Lawmakers use e-mail campaigns to reach voters

An article in today's Wall Street Journal describes the e-mail campaigns that some lawmakers are launching to "get in touch with their constituents." A review of expense records for the nine months preceding this past March 31 revealed that "House members spent $3.5million from their office accounts on electronic outreach."

The use of e-mail campaigns seems to be one issue that both parties can equally agree on - the top ten spenders were evenly divided along party lines. Speaker Pelosi, Representative Sam Graves, and Minority Leader John Boehner were referenced in the article as members that utilize e-mails as a way of reaching out to constituents and potential voters.

The company, iConstituent is a top vendor for State and Federal office holders and has developed programs specifically for the government sector. iConstituent earned $1.6million for services provided to Congressmembers during the time period reviewed by the WSJ.

Unlike postal mail, which is governed by certain election regulations, electronic mail, web sites and social-media tools are less restrictive and governed only by guidelines, rather than hard-fast rules that reference spending prior to an election.

Legislators are taking advantage of this technological loophole and spending money on data-mining and micro-targeting to strategically reach out to voters.

Read the full article on congressional e-mail campaigns.

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