Business Article Marketing in 4 Basic Steps

Business article marketing can be a complicated undertaking if you’re not familiar with the 4 steps of a successful campaign. 

Step 1 – Determine your content. Not all topics lend themselves to becoming good business articles. Remember that you want to create content that both informs readers and encourages them to take action. The inform part is used to generate trust in your business and the action leads them back to your website to contact you and learn more.

Step 2 – Writing. The obvious step in your article marketing process, writing your content should be done with client conversion in mind. You want to give them a good amount of information, but not enough to resolve their need completely. At the end of your content, you need that call to action hook to entice them to go to your website to find out more.

Step 3 – Choosing your article hubs. This is where a bit of research is necessary. Thanks to Google Panda, several of the top article hubs were hit hard for duplicate content penalties, and it took several months of work to get the legitimate sites deemed safe again for search ranking. You’ll want to make sure your articles appear on only the most relevant, professional article submission sites or risk losing search result rankings.

Step 4 – Publish and link. Once you’ve decided where your latest article should be submitted, you need to make sure the content and format fits within that particular site's guidelines. This is also important when it comes to providing a way for readers to click through to your website. Some hubs allow for direct links to your site in your content, while others require that you only mention your own site in your profile. Pay attention to these rules –linking back to your site is critical for the marketing process!

By following these 4 steps, you should be generating quality articles that rank well on the search results by being housed on reputable article submission sites. As long as you’ve followed the advice on enticing readers back to your website, you should see an increase in your own web traffic and your client contacts! 

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