What Your Attorney Bio Says About You

October 19, 2010 - Your clients aren't reading your attorney bio to get your life story, they're looking to see that you're a human being and you've got great legal experience.

As the age of social media continues to reign, so does the potential for sharing our personal lives on the Internet. While this can definitely be a good thing when it gives your clients a more comfortable perspective on the kind of person you are, there is such a thing as oversharing.

Remember your attorney bio is part of your Internet persona.

There's a fine line to walk with the content of your attorney bio. You want to show clients that you've got a life outside of your legal profession, but you also want to show that you're a legal professional. Try adding that personal element by tying it to your practice.

Personal injury attorney specializing in bicycle accidents? Show a picture of you teaching your son how to ride his first bike. Class action litigation lawyer? Mention that one of your favorite law school memories was when you were an intern at one of the first law firms to bring suit against a major bank.

Beware the personal bio that does nothing but ramble on about your personal life. Your clients are there for an attorney, not a new best friend (and above all this is NOT a personals ad!). You want to give them a glimpse into your personal life to show you're not a chained-to-the-desk pencil pusher, but you don't want to share so much that you come across as unprofessional.

Many law firms are using gimmicks to spice up the run-of-the-mill attorney bios. Quirky little things like what's playing on the attorney's iPod on a typical work day, or their average daily coffee consumption. If your law firm likes to market itself as non-traditional and a bit on the lighter side, these are great, simple ideas to include in your bio.

One of the main things to remember when building your law firm's attorney bio pages is uniformity. Don't have one partner with a ton of photos of his kids and family and others with no photos at all - this throws off the design and continuity of the other partner's pages. Likewise, if one attorney is going to be casual and write his or her bio in the first person, make sure the others follow suit, or you just won't feel connected as a law firm.

When you're developing the content of a lawyer bio you should create a basic template to follow for each partner. If you have a "stats" part with short information like law schools, professional accolades, and former legal occupations/roles, make sure every partner has this information as a category on their bio as well.

Creating a strong lawyer bio requires decisions to be made on your Internet marketing strategy, as well as your law firm's overall image. What ever sort of image you're promoting, We Do Web Content can help you out with custom content for your attorney bios, landing pages, articles, and blogs!

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