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What is the Difference Between SEO and PPC?

A:
While there are many ways to promote a website, the two most popular current techniques are SEO (search engine optimization) and PPC (pay-per-click advertising). Both of these online marketing strategies are designed to drive Internet users to your website, they simply take two different approaches.

Pay Per Click

PPC, or pay-per-click advertising, allows your website and links to appear as "sponsored results" when an Internet users performs a search for the keywords and phrases you pay for. Each search term will have a set price as determined by the search engine, and each time a web user clicks on your link the search engine charges you that set amount.

The price of the keywords depend on how popular they are, with the most sought after keywords demanding the highest price. So for example, let's say you wanted to purchase the term "Boston Personal Injury Attorney" which at this exact moment in time costs $24.65 on Google AdWords. That means every time someone lclicks on your sponsored Boston Personal Injury Attorney link, you pay Google $24.65. If you get 100 clicks a week, that means you are spending $2,465 a week for people to click on your link regardless of whether they spend any time at all on your website let alone contact you for information or purchase your services.

Search Engine Optimization

SEO, or search engine optimization, is the technique of building your website and web content in a way that literally optimizes them for search engines, meaning you create the codes and content that search engines look for when determining the relevancy of a web page.

This is important because when a search engine scans your website they are using their algorithm to determine where to place you in organic search engine results (the naturally occurring, unsponsored results pulled by the search engine). If you design your website with this algorithm in mind and create the type of content the search engine is looking for, they will deem your website relevant and give you a high search engine ranking which substantially increases the chances of an Internet user finding you on an Internet search.

Unlike PPC, you are not paying the search engine whenever someone clicks on your links. Your listings will appear naturally for your desired keywords and you can get the same 100 clicks a week without having to pay Google a dime.

How We Do Web Content Works

At We Do Web Content, we believe in the power of content and search engine optimization. What we do is research the best keywords for your business and create engaging, informative content that discusses and includes those keywords along with other Meta tags that help search engines identify your content. With SEO you are not only driving traffic to your website, you are also giving your potential clients the information they were searching for, which leads to conversions.

Additionally, We Do Web Content formats and edits your web content for user interest and readability. Even the most entertaining online article will go unread if the piece is published in a way that makes reading difficult for your web visitor. By combining great writers, ethical search engine optimization techniques, enhanced editing, and a customized approach to content and keywords, we can help your website appear in more search engine results and achieve higher search engine rankings.

Contact We Do Web Content today for a customized price quote and to learn more about our SEO copywriting and Internet Marketing services!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880. 

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