Lawyer Content Marketing Blog

Web Content Tips: Know Your Audience

October 13, 2009 - Great SEO content isn't just pulled out of a hat. It needs to be planned, researched, and tracked in order to really help a website grow and thrive. Part of this equation is knowing who you are writing for. Just like a single lawyer can't possibly specialize in every type of law in existence, web content also needs to be focused on a niche and written for a particular audience.

Part of identifying your target audience includes taking into account your specific practice areas, your geographic region, your existing clients, and if you are trying to broaden your practice to a new demographic or continue to focus your efforts in the course you have already set out for yourself.

Then you need to start asking yourself a few important questions:

• Who is your ideal client?
• What are those people looking for in a lawyer in your field?
• What information (web content) is that group looking for online?
• How is your local competition marketing to this group and how can you do it better?
• What sets your practice apart from competing firms in your practice area and region?

After setting your goals and identifying your target audience, you can begin to plan your SEO web content, research your keywords, and update your web design accordingly.

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