Lawyer Content Marketing Blog

New Resources Available For Law Firm Marketing Insights

A new partnership between a national research firm and a leading legal magazine hopes to provide new data in legal service marketing trends.

5 Early Valentine’s Day Gifts For Your Potential Clients

Part of successfully marketing your law firm online includes giving your potential clients what they want to find. SEO expert and co-founder of We Do Web Content, Yvette Valencia, shows you the way in her new book, Stop Paying Per Click: Get FREE Leads. This book is FREE for a limited time only! Learn how organic SEO can increase your search engine ranking and how to convert your visitors into customers, 1-888-521-3880.

Creating an Internal System to Support Web Leads

Even before you start posting all the new SEO content for your website, it's important to organize and establish and internal structure designed to quickly respond to and track the leads your website will bring in.

Legal Content Tips for 2010

It's almost a new year which means new possibilities to grow your legal website and attract new clients through your website. Part of this growth will entail creating legal web content that connects your practice to your target audience and helping that legal content appear in organic search engine results with SEO keywords and techniques.

How To Use Social Media to Extend Your PR Reach

November 16, 2009 - Social networking is a great opportunity to extend your public relations as well as drive traffic to your website when leveraged properly. Below we'll discuss how incorporating social networking into your PR can help solidify and expand your brand.

1. Get the word out - press releases are wonderful for getting the word out about your company. When you expand your audience through participating in social media, you can reach more potential clients as well as the journalists and bloggers looking for stories online. Unlike the natural course of most press releases -- you write and publish a press release then a journalist reads it and then maybe writes a story -- you are communicating directly with the people you are trying to reach and initiating conversations with them based on your PR material, which can lead to more conversions.

2. Build a brand - Social media helps to create a personality for your brand and helps put a face and a voice on your company. With advances in communication and the way we interact online (due in LARGE part to social networking websites), consumers expect more from the companies they choose to do business with. Internet users look to their friends and family for recommendations, and then they search and compare websites to find the best fit for their legal needs. If you are out there participating in the conversation and changing the image of your law firm from anonymous online lawyer to a lawyer who is available online as a personal resource, Internet users will come to you for this information and then contact you about your services.

3. Continue your SEO efforts - Your keywords should be used whenever possible to help promote your website and expand your online presence. You can and should use your press releases as well as your social networking to help your SEO efforts by incorporating those keywords in your releases and posts. These are searchable terms, and when your online press releases, social networking posts, and blog entries all show up for those keywords in organic search engine results, you are working towards greater exposure while giving credibility to your brand and law firm as an "expert source".

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

We Created a "Lawyers Using Twitter" List! Learn How to Start Your Own!

November 5, 2009 - In case you haven't heard yet, Twitter launched their new Twitter list feature last week. For a little more background info on the project, you can check out our previous blog on Twitter lists. Or maybe you have heard all the buzz about Twitter lists and just don't know how to get started.

Below we've created an easy step by step Twitter list guide to to help you get the most out of your Twitter account and start a few lists of your own!

Step 1: What kind of list should I create?

Lists are another great marketing opportunity on Twitter. Just like how being featured on a Twitter list can help develop your exposure on the social network, creating a great list as a resource can also bring attention to your profile. Deciding on how you want to categorize your followers or create a list is the most important first step. You can check out websites like Listorious.com to see what lists other people have created to help inspire and ensure you don't create a list that is already out there.

After deciding on the focus of your list, the next step is start creating a Twitter list on your profile. First sign into Twitter. On the right side of the screen under your profile name you'll see the list option. Click on "New List" as shown below.
 







Step 2: Create a great title for your list.

Now of course this depends on what your Twitter list intends to cover, but the name should be enticing, informative, and of course targeted to your main audience/industry. You can also decide whether you want your list to be public, meaning everyone can see it, or private (for your own personal use). Of course, if you are using your list as marketing device, you'll want to make it public.



Since We Do Web Content specializes in creating customized SEO content for lawyers, we decided to create a Twitter list for attorneys using the popular microblogging service and titled our first list: Lawyers Using Twitter.

Step 3: Add the names of other Twitter members to your new list.

After you've named your list, add your follwers or seek profiles/brands/businesses you aren't connected to if you think they are valuable additions to your list.


While searching you can not only find interesting new profiles to add to your list, you can also find inspiring new people to follow (great for networking!). You can click on the follow button to add the profile to your Following list or click on the list button to add them to your new Twitter list. Check out the screen shot below to see how the buttons will appear:



And there you have it! You are the proud new owner of a Twitter List! Of course you can always add or delete members from your list at any time, or perhaps create new, more specialized lists as you go.

It goes without saying that if you're not already following We Do Web Content on Twitter, you should add us ASAP to keep up with the latest SEO content and Internet marketing news, tips, and more!

If you are a lawyer who actively uses Twitter to market your firm and would like to be added to We Do Web Content's "Lawyers Using Twitter" list, follow us on Twitter or fill out our contact form!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing for Lawyers: Non-Reciprocal Link Building

November 4, 2009 - Link building, both inbound and outbound, are important to the overall SEO effectiveness of your website. Links present a great opportunity to bring traffic directly to your website and also factor into the importance that search engines like Google and Bing attribute to your website, which helps with your search engine positioning.

Non-reciprocal links are one way links, meaning although a website is linking to you, you are not linking back to that website. When it comes to search engines, non-reciprocal links are valued more highly than two-way links, which is a major advantage. With non-reciprocal links you also don't have to worry about the other website hiding the link to your website or just taking the link down all together to improve their own search engine traffic.

How to Create Non-Reciprocal Links

There are many ways to create linking opportunities for non-reciprocal links pointing to your website. The best way to achieve these links is to create quality SEO content that is filled with useful information that other people think is worth sharing. When people find such an article on your website, they will link to it from their website, hence you have achieved a non-reciprocal link. The value of these links are also weighed by their relevance, so links from websites within your industry or ones that are related to the subject of your article will be the most beneficial to your search engine rankings.

Another great way to obtain inbound links is to create web content in a directory or to publish an article on a website outside of your own (such as Ezines or Submityourarticle.com) filled with great (and relevant!) information, as well as your SEO keywords and company information, and of course links to your website. In addition to directories and article submission websites, you can also write and publish your articles on other industry blogs or websites that are relevant to your law practice and niche.

You should also always include valuable links in your online press releases!

Remember, the content you create for your website as well as any web content you post on external websites for link building purposes should always include the targeted SEO keywords for your law firm and practice area, which should be strategically placed in your page title, headings, subheadings, and in the body of your text.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

More Reasons To Embrace Design: Google Launches Page Preview

November 3, 2009 - The competition in search engine marketing just got a little bit tougher as Google launched their new "page preview" option. For Google users who click on the page preview option (which on the left side of the screen after selecting "show options"), Google will provide small snapshots of the web page next to the search result.

What does that mean for you? If the searcher can get a glimpse of your web page next to the web pages of several other lawyers that show up in the search engine results along side you, that web design becomes a major factor in whether or not the searcher will click on your page. Since these page views are available without physically going to the website, your tracking system won't even pick up on this factor, which may result in more or less page clicks than usual.

The best advice, as usual, is to make sure your web design is clean, modern, sophisticated, and stands out (in a positive way) from your competitors. Of course people will have their personal aesthetic choices that may influence them in ways you cannot control, but if one page preview shows a web page that is neatly laid out right above or below another page jumbled with loud colors, annoying advertisements, large flash, or content bleeding into the borders, they are going to go with the clean looking website (even if your Page Title and content sound more interesting).

Your website is basically your online office and represents your firm to potential clients. Would you let a client walk into an office with trash all over the floor, tacky 1970's furniture, and a rude receptionist that doesn't answer any questions? Hopefully not. Your website needs to be looked at through a similar lens while keeping in mind Internet editing and readability standards as well as navigation and ease-of-use issues.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

How to Create a Brand for Your Law Firm

November 3, 2009 -  When we think of branding, more often than not our mind wanders to images of Nike, Coca Cola, Burger King, and other products typically for sale in retail establishments, or we think of larger than life celebrity personalities that have turned their name into a brand such as Martha Stewart, Oprah, Donald Trump, and the like. We rarely think of a law firm when it comes to brands, but in order to build the reputation (both online and offline) of your firm, you need to create and promote your practice as a brand.

In order to begin to brand your law firm you need to be able to answer a few basic questions:

1. Who are you?
2. What areas of law do you specialize in?
3. Why is your law firm better than all the other law firms that also focus on your specialty?

If you can't answer these questions, you might need to reconsider why you are running a business to begin with, but when you answer them you need to honestly look at your practice. What are your strengths? What can your firm bring to the table that really sets you apart? Every business needs to honestly believe they are better and strive to do better than the other guys.

Once you have identified your strengths and carved out an identity for your firm you need to start marketing yourself to those strengths on our website, through social media, and in the mainstream media as well. Become an expert and market your services as such. Create a solid branding message that carries over between your website, social media, advertising and online marketing campaigns. Create your own tagline and use it in all your press releases as well as on your website and in your ads.

Brands work because they manage to combine consistency with innovation. Think about all of the commercials and print ads you've seen for a brand like McDonald's. They include various campaigns, images, slogans, incentives, etc. but you always know what McDonald's is and what they sell.

While you may never be as recognizable as McDonald's, you can use successful brands as an example to look up to. Think about what image you want your law firm to project, think about keeping a consistent look and feel if you maintain more than 1 website, think about your web content, wording, messages, taglines, advertisements, and how they all need to work together to promote the brand that is your law firm.

What would McDonald's do?

When a customer buys a brand they aren't just buying a product, they are buying a name, and everything that name stands for and represents; when you think of it that way, lawyers and brands aren't so different after all.

Creating a brand doesn't happen overnight, but it's important to focus on how the entire brand will come together when considering any marketing move, which means looking at the big picture as well as the specifics of each campaign and project.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Success is More than ROI

November 2, 2009 - When it comes to social media, or any major marketing budget spending, you want to be able to track your progress and see if your ROI (return on investment) is bringing dollars in or just bleeding them out. What's important to keep in mind is that while some amount of your social media spending is trackable (how much you are spending vs your click-through/conversion rates), not every aspect of social media is trackable and therefore unmeasurable results must be considered.

We can't track everything. If you write a great blog or link to a great blog on LinkedIn or Twitter, etc. it may get passed around a few times. It may even change forms and then people are commenting on your company and not your post. Then other people see that discussion and Google your company name, which leads to your website. It would be impossible to track how they learned about your company without having them fill out a form, but at least in this case, it was initially through social media.

There are hundreds of possible examples of similar situations where people learn about your legal services through a social media outlet, but visit your website through a search engine. Part of the beauty of social media is the speed and breadth of how quickly a post or even just a name, can spread through the Internet; however, we have not yet mastered the ability to track every thought process and movement involved.

Of course it is important to track what you can to learn from your mistakes and decide which strategies are working out for you the most, but always consider the flip side, the untrackable side when looking at your social media ROI. There's more there than you will ever really know.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Marketing Legal Websites: Clarity Builds Credibility

October 30, 2009 - Building your legal practice, and your website as a credible source of information means being open, honest, and clear about your purpose and intentions. When designing the look of your website as well as planning the content that will appear on your website, transparency is the key to credibility.

You are a lawyer maintaining a website that focuses on legal services. When you design your website, it should be abundantly clear that you are a lawyer and that your website covers legal topics that relate to your specific practice. Trying to hide that you are a lawyer, or producing content that focuses on unrelated topics to your law firm just to draw visitors will not help your bottom line. No one who is "tricked" into landing on a legal website when in search of different information is suddenly going to realize they need or want your services. People don't like getting tricked, especially by a professional in the legal field that should know better.

Everything about your website should focus on you, your legal niche, and serving your clients. If the content or design does not focus on these elements and promote clear and obvious navigation, ease of use, and helpful information, then your website has failed in its purpose and needs to be redesigned ASAP.

Advertising and Blogs

The concept of transparency also extends to advertising. Do not buy into a PPC campaign or other online advertising medium that does not focus on the type of law you practice or pretends to link to something other than a legal website. If you have an external blog that hosts web content that covers a variety of legal and non-legal issues, i.e. - a blog that covers car accidents as well as the latest car designs, car shows, car accessories, and the like, you can promote that blog as a car blog and not just a personal injury/car accident lawyer blog. However, on that blog you also need to make it perfectly clear that you are a Personal Injury Lawyer and this blog is an extension of your practice.

Tricking your blog readers into clicking on your personal injury website when they think they'll be directed to more information about car parts or the like is shady, unprofessional, and will result in complaints instead of conversions.

Be proud of your practice, share your valuable information with the world, and always be clear about your law firm and your intentions.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO Content Ideas: Mix Keywords with Desire

October 30, 2009 - Creating quality, relevant SEO content for your legal practice can be a little tricky. Sometimes it's difficult to think of topics to write about or how exactly to approach those topics.

That is part of the reason why SEO keywords are important. When you can identify the keywords that are aimed at your target audience, you can begin to understand what people are searching for online. This however, is only half the equation. After you have identified the keywords that audience has searched for you need to determine how those keywords and phrases relate to content and what type of the information people are seeking in conjunction with those terms.

For example, if "car accident injuries" received 3 million hits last month, what information about car accident injuries are people searching for? Are they looking for information about common injuries? Treatments for common injuries? How to sue someone for neglect after sustaining car accident injuries? You can look at similarly popular keywords to try to determine the overall search intention (at least generally), but looking at a keyword or phrase from this perspective is imperative in creating the type of content that people are looking for that happens to incorporate that term effectively.

In some situations this is easier said than done, and it is never a bad idea to write several articles around a popular keyword or phrase that dissects the topic from a variety of angles. You can then track the popularity of those articles through Google Analytics or any other tracking program and determine which articles are getting the most traffic, page views, reading times, etc. and use that information as research to determine what topics to focus on in the future and which to skip over.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO Tips for Attorneys: Regain Value From An Old Website

October 29, 2009 - When search engines like Google scan websites for relevant placement in search engine results, one of the factors they consider is age. The age of a website is a minor, but still accounted for, factor when Google looks at what websites are deemed trustworthy. This concept of a website's age equaling some level of trust applies to your inbound and outbound links as well.

The concept of age can work in your favor, even if your website is outdated and static (meaning you haven't added new content in a long time). By optimizing your pre-existing website you can get the benefit of age and the benefits of SEO by applying SEO content and optimization tags and techniques. Unless your website was built on a terrible platform or there are other technical issues that would make search engine optimization more of a burden than a blessing, it is almost always a better idea to optimize the website you have owned for several years instead of scraping your domain and starting all over again.

Of course, every website should be looked at on a case by case basis, but search engines scan websites constantly, so even flooding your older website with a weekly influx of targeted and optimized SEO content can have you see a large boost in organic search engine results and traffic without having to start everything over from scratch. If your website has a lot of errors on it, i.e. - tons of broken links, duplicate content, dead end pages (without redirects), and other technical issues, it is imperative to get those problems fixed, or your new SEO efforts won't get much recognition by search engines since they will still be penalizing your website's navigational flaws.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing Tips For Lawyers: When Do I Need to Redesign My Website?

October 29, 2009 - As an online professional with a thriving website, it's important to keep up with the latest Internet marketing and website development innovations to ensure your website is up-to-date. Now being up-to-date doesn't mean falling for the latest design trends or taking ultra-edgy and modern risks with your colors and font, but it does mean that relying on the same old website, without any kind of technological or aesthetic upgrades, will have a negative impact on your website's success.

So naturally the big question is: How often do you need to redesign your website?

The basic answer is about every 2 years. The Internet is a constantly evolving and changing phenomenon. Just think about how much has changed online in just the last 2 years! Did anyone other than college students and techies know anything about social media or even what a social network was? The first iPhone had just been released, and no one thought an American President would ever be elected based in part on an extensive viral marketing campaign that focused on text messaging.

On the Internet 2 years is like a decade, and with the increased popularity and proliferation of smart phones, mobile advertising, Interactive marketing, online video, and social media marketing, change is occurring at lightning speeds. Your website needs to represent you as a legal professional who is in touch with the times as well as the basic necessity of effectively marketing your legal practice online, promoting your brand, drawing traffic, and converting visitors. All of those factors are based on current website designs, features, innovations, and online marketing techniques.

Websites are like people in as far as they need to update their look, feel, and methods once in a while or end up looking like a joke. Unfortunately while you may get a few decent years of wear out of a nice suit, a nice website has a much shorter expiration date.  

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Don't Be That Guy: Annoying Social Media Habits to Avoid

October 29, 2009 - So you've joined a social network and are looking forward to connecting with new clients, promoting your website, and figuring out why Twitter is in the news every single day. When you are thinking about your posts, it's important to strike a balance between promoting your own projects/website/services and joining in the conversation with other users, but you also need to think about the quality and tone of your posts, as well as what type of information you are posting.

To help you make more friends than enemies, make sure you stay clear of these annoying social media habits that will have people un-friending you in no time.

1.  Posting Mundane Daily Details - Posts that discuss your boring, everyday behavior such as "I'm eating breakfast", "stuck in traffic on I-95", and "work is going so slowly!" are torturous to read, but as a professional they make you sound obnoxious. It's ok to include some personal info in your social media posts, just think about whether or not it is information anyone else besides you would care about.

2. Using Bad Grammar - Yes, the Internet has less strict grammar rules than law journals (especially on more casual sites like social networks), and of course you will occasionally spell something wrong when typing quickly, but for the most part, you need to write your posts clearly. This means paying special attention to your wording, spelling, and grammar usage. You are a professional and your posts need to reflect that. No one wants a lawyer who doesn't know the difference between your and you're.

3. Too Much Info - As a lawyer, you may want to tell your friends and fans about a big case you just won, just make sure to keep the bragging to a minimum and not reveal too much information about your client. Even if their case is public record, it is not your place to go blabbing about your clients all over the Internet. New clients won't want a lawyer they think will discuss the details of their lives across the Twitterverse. Don't name names unless your client is a celebrity who is already all over the news, and even then, use class and discretion.

4. Mystery Posts - On the flip side of the too much information issue there is the cryptic mystery post issue. Being really vague, and alluding to events or people your social network friends would have no clue about is annoying and just plain creepy. Posts that say things like "Joe should have known better", and "maybe tomorrow we'll know for sure" without any other context clues are not helpful or interesting to read.

If you need help in creating or maintaining your social media efforts, contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Strategies for Lawyers: Listen First Act Later

October 26, 2009 - If you are thinking about entering the realm of social networking, it's important to create a strategy, set goals, and get at least a decent understanding of the social network before diving in.

Social networking takes a lot of time, but the end results are worth it if you use your time and resources effectively. Just like any online marketing campaign, there will be some testing involved, but there are certain decisions you need to make before posting anything on Twitter or Facebook. This includes:

Outlining Your Strategy - including who will be posting on the networks, how many daily/weekly posts to aim for, the purpose of your social networking profile (are you expanding your web presence, using your profile as a customer service tool, connecting your profile to your blog, etc.)

Setting Goals - such as your ideal growth rate, how social media will be integrated with other online marketing campaigns, and what you aim to accomplish through your social media usage (more traffic to your website, increased conversions, link building, etc)

After you have finished outlining your strategy and identifying your goals, you need to learn the ropes. This means creating a profile on a social network and then LISTENING. Before you start typing away and telling everyone how great you are, see what other people are writing, what your target audience is asking questions about, how they are phrasing those questions, what messages get the most responses, and so on. By actively listening to how other people are using the network, you can get a clearer picture of what to do (and what not to do).

Remember, social networking is about sharing information. When you can look at a specific network and see just how people are effectively sharing information, you can structure your social networking strategy accordingly instead of wasting your time typing messages no one will read.

Follow We Do Web Content on Twitter!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing Tips for Lawyers: SEO Press Releases

October 23, 2009 - As a lawyer, it is important to keep your name and reputation circulating around the Internet. One great way to stay current and is to create and distribute SEO online press releases on a regular basis. While many of your press releases probably won't get picked up by major newspapers or media (although some will if they are written well), they will show up in search engine results if they are SEO optimized, and can do wonders to expand your overall online presence.

Press releases can cover a variety of issues and achievements, and depending on your goal, can be picked up by news agencies for media stories. The most important part of creating a successful online press release is creating a story around the information you are releasing and providing enough information for reporters to want to write a feature based on your one page of information.

Ideas for these types of press releases include:

• The launch of a new website or external blog
• The release of an E-Book, Free Report, print edition book, etc.
• Discussion and opinion of a high profile case (even if you weren't the lawyer, you can establish yourself as a legal EXPERT)
• Discussion of your legal opinion on new laws that affect your clientele
• Sponsorship of a large-scale or local significant charity event that relates to your legal niche (i.e. - a child injury attorney as the main sponsor for a children's hospital, etc.)
• Results from a poll or survey your law firm completed

You can also write and distribute online press releases that carry valuable information about your law firm that will most likely not get picked up by the media, but will help develop your online presence.

Ideas for these types of press releases include:

• Your launch on several social marketing websites
• Speaking engagements, seminars, and public appearances
• Additional of new lawyers to your practice
• Awards

When writing your online press releases, it's important to abide by the generally standardized press release format, use search engine optimized content, and present the information in a way that conveys its importance with a clear call to action, and an engaging style that will entice your readers (whether they are the press or a potential client) to visit your website and learn about you.

Visit our library for Tips on writing SEO Press Releases.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

Content Ideas: Keep in Touch with Newsletters

October 22, 2009 - Online newsletters are fantastic opportunities to reach out to existing customers and new contacts, get the most out of your web content, and expand your social marketing efforts.

The great part about online newsletters is that they are sent by email which makes them easy to track, and you can include articles that have already been published on your website since content in emails does not count as duplicate content online.

Newsletters don't have to take up a lot of your time either. Sending out an online newsletter even once a quarter can help keep current clients engaged, and help convince your new contacts that you are personally invested in giving them quality information even before a contract is signed. You should also use your newsletter to remind your clients about where they can find you online, including your website, internal and external blogs, and which social media networks you have profiles on (along with links to each profile).

Another benefit is that your online newsletter does not and should not be very large. A few short articles, some current news about your law practice or new laws that affect your most common cases, and a lot of links to valuable areas of your website are really all you need. Thankfully, there are many different online newsletter templates, email/tracking services, and customization services available that can help you design, put together, and email a professional looking online newsletter.

We Do Web Content also offers online newsletter writing and design services to get you on your way!

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

Keeping Your Brand Consistent On Social Media Networks

October 21, 2009 - Having a successful web presence means creating and maintaining a consistent brand throughout your website, blogs, and social media networks. Part of creating a brand for your legal practice is ensuring that when people search for your name across multiple online channels, they find profiles that are actually owned by you and not a squatter or another company with a similar name.

While a few social media networks tend to hog the majority of the media spotlight (i.e. - Facebook and Twitter), there are actually hundreds of social networking websites visited by millions of U.S internet users everyday. Thankfully, there are also websites like KnowEm and Namechk that allow you to easily search for your brand/personal/preferred profile name across hundreds of these sites, claim your identity, see if your name has already been taken, and help you start the search over again if need be with a name from your Plan B list.

Before the idea of hundreds of social networks begins to terrify you, know outright that you do not need a presence on every single blog generator, online video website and the like. It is important however, for you to decide which of these popular social networks you need to have at least a cursory presence on, meaning the name and profile information belong to you.

It's also important to note that not all social networks require the same amount of attention. For example, Twitter requires a good deal of constant interaction to be utilized successfully, but a photo sharing website like Flickr or even the slideshow network SlideShare are good networks to have a branded presence on, even if you only load a photo or slideshow every few months.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Top 5 Free Online Marketing Tools

October 20, 2009 - Who doesn't want to get something for free? Online marketing isn't always cheap, but these free online marketing tools can help you get the most out of your online marketing strategy by expanding your web presence, tracking your progress, and helping to build your online reputation.

1. Facebook - Creating a Facebook Fan Page for your legal practice is a great way to market your legal services online, make connections, grow your practice, create backlinks, and drive traffic to your website. And yes, creating and maintaining a Facebook fan page is F-R-E-E! Become a Fan at We Do Web Content's Facebook Fan Page!

2. Twitter - Social media marketing is the next big thing, and at this price, it's silly to keep yourself out of the conversation. Twitter is great for driving traffic to your website, networking with other professionals, connecting with new and potential clients, finding out what people are talking about (web content development), managing your online reputation, and more. Once again, creating and maintaining a Twitter profile is FREE. Follow We Do Web Content on Twitter!

3. Google Analytics - This priceless yet free program is a MUST. Google Analytics helps you track and test your website's performance including how many people are visiting your website, your bounce rate, what keywords people are using to find you, and other incredibly valuable information that can help with everything from your web content development strategy to usability issues and more!

4. One Utility's Inbound Link Checker - Find out how many websites (and who) is linking to your website. Other good Webmaster tools available for free on the One Utility website include a Host and IP Backlink analysis and an Anchor Text backlink checker.

5. ClickTale - ClickTale allows you to see exactly how your website's visitors are interacting with your website, what buttons they are clicking on, what forms they forgo, the links they prefer and so on. Great for web content development strategies and testing/tracking/changing your website's usability, which is HUGE for the success of a website. You can also upgrade from the FREE version to the subscription packages for additional features and support.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing For Lawyers: How To Convert Leads into Clients

October 19, 2009 - As the old saying goes, you can lead a horse to water but you can't make them drink. While there is no possible way to convert every potential client who contacts you into a paying client, there are some steps you can take that will drastically improve your chances of conversion.

Create an Internal System

You can drive lots of traffic to your website and even go so far as to get those visitors to contact you, but if your efforts stop there, your visitors' efforts will stop as well. The best way to convert these web visitors into clients is to create an organized and consistent internal system for dealing with these contacts as they arrive.

Creating a special email address and 800 phone number for clients to use to contact you from your website is the first logical step. It's important to set up a tracking system so you know exactly how many of your contacts are finding you through your website, newspaper/radio/TV ads, etc. But what happens next?

To make sure these requests are not delayed or just ignored, you need to create an internal process, including selecting what member(s) of your staff will be on the receiving end when web visitors contact you and how they will follow up. If you wait longer than 24 hours (on business days at least) to touch base with these contacts, they may have already given up on you and contacted other attorneys.

Whether you answer these leads personally, have a staff member return their call to set up an consultation, send them an E-book/newsletter/etc. and follow that up with a call or all of the above, you need to have a system in place and make sure each lead is getting the attention it requires.

Not every web-generated lead will be interested in your legal services or even an ideal client, but you'll never know either way if you don't have an organized system in place to contact them in a timely manner after you receive their query. It's also important to set up this internal system BEFORE entering into a large-scale traffic generating campaign.

While it may seem obvious, if you don't have a current, workable follow-through procedure laid out now, imagine how difficult it will be to suddenly start managing dozens or even hundreds of contacts and requests every month.

Just like setting up your web content development strategy, online marketing campaigns, social media goals, and the like, you need to address the practical concerns of how to handle your website's new contacts, or risk watching them fall by the wayside.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Mesothelioma Will Cost You $100 Per Click

October 15, 2009 - Lawyers are pretty competitive, so it's not really a surprise that attorneys are among the largest group to heavily invest in paid search and pay per click (PPC) advertising. Search engines have also noticed this trend, making the key phrases most valuable the lawyers some of the most expensive keywords overall.

A new AdGooroo quarterly report about search engine advertising in Q309 reveals that the most expensive keyword in the U.S. last month was "Mesothelioma", which sold on Google in September for $99.44. That's $100 out of your pocket every time someone just clicks on your PPC ad, regardless of whether or not they spend any time on your website or even contact you about your services. With click fraud rates through the roof, that's just throwing money out of the window.

The demand on less popular search engines like Bing and Yahoo had the price for mesothelioma at $55.20 per click and $60.68 per click respectively, for the month of September. With the amount of money you could spend on PPC at those rates, you could fill 5 websites with valuable search engine optimized content that actually converts visitors and gets your web pages in the search engine results for those same keywords!

PPC vs. SEO

While pay per click can drive people to your website (if you are willing to pay those prices), what happens after they get there? Are they greeted with a library of articles featuring relevant content centered around those keywords or just a minimal landing page (or worse, another advertisement) with no information all at pertaining to that key phrase? Just look at your bounce rates to determine if you are even backing up your PPC advertising with anything substantial enough to engage those visitors and convince them to contact you.

The point is, PPC is incredibly expensive and does nothing to convert your customers after they arrive on your website. They will however, charge you and arm and a leg, even if it is just your competitors clicking on your sponsored ads to run up your bill. Creating relevant web content with those same keywords and phrases is dramatically more affordable, can have your website organically show up in dozens of search engine results, and give your visitors the information they are actually looking for when seeking legal advice and a new attorney.

When it comes to getting the most bang for your buck, converting visitors into clients, and achieving the highest long-term results for your investment, SEO content blows PPC advertising out of the water every time.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Top 10 SEO Content Tips For Lawyers

October 8, 2009 - There's a lot of do's and don't out there when it comes to SEO content, but is good to start with the basics, so here are the top 10 SEO tips to keep your website ranking high and converting your customers (listed in no particular order).

1. Provide fresh, relevant content - You need to create web content that gives great information about a large variety of topics pertaining to your legal practice and expertise.

2. No duplicate content - Including content that appears on multiple websites or even multiple pages on your own website lowers your page ranking, which really damages the chances of anyone finding you through search engine results.

3. Edit for the web - Great web content that no one can read won't help you. Make sure your web content is edited for web readability, including the right font size, color, and style as well as short paragraphs and pages.

4. Internal links - When you can link to another area of your website versus sending visitors away, you increase your chances of conversion.

5. FAQs - People ask a lot of questions, if you can answer them on your website, people will trust you. Plus, if you use your keywords, those are extra searchable pages that will show up on search engine results.

6. Don't forget your landing pages - Yes, those introductory pages count as content and should be informative, edited correctly, and keyword optimized for search engines.

7. Contact Forms - Your website should have a clearly defined contact page with your phone number(s), address, directions and/or map to your office as well as a contact form web visitors can fill out to contact you with questions.

8. Word your content correctly - You are writing for non-lawyers, make sure your web content is written in a clear, easy to understand tone and style that informs your readers, not confuses them further.

9. Choose your keywords with purpose - When choosing the best SEO keywords for your website, research is key! The keywords you think are good for your website and the keywords that people actually search for could be completely different.

10. Track your progress - The only way to determine which keywords, content, campaigns, etc. are working for your website is to track them. Free services like Google Analytics can help you see how many visitors your website is getting, what content is the most highly views, the keywords they used to find you, your bounce rate, and other imperative info.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Marketing for Lawyers: Exert Your Expertise

October 7, 2009 - Part of successfully marketing yourself as a lawyer means creating a clear message to your potential clients and providing web content that imparts your expertise over the legal areas you specialize in.

Even if your practice is "personal injury" or "financial law", you still have specific expertise within those areas on certain subjects. Are you the best lawyer for motorcycle accident victims? Do you really excel at anesthesia errors, or failure to diagnose cases? Providing a lot of detailed SEO content on your website is great, but choosing a few focus areas within your niche can help set you apart from other lawyers in your area and take your practice to the next level.

Create a tag line that speaks to your specialty, create an E-Book that goes further into detail with tips for potential clients, create a blog focused solely on that subject, and so on.

If you can take your knowledge and showcase your expertise to your website's visitors through your various web content and marketing decisions, you carve a special niche for yourself as a true expert in the field. And that level of marketing is priceless.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Integrating Social Media with Online Marketing

October 6, 2009 - Over the past few days we've been discussing the benefits of social networking for lawyers. Another important strategy in getting the most out of your social marketing efforts is to integrate that web content with other SEO and online marketing campaigns.

A great piece of web content, say an article written on a relevant subject concerning your legal niche, is a valuable asset for your website. You can take that web content a step further by not only optimizing it for search engines, but also:

• Sending the article out into the universe by providing links on social networks (Twitter and Facebook)
• Using it to start a discussion on Linkedin
• Creating a teaser blog that links to the article (RSS subscribers, etc will find the blog that leads to the article)
• Getting the article rated on content rating websites like Digg
• Bookmark and share the article on Delicious

If your law firm distributes newsletters or email blasts, these are additional opportunities to market your SEO web content and get your information out to your readers. Social media is about sharing information; the more information you share, the more opportunities there will be for other social networkers to find and share that information with their friends and so on and so on.

The main goal here is generating traffic. When you can generate a decent amount of traffic from a single great piece of content by distributing it over several channels, that one article has paid for itself a 100 x over.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.