Lawyer Content Marketing Blog

Using Social Network Status as Evidence in Trial

The social networking boom is finding a new home in the courtroom. As more and more trial evidence is being pulled from social media sites, your firm needs to know how to harness this great resource. We Do Web Content knows the ins-and-outs of social media and can help you get involved – contact us today, (888) 521-3880

Playing Foursquare With Your Clients Isn’t Just a Game

Foursquare is one of the latest up-and-coming social networking trends, so why aren’t you playing? Another free, simple promotional tool for your law firm is a few clicks away. We Do Web Content is on top of the social media trends and we can help you stay in the game – contact us today, (888) 521-3880

Leaving A Legacy: Why It's Important to Protect Your Online Reputation

What is said and done by you and your firm online is an extension of your overall reputation. Don’t let negative use of social media impact your Internet image. At We Do Web Content, we help you understand social networking and develop your profiles safely to generate positive results – contact us today, (888) 521-3880

Why Your Law Firm Needs A Social Networking Policy

Social networking is the new wave of online marketing that many law offices are turning to for client interaction. However, your firm should be concerned with more than just how social networking impacts your business. We Do Web Content can help you establish and monitor your social networking profiles – contact us today, (888) 521-3880

How Can Web 2.0 Help My Legal Marketing Efforts?

Web 2.0 is just a fancy term for the next step in how your new generation of clients is using the Internet. Social media, blogging and YouTube are just a few examples, and the team at We Do Web Content can help get your firm in the know – contact us today, (888) 521-3880

2010 ABA TECHSHOW Conference Offers Emerging Tech for Lawyers

For lawyers and legal professionals interested in the world of technology and how Internet innovations can help their firms run smoother and generate more clients, the ABA's Techshow Conference could help take your firm to the next level.

How To Use Social Media to Extend Your PR Reach

November 16, 2009 - Social networking is a great opportunity to extend your public relations as well as drive traffic to your website when leveraged properly. Below we'll discuss how incorporating social networking into your PR can help solidify and expand your brand.

1. Get the word out - press releases are wonderful for getting the word out about your company. When you expand your audience through participating in social media, you can reach more potential clients as well as the journalists and bloggers looking for stories online. Unlike the natural course of most press releases -- you write and publish a press release then a journalist reads it and then maybe writes a story -- you are communicating directly with the people you are trying to reach and initiating conversations with them based on your PR material, which can lead to more conversions.

2. Build a brand - Social media helps to create a personality for your brand and helps put a face and a voice on your company. With advances in communication and the way we interact online (due in LARGE part to social networking websites), consumers expect more from the companies they choose to do business with. Internet users look to their friends and family for recommendations, and then they search and compare websites to find the best fit for their legal needs. If you are out there participating in the conversation and changing the image of your law firm from anonymous online lawyer to a lawyer who is available online as a personal resource, Internet users will come to you for this information and then contact you about your services.

3. Continue your SEO efforts - Your keywords should be used whenever possible to help promote your website and expand your online presence. You can and should use your press releases as well as your social networking to help your SEO efforts by incorporating those keywords in your releases and posts. These are searchable terms, and when your online press releases, social networking posts, and blog entries all show up for those keywords in organic search engine results, you are working towards greater exposure while giving credibility to your brand and law firm as an "expert source".

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

Don't Be That Guy: Annoying Social Media Habits to Avoid

October 29, 2009 - So you've joined a social network and are looking forward to connecting with new clients, promoting your website, and figuring out why Twitter is in the news every single day. When you are thinking about your posts, it's important to strike a balance between promoting your own projects/website/services and joining in the conversation with other users, but you also need to think about the quality and tone of your posts, as well as what type of information you are posting.

To help you make more friends than enemies, make sure you stay clear of these annoying social media habits that will have people un-friending you in no time.

1.  Posting Mundane Daily Details - Posts that discuss your boring, everyday behavior such as "I'm eating breakfast", "stuck in traffic on I-95", and "work is going so slowly!" are torturous to read, but as a professional they make you sound obnoxious. It's ok to include some personal info in your social media posts, just think about whether or not it is information anyone else besides you would care about.

2. Using Bad Grammar - Yes, the Internet has less strict grammar rules than law journals (especially on more casual sites like social networks), and of course you will occasionally spell something wrong when typing quickly, but for the most part, you need to write your posts clearly. This means paying special attention to your wording, spelling, and grammar usage. You are a professional and your posts need to reflect that. No one wants a lawyer who doesn't know the difference between your and you're.

3. Too Much Info - As a lawyer, you may want to tell your friends and fans about a big case you just won, just make sure to keep the bragging to a minimum and not reveal too much information about your client. Even if their case is public record, it is not your place to go blabbing about your clients all over the Internet. New clients won't want a lawyer they think will discuss the details of their lives across the Twitterverse. Don't name names unless your client is a celebrity who is already all over the news, and even then, use class and discretion.

4. Mystery Posts - On the flip side of the too much information issue there is the cryptic mystery post issue. Being really vague, and alluding to events or people your social network friends would have no clue about is annoying and just plain creepy. Posts that say things like "Joe should have known better", and "maybe tomorrow we'll know for sure" without any other context clues are not helpful or interesting to read.

If you need help in creating or maintaining your social media efforts, contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing Tip: Social Media is Searchable

October 27, 2009 - We've talked a lot about why social media is such an exciting opportunity for lawyers to expand their web presence and generate traffic for their website. Part of the reason why this is successful is because social media is searchable, meaning it can and will appear in search engine results.

Because of the searchability factor in social networking, it is important for attorneys to carry their SEO efforts into their social media expansion. For example, after you have created a profile for your Facebook Fan Page and achieved a certain amount of fans, you will have the option of creating a customized URL. This is especially important for SEO purposes as a name with your keywords in it will appear in search engines for those keywords. For example, a custom URL with your law firm's name will appear in the search engine results for people typing your practice into Google or Bing. If you choose a name with SEO keywords like "Miami Medical Malpractice Attorney" / "your law firm name" you can get picked up for both your geographic keywords and your practice.

With the introduction of Google's Social Search as well as recent search agreements between Twitter, Google, and Bing to allow relevant "tweets" to show up alongside relevant search results, there has never been a better time to get involved in social networking, expand your brand, and increase your organic search engine results!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Strategies for Lawyers: Listen First Act Later

October 26, 2009 - If you are thinking about entering the realm of social networking, it's important to create a strategy, set goals, and get at least a decent understanding of the social network before diving in.

Social networking takes a lot of time, but the end results are worth it if you use your time and resources effectively. Just like any online marketing campaign, there will be some testing involved, but there are certain decisions you need to make before posting anything on Twitter or Facebook. This includes:

Outlining Your Strategy - including who will be posting on the networks, how many daily/weekly posts to aim for, the purpose of your social networking profile (are you expanding your web presence, using your profile as a customer service tool, connecting your profile to your blog, etc.)

Setting Goals - such as your ideal growth rate, how social media will be integrated with other online marketing campaigns, and what you aim to accomplish through your social media usage (more traffic to your website, increased conversions, link building, etc)

After you have finished outlining your strategy and identifying your goals, you need to learn the ropes. This means creating a profile on a social network and then LISTENING. Before you start typing away and telling everyone how great you are, see what other people are writing, what your target audience is asking questions about, how they are phrasing those questions, what messages get the most responses, and so on. By actively listening to how other people are using the network, you can get a clearer picture of what to do (and what not to do).

Remember, social networking is about sharing information. When you can look at a specific network and see just how people are effectively sharing information, you can structure your social networking strategy accordingly instead of wasting your time typing messages no one will read.

Follow We Do Web Content on Twitter!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing Tips for Lawyers: SEO Press Releases

October 23, 2009 - As a lawyer, it is important to keep your name and reputation circulating around the Internet. One great way to stay current and is to create and distribute SEO online press releases on a regular basis. While many of your press releases probably won't get picked up by major newspapers or media (although some will if they are written well), they will show up in search engine results if they are SEO optimized, and can do wonders to expand your overall online presence.

Press releases can cover a variety of issues and achievements, and depending on your goal, can be picked up by news agencies for media stories. The most important part of creating a successful online press release is creating a story around the information you are releasing and providing enough information for reporters to want to write a feature based on your one page of information.

Ideas for these types of press releases include:

• The launch of a new website or external blog
• The release of an E-Book, Free Report, print edition book, etc.
• Discussion and opinion of a high profile case (even if you weren't the lawyer, you can establish yourself as a legal EXPERT)
• Discussion of your legal opinion on new laws that affect your clientele
• Sponsorship of a large-scale or local significant charity event that relates to your legal niche (i.e. - a child injury attorney as the main sponsor for a children's hospital, etc.)
• Results from a poll or survey your law firm completed

You can also write and distribute online press releases that carry valuable information about your law firm that will most likely not get picked up by the media, but will help develop your online presence.

Ideas for these types of press releases include:

• Your launch on several social marketing websites
• Speaking engagements, seminars, and public appearances
• Additional of new lawyers to your practice
• Awards

When writing your online press releases, it's important to abide by the generally standardized press release format, use search engine optimized content, and present the information in a way that conveys its importance with a clear call to action, and an engaging style that will entice your readers (whether they are the press or a potential client) to visit your website and learn about you.

Visit our library for Tips on writing SEO Press Releases.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

Content Ideas: Keep in Touch with Newsletters

October 22, 2009 - Online newsletters are fantastic opportunities to reach out to existing customers and new contacts, get the most out of your web content, and expand your social marketing efforts.

The great part about online newsletters is that they are sent by email which makes them easy to track, and you can include articles that have already been published on your website since content in emails does not count as duplicate content online.

Newsletters don't have to take up a lot of your time either. Sending out an online newsletter even once a quarter can help keep current clients engaged, and help convince your new contacts that you are personally invested in giving them quality information even before a contract is signed. You should also use your newsletter to remind your clients about where they can find you online, including your website, internal and external blogs, and which social media networks you have profiles on (along with links to each profile).

Another benefit is that your online newsletter does not and should not be very large. A few short articles, some current news about your law practice or new laws that affect your most common cases, and a lot of links to valuable areas of your website are really all you need. Thankfully, there are many different online newsletter templates, email/tracking services, and customization services available that can help you design, put together, and email a professional looking online newsletter.

We Do Web Content also offers online newsletter writing and design services to get you on your way!

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

Keeping Your Brand Consistent On Social Media Networks

October 21, 2009 - Having a successful web presence means creating and maintaining a consistent brand throughout your website, blogs, and social media networks. Part of creating a brand for your legal practice is ensuring that when people search for your name across multiple online channels, they find profiles that are actually owned by you and not a squatter or another company with a similar name.

While a few social media networks tend to hog the majority of the media spotlight (i.e. - Facebook and Twitter), there are actually hundreds of social networking websites visited by millions of U.S internet users everyday. Thankfully, there are also websites like KnowEm and Namechk that allow you to easily search for your brand/personal/preferred profile name across hundreds of these sites, claim your identity, see if your name has already been taken, and help you start the search over again if need be with a name from your Plan B list.

Before the idea of hundreds of social networks begins to terrify you, know outright that you do not need a presence on every single blog generator, online video website and the like. It is important however, for you to decide which of these popular social networks you need to have at least a cursory presence on, meaning the name and profile information belong to you.

It's also important to note that not all social networks require the same amount of attention. For example, Twitter requires a good deal of constant interaction to be utilized successfully, but a photo sharing website like Flickr or even the slideshow network SlideShare are good networks to have a branded presence on, even if you only load a photo or slideshow every few months.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Creating SEO Content Worth Sharing

What makes Web content shareable? When you publish SEO content on your website the goal is to provide your readers with great information and convince them to learn more about your products and services and hopefully make a new contact or sale. In order to effectively market your SEO content, you need to understand what makes your content valuable.

Internet Users Spending More Time on Content Websites

September 17, 2009 - a new research study by the Online Publishers Association has revealed that Internet users are spending more time on content websites than they were just a few years ago.

The results of the study, according to Mediapost, showed that Internet users now spend 42% of their time online at content websites as opposed to 34% in 2003. The amount of time spent has also doubled since 2003, going from about 3 hours and 42 minutes to 6 hours and 58 minutes per month.

Experts believe in the increase in social networking is part of the change that has sent more people to content based websites over communication or ecommerce websites. Community website usage now accounts for about 13% of Internet users monthly web usage. Search times have also doubled from around 27 minutes to 54 minutes.

Has your website been optimized for content and search? If not, contact We Do Web Content and learn how we can improve the SEO content and search engine visibility of your website!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

How Marketers Rig the Social Media Machine

Just like the early days of SEO, marketers are always looking for ways to “cheat” the system. Now social media followers are becoming a hot commodity, and the price is high to get a false sense of loyalty on your page. At We Do Web Content we always play by the rules, attracting visitors to your website through relevant, quality custom content rather than gimmicks - contact us today, (888) 521-3880

Are you flying your social media plane blind?

A recent study conducted by Digital Brand Expressions found that almost 80% of companies are using social media, but only 41% of those have a strategic plan for it. At We Do Web Content we know that random acts of Internet marketing are a waste of time. Contact us today for help in developing a solid content strategy for your website and social networking, (888) 521-3880

The Spectrum of Online Friendship

Social media has changed the nature of friendship. Creating a distinction between “fan” and “friend” is important when using social networking for your Internet marketing. At We Do Web Content we can help you develop and manage a professional friendship with your clients through social media - contact us today, 1-888-521-3880

Facebook Thinks Marketers Should Pay for Fraudulent Clicks

Facebook is asking a Judge to dismiss several lawsuits from marketers suing the social media network for charging them for fraudulent clicks, not becuase the clicks were not fraudulent, but because Facebook says that marketers agreed to pay for ALL clicks, whether they were actual clicks or plain out fraud.

Is Facebook Bigger Than Yahoo? Well...Yes and No

According to some new data by comScore, Facebook's growth could have it becoming the third largest web property in the world before years end, but some pageview numbers already make it seem like Facebook has taken Yahoo down a notch.

5 Easy Ways to Improve Your Facebook Presence

There are a few simple steps that may help boost your marketing presence in the increasingly relevant social media sphere, such as Facebook. Improving your Facebook page helps to increase your online marketing impact.

Social Media Tips for 2010

As the new year officially get underway, it's only becoming more clear that social networking is going to be a major marketing focus for 2010. To help you get started or upgrade your social media efforts, we've compiled a helpful list of tips to get you thinking socially!

Survey Says: Email Still Top Content-Sharing Source

A newly released study from ShareThis shows that while social networking sites like Twitter and Facebook are great at spreading buzz-worthy links, email is still the most prominent source of sharing links and information to friends online.

Twitter Launching Contributors Feature for Businesses

In an attempt to reach out to more businesses, Twitter is launching a new Contributors Feature on the popular social networking platform for companies with multiple tweeters.

The Key to Branding and PR: Storytelling

The term "storytelling" gets thrown around a lot in the worlds of public relations and branding, but what does it really mean? How can a brand tell a story? With the Internet so centrally focused on communication in addition to the power and extensive reach of social media, stories have taken on an invaluable importance in our perspective of the brands and companies we frequent...as well as the ones we don't.