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Quick Tips for Building a Twitter Profile
Building a Twitter profile for your company is a great way to connect with both potential and current customers. Just like with any form of social media, by creating a Twitter profile you are essentially creating a mini-website to promote your company. With this in mind, it is important to treat your profile like you would any piece of marketing collateral, as a representation of your brand.
Log on to www.twitter.com and use these quick tips to create a successful Twitter profile for your business.
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Pick a profile name that accurately and clearly reflects your company or brand
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Customize your profile by creating a unique background page and loading images
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Use your branded colors or logos
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Use Twitter tools to monitor relevant keywords and who is tweeting about your business
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Link to blog posts and other content on your company's main website
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Provide contact information, such as an email or phone number for your company on your profile page
Another important factor to remember when considering how to market your Twitter account is that social media is all about interacting.
Whether you are using Twitter to promote a new brand or your company as a whole, the content you produce needs to engage your followers, not exclusively pitch to them.
Responding to tweets within a reasonable time frame and varying your posts to include questions, polls, links, or other non-sales content, can help build brand loyalty and increase your following.
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