Online Marketing Tips For Lawyers: When Do I Need to Redesign My Website?

October 29, 2009 - As an online professional with a thriving website, it's important to keep up with the latest Internet marketing and website development innovations to ensure your website is up-to-date. Now being up-to-date doesn't mean falling for the latest design trends or taking ultra-edgy and modern risks with your colors and font, but it does mean that relying on the same old website, without any kind of technological or aesthetic upgrades, will have a negative impact on your website's success.

So naturally the big question is: How often do you need to redesign your website?

The basic answer is about every 2 years. The Internet is a constantly evolving and changing phenomenon. Just think about how much has changed online in just the last 2 years! Did anyone other than college students and techies know anything about social media or even what a social network was? The first iPhone had just been released, and no one thought an American President would ever be elected based in part on an extensive viral marketing campaign that focused on text messaging.

On the Internet 2 years is like a decade, and with the increased popularity and proliferation of smart phones, mobile advertising, Interactive marketing, online video, and social media marketing, change is occurring at lightning speeds. Your website needs to represent you as a legal professional who is in touch with the times as well as the basic necessity of effectively marketing your legal practice online, promoting your brand, drawing traffic, and converting visitors. All of those factors are based on current website designs, features, innovations, and online marketing techniques.

Websites are like people in as far as they need to update their look, feel, and methods once in a while or end up looking like a joke. Unfortunately while you may get a few decent years of wear out of a nice suit, a nice website has a much shorter expiration date.  

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