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8/7/2009
Allison Goldstein
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Are Your Making the Most of Your SEO Keywords?


August 7, 2009 - SEO content relies heavily on use of relevant SEO keywords that help drive traffic to your website through organic search engine results. It's important for any business to identify and successfully implement the keywords that will help customers locate their products and services online, both locally (if the business has a brick and mortar location or is limited to any given area) and on a broad scale to attract potential customers from across the Internet.

After you have identified the SEO keywords that best match your business, the next step is to incorporate them into the content that makes up your website, including:

  • articles
  • landing pages
  • home page
  • FAQs
  • blogs
  • product and service descriptions
  • and so on

It's also important however, to include your keywords outside of your website. Many businesses overlook the importance of using their keywords in social media profiles or other online public forums that exist outside of their main website. Remember, posts on social media networks like Facebook and Twitter will appear in search engine results if the relevant keywords are there, so make the most of all your content -- put your SEO keywords where they count (everywhere!).

Just remember, keyword density (the amount of times a keyword appears in a single piece of content) is a major factor in the overall success of your SEO content. Use your keywords too often and they seem like spam to search engines, don't use them enough and your results show up too far down the search results page. Aim for a keyword density that sees your keyword appear about once every hundred words or so and try not to bunch several keywords together with commas separating them (they also look like spam to search engines).

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