OUR BLOG

Gaining Popularity on Google Image Search with Alt Tags

Have you ever performed a Google image search, and the results didn’t quite add up to what you were expecting? Sure, the first dozen rows of images that come up for the term “french bulldog wearing glasses” are exactly that: cute dogs with glasses, but scroll down a few pages and you’ll start seeing completely unrelated images. Because Google can’t “crawl” images like it does text, it has to use information hidden within the website’s code to determine the content of the image. This information is known as the image’s “alt text,” and it’s an important part of on-page search engine optimization that you can’t afford to miss! Harnessing the Power of the Alt Tag to Boost Your Search Ranking When users search with the Google Images feature, they’ll see hundreds of images that Google believes relates to their search query. Google looks at three main things to determine the context of an image and its relevancy to a user’s search query. The image’s file name. The alt text included in the image’s HTML code. The text surrounding the image on the page (including captions, descriptions and text content body). Consistency is key to ensuring your images appear for the Read more…

Google Will Hammer 92% of Law Firms in April

Today I tried 14 random attorney websites before I found one using responsive web design. When I finally found one, I actually jerked in surprise, as Google’s Mobile friendly test responded: “Awesome! This page is mobile-friendly.” This was the beginning of my 75-site random sampling of law firm websites to see if they were “responsive” to the type of device used to access them – desktop, laptop, tablet, and smart phone. My final results: Google saw only 6 of the websites, or 8% of those tested, as usable on a smart phone. Sixty-nine of the law firm websites I tested failed when Googlebot tried to render them for mobile: “Text too small to read”, “Mobile viewport not set”, “Links too close together”, “Content wider than screen.”   I tried each site on my own Galaxy Note 3 and drew the same conclusions. The Unforgiving Landscape These results are unfortunate, especially given the changing landscape lawyers face: Google is implementing a change that will have a “significant impact” on ranking if a site is not mobile-friendly as of April 21, 2015. All other factors being equal, if you display poorly on a smart phone, your rank is going to tumble.  “This is Read more…

6 Easy Steps to Make Your Email Campaign A Lean, Mean, Marketing Machine

(Updated) February 26th, 2015 – When you receive an Email from a company, organization or marketer, how long do you (honestly) spend reading it? Even if the Email is connected to a product, brand or service that you are interested in, chances are, you give it only a few seconds of your time before you either; A) “toss” it, or, B) keep it to learn more. Because Email marketing can play such an important part of your online marketing strategy, your company’s Email campaign should be designed to capture-and hold-your audience’s admittedly fleeting attention spans right from the get-go. You may soon discover that the old adage of “less is more” applies to achieving success in your Email strategy. Listed below are 6 easy steps to turn your Email campaign into a lean, mean, marketing machine: Trim the fat & save time – True, a tighter, more toned product requires more time and energy. But considering that an unsuccessful Email campaign (i.e., one in which a large percentage of the recipients trash the message without opening it or biting on the desired call-to-action) is a colossal waste of time, you may discover that it is more useful to send fewer messages Read more…

Top 6 Tips for Successful Email Blasts

(Updated February 27, 2015) Great email blasts are almost an art form. The most effective email campaigns are relevant to your target audience and strike a balance in email frequency that keeps your brand fresh in your customers’ minds without overloading them. Emails are a smart and efficient way to automate your process.Think of the possibilities if every lead that came through your website had a welcome message and fell into some type of nurture sequence. I can guarantee your conversions will go up. Did you know… 70% of consumers say they prefer getting to know a company via articles rather than ads. (NewsCred) Companies with an active blog report 97% more leads.(NewsCred) People who buy products marketed through email spend 138% more than people that do not receive email offers. (Source: Convince and Convert) 91% of consumers use email at least once a day A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) Below are the top 6 basic email blast tips that will help keep your online marketing campaign on track. Create an Awesome Headline/Subject line – Make your headlines make sense, be relevant and make sure they are Read more…

Making the Most of the New Facebook Call to Action Button for Your Business Page

New for 2015: the Facebook Call to Action button for pages. It is a highly-requested feature rolling out to all U.S. Facebook business pages. By now, you should see the “set up a call to action” button on your cover photo. But if it hasn’t appeared yet, don’t worry! Facebook often rolls out new features slowly over a few weeks. In order to get the most out of this new feature, read up on the various ways to use the CTA button. Picking the Right Action Category for Your Business There are currently seven categories to choose from for your button’s text. Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Each option allows you to link to a webpage. Before you make a selection, make sure you have a page corresponding to that button text. The “Book Now” category is useful for businesses that have an online scheduling system on their website. “Contact Us” is a great general button option, as most businesses should already have a contact page on their existing website. “Shop Now” is useful for businesses with eCommerce sites. “Sign Up” is a good option if you want to promote a Read more…

Are You Ready to Stand Apart from Your Competitors? Here’s How.

High-volume content around relevant topics can help your website. But as your competitors wise up and match you with the same methods, you need to look beyond the basics. Lots of people gush over ‘infographics’ and ‘interactive content’ as being the next logical step. And they can be. But there are ways to research and write and enhance articles for your site without content that requires top graphic or coding talent. WDWC now offers High-end content pieces customized for your business. A little research. A little charting or graphics. A plan for social promotion. An understanding of both compliance issues and what makes content worth sharing. And you end up with a way to get your brand out there, generate more views and shares, and even build authority. Depending on your business, this article on the measles I wrote might or might not fit. Just think of it as an example of what we could be doing for your business. ### Is Ohio ground zero for the next Measles outbreak? When we look at US population density and vaccination rates, both big risk factors in contagious disease, something scary pops out: Ohio. Ohio is tied for worst MMR (Measles, Mumps, Read more…

Using Facebook for Business – Are fads good for business?

Do you remember suddenly seeing your female friends posting a random color as their status update? People were baffled for a few weeks until finding out it was a trend to show support in the fight against breast cancer by posting the color of your bra. These Facebook fads often make the news, but they never seem to stick around for long. When a Facebook fad generates national attention, many who use Facebook for business see it as a prime opportunity to increase exposure. But stepping too far outside of your business’ comfort zone could cost you. The following tips can help keep your business up on the latest trends without being too unprofessional. Ask Yourself: Would I do it on my personal Facebook page? If you have a personal, public Facebook profile on which you interact with clients and colleagues, ask yourself if the fad is something you’d follow on your own profile. Your business is a reflection of yourself and vice-versa. If you run a casual, quirky business, you might get away with doing some of the sillier fads like inserting emoticons in your posts. But if you keep your personal profile straight-laced and no-nonsense, steer clear of Read more…

Facebook Polls Can Give You Valuable Insight into the Minds of your Followers

Facebook may have removed the Questions feature in 2013, but that doesn’t mean your business page can’t still ask your followers for input from time to time. You can get just as much, if not more, engagement by posing your question in a status update rather than through a single- or multiple-answer poll. Here’s how to craft an effective poll and set up your social schedule for success. Determine a Schedule for Posting Questions One of the reasons Facebook removed Questions was because many pages were abusing the feature. Many page owners found it a fun gimmick and overloaded followers’ news feeds with useless or repetitive polls, leaving little room for quality content posts. In the world of Facebook polling, less is more, and you should keep it down to one poll a week, two at most if you really have a lot to learn about your followers. Try to send out polls around the same time on the same day each week and make it a feature of your page. Give your feature a recognizable title like “We Ask Wednesdays” or “Thursday Thoughts” and keep consistent with your timing and branding. Make a List of Questions to Ask If Read more…

Don’t Text and Drive Campaign Ad Puts a Whole Theater in the Driver’s Seat

For a group of cinemagoers in Hong Kong, the previews before their show came with a hard lesson learned. Volkswagen produced an interactive Don’t Text and Drive campaign ad to show the dangers of texting and driving by broadcasting a simultaneous text message to a theater full of patrons watching a first-person view of driving a car. A split-second after the text was sent, as patrons went to grab their phones, the car on screen crashed in an abrupt scene-ending shatter. The message of this public experiment was designed to show how sudden a driver can lose control when he or she stops to check a text message. Shock Messages Becoming More Prevalent in Safety Advertising Safety advertisers have been getting more graphic. Today’s generation of advertisers seem to be convinced that shock messages are the most effective media when it comes to subjects of life or death. The Truth campaign started in 2000 and has been providing anti-smoking campaigns on various mediums for nearly two decades. The ad campaign switched gears recently, focusing more on promoting healthy smoking alternatives. The early ads used shock to get the message across, with staged demonstrations using thousands of body bags to illustrate Read more…

Attorneys! Are You Using SEO in your Offline Marketing?

Search Engine Land had a great post this morning that immediately made me think of our Attorney clients and their offline marketing. So many of our clients are using TV, billboards, emails and PPC. Are you keeping track of your ads? Are you pushing your ad traffic to your website a phone number or both? For attorneys, it makes sense to do both but most importantly phone numbers because of the instant gratification and need a client may have. Are your branded commercials sending clients to your website to take advantage of a free report or read free content that may persuade them to make a decision? Are you creating content that helps pre-qualify your perfect client? How are you integrating your ads with Social?    Are you sharing commercials or billboard images? These tactics can all help with branding and getting you recognized socially, helping you stay top of mind.   How are you using email marketing with your list of current clients and non-clients?   Are you delivering a newsletter? Every lead should fall into a drip campaign and continue a nurturing process. Just because they aren’t retaining you today does not make them a client tomorrow.  With Read more…
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