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Harry Potter Blazes the Publishing Trail

How did Harry Potter create a billionaire author and a new direction for American publishing? The J. K. Rowling book series for middle-grade readers quickly became a favorite with older children, teenagers and adults. This wide appeal coupled with savvy new marketing strategies served to demolish U.S. sales records in both children's and adult fiction by the time the fourth book, Harry Potter and the Goblet of Fire, was published in 2000.

After the release of seven books, six Harry Potter movies, and spin-off games and merchandise, author J.K. Rowling is now a billionaire. She is also responsible for several changes in how children's books are sold in America.

Income and influence may be her legacy, but the road to riches included several U.S. publishing "firsts" for UK native Rowling. The series pilot, Harry Potter and the Philosopher's Stone, was first published in 1997 by the British house Bloomsbury in exchange for a modest advance.

Interest in the original book was sufficient for Scholastic Inc. to buy the U.S. rights for about 20 times the original advance. This was a first for an unknown children's author. J. K. Rowling then went on to receive some of the largest advances and print runs ever seen in the industry.

Harry Potter's Record Speed and Volume of Book Sales

Scholastic changed the first book's title to Harry Potter and the Sorcerer's Stone. Sales climbed rapidly with the 1999 releases of both Harry Potter and the Chamber of Secrets and Harry Potter and the Prisoner of Azkaban and J.K. Rowling's U.S. fan base exploded.

By the following year, sales records in both demographics of the U.S. publishing industry prompted The New York Times to introduce a second bestseller list, for children's books. The portent of things to come, Harry Potter books would dominate that list for the life of the Harry Potter series.

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