Lawyer Content Marketing Blog

Talking Like Your Client: Avoid Legal Jargon Key Phrases

Before your clients can read your Web content, they need to find your website! We Do Web Content knows that good key phrases used within relevant content are the best way to send search engine referrals to your website. We can help your website skyrocket up the Google rankings, contact us today! – 888-521-3880.

Gerry Spence Teaches Importance of Showing Love to Your Clients

Your legal firm’s website is a great place to demonstrate how much you care about and respect your clients. Getting the top search engine ranking is an art. Web Content expert and co-founder of We Do Web Content, Yvette Valencia, solves the mystery of achieving top search engine ranking in her new SEO book, Stop Paying Per Click: Get FREE Leads. Call now, or visit our website to get a free copy of this top search engine placement book, 1-888-521-3880.

Stay Connected with Accessible Contact Information

December 9, 2009 - If the main point of your website is to get visitors to contact you about your services, it's important to place special emphasis on your contact information and make connections as easy as possible.

You might be surprised at how many websites we've seen where the contact information for the company is buried, limited, or almost non-existent. If you want potential customers to contact you, you need to make that information stand out loud and clear.

1. Contact Us Page - Every single should have a clearly labeled and visible tab on their home page that leads to a contact us page with information. This should not lead solely to an online form, but actual information that details the phone number, email address, and physical location of your office(s). You can even include a small map or a few general directions as well. Not everyone wants to send an email, some people would rather call and speak to a person. Don't limit your leads by excluding this audience.

2. Post Contact Information on Your Home Page -  Even if you have a great Contact Us web page, you should still always prominently display your office's phone number and an email link directly on your home page.

3. Include Links and Phone Numbers in Your Web Content - Every piece of web content you publish on your website (or externally) should have a call to action that includes your phone numbers and links to your contact page and/or email. If your visitor likes what they have read, they may want to contact you right away. Why make them navigate through your website instead of publishing that information right in front of them?

Connecting with your readers means allowing them the opportunity to directly contact you. Keeping your contact information widely accessible means never missing an opportunity to allow those customers to get in touch with you right away.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

What Your Website Says About Your Customer Service

November 13, 2009 - Even if you only have a minimal understanding of how the Internet works, search engine marketing, web design, or online marketing, you need to firmly understand that your website 100% represents your company's online presence and that any and all content and design you incorporate represents YOUR VOICE and BRAND. 

This is a very good argument for making sure you stand by your web design and content 110%, but you also need to understand how these factors affect your customer service in addition to your law firm's overall presentation. When potential clients visit your website, they are not greeted with a person who can smile at them and answer their questions. They are only greeted with the content you have provided; so when you host a website with your name on it without enough information, you are negatively affecting your attorney-client relationship.

Your web visitor's overall experience should be the absolute driving force for any change you make to your website. Before you add, redesign, post content, etc. ask yourself:

1) How does this improve my visitor's web experience?
2) Is this design easy to use, does it promote functionality and clear-cut navigation?
3) Is this content my clients/potential clients are interested in learning more about?
4) Does my website provide enough information about my law firm, services, expertise, practice areas?
5) Does my website answer the most common questions my clients have about my practice/services/etc.?

For more information about how your legal website affects your customer service, visit our library!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 
 

SEO Content Tips for Lawyers: Vary Your Content

October 10, 2009 - Creating a successful web content strategy for your legal website means deciding on, and writing a wide variety of SEO content.

Web content is a blanket term for any content that appears on your website. This includes everything from the text on your home page to the articles in your library, your frequently asked questions, blogs, landing pages...the whole shebang. In order to achieve a thriving and engaging website, you need to understand the various types of web content, and decide how you are going to address them.

Certain topics for example, will naturally lend themselves to different forms. Perhaps some subjects include a lot of detail, processes, and information and would be best suited as a series of articles. Other topics may be rather short (a current news story, a small tangent on a larger subject, etc.) and would make great blog posts. Other topics may not really fit either category and can find themselves written into a frequently asked question, a definition on a glossary or resource page, or incorporated into a landing page. All of the web content you provide on your website should keep these various contexts in mind while taking into account user interest, length, and visual appeal.

The great part about hosting your own website is the ability to create a space that addresses the individual needs and desires of your online visitors. By creating a variety of content you can create the perfect forum and structure for each topic, ensuring more people are reading and responding to your website overall.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO Tips for Lawyers: Internal Links

October 8, 2009 - There are a lot of benefits of having a library full of SEO content on your website, especially if you have a blog. That's because in addition to driving traffic to your website and providing great information for your visitors, you can use your existing content to keep readers on your website longer. The longer you can keep a visitor on your website, the greater chance you have of converting that customer because they are interested in and trusting the information you are providing them.

Let's say as an example you write a blog about a current car accident in your area. Now, if that car accident talks about head injuries you can send them to a medical website, if you use a legal term like "contingency fee" you can add a link to an online dictionary, and if you mention filing a personal injury claim you can link it to a website discussing state statutes.

Or, you can direct that same client to a separate page of injury descriptions on your website that feature several articles about head injuries, their causes, treatments, rehabilitation options and local resources. You can then link them to a glossary page on your website that briefly defines legal terms, and yet another page hosted on your website that goes into detail about how to begin filing a personal injury claim for car accident victims in your state.

See the difference? When you have great SEO content on your website, it works for you in more ways then one and becomes useful time and again for new and potential clients, as well as internal linking opportunities for a variety of other blogs and articles that are related.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Make Your Web Content Easy to Find

When you’ve got well written, informative Web content you need to make sure your clients are finding it. At We Do Web Content we write your content to be search engine optimized, providing maximum chances for it to be found. For affordable, quality web content written for your firm, contact us today - 888-521-3880

Your Web Content Should Be a Call to Action

Good legal website content not only informs your clients about their potential case, but also spurs them to action. At We Do Web Content our writers focus on writing your content as a call to action, getting your clients to contact you for more information. For affordable, quality web content written for your firm, contact us today - 888-521-3880

When it Comes to Web Pages, Bigger is Not Better

So you've done your research, found your SEO keywords, and put together a great article that gives your readers all the information they are looking for. That Web page however, is now 2,000 words long. Do you know who's going to read it??? Nobody!

Making the Most of Your Meta Descriptions

Other than Page Titles, Meta descriptions are a great way to boost your search engine results and make your Web pages stand out from the crowd. In case the term is unfamiliar to you, Meta Descriptions are those short sentences that appear in search engine results right below the actual title of the Web page.

SEO Keyword Strategies

Search engine optimized content is designed to attract positive attention from search engines through the use of researched and strategically placed SEO keywords. In order to get the most value out of those keywords, it's important to first understand what they are, how to identify them, and where to place them in your SEO content.

New Year, New Website

The new year is officially upon us, which means it's time for resolutions, reflections, and setting our goals for the new year. Along with your promise to lose weight, call family members more, and other aims at self improvement, don't forget about creating resolutions for your website's growth.

Best Web Content Blogs of 2009

It's almost 2010 so WDWC is putting together our favorite blogs of 2009! While we would like to think you've read everything we've posted, it's understandable if you missed a few great blogs here and there. Below we've compiled the Top 5 Web Content blogs of 2009 to make sure you get the very best of our web content tips, advice, and insights going into 2010.

Say What? Web Content Strategies to Avoid

Your marketing copy and web content are the determining factors that get your target audience interested in your products and services. Creating these documents and slogans entails more than just writing well, it has to really speak to your audience and inspire them to take action. To get the most out of your web content and convert more web visitors into new clients, be sure to stay clear of the following web content pitfalls

Posterous Going After Business Blogs with Group Profile Feature

There are a lot of blogging platforms out there for businesses and individuals looking to add their insights to the Internet, but now Posterous, one of the largest blog platforms around, is going after business blogs by tweaking their features for a more business-friendly experience.

SEO Content and Trust Building: Promoting Vs Informing

The purpose of SEO content is two fold, the first is to create fresh, relevant and engaging web content for your online customers to enjoy, the second is to create content that search engines respond to so you can achieve higher search engine rankings to drive more customers to your website to see your fabulous SEO content. Part of keeping your SEO content fresh and fabulous is striking the right balance between informing and self promotion in order to win the trust and the business, of your online visitor.

What Thanksgiving side dish is your Web content serving?

Having original, high-quality Web content can help to position your business as a thought leader and the authority of your industry.

Does Your Web Content Violate Copyright Laws?

Follow our handy how-to guide to determine if your web content is violating copyright laws or plagiarism.

SEO Content: Quality Over Quantity

November 13, 2009 - When it comes to SEO content, of course you want hundreds of articles and blogs on your website, all of which are infused with your keywords and working like little marketing machines to help drive your web traffic through search engine results. The problem that often comes up though, is that in the quest for more and more SEO content, when does quality get sacrificed for quantity?

In an attempt to constantly produce and publish SEO content to satisfy search engines, website owners often forget about the end user -- the person that is actually supposed to enjoy and learn something from that content . This is an incredibly dangerous oversight because if the person performing the search clicks on your website to find a subpar, shoddily written article that in no way engages or informs them about said topic, they aren't going to keep clicking through your website, they are going to leave in a hurry.

Remember, the average Internet user spends 4 seconds scanning a web page to determine if they want to read it. You have 4 seconds to grab that reader's attention or they are gone. Hastily publishing poorly edited articles with only a search engine in mind will in no way enhance your user's experience or your conversion rates.

Quantity is great, but not at the expense of quality. All of the web content that you publish on your website represents YOU. Poor quality will not only make you seem unprofessional, but will quickly send away any audience you may have gained through your SEO efforts. It's like selling thousands of tickets to an Aerosmith concert, but when the excited crowd gets to the venue, they find only a dive-bar cover band that doesn't even know all the lyrics to Dude Looks Like a Lady. Would you stick around for that?

I think not.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Content Plus SEO Equals Customer Satisfaction

Content and SEO Are Equally Important for High Ranking Search Results

When it comes to maintaining a successful website there are basically two major rules: get customers to your website and get those customers to make a purchase.

A recently published article on Mediapost.com discussed a Webinar on SEO (searach engine optimization) and conversion rates that spoke to the importance of balancing SEO strategies with quality web content to not only drive traffic, but complete the sale. 

With all the press in recent years about the importance of optimizing websites, Google rankings, and keywords, many companies began investing in search engine optimization, but neglected to boost their web content along with it.

The Result

Lots of increased traffic but lower sales figures.

The Reason 

Online consumers are looking for clear, easy to read content and a user-friendly website that's easy to navigate. You can have all the traffic on the internet on your website but if the page is lacking quality content, your sales will reflect it. 

"A site that ranks well in search engines but can't convert customers from browsers to buyers is just as bad as a site that provides a great user experience but search engines cannot index it", said Herndon Hasty, senior SEO evangelist for Range and presenter in Webinar.

Think of it like two sides of the same coin, one is basically useless without the other.

Contact us today at 1-888-521-3880 to learn how WeDOWebContent can help improve your search engine ranking and customer satisfaction through quality web content and social media marketing.

Your Links Can Do Double Duty in Site Optimization

Make your links do more than just cycle around to other parts of your site, have them help your search engine optimization too! We Do Web Content knows how to get the most out of your website with proper SEO and updated, relevant content. We can help your website skyrocket up the Google rankings, contact us today! – 888-521-3880.

Websites We Love: Popurls

August 25, 2009 - There's a whole lotta Internet out there and a lot of web savvy entrepreneurs that have great design and great info to share. At We Do Web Content, we like sharing the websites that we love with our readers, and today's featured website is a great resource for people who love reading web content for their own pleasure or to stay on the pulse of what's everyone's talking about online: Popurls

Looking for a great way to easily locate all the latest news headlines and hot topics from websites like Twitter, Digg, Delicious, Technorati, and more? Then welcome to Popurls, a fantastic dashboard that collects all the latest headlines from popular websites and even lets you customize your view by layout and even background color.

From Flickr photos to Gawker to the Huffington Post, it's one stop viewing for the headlines you want to see, but may not have the time to check 20 websites to find.

We love Popurls for its simplicity and for making our days here at We Do Web Content just a little easier!

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - - 1- 888- 521-3880.

How Can Online Slideshows Improve My Content?

Let's face it; sometimes it takes more than text alone to create an impact on your website.

Even if you wouldn't classify your business as a "tech company", your potential customers are looking for creative ways to interact with you online.

Utilizing images, video, and audio components not only adds interest, but actively engages your visitors, and slideshows can easily incorporate all of these functions.

With online slideshows you can:

• Give a face and voice to your company
• Introduce and/or demonstrate a new product
• Give tours of your brick and mortar locations or corporate headquarters
• Provide visitors with photos and updates from your last trade show or conference
• The list goes on

 
Online slideshows are fairly easy to use and can even be imbedded into a blog, social media profile, or in many cases loaded into website like Youtube. They can be used to illustrate existing content or appear on their own. Basically, your slideshow is only limited by your creativity or the resources you have to put them together.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation.

Twitter Evolves - Will Fans Pay for Tweets?

Third-party developer, 83 Degrees, is launching a new application that will let Twitter users pay for and get paid for their content. It's called Super Chirp.

While the creators of Super Chirp don't think the average Twitter user will start charging their friends for content -- celebrities, charities, and other businesses could very well profit from the service that charges users a monthly fee ranging from $1-$10 for a "premium stream" of content. The business setting up the Super Chirp account determines the monthly charge.

Companies who sign up for Super Chirp will retain an impressive 70% of the monthly fee, the rest goes to 83 Degrees and covers the Pay Pal fees used to purchase the tweet streams. Super Chirp also has the advantage of working through existing Twitter accounts since the premium content is sent to subscribers through direct messages.

Do you think your loyal customers would pay a $1 each month for exclusive tips and other must-have web content? If so, Super Chirp could be a great application to try out for your company.

Find out more by reading the entire story on Tech Crunch.

Contact We Do Web Content today and find out more about how social media networking and online marketing can benefit your company!

Google Gets a Caffeine Boost to Search Speeds

Google’s new web indexing system, Caffeine, means search results will be 50% fresher from the largest collection of web content they’ve yet to offer. We Do Web Content knows that optimizing your web content for indexing is critical to gaining that coveted top spot on Google. For help in reaching your search engine ranking potential, contact us today, (888) 521-3880