Lawyer Content Marketing Blog

Creating SEO Content Worth Sharing

January 28, 2010 - What makes Web content shareable? When you publish SEO content on your website the goal is to provide your readers with great information and convince them to learn more about your products and services and hopefully make a new contact or sale. In order to effectively market your SEO content, you need to understand what makes your content valuable.

The marketing value of your SEO content (beyond organic search engine results), is based on multiple factors including:

The popularity of the topic you are writing about
The quality of the information your SEO content contains
The quality of the actual writing involved
The readability of that SEO content for Internet audiences
How you let people know your SEO content exists

Basically, if you want people to read and share your content, you'll need to put in more effort than just throwing a few keywords around. It's all about QUALITY and Value. SEO content that features quality information and is well written will get shared if you continue to market that content through social media, blogs, and other external sources. If your content does not contain the type of information people are looking for or the content itself is difficult to read, no amount of marketing or promotion will make it a success.

To learn more about how to write and market your SEO content, visit our library!

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