OUR BLOG

Landing Page Quality: The Know-how of Landing Page Experience

The old saying, “Don’t judge a book by its cover” doesn’t apply to Google’s analysis of your AdWords landing page. Google uses your landing page as a major factor in determining the quality and ranking of your ad, summing it up in what it calls the “landing page experience.” Thus, landing page quality is integral to your page’s performance. Why Landing Page Quality is Important In Google’s AdWords world, the landing page is the first page your visitors come to when they click on your AdWords ad. It’s the first page that your viewers see, and Google wants to make sure that it has the most relevant, trustworthy and user-friendly content possible. A bad landing page — one that is confusing, misleading or broken — is a sign of a poor-quality ad, and it’ll hurt your AdWords rank. The same goes for your search ranking on regular Google searches — pages that Google does not recognize as legitimate or trustworthy won’t be ranked as high as pages with a good landing page experience. Practices to Avoid On Your Landing Pages Google is looking for your landing page experience to be simple, trustworthy and to the point. One of the negative Read more…

How to Set Up Google+ Business Page to Google Maps

Google recently unified the business use of its services by creating Google My Business. Google My Business is essentially a dashboard where businesses can manage their information across Google’s many services. Being found on Google Search provides a major opportunity for businesses. Google lists businesses with a physical location right in its Search results. These business listings within Search come directly from Google Maps. Performing search engine optimization for better search results can be a long, expensive process and requires ongoing attention. While Google Maps listings aren’t always guaranteed to be on page one of Google Search, it is much easier to get your business listed there than it is to rank your business website in Search. Learn how to set up a Google+ business page to Google Maps. How do I set up my Google+ business page to Google Maps? Your first step will be creating and connecting your Google+ business page and adding a physical address. To qualify for a listing with Google Maps, your business location will have to meet certain quality guidelines. Google’s location quality guidelines include the following. business address should reflect the physical location of your business. location should be staffed during the hours Read more…

Changes in Google Authorship: Don’t Take It Personally

Near the end of June 2014 Google’s John Mueller announced that Google would be removing author photos from search results. While this came as a shock to many, Mueller said, “Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.” (Google+ post) Early experiments into the new Google Authorship photos indicated a significantly increased click-through rate with photos displaying. For example, back in 2012 Cyrus Shepard shared a study where he found that by using an optimized author photo, he was able to increase click-through rates as much as 35 percent. (http://moz.com/blog/google-author-photos) There are a lot of factors to click-through rates, and a lot of factors to Google’s decision on sharing them publicly. However, given the much beloved nature of author photos and the seemingly inconsistent answers Google has given, other explanations are being sought. Did Google drop Authorship photos to boost advertising revenue? One of the most well-respected companies in the world of Google AdWords is WordStream led by Larry Kim. When looking for answers to the recent removal of Google Authorship photos, Kim went in search of answers and may have found some in relation to Google’s ad revenue. Google is Read more…

Google My Business and What it Means to Your Company

Google My Business is a dashboard for businesses wishing to get online with Google. The two types of Google My Business accounts are for those with physical locations and those with only a web presence. The new launch gives businesses a single location to update their information across Search, Maps and Google+, making Google for business easier than ever. Google has moved its business apps into an easily accessible drop-down type menu. You can access many things from the menu. My Business. Insights. +YourBusiness. and, YouTube. Depending on which apps your business is using, you may see more or less in this view. For example, you may have a Review icon and or an AdWords Express icon visible if you’re a local business (with a physical address) and whether you’re taking advantage of these services. The My Business app is essentially your dashboard, from which you can manage your business identity on Google. From your dashboard, you can quickly find and perform the following. edit your page. share a new post with your social audience. access page insights. find a quick overview of your Google Analytics information. see key stats about your YouTube channel. start a new video Hangout. New Read more…

How’s your mobile website performance?

Mobile website performance is important for several key reasons. It all starts with user experience. Google has made it quite clear that they put user experience first when ranking content in the search engine. For example, from Google’s own Webmaster Guidelines, “Google’s goal is to provide users with the most relevant results and a great user experience.” (Emphasis added.) Given Google’s attention to user experience, it’s clear that to rank in search, content has to provide that great user experience. Taking user experience into consideration leads us to ask how people are consuming and sharing content. The answer to that question is increasingly: people are on mobile devices. To meet these mobile demands you must develop a mobile strategy. Ensuring good mobile website performance requires making some choices for your website. There are two basic choices to optimize your website for mobile use. build a dedicated mobile website. or, build a responsive website that works seamlessly across multiple devices. Do I choose the dedicated mobile or a responsive website for my mobile strategy? Both dedicated mobile websites and fully responsive websites have advantages and disadvantages for mobile website performance. Let’s start with the advantages to building a dedicated mobile website. Read more…

Find Out Which are the Best Social Networking Sites for Your Business

For content marketers, one of the first activities you’ll want to engage in is finding your niche. Become incredibly useful to a very specific group of people, and your content will become much more successful. Once you’ve identified your niche, you’ll want to find out which social channels will be most beneficial to engage potential visitors and customers. Depending on your niche you’ll probably want to focus more on one of them. There are a lot of options like: Twitter; Google+; YouTube; or Facebook. How do I determine which is the best social networking site for my niche? Choose a network where your topic has the most engagement. Meaning the social network where people are commenting on, sharing and liking or +1ing topically relevant posts the most. Are there already active communities where people are engaging your niche? If so, join these communities and become part of the conversation. The above process of determining which is the best social networking site for your niche is great, but there’s an incredible amount of data on these networks. How can you efficiently analyze this social information and understand on which network you’ll find the most activity for your niche? To efficiently analyze Read more…

Yvette’s Journal: Day 2 of Bruce Clay’s SEO Tool Set Training

I can still see it clearly… the words “Work smarter, not harder” in purple scrolling slowly across my last boss’s black computer screen. That was at least 10 years ago. And, while the idea certainly made sense then, I often wondered how many times smarter actually won over harder. Let’s face it, when you’re in the thick of working, you can easily overlook “smart” solutions that can make your job easier. My team and I work tirelessly to manually research keywords, analyze competitors, and make educated guesses about audience demographics. We spend countless hours determining the effort (number of pages needed) it’s going to take to edge our clients into the top 10 of the SERPs for any given keyword. And density? Don’t get me started on establishing keyword density! Well, today, I was freed from working harder. The shackles are off. And, Bruce Clay’s SEO Tool Set has me revved up to work smarter. How could I not be? ONE TOOL will provide me with all this information in just a matter of seconds. I’m stoked beyond words, and can’t wait to train my team on how to use its reports to our clients’ advantage. Here some highlights from Read more…

Yvette’s Journal: Day 1 of Bruce Clay’s SEO Tool Set Training

Sometimes you just have to rid your mind of what you’ve seen and heard and start fresh. That was yesterday’s theme – forget what you know or think you know and learn SEO the Bruce Clay way. It’s crazy, but Bruce has been around for a really long time. Longer than Google, even. He’s literally the granddaddy of SEO (no offense Bruce – you look great!). In other words, he knows his stuff. In fact, Bruce is pretty tight with some of the bigwigs at Google. He even has direct access to Google’s Web spam warrior, Matt Cutts. Though we covered a lot of ground on Day 1, here are some important highlights: 1. Don’t be your site’s worst enemy. Just because you believe you’re doing everything right, doesn’t mean the search engines will agree. Remember, there are 200 variables in Google’s search algorithm. Chances are, we can all stand to improve upon one or more of those variables. So, do yourself a favor – stay open to advice and constructive feedback from your SEO regarding your digital marketing activities. It just might save your site! 2. There are some really talented people out there! That, or perhaps these same Read more…

+Post Ads on Google and Why You Need to Know about Them

+Post ads, pronounced “plus post ads,” are the latest offering from Google on their AdWords platform, and they are unlike any other ad currently on the Internet. Basically, a +Post ad is an interactive Google+ post that can be used to spread brand recognition beyond the boundaries of the Google+ social network. +Post ads fit under the category of Google AdWords Display advertising, meaning that this type of ad is capable of being shown across the millions of websites in Google’s Display Advertising network. We recently covered Google Display advertising here. Essentially, Display ads show up on partner websites when a person enters the website from a Google search. What makes +Post ads different than other online advertising? A Google +Post ad is actually a Google+ post that can be targeted to specific people, using all the demographic and geographic targeting available in AdWords. Not only do people see your ad, but with +Post ads they can actually interact with your Google+ post without ever leaving the website they’re on. Basically, the +Post ad comes up in a lightbox overlay so people don’t have to leave the site they’re on to interact with your brand. Because +Post ads are socially Read more…

How to Use Google AdWords and Not Waste Your Money

Google AdWords is probably the most impressive online advertising platform on planet Earth. As such, AdWords is also a system with a high level of complexity, leading some who are unfamiliar with it to throw money away trying to figure it out. Read on to learn how to use Google AdWords so you’re not wasting your money. There are several key pieces to using AdWords successfully, and we’ll cover each, including: identifying keywords; setting your budget goals & understanding quality scores; Search & Display campaigns; choosing & writing ads; associating keywords with ads; targeting your ads; and tracking return on investment (ROI). Keyword Identification for AdWords Campaigns The keyword identification process is among the most important to the success of your AdWords campaigns. The goal is for your ads to only display to searchers using a specific set of positive and negative keywords. Positive keywords are simply those search terms for which you want your ads to display. Negative keywords are those words for which you do not want your ads to display. Google provides a keyword tool, free to AdWords users, called the Keyword Planner. Using the Keyword Planner you can: search for new keyword ideas; search for ad Read more…