Competing with E-Commerce During the Holiday Season

November 12, 2009 - With the holiday season rapidly approaching all you need to do is turn on the TV or radio to know that the holiday promotions for retail and e-commerce companies are in full swing. But what happens when you are in a service industry that doesn't necessary pick up speed at the end of the year? How can you compete?

It's important to understand your client's need year round, which means knowing your target audience and making sure that you stay in the front of their minds, even when their focus is elsewhere. During the holiday season, the majority of your clients may be focused on buying presents or arranging for holiday travel, but that doesn't mean emergencies don't come up that may demand your services, and when they do, you want these clients to think of you first!

So how can you stay present when everyone else is just thinking about buying presents?

Email Campaigns and Online Newsletters.

If your current or potential clients aren't contacting you, it's time to contact them. Just doing something as simple as sending out an online newsletter or an email that details a special promotion can keep your company fresh in your contacts' minds, and if something does come up that requires them to look for services in your industry, they'll think of you before searching for your competitors.

An online newsletter can cover a variety of information regarding your business, services, and industry while also including some fun, holiday-specific information people would love to read or incorporating your services into the season. For example, if you own a plumbing company, you can create an article that talks about how frozen pipes can ruin a holiday party and give tips to help prevent those issues.

Need help putting together a newsletter? We Do Web Content is here to help! Contact us today and we can help you put together a fabulous newsletter for any time of year!

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