Website creates focus group fun

A new website is creating fun while building buzz for clients' products by coordinating house parties focused around brand names like Ford, Velveeta and Avon. House Party combines in-home promotions with a social media-type site and enlists thousands of members to test out products for clients.

House party hosts are selected from a pool of applicants based on factors including:

• On-site applications
• Client databases
• In-store signage
• Statement stuffers
• On-air promotions

 The site then creates a customized microsite for a client's event, and sends hosts reminders, tips, a party pack (including the client's products, of course), and post-party prompts to urge party participants to purchase the product.

Read more about House Party's recent Velveeta Super Bowl parties and Bra-fitting get togethers.

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