines like Cosmopolitan, Time, ESPN, BuzzFeed, The Telegraph, and bon appétit. This doesn’t mean that smaller, niche blogs will be lost in the abyss. There’s every indication that ‘News’ will allow any blog with an RSS (Really Simple Syndication) feed to display in the app along with the heavy hitters. Optimizing Your Blog to Read more…

Google Makes Mobile Search Easier with Breadcrumb Navigation

By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website is mobile-friendly when returning search results. Those that are mobile-friendly will benefit; those that are not will suffer. We’ve kept you up to date on this change over the last several weeks. (And we’re hosting a new webinar on the subject on May 1.) But now, as other SEOs like Conrad Saam and Bruce Clay point out, there’s another change accompanying this mobile algorithm update. And it involves breadcrumbs. Breadcrumb Navigation to Appear in Search Results When Google crawls your site for search results, will it be able to follow a trail of breadcrumbs back to your homepage? “Breadcrumb navigation” is a method of site organization and design that presents your web content in a series of categories for easier navigation. Google has now changed its mobile search results to display the page’s breadcrumb navigation instead of the URL. Well-organized Read more…

How to Celebrate National Be Kind to Lawyers Day 2015

April 14 is National Be Kind to Lawyers Day, an idea proposed by public speaking expert Steve Hughes, who counts lawyers among his clients, in 2008. It’s a way to show appreciation to the people who work tirelessly to right wrongs and settle disagreements. We Do Web Content works with dozens of attorneys across the country. Every day we see the hard work these professionals put into their calling. In honor of the men and women of the law, we’ve put together a handy celebration guide! Tips for Recognizing and Thanking Your Lawyer The legal profession is one of the most stressful occupations there is. Lawyers often spend upwards of 80 hours a week working on their cases. They put in many a late night to ensure they are taking care of their clients. Whether you work with an attorney, you’ve hired a lawyer to personally represent you, or you have a close friend or family member in the legal professional, take a few minutes to recognize what they do. Send a quick email, thank them in person or over the phone if you happen to talk to them today, or get them a little something special. Not sure what Read more…

The Three Best Venues for Social Media Content Syndication

Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr…with these and half a dozen more major social sharing sites on the web, how do you pick a service to distribute your content? Sure, you could just cover all your bases and post an update to each one, but who has time to create 12+ unique posts? Then, consider that each venue has different posting attributes, and you’re probably left scratching your head over where you should and shouldn’t be sharing your content. To help make some sense of this crazy social media world we live in, we’ve broken down the top social sharing networks to determine what type of content is most appropriate for the service. The Big Three – Facebook, Twitter, and Google+ These three social media sites are the biggest in the business and the ones that you should focus on the most when you’re just starting a social media syndication strategy. Here’s how you should approach each one. Facebook is great for sharing almost any kind of content. Make sure you accompany your blog posts and articles with a short teaser, just one to two sentences, luring your followers to click through to your content. You can easily share and Read more…

Gaining Popularity on Google Image Search with Alt Tags

Have you ever performed a Google image search, and the results didn’t quite add up to what you were expecting? Sure, the first dozen rows of images that come up for the term “french bulldog wearing glasses” are exactly that: cute dogs with glasses, but scroll down a few pages and you’ll start seeing completely unrelated images. Because Google can’t “crawl” images like it does text, it has to use information hidden within the website’s code to determine the content of the image. This information is known as the image’s “alt text,” and it’s an important part of on-page search engine optimization that you can’t afford to miss! Harnessing the Power of the Alt Tag to Boost Your Search Ranking When users search with the Google Images feature, they’ll see hundreds of images that Google believes relates to their search query. Google looks at three main things to determine the context of an image and its relevancy to a user’s search query. The image’s file name. The alt text included in the image’s HTML code. The text surrounding the image on the page (including captions, descriptions and text content body). Consistency is key to ensuring your images appear for the Read more…

Google Will Hammer 92% of Law Firms in April

Today I tried 14 random attorney websites before I found one using responsive web design. When I finally found one, I actually jerked in surprise, as Google’s Mobile friendly test responded: “Awesome! This page is mobile-friendly.” This was the beginning of my 75-site random sampling of law firm websites to see if they were “responsive” to the type of device used to access them – desktop, laptop, tablet, and smart phone. My final results: Google saw only 6 of the websites, or 8% of those tested, as usable on a smart phone. Sixty-nine of the law firm websites I tested failed when Googlebot tried to render them for mobile: “Text too small to read”, “Mobile viewport not set”, “Links too close together”, “Content wider than screen.”   I tried each site on my own Galaxy Note 3 and drew the same conclusions. The Unforgiving Landscape These results are unfortunate, especially given the changing landscape lawyers face: Google is implementing a change that will have a “significant impact” on ranking if a site is not mobile-friendly as of April 21, 2015. All other factors being equal, if you display poorly on a smart phone, your rank is going to tumble.  “This is Read more…

6 Easy Steps to Make Your Email Campaign A Lean, Mean, Marketing Machine

(Updated) February 26th, 2015 – When you receive an Email from a company, organization or marketer, how long do you (honestly) spend reading it? Even if the Email is connected to a product, brand or service that you are interested in, chances are, you give it only a few seconds of your time before you either; A) “toss” it, or, B) keep it to learn more. Because Email marketing can play such an important part of your online marketing strategy, your company’s Email campaign should be designed to capture-and hold-your audience’s admittedly fleeting attention spans right from the get-go. You may soon discover that the old adage of “less is more” applies to achieving success in your Email strategy. Listed below are 6 easy steps to turn your Email campaign into a lean, mean, marketing machine: Trim the fat & save time – True, a tighter, more toned product requires more time and energy. But considering that an unsuccessful Email campaign (i.e., one in which a large percentage of the recipients trash the message without opening it or biting on the desired call-to-action) is a colossal waste of time, you may discover that it is more useful to send fewer messages Read more…