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What is the Difference Between an Article and a Blog?

A:
SEO content comes in a variety of forms, but the types of content that make up the bulk of any website are articles and blogs. The main differences between articles and blogs are word count, tone, and intention.

Articles

Articles are typically 350-700 words in length and are written and edited to provide researched information or informed opinions on relevant subjects for the website they will appear on. Articles are written, edited, and tailored for a target audience and are worded with that audience in mind.

For example, an article written about car accident statistics will use a tone that conveys the authority of the information and the seriousness of that subject, while an article about losing a family member in a car accident will be written in a sympathetic tone that emotionally connects to the reader.

Blogs

Blogs on the other hand are usually fairly short, about 100-300 words, and can be used for a variety of purposes such as highlighting and linking to a longer article on the same or similar subject, discussing a topic too short for a full-length article, or providing information and opinions in a more casual, funny, or light-hearted tone.

Article and Blog Posting Frequency

Since blogs are shorter than articles it is common for new blogs to get posted to a website 3-5 times a day, or at least 10-12 a week. Articles are not expected to be posted daily unless you are a newspaper or a news site, and can be posted on a weekly basis instead of a daily basis. The amount of articles you post each week will depend on what information is currently on your website, what types of articles need to get added, and how aggressive your SEO content efforts are.

At We Do Web Content, the posting schedule for your articles and blogs will be clearly detailed in your contract. We deliver our SEO content on a weekly basis, however, we can deliver or post daily blogs for our clients depending on their needs and budget. Contact us today to get a customized price quote and learn more about our SEO content and Internet marketing services!

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