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Attorneys! Are You Using SEO in your Offline Marketing?

Search Engine Land had a great post this morning that immediately made me think of our Attorney clients and their offline marketing. So many of our clients are using TV, billboards, emails and PPC. Are you keeping track of your ads? Are you pushing your ad traffic to your website a phone number or both? For attorneys, it makes sense to do both but most importantly phone numbers because of the instant gratification and need a client may have. Are your branded commercials sending clients to your website to take advantage of a free report or read free content that may persuade them to make a decision? Are you creating content that helps pre-qualify your perfect client? How are you integrating your ads with Social?    Are you sharing commercials or billboard images? These tactics can all help with branding and getting you recognized socially, helping you stay top of mind.   How are you using email marketing with your list of current clients and non-clients?   Are you delivering a newsletter? Every lead should fall into a drip campaign and continue a nurturing process. Just because they aren’t retaining you today does not make them a client tomorrow.  With Read more…

Can Your Website Survive on Content Alone?

Today Rand Fishkin form MOZ released an extremely interesting and honest whiteboard. The title was “Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday”. I found this post for obvious reasons more interesting than most as we are in the content and content distribution business. So what do you think? What’s been your experience in using or not using link building or other SEO strategies for building your list, or driving targeted traffic to your website. We advise our clients that content is just one necessary piece of the SEO puzzle. Although, we’ve seen success with content alone- I feel times have changed, and competing has become more difficult. If your competition is pushing SEO and link building, and all you can afford is content-you need to repurpose that content.  Like Rand mentions in his video Offline marketing can work for you if done correctly. You need to implement an online and offline content strategy that includes: PR, email newsletters, email drip campaigns, social media syndication, asking for referrals from clients and direct mail. I would like to know what you think. Comment on Google +, FB or our blog and let us know. Like Read more…

New .attorney and .lawyer Domains – Are They Worth the Hype?

If your ideal domain name wasn’t available when you first established your law firm’s website, we have some good news for you! Two new general top-level domains (gTLDs) are now available for the taking, and they have legal professionals taking notice. But some will cost you – while most start around $30 for a year’s registration, popular names like personalinjury.attorney drive a much steeper price – $68,750 at the moment. So the question is – are these gTLDs worth the extra cost and effort? We asked some of our most trusted online marketing partners and learned that the world of gTLDs is still young, so it will take time before there’s a definitive answer. But if you’re getting ready to click the “Buy” button now for one of these domains, here’s what you should know. Will gLTDs serve a purpose beyond vanity? Prior to 2014, there were only 22 gTLDs available, and many of those were restricted to government or educational site owners or residents of certain countries. In February 2014, the first seven new gTLDs went live, and there are many more to come. gTLDs were designed with branding in mind, so from a marketing standpoint, they sound like Read more…

How to Improve Website Ranking with Google by E-A-Ting Well

Google’s Quality Rating Guidelines Version 5.0 is opening the eyes of SEO experts and webmasters across the globe. For the first time in what seems like forever, we have real insight into what Google’s human website rating team looks at when evaluating websites and their content. One of our favorite new acronyms to come out of the QRGs is “E-A-T,” which stands for “Expertise, Authority and Trust.” These are three values that every website should strive to instill in their visitors. Let’s break down each component to explore how to improve your website ranking. Establishing Expertise on Your Website When you hear the word “expert” whom do you envision? If you’re talking about the computer world you’d probably think of people like Bill Gates and Steve Jobs. On a broader scale, if you’re talking medical know-how you’d consider anyone with a medical degree as an expert in their field of specialization. When you think about it, being an expert is a matter of getting other people to believe that you ARE an expert. You don’t really need a fancy degree if you have thousands of Twitter followers declaring you the expert at developing copycat recipes of your favorite restaurant foods, Read more…

How to Update Your Website (and Maintain It): Use Our Website Maintenance Checklist

The recent leak of Google’s Quality Rating Guidelines (version 5) has opened the SEO world’s eyes to some of the lesser-known parameters by which Google determines a site’s quality and ranking on its search results. If you want to make sure your website has the best chance at ranking high on Google’s search results, learn how to update your website. To help you revitalize and refresh your site to optimize it for the best search performance possible, we’ve developed a handy checklist for you to implement the next time you sit down to do some website maintenance. Download this Checklist as a Handy PDF! Part 1 – Site Design □ Use sub-headers – Google seems to be using sub-headers in content as a method of identifying useful chunks of information to create knowledge graph entries. □ Limit the use of ads on-page – The guidelines are clear that an over- abundance of ads on your website may result in a lower quality rating. This is an additional rating parameter for ads, as previous versions of the guidelines also rated sites as low quality for deceptive or spammy ads. □ Review the placement of ads – Google frowns upon placing advertisements Read more…

Avoid “Word Crimes” By Hiring a Professional Content Company

Weird Al Yankovic’s latest single, “Word Crimes,” will be a hit among writers, editors, English teachers, and Internet users who make a habit of pointing out the poor grammar of other message board users. It humorously highlights common grammar mistakes that, in addition to leading to online mockery, might ruin the professional tone an individual was hoping to convey on his website. “Word Crimes” parodies Robin Thicke’s hit song, “Blurred Lines,” adding a grammar lesson to the catchy beat, along with Weird Al’s usual humor. Here are some memorable lines. You should know when It’s “less” or it’s “fewer” If you can count it, it’s “fewer”. If you can’t count it, it’s “less”. For example, apples can be counted.  So one would write, “There are fewer apples in my basket than in yours.” But it is impossible to count water.  So it would be written, “There is less water in my glass than in yours.” If a word cannot be made plural, use “less”. There is no plural for “time,” so one would write, “I had less time to complete this assignment.” Say you got an “I,” “T” Followed by apostrophe, “s” Now what does that mean? You would not Read more…

Landing Page Quality: The Know-how of Landing Page Experience

The old saying, “Don’t judge a book by its cover” doesn’t apply to Google’s analysis of your AdWords landing page. Google uses your landing page as a major factor in determining the quality and ranking of your ad, summing it up in what it calls the “landing page experience.” Thus, landing page quality is integral to your page’s performance. Why Landing Page Quality is Important In Google’s AdWords world, the landing page is the first page your visitors come to when they click on your AdWords ad. It’s the first page that your viewers see, and Google wants to make sure that it has the most relevant, trustworthy and user-friendly content possible. A bad landing page — one that is confusing, misleading or broken — is a sign of a poor-quality ad, and it’ll hurt your AdWords rank. The same goes for your search ranking on regular Google searches — pages that Google does not recognize as legitimate or trustworthy won’t be ranked as high as pages with a good landing page experience. Practices to Avoid On Your Landing Pages Google is looking for your landing page experience to be simple, trustworthy and to the point. One of the negative Read more…

How to Set Up Google+ Business Page to Google Maps

Google recently unified the business use of its services by creating Google My Business. Google My Business is essentially a dashboard where businesses can manage their information across Google’s many services. Being found on Google Search provides a major opportunity for businesses. Google lists businesses with a physical location right in its Search results. These business listings within Search come directly from Google Maps. Performing search engine optimization for better search results can be a long, expensive process and requires ongoing attention. While Google Maps listings aren’t always guaranteed to be on page one of Google Search, it is much easier to get your business listed there than it is to rank your business website in Search. Learn how to set up a Google+ business page to Google Maps. How do I set up my Google+ business page to Google Maps? Your first step will be creating and connecting your Google+ business page and adding a physical address. To qualify for a listing with Google Maps, your business location will have to meet certain quality guidelines. Google’s location quality guidelines include the following. business address should reflect the physical location of your business. location should be staffed during the hours Read more…

Changes in Google Authorship: Don’t Take It Personally

Near the end of June 2014 Google’s John Mueller announced that Google would be removing author photos from search results. While this came as a shock to many, Mueller said, “Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.” (Google+ post) Early experiments into the new Google Authorship photos indicated a significantly increased click-through rate with photos displaying. For example, back in 2012 Cyrus Shepard shared a study where he found that by using an optimized author photo, he was able to increase click-through rates as much as 35 percent. (http://moz.com/blog/google-author-photos) There are a lot of factors to click-through rates, and a lot of factors to Google’s decision on sharing them publicly. However, given the much beloved nature of author photos and the seemingly inconsistent answers Google has given, other explanations are being sought. Did Google drop Authorship photos to boost advertising revenue? One of the most well-respected companies in the world of Google AdWords is WordStream led by Larry Kim. When looking for answers to the recent removal of Google Authorship photos, Kim went in search of answers and may have found some in relation to Google’s ad revenue. Google is Read more…

Google My Business and What it Means to Your Company

Google My Business is a dashboard for businesses wishing to get online with Google. The two types of Google My Business accounts are for those with physical locations and those with only a web presence. The new launch gives businesses a single location to update their information across Search, Maps and Google+, making Google for business easier than ever. Google has moved its business apps into an easily accessible drop-down type menu. You can access many things from the menu. My Business. Insights. +YourBusiness. and, YouTube. Depending on which apps your business is using, you may see more or less in this view. For example, you may have a Review icon and or an AdWords Express icon visible if you’re a local business (with a physical address) and whether you’re taking advantage of these services. The My Business app is essentially your dashboard, from which you can manage your business identity on Google. From your dashboard, you can quickly find and perform the following. edit your page. share a new post with your social audience. access page insights. find a quick overview of your Google Analytics information. see key stats about your YouTube channel. start a new video Hangout. New Read more…