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Making the Most of the New Facebook Call to Action Button for Your Business Page

New for 2015: the Facebook Call to Action button for pages. It is a highly-requested feature rolling out to all U.S. Facebook business pages. By now, you should see the “set up a call to action” button on your cover photo. But if it hasn’t appeared yet, don’t worry! Facebook often rolls out new features slowly over a few weeks. In order to get the most out of this new feature, read up on the various ways to use the CTA button. Picking the Right Action Category for Your Business There are currently seven categories to choose from for your button’s text. Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Each option allows you to link to a webpage. Before you make a selection, make sure you have a page corresponding to that button text. The “Book Now” category is useful for businesses that have an online scheduling system on their website. “Contact Us” is a great general button option, as most businesses should already have a contact page on their existing website. “Shop Now” is useful for businesses with eCommerce sites. “Sign Up” is a good option if you want to promote a Read more…

Are You Ready to Stand Apart from Your Competitors? Here’s How.

High-volume content around relevant topics can help your website. But as your competitors wise up and match you with the same methods, you need to look beyond the basics. Lots of people gush over ‘infographics’ and ‘interactive content’ as being the next logical step. And they can be. But there are ways to research and write and enhance articles for your site without content that requires top graphic or coding talent. WDWC now offers High-end content pieces customized for your business. A little research. A little charting or graphics. A plan for social promotion. An understanding of both compliance issues and what makes content worth sharing. And you end up with a way to get your brand out there, generate more views and shares, and even build authority. Depending on your business, this article on the measles I wrote might or might not fit. Just think of it as an example of what we could be doing for your business. ### Is Ohio ground zero for the next Measles outbreak? When we look at US population density and vaccination rates, both big risk factors in contagious disease, something scary pops out: Ohio. Ohio is tied for worst MMR (Measles, Mumps, Read more…

Using Facebook for Business – Are fads good for business?

Do you remember suddenly seeing your female friends posting a random color as their status update? People were baffled for a few weeks until finding out it was a trend to show support in the fight against breast cancer by posting the color of your bra. These Facebook fads often make the news, but they never seem to stick around for long. When a Facebook fad generates national attention, many who use Facebook for business see it as a prime opportunity to increase exposure. But stepping too far outside of your business’ comfort zone could cost you. The following tips can help keep your business up on the latest trends without being too unprofessional. Ask Yourself: Would I do it on my personal Facebook page? If you have a personal, public Facebook profile on which you interact with clients and colleagues, ask yourself if the fad is something you’d follow on your own profile. Your business is a reflection of yourself and vice-versa. If you run a casual, quirky business, you might get away with doing some of the sillier fads like inserting emoticons in your posts. But if you keep your personal profile straight-laced and no-nonsense, steer clear of Read more…

Facebook Polls Can Give You Valuable Insight into the Minds of your Followers

Facebook may have removed the Questions feature in 2013, but that doesn’t mean your business page can’t still ask your followers for input from time to time. You can get just as much, if not more, engagement by posing your question in a status update rather than through a single- or multiple-answer poll. Here’s how to craft an effective poll and set up your social schedule for success. Determine a Schedule for Posting Questions One of the reasons Facebook removed Questions was because many pages were abusing the feature. Many page owners found it a fun gimmick and overloaded followers’ news feeds with useless or repetitive polls, leaving little room for quality content posts. In the world of Facebook polling, less is more, and you should keep it down to one poll a week, two at most if you really have a lot to learn about your followers. Try to send out polls around the same time on the same day each week and make it a feature of your page. Give your feature a recognizable title like “We Ask Wednesdays” or “Thursday Thoughts” and keep consistent with your timing and branding. Make a List of Questions to Ask If Read more…

Don’t Text and Drive Campaign Ad Puts a Whole Theater in the Driver’s Seat

For a group of cinemagoers in Hong Kong, the previews before their show came with a hard lesson learned. Volkswagen produced an interactive Don’t Text and Drive campaign ad to show the dangers of texting and driving by broadcasting a simultaneous text message to a theater full of patrons watching a first-person view of driving a car. A split-second after the text was sent, as patrons went to grab their phones, the car on screen crashed in an abrupt scene-ending shatter. The message of this public experiment was designed to show how sudden a driver can lose control when he or she stops to check a text message. Shock Messages Becoming More Prevalent in Safety Advertising Safety advertisers have been getting more graphic. Today’s generation of advertisers seem to be convinced that shock messages are the most effective media when it comes to subjects of life or death. The Truth campaign started in 2000 and has been providing anti-smoking campaigns on various mediums for nearly two decades. The ad campaign switched gears recently, focusing more on promoting healthy smoking alternatives. The early ads used shock to get the message across, with staged demonstrations using thousands of body bags to illustrate Read more…

Attorneys! Are You Using SEO in your Offline Marketing?

Search Engine Land had a great post this morning that immediately made me think of our Attorney clients and their offline marketing. So many of our clients are using TV, billboards, emails and PPC. Are you keeping track of your ads? Are you pushing your ad traffic to your website a phone number or both? For attorneys, it makes sense to do both but most importantly phone numbers because of the instant gratification and need a client may have. Are your branded commercials sending clients to your website to take advantage of a free report or read free content that may persuade them to make a decision? Are you creating content that helps pre-qualify your perfect client? How are you integrating your ads with Social?    Are you sharing commercials or billboard images? These tactics can all help with branding and getting you recognized socially, helping you stay top of mind.   How are you using email marketing with your list of current clients and non-clients?   Are you delivering a newsletter? Every lead should fall into a drip campaign and continue a nurturing process. Just because they aren’t retaining you today does not make them a client tomorrow.  With Read more…

Can Your Website Survive on Content Alone?

Today Rand Fishkin form MOZ released an extremely interesting and honest whiteboard. The title was “Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday”. I found this post for obvious reasons more interesting than most as we are in the content and content distribution business. So what do you think? What’s been your experience in using or not using link building or other SEO strategies for building your list, or driving targeted traffic to your website. We advise our clients that content is just one necessary piece of the SEO puzzle. Although, we’ve seen success with content alone- I feel times have changed, and competing has become more difficult. If your competition is pushing SEO and link building, and all you can afford is content-you need to repurpose that content.  Like Rand mentions in his video Offline marketing can work for you if done correctly. You need to implement an online and offline content strategy that includes: PR, email newsletters, email drip campaigns, social media syndication, asking for referrals from clients and direct mail. I would like to know what you think. Comment on Google +, FB or our blog and let us know. Like Read more…

New .attorney and .lawyer Domains – Are They Worth the Hype?

If your ideal domain name wasn’t available when you first established your law firm’s website, we have some good news for you! Two new general top-level domains (gTLDs) are now available for the taking, and they have legal professionals taking notice. But some will cost you – while most start around $30 for a year’s registration, popular names like personalinjury.attorney drive a much steeper price – $68,750 at the moment. So the question is – are these gTLDs worth the extra cost and effort? We asked some of our most trusted online marketing partners and learned that the world of gTLDs is still young, so it will take time before there’s a definitive answer. But if you’re getting ready to click the “Buy” button now for one of these domains, here’s what you should know. Will gLTDs serve a purpose beyond vanity? Prior to 2014, there were only 22 gTLDs available, and many of those were restricted to government or educational site owners or residents of certain countries. In February 2014, the first seven new gTLDs went live, and there are many more to come. gTLDs were designed with branding in mind, so from a marketing standpoint, they sound like Read more…

How to Improve Website Ranking with Google by E-A-Ting Well

Google’s Quality Rating Guidelines Version 5.0 is opening the eyes of SEO experts and webmasters across the globe. For the first time in what seems like forever, we have real insight into what Google’s human website rating team looks at when evaluating websites and their content. One of our favorite new acronyms to come out of the QRGs is “E-A-T,” which stands for “Expertise, Authority and Trust.” These are three values that every website should strive to instill in their visitors. Let’s break down each component to explore how to improve your website ranking. Establishing Expertise on Your Website When you hear the word “expert” whom do you envision? If you’re talking about the computer world you’d probably think of people like Bill Gates and Steve Jobs. On a broader scale, if you’re talking medical know-how you’d consider anyone with a medical degree as an expert in their field of specialization. When you think about it, being an expert is a matter of getting other people to believe that you ARE an expert. You don’t really need a fancy degree if you have thousands of Twitter followers declaring you the expert at developing copycat recipes of your favorite restaurant foods, Read more…

How to Update Your Website (and Maintain It): Use Our Website Maintenance Checklist

The recent leak of Google’s Quality Rating Guidelines (version 5) has opened the SEO world’s eyes to some of the lesser-known parameters by which Google determines a site’s quality and ranking on its search results. If you want to make sure your website has the best chance at ranking high on Google’s search results, learn how to update your website. To help you revitalize and refresh your site to optimize it for the best search performance possible, we’ve developed a handy checklist for you to implement the next time you sit down to do some website maintenance. Download this Checklist as a Handy PDF! Part 1 – Site Design □ Use sub-headers – Google seems to be using sub-headers in content as a method of identifying useful chunks of information to create knowledge graph entries. □ Limit the use of ads on-page – The guidelines are clear that an over- abundance of ads on your website may result in a lower quality rating. This is an additional rating parameter for ads, as previous versions of the guidelines also rated sites as low quality for deceptive or spammy ads. □ Review the placement of ads – Google frowns upon placing advertisements Read more…
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