Lawyer Marketing Blog

Top 3 SEO Mistakes that Can Lower Your Rankings

info@wedowebcontent.com (Blog Author)27932 — Tue, 09 Mar 2010 08:00:00 EST

March 9, 2010 - Search engine optimization (SEO), especially SEO content, is a great way to improve the quality and value of your website by combining the information your target audience is looking for with the keywords and Meta tags the search engines are looking for when ranking your website. There are however, some pretty big SEO mistakes that you may be using that can actually damage your website and lower your search engine rankings.

1. Duplicating - Whether you are duplicating entire pieces of Web content, Page titles, or even article headings, creating several versions of the exact same thing on your website is frustrating for your readers and very frustrating for search engines who will assume you are keyword stuffing and actually penalize your site. Never duplicate a Page title on your website! Each page must have a very unique title which should specifically detail the type of information found on that Web page. For example, if you post an article on your website about buying a home, don't include "Filing for bankruptcy" in your Page title. Stick to your subject and the keywords related to that subject only. Even if you have more than 1 article on your website on the same subject, the Page titles, article headings, and actual content should all be unique. Anything else can and will be used against you by search engines who will in turn lower the ranking of your site.

2. Overusing Keywords - Keyword density is an art. Too few keywords and the search engines won't notice, too many and they will penalize you for keyword stuffing. The most important part of your SEO content is your reader. Dropping keywords in every sentence throughout your text can make reading that article difficult, which makes it an unsuccessful article. Keywords should be chosen based on the subject of your article/blog and the type of business you run. They should also be used purposely and flow naturally within your text. To avoid keyword stuffing, you should also refrain from using the same keyword or keyword phrase over a 2-4% density ratio. That means if your content is 300 words, your keyword should appear about 6-8 times. If that phrase appears 27 times, the search engines will most likely flag your content as spam and your readers will most likely not read the article anyway due to the awkward wording style.

3. Too Many Pictures, Too Little Text - We love images, however when the image completely takes over the Web page and the actual text is hidden down below, your SEO efforts suffer. Your Web content needs to be edited for the Internet and appear at the top of the Web page, this not only helps the search engines scan your site, but heightens your user's experience of your content. Having long blocks of text shoved under a flash image is no way to get high search engine rankings or new readers.

The job of a search engine crawler is to determine your Web page's relevance for a human reader, so the main goal of your Web content should always be to satisfy a human reader. Creating valuable and well written Web content that incorporates SEO practices is much more effective than over thinking your content to satisfy search engines and leave your actual readers confused. After all, creating SEO content with only search engines in mind doesn't even increase your website's reputation with search engines! People are your customers, so your SEO content should always be written with your customer in mind...not a Google bot!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Should You Regulate Your Employees' Use of Social Media?

info@wedowebcontent.com (Blog Author)27902 — Mon, 08 Mar 2010 08:00:00 EST

March 8, 2010 - We've all heard the horror stories of employees whose poor decision-making skills in the social media realm have led them into hot water with employers (i.e. Twittering that you just hit happy hour with your pals on the day that you called in sick to work). What recourse-if any-do employers have to prevent such social media faux pas?

An upcoming American Bar Association (ABA) teleconference and audio Webcast addresses the ways in which employers might handle their employees' usage of social media and online communication. The conference, titled "Personal vs. Professional: Handling Employee Participation in Online Communities" is scheduled for 1 p.m. (EST) on Tuesday, April 27.

The ABA teleconference counts for Continuing Legal Education (CLE) credits, and will explore, among other things, whether or not employers should be held responsible for how their staff behave online and what limits an employer could reasonably place on their employees' social networking presence.

For instance, if you are a drunk driving defense attorney, certainly, you must bar your legal staff from ever talking about specific cases on their Facebook or Twitter accounts. But would you also have authority to prevent your staff from posting comments or news stories on their personal sites that paint drunk driving defendants in a negative light? Would you only do so if their profile listed you as their employer?

This very timely topic should generate some interesting discussion, and provide a good starting point for you and your management staff to talk about the appropriate ways in which your staff can use social media. Even if you decide that your employees' personal profiles-and time-are their own to govern, it is vital that you establish clear ground rules for how your staff may use your law firm's business profiles.

Certainly, you must limit the number of people who have access to your Twitter, Facebook and LinkedIn profiles, and provide a list of approved topics and preferred practices of communication when using the sites. One poorly worded Tweet or distasteful Facebook posting may have the potential to wreck havoc on your firm's image.

Social media is just one component of the online media marketing puzzle. When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

Search Insider Summit Planned for April 14-17 in Florida

info@wedowebcontent.com (Blog Author)27521 — Mon, 01 Mar 2010 08:00:00 EST

March 1, 2010 - If search engine strategy-including search engine placement and SEO-plays any role of importance in your online marketing plan (and it should), you may be interested in the Search Insider Summit planned for April 14-17 on Captiva Island, Florida.

The Search Insider Summit, sponsored by MediaPost, has a limited number of spaces, with the intention of encouraging active dialogue between attendees and presenters. Translation; if you're interested in attending, don't delay on registering for a spot!

The focus of this event will be to explore the recent, upcoming and inevitable changes in the search industry and what they mean for online marketers and their customers. Because search-whether we're referring to Google, Bing, Yahoo, or any other source-changes so rapidly, it's critical to stay up-to-date on what is happening in the field.

Some of the topics to be discussed include:

What's Happening With Google?
Search and Social
Search and a more holistic view of online marketing
Search and apps
The future of search and what it means for marketers

There are dozens of great speakers lined up for the event, including representatives from Yahoo, Facebook, The Weather Channel Interactive, Razorfish, Google Analytics and CNN.com, to name just a few.

The event is being held at South Seas Island Resort. Those who register for the Search Insider Summit before March 15 receive a discount and MediaPost members save $100.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Gerry Spence Teaches Importance of Showing Love to Your Clients

info@wedowebcontent.com (Blog Author)27248 — Wed, 24 Feb 2010 08:00:00 EST

February 24, 2010 - Last week, WeDowebContent's Alex Valencia had the pleasure of attending the Florida Justice Association (FJA)'s "Workhorse Seminar" held Feb. 17 - 19 in Orlando. The event-a valuable Continuing Legal Education (CLE) opportunity for Florida personal injury attorneys and legal professionals devoted to protecting citizen's rights-included a seminar by prominent Wyoming-based attorneys Gerry Spence and Kent Spence.

Gerry Spence who was recently named "America's Greatest Courtroom Lawyer" spoke on "The Magic of Advocacy," stressing the principle for legal professionals and lawyers that if you want to win for your client, you have to love your client. The idea is reflected in Gerry Spence's website, where the attorney gives clear examples of how he and his firm have demonstrated a steadfast dedication to understanding their client's cases and taking the time to get to know their client's individual needs.

We believe that as a legal professional or lawyer, your original web content is an invaluable resource to demonstrate your desire to get to know and love your clients, thereby showing them that you want to fight-and win!-for them and their unique case. How can you use your web marketing strategy to help current and potential clients to see how you want to help them? Listed below are 5 ideas on how to bring the concept of advocacy-AND love of the client-to your original web content:

First and foremost, when creating your original web content, put yourself in the victim's (or client's) shoes. How would you want someone to speak to you, if you were in the same situation?
Don't be afraid to brag a little bit (within reason and good taste, of course). Have you been recognized for your professional (or extra-curricular) contributions to the community or for your clients? Share that information with the reader.
Demonstrate knowledge of your practice areas by offering clear, concise information that is specific and never vague. Avoid posting legal web content that is confusing or could easily be misinterpreted by your readers.
Always be respectful to your audience. While you want to give easy-to-understand descriptions of complicated practice areas and legal terms, avoid any language or phrasing that could be misconstrued as condescending. It's a delicate balance, but these are the types of details that can quickly (and rightfully) turn off a potential client and send them running to the next lawyer's website.
Provide an easy way for the client to contact you and follow up with any inquiries or leads in a timely fashion. This is your pivotal chance to prove that you are interested in your client and that you have the time, energy, resources and inclination to focus on winning their case.

First impressions count. Your original web content is a wonderful opportunity to introduce potential clients to your law firm's approach and view of client and lawyer relationships. When developing an online marketing strategy, it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

Maintaining a Blog Means Moderating a Blog

info@wedowebcontent.com (Blog Author)27109 — Mon, 22 Feb 2010 08:00:00 EST

February 22, 2010 - There are a lot of great reasons to start a blog for your company, but with great power comes great responsibility. Running a successful blog is more than publishing a few occasional posts, it's about being an active member of the blogging community, which means you'll need to moderate your blog.

Some blog owners think it's okay to just post content. That's just not true. Great blogs are blogs that incite response, meaning if people can't leave a comment on your blog, it's basically just an advertisement. The only downside to having a blog with comments is keeping track of them. Even with great spam catching software, you'll still need to keep an eye on who is posting comments.

When you moderate comments, you can choose which ones actually get published on your website, which means eliminating spammy comments that are only looking for backlinks. This also means actually responding to the good comments. When people read a great blog entry, perhaps they'll have something valuable to add to the conversation which will then prompt someone else to comment and so on. Likewise when you see a commenter ask a question or a conversation starts, this is where you need to put your two cents in. Interaction is definitely the name of the game!

People who comment tend to be the people who liked your blog enough to tell someone else about it. Active blogs with conversations that continue into the comments section also generate more traffic and interest. How many blogs have you visited where the comments were just as interesting (or more so!) than the actual post? These are the conversations you want people having on your website, so don't take that opportunity away! Let your readers comment and let them know you care about what they have to say by responding.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

When it Comes to Web Pages, Bigger is Not Better

info@wedowebcontent.com (Blog Author)26824 — Tue, 16 Feb 2010 08:00:00 EST

February 16, 2010 - So you've done your research, found your SEO keywords, and put together a great article that gives your readers all the information they are looking for. That Web page however, is now 2,000 words long. Do you know who's going to read it? Nobody!

Unfortunately it's true, great SEO content cannot stand on it's own without being edited properly for the Internet, which includes the length of Web pages. While people may have no problem reading a long article in a magazine or a newspaper, their reading style changes dramatically when they are sitting at a computer screen that is beaming light into their faces. So what should you do with your great, but too long article?

Break it up!

Even something as simple as splitting that one long article into several smaller articles or splitting the article into parts and publishing each part on a new Web page (with links of course!), significantly increases the chances that your article will be read all the way through. It may sound strange, but readers will click on several pages to finish reading an article before they scroll all the way down one long page. Often Internet readers click on a Web page, just glance at the length of the content and leave immediately if it seems too long, even if they haven't read one word yet.

While there are some people who have no problem reading an online article of that length, you certainly should not consider it the norm or only format your Web content for this slight minority. Keep your articles under 500 words or break up longer articles into smaller Web pages, your readers will thank you for it by actually reading your site's content.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Making the Most of Your Meta Descriptions

info@wedowebcontent.com (Blog Author)26759 — Mon, 15 Feb 2010 08:00:00 EST

February 15, 2010 - Other than page titles, Meta descriptions are a great way to boost your search engine results and make your Web pages stand out from the crowd. In case the term is unfamiliar to you, Meta descriptions are those short sentences that appear in search engine results right below the actual title of the Web page.

Why Meta Descriptions are Important

Meta descriptions are tiny previews that tell Internet searchers a little bit about what's on a Web page before they click. When someone is staring at a page of 10 search results, these little glimpses can be the decision maker that has them clicking on your page instead of someone else's, or vice versa.

How to Make Your Meta Descriptions Stand Out

In order to get the most out of your Meta descriptions, think about it like you would a Tweet on Twitter. You will likely only have about 150 characters to sell your article or blog, so you need to pack as much punch in there as you can. Be sure to sell your content by creating a brief description of the topic of your Web page and use your best keywords and wording that gets across the valuable information your Web page contains. SEO keywords in a Meta description will also boost your page's SEO power and help you rise up the ranks of similar search results.

Depending on how your website is set up, your Meta descriptions may also appear as previews in your article or blog library. For this reason, it's ok to think slightly beyond the 150 character border and include a great tagline, along with the name of your company and a contact phone number below your first or second sentence. While this extra information may not show up in Google, it may appear in other types of search, and any opportunity to convince people to click on your article is an opportunity that should not be missed!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Let Your SEO Content Guide Your Reader's Actions

allison@wedowebcontent.com (Blog Author)26437 — Tue, 09 Feb 2010 08:00:00 EST

February 9, 2010 - SEO content can only do its job if you include the right amount of support. That means writing clear and simple directions for your readers about what to do after they are done reading. A website visitor left to their own devices may take the time to explore your website on their own, or after reading, they'll just leave--unless you give them a good reason to stay!

SEO content should always include a Call to Action that helps your reader learn about the benefits of your website. Chances are if they found your website through an organic search engine result, they are a first time visitor. Maybe they'll poke around and find more articles to read or maybe they'll finish reading that blog or article they landed on and take off again. If you provide easy directions and links to other areas of your website, you'll have a much higher chance of keeping those readers on your website long enough to get a new contact or make your sale.

After all, how are your visitors suppose to know about your fabulous content, newsletters, E-Book, and so on unless you tell them??

To learn more about how to create a successful Call-To-Action in your SEO Content by reading the full article in our library!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Spyware Scams Contribute to Rise in Fraudulent Pay Per Click

info@wedowebcontent.com (Blog Author)26386 — Mon, 08 Feb 2010 08:00:00 EST

February 8, 2010 - In yet another frustrating demonstration of how advertisers and marketers can be ripped-off by fraudulent Pay Per Click (PPC), experts are warning of a new threat to the authenticity of PPC campaigns.

The latest form of click fraud involves a type of spyware that uses of an intricate system of tracking a web user's traffic patterns and their likely consumer habits to fraudulently charge advertisers for inauthentic clicks.

Ben Edelman, a professor at Harvard Business School, said the click fraud works by tracking a user's likely purchasing habits with online retailers. It then fakes clicks on those advertisers' Pay Per Click Google ads. The advertiser is charged for a click-or conversion-for a consumer that already was converted.

The assertion is that this new type of spyware-which generates the fake clicks-essentially negates the value of behavioral targeting for the advertisers that are victims of the scam. Though the circumstances are a bit different than the recent examples of Facebook click fraud, the bottom line remains the same; the marketer pays for a consumer that was not really delivered.

Edelman's discovery is another reminder of the many inherent problems with Pay Per Click ad campaigns vs. using SEO web content that drives visitors to your site organically.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Show Local Search Some Love

info@wedowebcontent.com (Blog Author)26374 — Mon, 08 Feb 2010 08:00:00 EST

February 8, 2010 - It's almost Valentines Day, and with all that love in the air, why not show your local customers some love by improving and optimizing your local search listings?

Having a solid and accurate local search listing is vital for any company with a brick and mortar location or any service-oriented company that is confined by physical limitations (a plumber in Baltimore can't fix someone's pipes in San Diego). That's why whether you have one physical address or a multitude of branches around the country, you need to optimize your locations for local searches.

Optimizing Your Content for Local Search

You can optimize your local search listings by first creating a local search listing on Google for all of your physical locations (make sure to use your SEO Keywords in the descriptions, etc.). This will help your location appear when someone types in a search for your type of business near your location.

On your website, you can also help search engines direct customers to your website by creating a location page with all of the correct addresses of your stores, offices, etc. along with their phone numbers as well as include geographically specific SEO keywords in your content, internal links, calls to action, and other areas of your content where appropriate.

Of course, none of this will work unless you ensure all of your local search listings include the most up to date and accurate addresses for your locations. If you've recently changed locations, opened a new branch, etc. be sure your local listings reflect those changes!

Get more ideas on optimizing your local search opportunities!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

5 Early Valentine's Day Gifts For Your Potential Clients

info@wedowebcontent.com (Blog Author)26227 — Fri, 05 Feb 2010 08:00:00 EST

February 5, 2010 - A key aspect of effectively marketing your law firm online is using your web content to prove to potential clients that you are the lawyer best suited to their needs and that you will fight to protect his or her rights. You naturally want to achieve the best results for every client that you serve, but you aren't able to help someone if they A.) can't find your law firm's website, or, B.) they visit your website and don't find what they need/don't like what they see.

In anticipation of Valentine's Day, we've collected 5 ideas on how you can do a better job of online marketing and--at the same time--improve your potential client's experience on your legal website. Consider these to be 5 early Valentine's Day gifts for your potential clients (and your practice)!

Be easy to find - Use search engine optimization (SEO) to help your potential clients find you when using Google, Bing, Yahoo, etc. This includes a careful and precise use of well-researched keywords, particularly geo-specific keywords. And don't forget the importance of unique, relevant page titles!
Offer easy-to-read content - Your website is not the place to get too verbose; readers use web content differently than printed content. Be nice to the scanners--as in the people who tend to "scan" a page for useful info--by breaking up the page with small paragraphs, bulleted lists and judicious use of bolding. Avoid huge chunks of text like the plague.
Demonstrate compassion - Always put yourself in the victim or client's shoes. Don't talk down to them and be mindful that you don't come across as dismissive of their problems. Let's say you're a lawyer who specializes in Massachusetts divorce. Just because you've handled hundreds of divorce cases doesn't mean your potential client has. Remember that each visitor to your website has a unique case and they need to know that you can put yourself in his or her shoes.
Share important and relevant information - While it's important to avoid overly complicated legalese, your potential client came to your website looking for answers to a particular question. Provide that answer in clear, concise terms and demonstrate that you are an expert in your practice area.
Be engaging - Use photos, videos and a blog roll or current news section to keep your webpage fresh and engaging. And while we're on the subject, think about the overall design of your website. Seek out an outsider's perspective on whether the layout is user-friendly and aesthetically pleasing. It doesn't need to be super cutting-edge, but it shouldn't look dated or sloppy, either.

For more ideas on how to entice and convert potential clients with your website read Presentation and Law Firm Websites.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

Keep Up With Your SEO Keywords

info@wedowebcontent.com (Blog Author)26187 — Thu, 04 Feb 2010 08:00:00 EST

February 4, 2010 - SEO keywords are the terms and phrases that turn great Web content into great SEO Web content that can be easily found by search engines and finally by your target audience. Before you begin an SEO content plan, it's important to identify those keywords and phrases, but since search engines are in the constant state of flux, so are your keywords. That means if you want to keep seeing your SEO content return great results, you'll need to check in on those keywords on a routine basis.

Chances are you've already researched and established some of your most sought after SEO keywords to help you formulate your SEO content plan, but how long ago? Search engines are always changing and looking for new ways to refine their search methods, which naturally affects search engine results. People also change as will the words they use to search with, so it's important to periodically re-research the SEO keywords and terms you rely on the most.

You may find that those SEO keywords aren't performing as well as they did 6 months ago, and perhaps different phrases are getting more traffic. During your research you also may find more long-tail keywords that you didn't know of or consider previously. You may also find that the SEO keywords you chose are still driving traffic to your site and you are right on track. Any way you spin it, doing a little keyword research every few months will only help improve your SEO efforts!

To learn more about how to write and market your SEO content, visit our library!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

OMMA Global Conference and Expo Planned for March

info@wedowebcontent.com (Blog Author)26130 — Wed, 03 Feb 2010 08:00:00 EST

February 3, 2010 - If you spend your day hitting "refresh" on the MediaPost.com homepage, you won't want to miss the upcoming OMMA Global Conference and Expo. The MediaPost sponsored event is set for March 17 & 18 in San Francisco, Cali., and it promises to be an entertaining and invaluable resource for those in the Internet marketing industry, or those who wish to have a better understanding of what it takes to compete in an economy and culture that is increasingly reliant on tools such social media and data phones.

The event is free to MediaPost members. The theme for this year is "Cutting the Cord: The End of Online." But don't let the name scare you; the conference isn't about kicking your (entire) online marketing approach to the curb, but rather, what the future is likely to look like as the digital marketing reality continues to expand and evolve.

Some of the topics to be discussed include;

Apple's iPhone vs. Google's Android
Web content and its various meanings and applications (it is advertising? Is it simply content?)
Is social media the same as advertising?
Should social media be measured in the same definitions and values as other types of digital media?

There will also be numerous "shows within the show" at the OMMA Global Conference and Expo, where attendees can focus on such specialized topics as email, behavioral and mobile marketing.

You don't need to be an online marketing pro to benefit from implementing the latest and most innovative marketing techniques, such as SEO, in your marketing plan and on your website. When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

2010 IMC Events Focus on Internet Marketing Techniques

info@wedowebcontent.com (Blog Author)26063 — Tue, 02 Feb 2010 08:00:00 EST

February 2, 2010 - Are you hoping to improve your web presence in 2010 and learn more about how you can do so using search engine optimization (SEO), social media and analytics? This year, the Internet Marketing Conference is celebrating its 10^thanniversary with nearly a dozen internet marketing events to be held around the world.

The first IMC event of the year is scheduled for Feb. 17 & 18 in Montreal, Quebec. Topics to be covered include SEO and social media campaigns, among other areas of interest for those involved in online marketing.

The remaining IMC events for 2010 include:

Calgary, Alberta - March 16 & 17
Stockholm, Sweden - March 22, 25 & 26
Vancouver, B.C. - April 14
Copenhagen, Denmark - May 19 & 20
Helsinki, Finland - Sept. 15 & 16
Vancouver, B.C. - Sept. 20 - 23
NYC, New York - Oct. 13 & 14
Barcelona, Spain - Nov. 3 & 4
San Francisco, Calif. - Nov. 17

Participants at the IMC events can share insights and ideas about the latest and most creative-and effective-ways to engage in online marketing. Whether you are an expert at Internet marketing, or a novice that recognizes the value of marketing your business on the web, there is a tremendous value in seeking the input and expertise of established and cutting-edge SEO experts and leaders in the field of online marketing.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

2010 ABA TECHSHOW Conference Offers Emerging Tech for Lawyers

info@wedowebcontent.com (Blog Author)26038 — Tue, 02 Feb 2010 08:00:00 EST

February 2, 2010 - For lawyers and legal professionals interested in the world of technology and how Internet innovations can help their firms run smoother and generate more clients, the ABA's Techshow Conference could help take your firm to the next level.

The 2010 ABA Techshow Conference will be held in Chicago from March 25 -27, 2010 and will feature hundreds of vendors offering tech products and services aimed directly at legal professionals, IT magagers, legal assistants, firm administrators, and more.

Not only does the conference promise to introduce attendees to the Internet and Tech services your firm needs, but also offers educational sessions and workshops that explain how this new technology can better your firm. Topics include social networking, running a paperless practice, IT concerns, and even how your trial and litigation skills can improve by utilizing available technology.

You can check out the ABA Techshow website for information on the conference and how to attend.

Do you have a question for We Do Web Content about how we can help you to develop SEO content for your legal firm's website? Well first check out our extensive FAQ section and then contact us with any additional questions you may have!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Facebook Thinks Marketers Should Pay for Fraudulent Clicks

allison@wedowebcontent.com (Blog Author)26031 — Tue, 02 Feb 2010 08:00:00 EST

February 2, 2010 - Facebook is asking a Judge to dismiss several lawsuits from marketers suing the social media network for charging them for fraudulent clicks, not because the clicks were not fraudulent, but because Facebook says that the marketers agreed to pay for ALL clicks, whether they were actual clicks or not.

In yet another excellent example of the faults of Pay Per Click advertising, Facebook advertisers are now being told by the social network that they agreed to pay for any and all clicks regardless of whether those clicks came from an honest consumer or a robot designed to commit click fraud. This is the actual argument Facebook is using in court to defend their actions against several lawsuits (now consolidated into one case), from marketers who were charged outrageous fees for clicks that weren't even real.

How is this possible? Facebook's stance is that all the marketers checked a box in their contract that stated:

"I understand that third parties may generate impressions, clicks, or other actions affecting the cost of the advertising for fraudulent or improper purposes, and I accept the risk of any such impressions, clicks, or other actions."

The marketers have since claimed that disclaimer wasn't even in their contracts, and that the language used in the disclaimer was ambiguous at best, as well as inconsistent with the message above by including other statements like:

"We have a variety of measures in place to ensure that we only report and charge advertisers for legitimate clicks, and not clicks that come from automated programs, or clicks that may be repetitive, abusive, or otherwise inauthentic."

The case is still pending.

The idea that companies should have to pay for click rates that were clearly generated through click fraud is just ridiculous. Before you begin another PPC campaign, perhaps it's time to look into the benefits of SEO and generating leads to your site without having to pay for every visit!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

ABA Webinar Will Offer Ideas for Sustaining Your Practice

info@wedowebcontent.com (Blog Author)26007 — Mon, 01 Feb 2010 08:00:00 EST

February 1, 2010 - If you are a lawyer or legal professional who is interested in learning about the art of "self-advocacy" and how to sustain during a challenging financial crunch, do not miss the American Bar Association's (ABA) upcoming Webinar, "What Law School Didn't Teach You: Self-Advocacy for Survival and Sustainability."

The online event is scheduled for Thursday, April 29 from 1:30 to 3 p.m. Registration will open soon for the event, which is part of the ABA's Presidential Diversity Commission Distance Learning Program Series.

One key aspect to surviving during tough times is to develop and sustain a healthy and relevant web presence, through the use of strategic Internet marketing. One of the most vital components to an effective online marketing plan is to frequently post highly optimized web content that makes use of the latest search engine optimization (SEO) principles and also provides informative, well-written and compelling legal content that is useful to your current and future clients.

Are you doing everything that you can do to ensure that your legal practice succeeds and grows during this challenging time? Do you have a question for We Do Web Content about how we can help you to develop SEO content for your legal firm's website? Well first check out our extensive FAQ section and then contact us with any additional questions you may have!

Social Media Week 2010 Kicks Off In Multiple Cities

info@wedowebcontent.com (Blog Author)26003 — Mon, 01 Feb 2010 08:00:00 EST

February 1, 2010 - Social media experts and Internet marketers are certain to gain valuable insights and tips during the second annual Social Media Week, continuing through Friday, Feb. 5, 2010, in 6 cities around the world. The 5-day conference is being hosted in:

New York
San Francisco
Toronto
Sao Paulo
London
Berlin

With sponsorship and participation from such social media and online institutions as Mashable and Wired.com, these conferences are certain to explore new and innovative uses of social media for both the profit and non-profit sectors. The events include training seminars, panel discussions and workshops.

Can't make it to any of those 6 hosting cities? Follow discussions on Twitter or Facebook, or drop in to watch a Livestream of select events, including those at Social Media Week New York City (SMWNYC). One of the events that might be particularly useful for those who deal with Internet marketing and SEO, is Wednesday's seminar; "Social Graph Optimization," which will examine creative and intelligent ways that businesses and marketers can use social media to engage - not irritate - their audience.

For more tips on how to effectively use Twitter to engage your target demographic, without causing them to click "Unfollow," read our article "Effectively Using Twitter for Business."

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

Is Facebook Bigger Than Yahoo? Well...Yes and No

info@wedowebcontent.com (Blog Author)26002 — Mon, 01 Feb 2010 08:00:00 EST

February 1, 2010 - According to some new data by comScore, Facebook's growth could have it becoming the third largest web property in the world before years end, but some pageview numbers already make it seem like Facebook has taken Yahoo down a notch.

Yahoo may still technically be the world's third largest web property, but that title could be changing very soon according to their latest growth charts. Facebook already left AOL in the dust in December, but just look at these numbers, via Techcrunch:

In December, 2009, Facebook attracted 469 million unique visitors, up an incredible 31 million visitors from the month before. To put that in perspective, in a single month Facebook gained as many new visitors as Yahoo did all year. That one-month gain was also the equivalent of adding as many people as all of Digg or half of Twitter.com. Meanwhile, Yahoo lost 7 million unique visitors from November to December to end the year at 594 million unique visitors. (In the U.S., Yahoo is a stronger No. 2 after Google, with 161 million uniques in December, compared to 173 million for Google, 138 million for Microsoft, and 112 Million for Facebook).

These numbers also do not include the estimated 60 million people monthly who visit Facebook and other sites through Facebook Connect. They also don't go into pageviews, where Facebook grew 141% in 2009 to 193 billion views -- almost double Yahoo's 100 billion visits (which is down 2% from the year before).

Still need more proof that Facebook is in it to win it? Facebook users spent about 116 million minutes browsing status updates and interacting with friends and brands while Yahoo could only claim 101 million. That also breaks down to the average Facebook visitor spending 247 minutes per month on Facebook while Yahoo visitors only stuck around for 170 minutes a month.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

American Lawyer: Law Firm Business Skills and Strategies Summit

info@wedowebcontent.com (Blog Author)25992 — Mon, 01 Feb 2010 08:00:00 EST

February 1, 2010 - American Lawyer will be hosting a Law Firm Development Skills and Strategies Summit in New York City from May 11 - 12, 2010. The conference is aimed at Legal Marketing professionals as well as attorneys, and is designed to help them develop successful marketing plans for their firms.

Some of the topics that will be included in this 2 day conference will include:

Social networking
Event and sponsorship marketing
Effectively utilizing your marketing team
and more!

Lawyers and legal marketers will have the opportunity to mingle, establish valuable networking connections and learn the basics of legal marketing as well as advanced strategies to get your law firm's name and reputation out to the masses.

The American Lawyer conference will be held at:

Harvard Club of New York City
35 West 44th St
New York, New York

and is being organized by:

ALM Events
120 Broadway, 5th fl
New York, New York 10271

If you're an attorney who is interested in ideas for marketing your liability practice, visit the content for lawyers area of our website.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

The Legal Malpractice & Risk Management Conference

info@wedowebcontent.com (Blog Author)25904 — Fri, 29 Jan 2010 08:00:00 EST

January 29, 2010 - If you're a lawyer or legal professional involved in the fields of liability, malpractice or a similar practice area, mark your calendar for the 2010 Legal Malpractice & Risk Management Conference.

The legal conference is scheduled for March 3 - 5 at the Westin River North Hotel in Chicago, Illinois. The 9^th annual legal conference is an opportunity for legal professionals who specialize in issues of liability and risk management to network and attend informative seminars led by seasoned professionals.

Among the topics and themes to be discussed at the Legal Malpractice conference are:

Managing Client and Law Firm Data
Litigation and Litigation Attorney
"Standing to Sue, Privity and Duty of Disclosure"

Learn more about the offerings at the Legal Malpractice & Risk Management Conference and find information about registration and a full list of panel discussions and keynote speakers. If you're an attorney who is interested in ideas for marketing your liability practice, visit our library of articles about web content for lawyers.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

Food Marketing Institute Hosts Legal Conference

info@wedowebcontent.com (Blog Author)25899 — Fri, 29 Jan 2010 08:00:00 EST

January 29, 2010 - Lawyers and attorneys for the retail food industry are invited to a legal conference to be held April 18 - 20 in Hilton Head Island, South Carolina. The three-day legal conference is geared to lawyers and legal counsel at various levels in the wholesale food industry.

Among those attending the FMI conference will be:

General counsel
Corporate counsel
Retained counsel

The FMI legal conference is a great opportunity for those who provide legal advice and expertise to supermarket companies and food distributors to network, attend seminars and learn more about:

Antitrust law
Employment law
New initiative and changes in food safety law
Food safety policies

As an added benefit for the attorneys and legal representatives attending the FMI legal conference, the conference may count for Continuing Legal Education (CLE) credits; pending approval by the state. Learn more about the 2010 FMI legal conference, including information about registration and scheduling.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

2010 Legal Marketing Association Conference

info@wedowebcontent.com (Blog Author)25893 — Fri, 29 Jan 2010 08:00:00 EST

January 29, 2010 - Lawyers and marketers are coming together for the 2010 Legal Marketing Association Conference, which will be held in Denver, Colorado on March 10th - 12th.

The three day event will feature a wide variety of workshops, vendors, and networking opportunities, as well as service providers and technology specialists all geared at helping attorneys learn how to effectively market their legal practice. With hundreds of attendees already confirmed and an impressive list of speakers and workshops available, this year's annual LMA conference looks poised for success!

Learn more about the 2010 Legal Marketing Association Conference, including how to register and a glimpse of the presenters and workshops.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Creating SEO Content Worth Sharing

allison@wedowebcontent.com (Blog Author)25844 — Thu, 28 Jan 2010 08:00:00 EST

January 28, 2010 - What makes Web content shareable? When you publish SEO content on your website the goal is to provide your readers with great information and convince them to learn more about your products and services and hopefully make a new contact or sale. In order to effectively market your SEO content, you need to understand what makes your content valuable.

The marketing value of your SEO content (beyond organic search engine results), is based on multiple factors including:

The popularity of the topic you are writing about
The quality of the information your SEO content contains
The quality of the actual writing involved
The readability of that SEO content for Internet audiences
How you let people know your SEO content exists

Basically, if you want people to read and share your content, you'll need to put in more effort than just throwing a few keywords around. It's all about QUALITY and Value. SEO content that features quality information and is well written will get shared if you continue to market that content through social media, blogs, and other external sources. If your content does not contain the type of information people are looking for or the content itself is difficult to read, no amount of marketing or promotion will make it a success.

To learn more about how to write and market your SEO content, visit our library!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

5 Easy Ways to Improve Your Facebook Presence

info@wedowebcontent.com (Blog Author)25797 — Wed, 27 Jan 2010 08:00:00 EST

January 27, 2010 - With today's "official" launch of Google's Social Search - a product that essentially allows users to conduct specified searches of their various social networking connections - we've been given yet another example of why it's important to have an effective presence on Facebook.

Today's consumers place a large value on the content and information that they receive via social networking sites, where Facebook is among the key players. With applications like Social Search, Facebook may become more valuable than ever in terms of getting out your marketing message.

With that in mind, let's take a few minutes to go over some quick, easy ways that you can get more out of your organization's Facebook page. These simple steps may help boost your marketing presence in the increasingly relevant social networking sphere and also serve to add that priceless human touch to your marketing profile.

Listed below are 5 easy ways to improve your Facebook presence:

Pay attention to your friend list and/or wall feed - Personally engage with your fans; wish them a happy birthday, welcome them to your group, congratulate them on a huge accomplishment. The smallest gestures can have a huge impact.

Respond to wall posts that you receive - Even if you say nothing more than "thank you" or "glad you found that useful," your followers will appreciate the time you took to publically acknowledge their comments.

Always answer any questions - Speaking of responding to wall posts, this becomes almost non-negotiable when it comes to questions. If a client or fan uses a wall post or personal message to ask a question about your business or practice, respond to them in a timely fashion. Use your discretion in choosing to either respond in a wall post - which everyone can see - or in a quick personal message.

Share at least 3 non-marketing links each week - Find articles or videos that are relevant to your practice and that could be useful to your clients. Your fans will appreciate that you are sharing great content that doesn't specifically toot your own horn. Plus, it shows that you're in touch with what's happening outside of your own organization.

Create "Facebook Fan"- only incentives - Create and promote a coupon or special offer that rewards Facebook friends for reading your posts, leaving comments on your blog or sharing your posts. It doesn't have to be huge, just something that rewards people for engaging with your business and encourages them to switching from being a passive "Fan" to an active participant.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1- 888- 521-3880.

SEO Keyword Strategies

allison@wedowebcontent.com (Blog Author)25759 — Wed, 27 Jan 2010 08:00:00 EST

January 27, 2010 - Search engine optimized content is designed to attract positive attention from search engines through the use of researched and strategically placed SEO keywords. In order to get the most value out of those keywords, it's important to first understand what they are, how to identify them, and where to place them in your SEO content.

What are SEO Keywords?

Keywords are the terms and phrases people use in search engines when performing a search. Think about the last time you used Google or Bing to look for something. Let's say you were looking for a local drycleaner, most likely you would then perform an Internet search using the term "dry cleaners" along with your city, neighborhood, or zip code. If you lived in Ft. Lauderdale, Florida, you might use the term, "Ft. Lauderdale dry cleaners" to perform your search. In this case, "Ft. Lauderdale dry cleaners" is a keyword phrase.

If you were a drycleaner in Ft. Lauderdale and had a website with content on it that effectively used the phrase "Ft. Lauderdale dry cleaners", you might rank really well in the search engine results for that search. Internet searchers also might type in "dry cleaners in Ft. Lauderdale" or "dry cleaning services near Ft. Lauderdale, FL", while looking for the same results.

That's why it is important to do your research and determine which of these keyword phrases are the most commonly used in order to determine which to include in your SEO content.

Finding Your SEO Keywords

Each business will have their own specific keywords based on a variety of factors including their:

* Industry
* Type of business
* Products, services, and specialties
* Location (geographical keywords are a must if you have a brick and mortar location!)
* Competing websites
* And other factors

To learn more about how to identify your keywords and how to integrate them into your Web content, check out our article: Effectively Using Keywords in Your SEO Content!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

4 Things NOT To Do When Using Twitter for Business

info@wedowebcontent.com (Blog Author)25705 — Tue, 26 Jan 2010 08:00:00 EST

If you're delving into Twitter for marketing purposes, you're probably wondering how to effectively use Twitter for your business. While it's vital to know what to do to make Twitter work for your marketing needs, it's also critical to know what NOT to do when using Twitter for business.

It can all seem a little daunting at first, particularly as you learn to use the network initially and we understand that the advice and directives can sometimes seem contradictory: Post a lot! Don't post too much! Sell yourself! Don't be pushy!

Twitter doesn't need to be overwhelming. Just try to think of it as having a conversation, and implement rules of standard back-and-forth. Just as there are things that you should aim to accomplish with your Tweets/talking points, there are a few things to avoid at all costs.

Listed below are 4 things NOT to do when using Twitter for your business:

Don't post too often - Your users want you to contribute to the conversation; not to dominate it. Keep it between 3 to 15 or 20 posts a day.
Don't be repetitive - You wouldn't tell the same joke five times to the same person in the same day, no matter how funny the punch line. Likewise, if you've written a great blog post or article, share the link on Twitter. But don't post a link to the same page more than 2 or 3 times; it comes across as repetitive and pushy.
Don't be pushy - Speaking of being pushy, don't be that. It's OK to talk about your services and products, but be subtle about it and mix up your company plugs with links to interesting articles and content that doesn't isn't strictly marketing. Today's consumers and web users are acutely aware of when they are being sold to, and the Twitter community is particularly wary of pushy sales pitches.
Don't become overly comfortable - The fast, casual 140-character nature of Twitter can cause some people to get too comfortable with what they share. Remember that Twitter is a part of your overall marketing plan and should reflect your company or firm's image, voice and values. Don't dis the competition. Don't stray from your message. And don't post @replies when a direct (private) message is more appropriate. Don't Tweet your views on politics, religion or celebrity meltdowns, as this comes across as unprofessional and can alienate some members of your audience.

Now that we've gotten all of those negatives out of the way, here's one final, resounding DO when using Twitter. Do stay actively engaged in Twitter, as the more you participate, the greater your chances that Twitter can work for you.

Has Your Email Marketing Gone Overboard?

info@wedowebcontent.com (Blog Author)25685 — Tue, 26 Jan 2010 08:00:00 EST

January 26, 2010 - Creating a successful online marketing strategy usually includes a combination of email marketing and social media networking to help get your message across to your potential or current customers. Sometimes in our quest to communicate however, we end up annoying our target audience by sending them information they don't want or personal information they really don't need.

It's important to establish a subscription and opt-out strategy for any information you intend on sending to a contact. Allowing customers to choose whether or not they want your online newsletters and emails or if they want to interact with your social media profile is critical.

The danger comes in assuming your clients want to receive certain communications. This includes everything from how often you send out emails to the information you choose to share in your newsletters.

Learn more about optimizing your client communication strategy in our new article, Keep Professional Connections from Getting Too Personal.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

4 Tips for Writing Great Blog Headlines

info@wedowebcontent.com (Blog Author)25684 — Tue, 26 Jan 2010 08:00:00 EST

January 26, 2010 - As any seasoned marketer or journalist will tell you, there is an art to writing great headlines. But web marketing and the rules of search engine optimization (SEO) have transformed the role of the headline. No longer is it enough to write a catchy, clever title, and leave it at that.

Marketing and SEO principles dictate that you - the online marketer - write titles and headlines that not only inform and engage the reader, but that are also highly optimized to drive traffic to your site.

You don't have to be an expert to write awesome blog headlines that drive traffic to your site. By following a few basic principles of blog headline writing, you will be well on your way to mastering the art of writing powerful blog headlines.

Listed below are 4 tips for writing great blog headlines:

Grab your reader's attention - Do not underestimate the power of a dull headline to keep readers away. A compelling headline, on the other hand, will entice a reader to click on the link to learn more.
Be target specific - Write to the crowd that you are seeking, and the search engines will be more likely to follow. Include target-specific keywords, including geo-specific keywords, whenever appropriate. Example; if you're writing about Ohio divorce laws, include specific terms (i.e. "Tips for Seeking Divorce in Ohio") that target your audience.
Don't garble the message - In the quest to include as many SEO keywords as possible, don't write a headline that is in any way confusing or overly wordy. A reader should be able to read your blog headline and immediately understand what the blog is about without having to wade through confusing syntax or an overabundance of adjectives.
Use numbers, adjectives and action verbs to motivate readers - Busy web browsers value content that can make their life easier. A great blog headline will promise a quick and succinct answer to a question, new information, trade tips or ideas on how to do something better. Headlines with well-placed numbers, adjectives and a call-to-action motivate readers. Example; "8 Secrets To Achieving a Painless Ohio Divorce."

Google Still On Top But Bing Growing Faster

info@wedowebcontent.com (Blog Author)25499 — Fri, 22 Jan 2010 08:00:00 EST

January 22, 2010 - According to the latest numbers from comScore, Google was clearly the most popular search engine of 2009 but Microsoft has the fastest growing search engine with a 70% increase in searches from December 2008 to December 2009 due mostly to the launch of Bing.

Google is still claiming the top spot when it comes to search engines. In fact, out of the estimated 131 billion searches that took place worldwide in December, about 87.8 million were performed on Google. As impressive as those numbers are, Microsoft via Bing is seeing the highest rates of growth, from about 2.4 billion searches in December '08 to 4.1 billion in December '09. It's also important to note that Bing was only launched last spring, so that incredible growth rate really speaks to how successful Bing has become in a short period of time (especially compared to when Microsoft's big search engine was MSN).

While 4 billion searches still looks pretty small next to Google's 87 billion for the same timeframe, Bing's numbers seem to be doing pretty well and are anticipated to grow in 2010.

So what does this mean for search engine optimization? Well, Google and Bing look for many of the same factors when ranking Web content, but you can see a more detailed list in our blog about optimizing content for multiple search engines.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

44% of Google News Readers Only Scan Headlines

info@wedowebcontent.com (Blog Author)25332 — Wed, 20 Jan 2010 08:00:00 EST

January 20, 2010 - It's all about the headlines! According to new reports from Outsell, 44% of all the visitors that go to Google News only scan the headlines. So what does this say about how people are responding to online content and how can you get them to read past the headlines and get to your actual content?

While Google is certainly a barometer for a lot of online behavior, it's amazing to think that almost half of all the people who are looking for news think just reading a headline is enough. So what can we take away from these findings when it comes to driving search engine traffic to your website (and getting those visitors to actually read your articles and blogs?)

Make Your Headlines Work!

Headlines are designed to get people interested about the body of an article. It's your job as a writer to create a headline that is not only initially eye-catching (it should stand out on a page of search results), but intriguing enough to get readers to click on that headline for more information. Headlines and Page Titles (while page titles are often different from article titles, the page titles are what shows up in search results) are also some of the MOST important places to put your SEO keywords.

Great headlines are the ones that show up in search engine results (due to excellent keyword inclusion) and mix the right amount of interest and urgency to get people to want to read that article RIGHT NOW! You can do some first hand research by doing some scanning of your own. Look through a newspaper, Google News, or even blogs you enjoy and pay special attention to what headlines really grab your attention and make you click.

While your specific interests may be different than your audience, there is a formula to creating great headlines. When you are thinking about publishing an article or blog, think about why this information is important and market that idea with your keywords in mind!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Docs Ready to Store Your Data in the Cloud

info@wedowebcontent.com (Blog Author)24929 — Tue, 12 Jan 2010 08:00:00 EST

January 12, 2010 - Google Docs is getting an upgrade! The Official Google Docs Blog just announced that you'll soon be able to upload and store any type of file in Google Docs, which means you'll also be able to access them from any computer.

No more emailing yourself a thousand files just to make sure you can read them outside your Outlook , with this new feature you'll be able to store any file type up to 250MB in your Google Cloud. Free users of Google Docs will get 1 GB of storage space for non-Google Doc files (files not converted to Google documents, spreadsheets, and presentations) and will only charge $0.25 a gigabyte per year for additional storage.

You'll also be able to search for documents and view the most common file types with the Google Docs viewer. Will you start storing your documents with Google? Leave a comment and let us know!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Tips for 2010

info@wedowebcontent.com (Blog Author)24914 — Tue, 12 Jan 2010 08:00:00 EST

January 12, 2010 - As the New Year officially get underway, it's only becoming clearer that social networking is going to be a major marketing focus for 2010. To help you get started or upgrade your social media efforts, we've compiled a helpful list of tips to get you thinking socially!

1. Get in the Conversation - We say this all the time, but when you are participating in social networking, the whole point is to be social. While it is understandable if you feel like the new kid at school when you first start your Twitter or LinkedIn accounts, feel confident that people on social networks are looking for interaction! Listen to what people are talking about, ask questions, convey actual opinions, and start introducing yourself to people and groups in your field. While it is perfectly acceptable and even advisable to hang back and observe for a little while when you first open a social networking profile to get a lay of a land, eventually you are going to need to write something, and more importantly -- have something valuable to say.

2. Check Lists - With the introduction of Twitter Lists, websites like Listorious, LinkedIn Groups, and Facebook Fan Pages, it's now easier than ever to find groups of people in your industry or those who are potentially interested in your services. Do some research, locate these groups and users, and start interacting with them. While you are sure to bring in more followers/find more people to follow along the way, looking at lists is a great way to get started and quickly identify the people you should be talking to.

3. Strategy + Goals - It's important to treat social media like you would any other online marketing campaign. That means going in with goals in mind and developing a strategy to reach those goals. Ask yourself what you want to get out of your social networking experience and then create a schedule of how much time/how often you are going to spend on developing your social media presence. When planning out your content, try to balance promotion and interaction. Make sure to ask questions, answer questions, send links to websites other than your own, and add something to the conversation. You can use shortened links, create coupon codes, and other ways to track your success, but all that success depends on what your initial goals are to begin with.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

WDWC's Yvette Valencia Speaking at Great Legal Marketing Conference

info@wedowebcontent.com (Blog Author)24855 — Mon, 11 Jan 2010 08:00:00 EST

January 11, 2010 - Legal Web content expert and Co-Founder of We Do Web Content, Yvette Valencia, will be speaking at the Great Legal Marketing Conference presented by Ben Glass.

The conference will take place January 15th and 16th at the Westfields Marriot in Chantilly, Virginia. The Jumpstart 2010 Marketing conference will also feature a variety of online and traditional marketing tips for lawyers, including information on how to drive web traffic and convert new clients through SEO content presented by WDWC's own Yvette Valencia.

We Do Web Content will also be hosting a booth at the event where you can talk to Yvette one on one and learn more about how to successfully market your legal services online.

Contact We Do Web Content today if you are interested in having Yvette Valenica speak at your event!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Looking for Links? Go External

info@wedowebcontent.com (Blog Author)24842 — Mon, 11 Jan 2010 08:00:00 EST

January 11, 2010 - External links that point to your website are a great way to produce more traffic and increase the authority of your website, which helps your site appear higher in relevant search engine results. When you publish engaging, relevant SEO content on your site, people will naturally link to it, but another great way to take link building into your own hands is to publish SEO content on other websites that link back to your own.

Creating original web content and publishing it on websites outside of your own, whether they are industry blogs or article directories like EZine, can help add value to your online reputation as an expert in your field while driving traffic back to your main website through links. External links are part of evaluation process that search engines look at when determining your site's search engine ranking.

Creating your own link building opportunities outside of your website open up those search engine possibilities (they will show up on their own and help your website's ranking through link building), as long as you stick to these simple rules:

1. Great Topic, Great Information - When thinking about external articles, consider the topics people are searching for and the answers they need. Writing a great article about a topic no one cares about won't help you get search traffic.

2. Headings and Keywords - SEO still applies even though the article will not be hosted on your website. Make sure your article has a great title that includes your SEO keywords and make sure those keywords also appear in the Meta description and body of your article.

3. Call to Action and Contact Info - Unlike your own website, article directories and other external content publishers usually only allow you to have a short paragraph at the end that talks about you and your website. Make the most of this opportunity by providing the address of your website and a call to action that includes a good incentive for readers to visit your website. Just telling them to visit is not enough, offer a free consultation, sample, or other offer that will entice visitors to click on your link!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

What Makes a Good Article Vs. A Good Blog?

allison@wedowebcontent.com (Blog Author)24584 — Wed, 06 Jan 2010 08:00:00 EST

January 6, 2010 - When planning out the SEO content development of your website, sometimes it's difficult to decide which topics are right for articles and which should only appear in a blog. To help you better understand finding the right form for your web content, we've compiled a handy checklist that looks at each piece of the content puzzle.

Length

Articles are typically longer than blogs, usually 300+ words while blogs are typically under 300 words. This limitation can help as you think about a particular topic. Some topics are rather short and would just make better blogs than articles. Likewise, long, complex ideas are better suited for articles (or a series of articles). However, it is always a good idea to write a blog that gives some information about your new article with a link to the longer piece. That way you get double the content and you are marketing your website's library as well.

Current Event or Informative Topic

Blogs are immediate, which makes them a great opportunity to write about a current event that is relevant to your business, announce new changes to your company, sales and promotions, etc. This is not the type of information you want in an article that is going to remain in your library, which then quickly looks outdated. The topics that make great articles contain static information that isn't going to change anytime soon. Think about it this way: blogs are for immediate satisfaction, articles are best suited to information and advice that will still make sense a year from now.

Looking at any topic from different angles will likely give you inspiration for several blogs and articles that all offer value on some specific aspect of that subject. Just keep looking for those web content opportunities!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Creating an Internal System to Support Web Leads

info@wedowebcontent.com (Blog Author)24503 — Tue, 05 Jan 2010 08:00:00 EST

January 5, 2010 - Even before you start posting all the new SEO content to your website, it's important to organize and establish and internal structure designed to quickly respond to and track the leads your website will bring in.

SEO content and having a search engine optimized website is a huge undertaking, and if done well, can bring in a steady stream of traffic to your website, including leads from potential clients looking for more information or to set up a meeting with you. During these situations time is of the essence as a lead that sits in an email inbox for several days will go stale.

Why You Need an Internal Structure

People searching for legal resources online will typically visit or contact more than one local attorney. If they contact you and your office takes several days or weeks to contact that person back, chances are they've already spoken to another lawyer. When a potential client fills out your contact form or sends an email through your website, you need to create an internal structure with an employee who constantly maintains the area these requests are sent to and responds immediately to set up a consultation.

When That Structure Does Not Exist

Without this process in place, leads can quickly become stagnant, giving that visitor the chance to connect with other lawyers or just giving them the impression that their case is not important to you. Whether you give this assignment to an employee hired expressly for this task or add it to the responsibilities of a current employee, you'll need to establish a protocol designed to intercept these messages as they arrive along with tracking them (what day did the message arrive, what information were they seeking, when were they contacted by your office, and the result of that contact, etc.), and ensuring that each message is responded to in the way you see fit.

Not all of these leads may be ideal cases, but they each deserve a timely response. Perhaps their case does not suit your firm but perhaps in a few months a friend or relative might require your legal services. If you address those less-than-desirable leads with the same courtesy you would a great case, they might be inclined to refer those friends and family to you.

Responding to your website leads is a customer service issue you just can't ignore. If you currently are not set up to handle an influx of web leads, you'll need to sit down and come up with a manageable strategy that will ensure those leads are being taken care or risk losing out on some great cases.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

New Year, New Website

info@wedowebcontent.com (Blog Author)24442 — Mon, 04 Jan 2010 08:00:00 EST

January 4, 2010 - The New Year is officially upon us, which means it's time for resolutions, reflections, and setting our goals for the New Year. Along with your promise to lose weight, call family members more, and other aims at self improvement, don't forget about creating resolutions for your website's growth.

When planning development goals for your website this year, keep the following in mind:

1. Think about how you want to grow - Growth is a big word (no pun intended) and can refer to generating more leads, introducing more diverse content into your website, expanding your web presence to include external blogs or social media, etc. Decide how you want to see your online business grow and then development how you'll reach those goals.

2. How does this integrate? - It's important to step back and look at the big picture when it comes to your website development. That means looking at your individual goals and thinking about how they play into the overall effect of your website. How will your library articles and blogs affect your social media, email marketing, newsletters, etc. Spending your money in the right areas means making the most of your web content and going after that growth potential through integrated marketing messages and content.

3. Tracking that growth - After you have determined your growth goals and thought about how they will interact with your other online marketing efforts, you'll need to establish how you are going to track your progress. There's no use setting a goal unless you can track your progress to determine whether you are working towards it or need to adjust your strategy along the way. Free and inexpensive services like Google Analytics and other tracking software can help you manage your website and see the kind of impact you are making.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Best Web Content Blogs of 2009

info@wedowebcontent.com (Blog Author)24249 — Wed, 30 Dec 2009 08:00:00 EST

December 30, 2009 - It's almost 2010 so WDWC is putting together our favorite blogs of 2009! While we would like to think you've read everything we've posted, it's understandable if you missed a few great blogs here and there. Below we've compiled the Top 5 Web Content blogs of 2009 to make sure you get the very best of our web content tips, advice, and insights going into 2010.

1. How to Edit SEO Web Content - Part of creating engaging SEO content is knowing how to edit it for Internet viewing.

2. SEO Content and the 3 Bears Syndrome - Is your web content too long, too short, or just right? Find the balance with the helpful tips in this blog.

3. What to Look For When Outsourcing Content - Not every business owner has the time or ability to regularly write SEO content. Use this handy blog to help you find the perfect SEO content provider.

4. Web Content Development: Keeping Your Customer's Goals in Mind - This blog helps you determine what questions you need to ask and answer when developing the web content for your site. Remember, it's all about the customer, their needs, and what they expect you to provide.

5. Do You Have Enough FAQs - Frequently Asked Questions are usually the most ignored SEO content opportunity on most websites. Learn how to create a comprehensive FAQ section to increase customer satisfaction and appear in more organic search engine results.

We hope you've learned a lot this year about SEO, we know we have! If there are any topics you think WDWC should cover in our Web Content blogs, leave a comment and let us know!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Best Search Engine Blogs of 2009

info@wedowebcontent.com (Blog Author)24243 — Wed, 30 Dec 2009 08:00:00 EST

December 30, 2009 - It's almost the end of the year so WDWC is putting together our favorite blogs from 2009. While we would like to think you've read everything we published this year, chances are you may have mixed a few blogs along the way. The following is our top 5 Search Engine blogs featuring tips for optimizing your web content and getting your search engine rankings front and center.

1. Optimizing Your Website for Multiple Search Engines - Does Bing look at the same factors as Google when ranking your website? Learn how to get all your bases covered and stay search engine friendly.

2. SEO Keywords and Meta Tags - Don't know anything about keywords and how to integrate them into your website? Learn how to focus your keywords with this helpful blog.

3. SEO Advice (and What to Avoid!) - These simple tips can you manage and plan your SEO efforts at any stage of your site's development.

4. Are Your Landing Pages Relevant? - Landing pages are often the first thing a new customer sees when they visit your website. Check out this blog to determine if your landing pages are working hard or hardly working.

5. Optimizing Your Blog - All the content on your website should be optimized, as well as any content you publish externally. Learn more about getting the most out of your blog with these easy optimization tips.

We hope you've learned a lot in 2009. We know we have. If you have any questions about SEO you'd like us to answer in a blog or a topic you think we should cover, leave a comment and let us know!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Top 5 Online Marketing Blogs of 2009

info@wedowebcontent.com (Blog Author)24157 — Tue, 29 Dec 2009 08:00:00 EST

6. Does Your Website Stand Out from the Crowd? - Everyone thinks their website is special, but some are just boring. Make sure people are noticing your website for the right reasons.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Say What? Web Content Strategies to Avoid

allison@wedowebcontent.com (Blog Author)24044 — Mon, 28 Dec 2009 08:00:00 EST

December 28, 2009 - Your marketing copy and web content are the determining factors that get your target audience interested in your products and services. Creating these documents and slogans entails more than just writing well, it has to really speak to your audience and inspire them to take action. To get the most out of your web content and convert more web visitors into new clients, be sure to stay clear of the following web content pitfalls:

1. Sales Talk - People aren't stupid. When they see an advertisement, go to your website, etc. they expect that you will be selling them something. Creating marketing copy and web content with overly pushy sales language that is all about you, your expertise, and how amazing your company is does not convert customers. In fact, it's pretty annoying. Your job is not to tell everyone you are an expert, but to prove your expertise by providing quality information that really helps them make an informed purchasing decision.

2. Using the Wrong Language - This big mistake is all about wording. Marketing to a teenage girl is different than marketing to a 30-year-old woman or even a 30-year-old man. You need to first identify your target audience and then create web content and slogans that appeal to that audience. Word choice, how you explain your products, and the way you describe the benefits of your company are key factors in selling your brand. Choosing the wrong taglines for your audience or writing web content in a way that doesn't speak directly to their needs and experiences will get you nowhere fast.

3. Not Getting to the Point - No one is going to read a 500 word article when the main point is buried more than halfway through. You need to really put some thought into what you want to say and make that focus clear in your title, Meta description, and from the very beginning of your content. Long winded articles are boring, as is talking around a subject instead of really diving into it. Every sentence should have a purpose to support and explain your main ideas. Buried messages stay lost and won't convert your readers.

4. Writing About the Wrong Topic - What do the people who visit your website need to know about your services? If everyone is looking for information on how to buy a house and you are only posting content about renting, no one will care. Find out exactly what information people are searching for by researching your keywords and visiting competitor's websites, as well as asking and listening to what your target audience is saying online.

5. Flashy Promises - It's important to let your potential customers know about the benefits of your company, but if the main point of your marketing copy is based on making flashy promises about how your "revolutionary" product will change their lives, make them instant millionaires, and so on, you end up sounding more like a shady snake-oil salesman than a legit corporation. When you are trying to gain trust, give sound information and reasons why your product or service works, testimonials from people it has helped, and keep the promises minimal and actual (i.e. - you better deliver!). No one wants to see an asterisk next to a promise followed by some impossible to read micro-paragraph at the bottom of the page explaining what that "promise" really means.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Bing and Google Rolling Out New FAQs

info@wedowebcontent.com (Blog Author)24040 — Mon, 28 Dec 2009 08:00:00 EST

December 28, 2009 - Everyone is getting ready for 2010, including Bing and Google, who both revamped and expanded their FAQ (frequently asked questions) sections last week.

On December 21st Bing launched their official Webmaster Center FAQ, which includes an edited compilation of their already-in-existence FAQs as a handy downloadable PDF. The new FAQ Center contains a table of contents and has questions separated into categories to help you find your answer faster. Of course Bing also promises to constantly update their FAQs with more useful information to answer your most burning web development questions.

Not to be outdone by their most ambitious competitor, Google took to their blog a few days later to announce the addition of info from their "Bionic Posters" (top contributors) to the frequently asked questions on their Webmaster Help Forum. Google wants you to know that in addition to their expert staff and ever expanding Webmaster Tools, Bionic Posters are on the case to answer your questions and "provide solid information" about search engine placement, getting your website indexed, and other helpful search-related topics.

Are your FAQs up to speed for the New Year??

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #12 - Conversions

allison@wedowebcontent.com (Blog Author)23660 — Fri, 18 Dec 2009 08:00:00 EST

December 25, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #12 - Conversions

We've finally come to the end of our series, and naturally we've saved the best for last. So what is the final and most valuable gift SEO gives us? Conversions of course!

When we create and publish search engine optimized content on our website we are writing the type of content our customers want to read with the actual keywords they are searching with. Happy web visitors who find what they are looking for and are impressed by what they have learned on your website become happy customers.

SEO forces us to look at our website through the lens of our target audience. We create the content they want with the words they are familiar with while providing value and marketing ourselves as experts in our field. Our goal is customer satisfaction and when our website is able to provide that service, we generate more leads and convert more visitors into clients.

Maybe it sounds too easy, but think about what you look for in the websites you frequent for products and services. When you provide that level of value on your website through the content, navigation, and design, you're on your way to higher conversions and a growing online business!

We hope you've enjoyed the all the gifts that SEO has given you this year, and all the gifts yet to come! Happy holidays to you and yours from everyone here at We Do Web Content!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #11 - Online Videos with Personalized Appeal

allison@wedowebcontent.com (Blog Author)23659 — Fri, 18 Dec 2009 08:00:00 EST

December 24, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #11 - Online Videos with Personalized Appeal

Wait, what do online videos have to do with SEO you might ask? More than you might think!

Online videos are searchable and will appear in search engine results along with content search results on Google as well as through video specific searches. Creating relevant titles and tags with your SEO keywords will help those videos appear in search engine results and help drive traffic to your website.

Videos are also judged differently than web content and can appear on multiple websites without being penalized by search engines so you can host a video on your website as well as on YouTube and other video sharing sites. YouTube is even beginning to caption the videos posted to their website, which means when you use your SEO keywords in your video script, you'll increase your SEO opportunities even more.

Another major bonus to creating your own online videos is creating a personal experience for your clients before you've even met. People respond to people. When they see you in a video speaking eloquently about a topic they have questions on and can put a human face on an otherwise anonymous website, you're connecting with potential customers in a whole new way.

Search engine opportunities, increased traffic, and a personalized experience for your website's visitors are three fabulous reasons to say YES to online videos!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #10 - Stylish and Engaging Blogs

allison@wedowebcontent.com (Blog Author)23658 — Fri, 18 Dec 2009 08:00:00 EST

Today's Gift, #10 - Stylish and Engaging Blogs

What did we ever do before the blog? Blogs are fairly easy to write, can get written, edited, and uploaded multiple times daily, add quality, relevant web pages to your site and are highly searchable!

People love reading blogs that provide great information and will revisit them often if they do. Blogs are also meant for sharing, and web visitors who find value on your blog will send the link to their friends and family or post it on their social networking accounts.

Blogs are also more casual than long articles, so this is an opportunity to really show some style in your writing, use a little humor, write about industry topics that affect your customers that are too time sensitive or short for an article, let your customers know about changes at your company, and whatever other relevant and interesting subjects you can think of.

As far as benefits go, blogs are indexed quickly by search engines, help your site achieve higher rankings, and when they contain your SEO keywords, show up in more search results for people interested in those topics. Is there anything these tiny gems of web content can't do?

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #9 - More Productive Press Releases

allison@wedowebcontent.com (Blog Author)23656 — Fri, 18 Dec 2009 08:00:00 EST

December 23, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #9 - More Productive Press Releases

Search engine optimization shouldn't stop at your website! Your press releases will be published online and should always contain your SEO keywords. When press releases are search engine optimized, they will also appear in organic search engine results for your keywords and will increase your opportunities to get found!

Any opportunity you can create to get your brand name and keywords out there is a new way to reach potential customers and expand your online presence and reputation as an industry leader. It's important to begin recognizing and acting upon opportunities to create SEO press releases on a regular basis. This doesn't mean writing and distributing press releases just to do it, but to finding great news and insights worth sharing and using those opportunities to your advantage.

Great online press releases can cover:

Big changes at your company
Your opinion/explanation of important industry news
Awards, major charity contributions, and other community involvement
The release of an E-book, external blog, or other expansion of your website
Promotions and events your company is involved in

When you combine and power of a press release with your SEO keywords, your writing is working twice as hard to further your marketing efforts and drive more traffic to your website.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #8 - Fresh and Focused Landing Pages

allison@wedowebcontent.com (Blog Author)23653 — Fri, 18 Dec 2009 08:00:00 EST

Today's Gift, #8 - Fresh and Focused Landing Pages

As the honored code of SEO tells us, let no piece of web content go un-optimized! As you begin the SEO content development for your website, you'll naturally start researching and discovering your SEO keywords and planning the focus of what subjects and topics you'll want to write about.

These keywords will turn into different types of content, and depending on the practice or service areas of your website, you will need to create different categories for your library, and unique and engaging landing pages for each area.

Landing pages are wonderful SEO opportunities but you would be surprised how many people just get them wrong! Landing pages should be relatively short, under 600 words and ONLY cover the basic ideas associated with the topics that area covers with clear directions on what you want your readers to do next. All of this content should be infused with the specific SEO keywords for that area and that's it! Long, drawn out details are much better served as article content.

A fresh and focused landing page takes into account the most important (and optimized) content a reader will need to know when landing in that area of your website. It should introduce that topic and tell your readers where to go next, i.e. - library articles or a blog that features your detailed web content on the subject.

Keeping your landing pages, fresh, focused, and search engine optimized is a major boost for your organic search engine traffic and helps explain the purpose and objectives of the content that appears in that area. Remember, your home page, about us page, contact page, FAQ page, etc. are all landing pages so the same rules apply!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #7 - Multi-Channel Integration

allison@wedowebcontent.com (Blog Author)23652 — Fri, 18 Dec 2009 08:00:00 EST

December 22, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #7 - Multi-Channel Integration

Using search engine optimization techniques for your web content does more than just benefit your content or the SEO opportunities for your website, it gets you thinking about The Big Picture.

Suddenly a fabulous article written with your SEO keywords for your website inspires a blog that further explains some element of your topic, and an FAQ that goes into detail about a particular term or idea. But it doesn't stop there! That article later becomes the centerpiece of your next online newsletter and a series of posts on your social networking sites.

Great SEO content has legs and creates even more opportunities to generate traffic to your website, enhance your social media presence, and work across multiple online marketing channels to add value to your brand.

Whether you are thinking about your next email campaign, press release, or blog entry, you'll need those SEO keywords and the content to back it up to make an impact. Luckily, the effort you put into writing a great piece of SEO content can carry through all of your online marketing efforts, giving you the most bang for your buck and engaging your readers along the way!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #6 - Fabulous FAQs

allison@wedowebcontent.com (Blog Author)23650 — Fri, 18 Dec 2009 08:00:00 EST

Today's Gift, #6 - Fabulous FAQs

SEO content opportunities are everywhere, including the Frequently Asked Questions section of your website. When you start thinking about how to search engine optimize your website, the FAQ section is often overlooked but presents some of the best areas for SEO content.

Your FAQ section is a great opportunity to not only let your customers know more about your business and services, but explain key elements of your industry and services that people might not be familiar with - using your SEO keywords of course!

Are there particular terms or concepts that are integral to your business that customers might not understand? Write an FAQ! Are there questions that visitors to your website constantly ask you in emails and phone calls? Write an FAQ! Are there questions surrounding your industry that people are constantly looking up on search engines? You guessed it, write an FAQ!

FAQs exist to help your customers. A great FAQ section is constantly growing with new questions and answers that enhance your customer's experience and help them make informed decisions about purchasing your products and services.

When you apply your SEO keywords to this content, you are providing information that you know customers are searching for and increasing the opportunities for those pieces of SEO content to appear in organic search engine results.

Answering your company's most sought after questions with fabulous SEO content is a gift you give to your clients and yourself!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #5 - Social Networking Adaptability

allison@wedowebcontent.com (Blog Author)23649 — Fri, 18 Dec 2009 08:00:00 EST

December 21, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #5 - Social Networking Adaptability

SEO content is not only a great online marketing strategy to drive traffic to your website through organic search engine results, but it also naturally crosses over into social media really easily.

Great keywords are great keywords. If people are searching with those keywords on search engines they are also often using them in their Facebook status updates, Tweets, online forums, and other social media outlets. By extending your presence to these social networks, you can better utilize the content you have already created and reach a new online audience where they hang out online.

The best part is that you can focus on the SEO content you have already written, which can save you a lot of time managing your social networking accounts. Of course, it's also about participating, listening, and responding to what other people are posting, but even having those keywords in your mind can help you identify the conversations you want to be a part of.

With search engines like Google and Yahoo adding more real-time search results, there's also never been a better time to go social!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO #4 - Consumer Focused Website

allison@wedowebcontent.com (Blog Author)23648 — Fri, 18 Dec 2009 08:00:00 EST

Today's Gift, #4 - Consumer Focused Website

When you start planning your website with search engine optimization in mind a wonderful thing happens - you start focusing on your customer. SEO content isn't just about putting up a few articles with keywords, it's about developing a website that focuses on and addresses your customer's needs.

From your home page to your landing pages, FAQs, and even your contact information, every part of your website should serve your customers. When we start thinking about how to optimize our websites, our focus changes from being a reflection of ourselves to fulfilling the needs of potential and current clients.

When researching your keywords and deciding what type of content people are searching for when surfing the Internet for your services, take a step back and look at the BIG picture. How does this content flow with the rest of your website? Does it deserve a name category and landing page? Are there questions that accompany this line of thought that might serve as great blogs or frequently asked questions? Does the design of your website work with your content or against it? These are the types of questions that will come up again and again.

This change in perspective not only takes our websites to the next level of usability, but creates a more dynamic and engaging overall experience for Web visitors. When we give our customers a website that provides relevant information, great design, clear navigation, and real value through SEO content, we get more valuable leads and customers in return.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO - #3 Targeted Web Content

allison@wedowebcontent.com (Blog Author)23625 — Fri, 18 Dec 2009 08:00:00 EST

December 18, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #3 - Targeted Web Content

Developing and writing SEO content has many benefits. One of the most important lessons it teaches us is who our customers are and what they are looking for.

When we begin researching keywords in order to develop SEO content, we force ourselves to look at our business through our customers' perspective. What information are they searching for? What words are they using to search with? What answers can I provide to help them?

It is this outlook that really gives us as business owners, website developers, and content writers the key to our clients' needs.

The Result - web content that uniquely targets and focuses on the aspects of our business that consumers need and want. No more are we blindly writing content just to fill up pages or worse, not writing web content at all. Instead, we are creating a library of resources that informs, engages, and inspires while providing a valuable service to customers while increasing the value of the brand and solidifying ourselves as thought leaders and industry experts.

Who says you can't give something of value without getting value in return?

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Tips for Hiring a Web Design Company

info@wedowebcontent.com (Blog Author)23624 — Fri, 18 Dec 2009 08:00:00 EST

December 18, 2009 - We Do Web Content does not currently offer web design services, but we always get questions from clients asking us about web designers and what companies to work with. To help out, we've compiled a list of helpful tips and ideas to consider before you hire a web designer to create your website.

Finding a Great Web Designer

Research is important anytime you are working with a new contractor or hiring anyone to develop your website, or even parts of your website. The overall design, navigation, and usability of your website are some of the most important factors in determining its overall success. If your website looks bad, loads slowly, has dead-end navigation, or is difficult or confusing to use, it will fail and you won't be converting new customers anytime soon. Choosing a bad web designer can cost you thousands of dollars in design fees plus the amount you'll need to pay someone else to fix all of their mistakes or even finish the job in some cases.

That's where research comes in. Doing your homework up front can save you major headaches (and costs!) later on. When looking at possible web designer always:

1. Ask to see examples of their work in the form of currently active websites they have designed and see if their style is in line with your goals for your website.
2. Go to their website and look for client testimonials, seeing what past clients have to say about their work can really help.
3. Contact the owners of some of the websites they have worked on and ask about their experiences working with this designer. Did the work go as planned? Was the work completed on time (that's a HUGE factor)? Did many unexpected costs occur or was the initial estimate close to the final amount?
4. Ask the web designer questions about their direct experience creating websites for the platform you are going with, creating a WordPress website is different than creating one for Joomla or for another type of CMS.
5. Consider the designer's overall demeanor and attitude. It may seem petty, but this guy or girl is responsible for creating one of your most valuable assets. You'll be working hand in hand for weeks or months, and if you don't have the same vision for your website, they have attitude about making changes, or your personalities just seem to clash, move along. The experience will just get worse and turn into Word War III. We've seen it many times before and in the end, they might just quit and leave you hanging or deliver sub-par work that must be redone by someone else.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Holiday Shopping for the Perfect SEO Package

erica@wedowebcontent.com (Blog Author)23619 — Fri, 18 Dec 2009 08:00:00 EST

December 18, 2009 - I have to admit that I've never been a big online shopper. Don't get me wrong, I use the Internet for the better part of the day, but online shopping has never been my thing. As the mother of a toddler, though, I'm short on time and have a lot of Christmas shopping to do so I'm turning to online retailers for help this year.

My latest online shopping excursion started with one mission in mind - I was on the hunt for a playhouse. After I located the model I liked, I decided to do some comparison shopping at the major online retailers that carried the playhouse. I was shocked to find the price for the exact same model varying by up to $100. How could this be?

At first blush I thought the product was the same but as I dug a little deeper into the sites, I found there were subtle differences that mattered to me, the customer. Free shipping, special promotions, clearance prices, etc., accounted for the price difference, so each company was really offering a different value for the same product.

Customers searching for SEO content providers often find themselves in the same position I was in when on my mission for a playhouse. The SEO content packages offered by several different providers may seem the same, but looking at the specifics of what each SEO content service offers will set them apart and reveal the actual value. When you're shopping for SEO content for your website, ask questions such as:

The answers to these questions matter and will likely account for the difference in price that you encounter as you research different SEO content providers.

Balancing the goals of writing engaging, informative and unique content and achieving high search engine rankings is a skill, and, if done well, an art. We Do Web Content can assist you in writing and optimizing SEO content for your website. Contact us today to get more information on our SEO copywriting and Online Marketing services.

12 Gifts of SEO - #2 Lead Generation

allison@wedowebcontent.com (Blog Author)23575 — Thu, 17 Dec 2009 08:00:00 EST

December 17, 2009 - It's the time of the season for gift giving, reflection, gratitude for all the good things we've accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today's Gift, #2 - Lead Generation

Another great gift of search engine optimization is the ability to generate quality leads through your website. When you create SEO content on your website, you are creating quality content that not only informs your current and potential customers about the subject they are searching for, but giving them important insights as to how your business can address their needs concerning the topic.

When you combine great information along with how your company can benefit your customers in relation to the subject at hand, you inspire these visitors to contact you for more information. SEO content generates leads when you balance the informative nature of your articles, blogs, FAQs, and other web content with directions and incentives for your customers to learn more.

Whether that SEO content includes instructions to fill out a contact form, call your office, download a FREE E-book, or some other incentive to promote action, your web content starts working double time as a marketing tool to generate new business.

Isn't there some saying about how every time a website generates a new lead, a marketing angel gets her wings? Well, there should be.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

12 Gifts of SEO - #1 Organic Search Engine Results

allison@wedowebcontent.com (Blog Author)23574 — Thu, 17 Dec 2009 08:00:00 EST

Today's Gift, #1 - Organic Search Engine Results

SEO content provides so much for our websites and our website visitors, but one of the greatest gifts SEO content gives is the ability for our websites to appear in organic search engine results for out most important keywords.

Appearing naturally in search engine results that relate to your business drastically increase the potential of new customers finding your website as well as keeping a steady (or rising) stream of traffic to your web pages. Appearing in organic search engine results also means not having to pay for expensive and fraud-prone Pay-Per-Click advertising.

Since your organic search engine results lead Internet searchers directly to the pages that contain informative content about that subject focused on the keywords they used to find you, you are providing customers with the information they are seeking. This helps ensure your visitor finds the information they are looking for (if you used your keywords correctly), which leads to conversions!

There's also no limit to your organic search engine potential. As long as you keep identifying keywords to focus on and writing quality, relevant SEO content on those topics, you'll continue to rank well in search engine results! It's the gift that keeps on giving!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Survey Says: Email Still Top Content-Sharing Source

allison@wedowebcontent.com (Blog Author)23509 — Wed, 16 Dec 2009 08:00:00 EST

December 16, 2009 - A newly released study from ShareThis shows that while social networking sites like Twitter and Facebook are great at spreading buzz-worthy links, email is still the most prominent source of sharing links and information to friends online.

According to the story on Mediapost, the ShareThis study found that email accounted for 46% of content-sharing activity online, followed by 35% through Facebook, 14.5% for "other" media channels, and only 6% for Twitter. Don't fret Twitter fans, while the popular micro-blogging service is on the low end for sharing, the click through rates are pretty impressive, with 40% of the links shared on Twitter generating clicks.

ShareThis also estimates that content-sharing could be responsible for driving as much as 15% to 30% of traffic equivalent to search engine traffic.

So what's the best way to take advantage of this trend?

Simple, create relevant and engaging content that people want to read and share. While your article about personal injury lawsuits or tips to keep your plumbing intact might not generate as much sharing as the latest celebrity scandal, it can get you the type of traffic to leads to more conversions, i.e. - people who are actually in the market for your services! Remember, friends and relatives love to share. If they see your article, perhaps they don't need a lawyer or plumber right now, but they know someone who does, and they send along your article to them!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

WDWC Local Listing Named Favorite Place on Google

info@wedowebcontent.com (Blog Author)23457 — Tue, 15 Dec 2009 08:00:00 EST

December 15, 2009 - We Do Web Content client, LaVan and Neidenberg, P.A. was recently named a Favorite Place on Google after 4,097 visitors found their local listing on Google between July 1 and September 30, 2009.

At We Do Web Content, we understand how important local search is to our clients, especially when they are lawyers, brick and mortar stores, or other companies restricted to a physical location. As part of We Do Web Content's online marketing strategy, we created a customized local listing for LaVan and Neidenberg that included:

* Uploading 2 videos that discussed their practice areas
* Writing 4 search engine optimized business categories
* A keyword-firm description of the firm
* Adding the firm's logo and images to the listing

And we can do the same for you! Congratulations to LaVan and Neidenberg for being named a Favorite Place on Google!

Facebook and Google to Take On Bit.ly

info@wedowebcontent.com (Blog Author)23430 — Tue, 15 Dec 2009 08:00:00 EST

December 15, 2009 - The battle of the link shorteners has just entered a new chapter as both Google and Facebook have entered the URL shortening game with Goo.gl and fb.me (respectively).

Ever since Twitter made Bit.ly their default link shortener last May, the service has since become the industry leader in URL shortening. We Do Web Content also uses Bit.ly links when we post our blogs or other content to social marketing services like Facebook, Twitter, and Linkedin.

Right now Facebook's version, Fb.me is available for sharing links from Facebook profiles, mobile usage and Facebook usernames and Google's URL shortner, Goo.gl is currently only operating on 2 of Google's services, Feedburner and the Google Toolbar. While these are clearly just the jumping off point for Facebook and Google, it will be exciting to see if and how Bit.ly will step up their game.

Right now Bit.ly has a pretty big advantage by offering fabulous analytics tracking along with their link shorteners (not to forget their Twitter affiliation), and are even rolling out a personalized version of the service (Bit.ly Pro) currently being tested by companies like Tech Crunch, Aol, Bing, the Huffington Post, and few other very notable brands.]

We're excited to see how this all plays out!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Twitter Launching Contributors Feature for Businesses

info@wedowebcontent.com (Blog Author)23428 — Tue, 15 Dec 2009 08:00:00 EST

December 15, 2009 - In an attempt to reach out to more businesses, Twitter is launching a new Contributors Feature on the popular social networking platform for companies with multiple tweeters.

According to the Twitter Blog, the new feature is aimed at companies that have a business account with multiple contributors and will allow the individual tweeter to get a byline at the end of the tweet. Via the Twitter Blog:

"The feature we are beta testing is called ‘Contributors' - it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor's username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations."

The move is the latest attempt for Twitter to really start tailoring some of their services directly to businesses who use the social networking site as part of their online marketing strategies. Now companies who use Twitter can keep their branded look and feel while adding a "human face" to the tweets they send out. We're really excited about this addition to the Twitterverse as Twitter and businesses begin to understand how consumers want to interact with companies online. Yes, we love hearing from Dell other big companies on the micro-blogging site, but seeing the person behind the tweets makes the company that much more accessible, which is a major factor in social marketing.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

5 Biggest Website Turn Offs

info@wedowebcontent.com (Blog Author)23345 — Mon, 14 Dec 2009 08:00:00 EST

December 14, 2009 - Sometimes the best intentions don't really translate to the Web. The easiest way to lose online customers (or prevent them from being customers in the first place) is to stop thinking like a consumer. Below we've compiled some of the biggest website turn offs that will have your visitors leaving in droves.

1. Really long landing pages - Landing pages should be short and sweet. They need to contain only the most important information for that area of your website and clear directions to your articles on the subject, contact information, and what specific action you want those readers to take next. Long pages of text will not be read or convert your customers. Turn that extra info into article and blog content for your website.

2. Not splitting your web content into categories - If your website has hundreds or even thousands of articles, they can't all possibly be on the exact same topic. You need to create separate content categories on specific areas of your business to keep your visitors from feeling overwhelmed and help them find exactly what they are looking for quickly. This also gives you the opportunity to create custom landing pages and increase your SEO content reach. This can also apply to blogs!

3. Asking for too much information - People do not want to register to your website just to read an article unless you are a newspaper, and often they don't want to register even then. Customers also do not want to tell you their entire life's history just to get on an email list or download an E-book. When asking customers for information, really think about what info you absolutely need and only ask for that. Name, location, phone number, email, and maybe space for a question or details about why they require your service is typically all the information you really need. Don't annoy your customers by asking them to fill out long forms for no reason or give you information that has nothing to do with your professional relationship.

4. Hiding Information - Another thing Web users hate is having to look everywhere for information. No one wants to spend 10 minutes on a website looking through pages of text just to find a phone number, address, basic info about the company, or answers to simple questions. Your website should be clearly laid out with navigational tabs and/or side bars that contain direct links to contact information, your article library, information about your company, and a well thought out FAQ section that provides simple answers to the basic questions your visitors have about your business. People won't keep searching if they can't find this information easily, they'll just leave.

5. Slow Loading Pages - Yes, most of us are now spoiled with high speed Internet connectivity and we don't want to wait 45 seconds for your page to load. Slow loading times are a huge factor in bounce rates and overall website quality. Call it unfair, call it petty, but a slow loading time is a conversion killer. Sit down with your IT guy or gal and figure what exactly is slowing your load speed and get rid of it. With Google soon taking into account page load speed in their algorithm, slow loading pages aren't just turning off web users, but they may soon negatively impact your page rankings. Get it fixed now!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

The Key To Conversions is Clear Directions

allison@wedowebcontent.com (Blog Author)23337 — Mon, 14 Dec 2009 08:00:00 EST

December 14, 2009 - Creating and optimizing your landing pages, content, and blogs usually has an end goal in mind -- conversion. In order to convince your readers to contact you for your information about your services, you need to convey the specific action you want them to take and explain exactly how to do it.

Call to Action

A call to action is basically a direction that informs your reader what they should do next. You should always include a call to action on all of your content, including landing pages, articles, blogs, and emails. People are intuitive to some extent but they aren't mind readers and they aren't going to act on their own without a few easy short cuts and directions to help them out.

Directions

You have written a great blog, your reader gets to the end, and now what? Readers don't know what to do unless you tell them. Yes, some people may decide on their own to go looking through your blog archives or perhaps start searching for your contact information, but many will not without explicit directions. These are strangers to your website, and while your site should be designed to help the average Internet user get around and find what they are looking for easily, they do not know everything about your website and what it has to offer. You need to tell them.

Ending a piece of content with directions such as, for more info on this topic go here, fill out a contact form, contact us at this email address, join our mailing list for updates, and so on is imperative in making sure you are getting the most out of your content and helping turn your visitor into a client.

People love directions and most times they really need them. They don't know what to do next and if left to their own devices will probably just leave unless you give them a reason to stay by including links and copy that directs them to other parts of your website. When there are no directions, people wander, don't connect, and feel like their goal of just reading that piece of content is over, so they leave.

Think Retail

Think about an email you have received from a store or brand. They usually inform you about some product or promotion and then direct you to their website to purchase said item or take advantage of the sale. The successful emails never just give you some information and then end, they always include links and directions that spell out the action they want you to take. The basic formula is - Hook (copy that gets you interested about what the email has to say), interesting information that shows why hook is valuable, directions on how to purchase hook incentive.

Even as a non-retailer, this basic formula should be applied to your SEO content. You have a goal in mind and that goal must be articulated to your audience. Do you want them to join your email list? Do you want them to fill out a contact form, download an E-book, and so on? Whatever that goal is, you need to let your readers know. Of course, you need to do this in an engaging way (i.e. marketing copy), but leaving out the directions means cutting off possible conversions.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Adds Possible Answers to Auto-Suggest

info@wedowebcontent.com (Blog Author)23255 — Fri, 11 Dec 2009 08:00:00 EST

December 11, 2009 - Google doesn't just want you to ask, it wants to provide the answers. At least that is how it looks with the latest Google feature that generates Auto-Suggest answers to go along with their Auto-Suggest questions.

Most folks are familiar with the Google Auto-Suggest feature. It's what happens when you start typing something into the Google search box and a scroll down menu appears with suggestions based on what you have typed in so far. The latest addition to this feature not only has Google suggesting what question you are typing in, but the answer to that question as well if it applies to: weather, flight status, local time, area codes, package tracking, answers, definitions, calculator, or currency and unit conversions.

Check out the screenshot below of what happens when folks try to get some info on Brussels.

It will be interesting to see how Internet searchers respond to the automatically generated answers, but for quick info like area codes or currency conversions, it seems like a really convenient addition to search.

What do you think of Google's Auto-Suggest and all the other recent changes to the Google platform? Leave a comment and tell us what you think!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Lead Generation: Going After the Good and Dropping the Bad

allison@wedowebcontent.com (Blog Author)23251 — Fri, 11 Dec 2009 08:00:00 EST

December 11, 2009 - One of the main objectives of most websites is to generate leads, in other words, to get your target audience to contact you for more information about your products and services which will hopefully lead to a sale. Not all leads are ideal, but there are some things you can do to promote good leads and attract less bad ones.

1. Clarity is Key - Being really clear about exactly what it is your company does, and what you don't do, can save you a lot of headaches from emails, phone calls, etc. of people asking you to perform services way out of your focus. You can achieve this through targeted content and a very thorough FAQ section, as well as optimized landing pages for each section of your website that really spells out your strengths, niche, and how your services can benefit your clients. If there is a service that your company does not provide and you continually get questions asking you about this service, write some web content that specifically addresses that do not perform this function with a brief reason why.

2. Think Local - Unless you are an online retailer, most likely your service-oriented website is limited to a specific geographic location. Being sure to include regional keywords in your SEO content as well as clearly state on your landing pages, FAQs, contact page, etc. your company location and what areas you can provide your services for.

3. Stay Relevant - When people try to attract visitors to their website with keywords or PPC ads that are not relevant to the type of business they are, those leads are duds. If someone is looking for a plumber and clicks on a plumber ad only to find themselves on a kitchen appliances website, they aren't going to suddenly realize they need a new stove, they are going to leave. By sticking to your services, industry, and niche in your SEO content, advertisements, etc. you'll attract the visitors who are actually looking for you. These are the leads that end up as new clients.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Top 5 Reasons Why You Should Be Creating Online Videos

info@wedowebcontent.com (Blog Author)23238 — Fri, 11 Dec 2009 08:00:00 EST

December 11, 2009 - Online videos are one the smartest online marketing strategies your company should take on in 2010. If you can create a short, informative, and engaging online video with decent production values, you can see a huge return on what is essentially a very small investment in time and resources. Below are the Top 5 reasons to get into online video now!

1. SEO - Online videos are incredibly popular and they rank really really well. People who have been totally unable to crack the top search engine results for their industry's most popular keywords are getting amazing rankings with Google Video Search by creating online videos. While millions of videos are getting uploaded every month, there are still amazing opportunities for you to drive significant traffic to your website and increase your search engine rankings through online video. With YouTube getting into the captions game, you'll have even more opportunities to rank well for your keywords when you include them in your video script.

2. Short, Cheap, and Easy - People don't want to watch 20 minute videos where you explain every detail of your product. They want short, informative, and lively videos that get right to the point. Creating a 4-5 minute online video is extremely inexpensive, especially when compared to what you are spending on advertising or PPC campaigns, and all you really need is a decent digital video camera, a place to shoot with good lighting and sound, and someone who knows how to edit and upload that video to the Internet. You can create 5 minute videos on every niche of your industry and with a library of fantastic and informative online videos on your website or YouTube, etc., you'll have that many more opportunities to connect with customers.

3. Everyone Loves Online Videos - Recent studies show that in all honestly, almost every single person who goes online spends at least some time every day, week, or month watching online videos. This includes A LOT of your target audience regardless of whether that involves teens, soccer moms, seniors, or all of them. If online videos are what people are searching for, shouldn't you be providing them?

4. Hi, I'm a person - Do you know what people love? Other people! Your customers would much rather see a 5 minute video of you talking passionately about your company and products vs. only seeing your company as yet another anonymous online entity. Show them that there is a real person behind your website and they will respond.

5. Easy to Share - How many videos have friends and relatives sent you through email or on social networks? People love sharing videos. Funny videos, sad videos, viral videos, or informative videos, if we see value, we send that video along. Video links are easy to share, embed in blogs, send to friends, etc. Creating a great video that really explains something about your business or products in a compelling way, or even a humorous take on why your company is the best in your field, can turn into a great online marketing opportunity as people share your videos around the Internet.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Posterous Going After Business Blogs with Group Profile Feature

info@wedowebcontent.com (Blog Author)23193 — Thu, 10 Dec 2009 08:00:00 EST

December 10, 2009 - There are a lot of blogging platforms out there for businesses and individuals looking to add their insights to the Internet, but now Posterous, one of the largest blog platforms around, is going after business blogs by tweaking their features for a more business-friendly experience.

Posterous has featured "group blogs" for a while now, which attracted many businesses through its super simple set up and the ability to update the blogs by email. However, in the past it was the group creator's bio and information displayed prominently on the group's page. With the recent addition of the Group File Feature, businesses can now feature their group information on their page (instead of an individual's) as well as automatically update your Facebook Fan Page and Twitter accounts.

The Group Profile allows you to create a distinctive name for your blog, upload a picture, create a short bio, and add your social media information. So what are you waiting for? Go out and blog!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

The Grinch Who Stole Your Website's Visitors

yvette@wedowebcontent.com (Blog Author)23190 — Thu, 10 Dec 2009 08:00:00 EST

Ah, the holidays... the smell of freshly-cut Pine trees and hot cocoa permeate the air, candy canes and decorations adorn the crowded streets and malls, people buzzing to buy presents. It's enough to make even the grouchiest Grinch smile widely and get into the spirit.

Alas, just as the Grinch tried and failed, we can't stop Christmas from coming, and, we certainly can't stop our website's visits from dropping off during the holidays - unless, of course, you're an online retailer selling today's hottest holiday items. Or can we??

The answer is, YES! As long as we take measures ahead of time (in September or October) to guard against the significant drop in visitors most websites experience during the days of Yule.

Though some of our clients' websites have felt the snub from holiday-focused Internet searchers, others are thriving. Let's examine what those clients have done to prepare and are continuing to do to keep their non-holiday related websites in the minds of every visitor.

1. Add new, fresh content and more often. You can make it fun by exercising some marketing creativity and choosing topics that relate to the season, like this blog or our Thanksgiving Day Marketing blogs.

2. Write holiday-inspired press releases. Check out these holiday safety tips from our client: Holiday Tips for Child Safety.

3. Send your current and prospective clients online newsletters to stay in their minds during the holidays. We recommend you include a warm holiday message like this client did in their November online newsletter.

4. Reevaluate or increase or your website's backend SEO efforts. It never hurts to reexamine your website's Meta data, page titles, keywords, and content and make adjustments when needed. If you're happy with your site's current SEO, ask your SEO expert for recommendations on how to keep your site popular in times when you would normally see a drop in traffic and leads.

The moral of the story is, that even if your online business doesn't fit into the type of company most people are searching for during any specific season, you are still providing a valuable service. If you understand how to effectively market that service online, your potential customers will still be able to find you 365 days of the year.

Happy Holidays From The Who's at We Do Web Content!!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Stay Connected with Accessible Contact Information

info@wedowebcontent.com (Blog Author)23131 — Wed, 09 Dec 2009 08:00:00 EST

December 9, 2009 - If the main point of your website is to get visitors to contact you about your services, it's important to place special emphasis on your contact information and make connections as easy as possible.

You might be surprised at how many websites we've seen where the contact information for the company is buried, limited, or almost non-existent. If you want potential customers to contact you, you need to make that information stand out loud and clear.

1. Contact Us Page - Every single should have a clearly labeled and visible tab on their home page that leads to a contact us page with information. This should not lead solely to an online form, but actual information that details the phone number, email address, and physical location of your office(s). You can even include a small map or a few general directions as well. Not everyone wants to send an email, some people would rather call and speak to a person. Don't limit your leads by excluding this audience.

2. Post Contact Information on Your Home Page - Even if you have a great Contact Us web page, you should still always prominently display your office's phone number and an email link directly on your home page.

3. Include Links and Phone Numbers in Your Web Content - Every piece of web content you publish on your website (or externally) should have a call to action that includes your phone numbers and links to your contact page and/or email. If your visitor likes what they have read, they may want to contact you right away. Why make them navigate through your website instead of publishing that information right in front of them?

Connecting with your readers means allowing them the opportunity to directly contact you. Keeping your contact information widely accessible means never missing an opportunity to allow those customers to get in touch with you right away.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Optimizing Your Website for Multiple Search Engines

allison@wedowebcontent.com (Blog Author)23128 — Wed, 09 Dec 2009 08:00:00 EST

December 9, 2009 - When it comes to search engine optimization, Google and Bing are fairly similar, but there are a few differences you'll want to keep in mind to make sure you are optimizing your web content correctly for both major search engines.

1. Page Length - Google's web crawlers tend to not scan web content past the 300 word mark, but Bing seems to like web content that is at least 300 words. The solution? Aim for the SEO content for any given web page to range between 300-400 words, and optimized with your keywords throughout. That way, your web content isn't too long for Google or too short for Bing.

2. Page Titles - This isn't a major difference, but Bing does seem to favor Page Titles slightly more than Google. To satisfy both search engines, be sure to create really focused page titles that effectively incorporate your most valued keywords, relevant to the web content that will appear on the page. This should extend to every page on your website.

3. Outbound Links - Google likes a minimal amount and Bing seems to currently be in favor of a few more. To satisfy both search engines just make sure you are not over-linking to external websites (this defeats keeping visitors on your website for as long as possible anyway) and always make sure your outbound links connect to relevant, quality websites.

The good news is that Bing and Google are similar enough where a few small tweaks can make your SEO content effective for both without having to create separate content that is optimized drastically for each search engine. While there are other search engines out there, with the recent partnership of Yahoo and Microsoft, Bing and Yahoo search will likely become one and same, which combined with Google, will account for 98% of all the searches performed online. So these search engines are really what you need to be focusing on the most during your search engine optimization efforts.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Going All In on Real Time Search

info@wedowebcontent.com (Blog Author)23071 — Tue, 08 Dec 2009 08:00:00 EST

December 8, 2009 - Look out Bing, Google is on the move and has already launched several major changes over the last few weeks including personalized search. Now Google has revealed the addition of a "dynamic stream of real-time content from across the web", which will include live updates from blogs, news articles, Twitter, and other sites published just seconds before you searched along with your search engine results.

So whether you want a peek at the latest news story published on your search topic, or what people on social media are saying about Tiger Woods right now, you can perform a Google search and click on "Latest Results" for a full page of real-time updates.

Additionally, Google added a "Hot Topics" feature to their Google Trends to show what subjects people are publishing content about on the web, in real time of course. Does it feel like the future yet?

If this latest series of search engine innovations has taught us anything, it's that people want relevant information and they want it right now! As Google and the other search engines continue to refine their algorithms and features to provide a better search experience for Internet users, we as website writers, developers, designers, and owners need to concentrate on creating the relevant, keyword-rich, and engaging web content everyone is looking for. Are you up to the challenge?

For information on Google's real-time addition and specific details about the rollout, visit the Google blog.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Launches Personalized Search Results

info@wedowebcontent.com (Blog Author)23066 — Tue, 08 Dec 2009 08:00:00 EST

December 8, 2009 - Yes, it's true and it happened right under everyone's nose. Google has officially launched personalized search results which means there is no more "normal" search engine results. The search engine results for any given keyword on your computer will now likely differ from the computer next to you, your mom's computer, and most importantly, your customer's computer.

Before you begin to panic, it's important to look at the big picture. From now on, whether you are signed in or not, Google will remember the searches you have performed for over the past 180 days to help decide which websites are the most relevant for your particular needs. This is not an opt-in feature and most Google users will not be opting-out, so how does this change the world of SEO?

Well for starters it will take some time for you to do enough searches on Google to start really seeing the difference between the normal search results and your personalized version. Second, using your researched keywords and continuously publish fresh, relevant content containing those keywords will continue to help your performance with search engines. While you may not be able to claim you are universally "#1 on Google" for x, y, or z search term, most likely you will still be showing up on the first page for most Internet searchers if you are already ranking well on those terms.

Since you do not have control of other people search habits, you cannot predict with certainly how you will show up on an individual level. However, if you continue to produce compelling, well written, keyword rich content that people want to read, they will continue to read and share your content with others, which will help your search engine rankings.

This is a time to really look at the quality of the content you are producing. Great content with Meta tags and other SEO techniques will continue to flourish while boring content that just contains keywords will likely fade into the background since it isn't providing value.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Advantages for Small Businesses

allison@wedowebcontent.com (Blog Author)23017 — Mon, 07 Dec 2009 08:00:00 EST

December 7, 2009 - Most of the time it seems like large corporations have pretty big advantages over the little guy. They have the giant marketing budgets and ad campaigns that can go worldwide, as well as PR teams and agencies and consultants and specialists all working on media strategies, viral marketing etc. But being a small business certainly has advantages of its own, especially when it comes to social media marketing.

1. Speed - One of the largest bonuses for small businesses and biggest thorns for large ones is speed. The more cooks you have in the kitchen, the longer it takes for anything to get done, and get done right. One guy has an idea that has to then get approved by a team, after approval it gets presented to a manager who then submits the proposal to the department heads and so on. For a large company to make a major change, even something as free and easy as starting a Twitter account, could take a year. When your company is just a few people, you can make that decision and start the next day. You could start that afternoon! Being small means a lot less meetings and a lot more doings! Take advantage of your size and start really interacting with social media, online video, and networking to get people talking about your brand.

2. Personal Touch - Unlike large businesses that are just too busy being large to pay attention, as a small business owner, chances are you personally know many of your customers (especially the repeat ones!). This is a wonderful advantage in social media as people tend to friend and trust people they are familiar with. Look up the names of friends on Twitter, Facebook, etc. and ask them to friend your company's profile. When they come into your store or order something online, tell them about your social media profiles and ask them to participate by posting pictures, reviews, videos, etc. You can create entire promotions around this concept.

3. Trial and Error - When large companies make big mistakes, lots of people find out pretty quick. While we are not advising that you to go crazy with social media and start acting irresponsibly, being small does allow you to make more mistakes and perhaps take a few more risks than larger companies can afford. Always do your research first and make sure you are not violating any Internet etiquette, terms of use, or other major no-no's, but use your position to push the boundaries a bit. You can try that wacky new promotion no one else has and it could be the next viral sensation. Or, if it isn't working out the way you'd planned, you can always end it early and pretend it never happened.

You always want to represent the best parts of your company online, which also means taking advantage of opportunities that come your way. Owning a small business affords you so many options to really work, test, experiment, and create the best website and Online marketing strategies for your business. This includes social media! So go out there and start talking, and listening, and testing, and trying. You'll get it, and remember, we're here to help.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO Content Development: End of the Year Reflections

info@wedowebcontent.com (Blog Author)23012 — Mon, 07 Dec 2009 08:00:00 EST

December 7, 2009 - As 2009 winds down and we start looking with eager anticipation at the promises and hopeful ROIs of 2010, it's a good time to reflect on everything we've accomplished this year before making New Year's Resolutions for a better website.

This is the time to really sit down with your analytics reports and tests and look out how the year's ups and downs affected your website. What blogs, articles, landing pages, etc. really got your traffic going? Which keywords kept your visitors engaged and which ones just aren't pulling in the traffic you had hoped for? Look at your successes and failures with an unbiased critical eye. Pretend you are looking at someone else's analytics report if that helps, but really put a thoughtful lens on the information at your fingers.

Your website's tracking and analytics are absolutely integral aspects of your website development. They tell you how many people are excited about article X instead of article Y, the keywords your web pages are showing up for, and the kind of traffic numbers your website is generating through organic search over time.

Looking at a year's worth of analytics reporting can help you step back and see the big picture. It can also give you direction on where your web content should go next year. It's all about learning, growing, seeing how we've changed, and finding ways to get better -- all the same ideas we apply to our life goals at year's end. But instead of worrying about dropping those 5 or 10 extra holiday pounds, you can focus on adding 5 - 10 fabulous new pieces of SEO content to your website every week!

Stay positive!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Top 5 SEO Mistakes

allison@wedowebcontent.com (Blog Author)23010 — Mon, 07 Dec 2009 08:00:00 EST

December 7, 2009 - Hey SEO Fans. We Do Web Content is taking over the Internet one site at a time. This week we've written a helpful article on The Top 5 SEO Mistakes for Small Businesses that was published on websites.com.

The article covers some of our favorite tips on how to optimize your web content for Internet searchers and start appearing in more organic search engine results, as well as how to write and edit your articles for the Internet and your target audience.

Whether you are new to the world of SEO content or are looking to new ways to inspire your writing, your keywords, or the overall effect of your website and conversions, be sure to subscribe to the We Do Web Content RSS Feed. There's always new info getting posted, tips to share, and the latest SEO and search engine news to help you stay at the top of your game.

You can also follow We Do Web Content on Twitter or join our Facebook Fan Page!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Legal Content Writing: Are You Staying Current?

info@wedowebcontent.com (Blog Author)22828 — Thu, 03 Dec 2009 08:00:00 EST

December 3, 2009 - SEO content should always be fresh, relevant, and current in order for your customers to want to find and read what you have published on your website. If that information is too out-dated, it's time to step in and write more current material. After all, no one cares about car accident statistics from 2004 when it's almost 2010.

Since it is almost the end of the year, now is a good time to start looking through the articles on your website and deciding if the information you are providing is still relevant, or if it is time to write a new version with some updated facts and statistics.

For example, if you published a fairly basic article about how to file a personal injury claim in your state a few years ago, and all of that information is still accurate, there's no need to re-invent the wheel. On the other hand, if a law in your state recently changed that added a new component to filing a personal injury lawsuit or would make any of the information in your article no longer true, it's time to get that info off of your website and replace it with the correct information.

In cases where only an element or two has changed, you can likely just go into the existing piece and make the necessary edits to keep the article active and accurate. If a major change occurs that really throws your entire premise out the window, you may need to remove the article from your website entirely and write a new one that reflects the recent changes.

Keeping the Old and the New

Consumers tend to like information that is accompanied by solid facts. You can provide this information by relating studies and figures about issues that affect your legal practice such as car accident statistics for your state (or nationally), crib recalls and child injuries, medical malpractice lawsuits, slip and fall injuries in public places, and so on. If you've written an article with these statistics in 2006, you don't need to delete it from your website, just add a new article into the mix with the most recent statistical information available.

By including the older and more recent information on your website, you can identify trends (did the numbers go up or down over time?) and reinforce your position as an informational resource for your legal niche.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Making Your Marketing Messages Memorable

allison@wedowebcontent.com (Blog Author)22811 — Thu, 03 Dec 2009 08:00:00 EST

December 3, 2009 - Whether you are creating taglines for your website, 140 character blurbs on Twitter, print and/or web advertisements, or even a newsletter, your main goal is to create a marketing message that connects with your customers and inspires them to act. We've compiled a few helpful tips to consider when creating marketing messages to help you get the most power out of a short phrase.

1. Go for an emotional reaction - We tend to remember the taglines and advertisements that strike a personal chord and affect us in some way. Whether they make us laugh, cause a few tears, or simply take us to another place emotionally just by reading them, that impact is what becomes memorable. Using your marketing messages to emotionally connect with your audience is a great way to start a relationship and get them thinking about your brand before they even consider your competitors.

2. Teach them something new - A great way to stand out from the crowd and assert your company as a leader in your field is to educate your potential customers about your industry. A few simple facts that may be well known to industry insiders could be a revelation for an uninformed customer. By using your expertise to market your brand, you are adding value to your reputation and convincing new clients that your company is really on top of its game.

3. Stories and Visuals - We've discussed the importance of storytelling when it comes to branding, and this concept should also be applied to your marketing messages. Give your audience a great visual image and story that represents your company. This should be carefully thought out, but creating a lasting image in the minds of your customers can really make your marketing message all the more memorable. Whether your company is the smart cat that catches the mouse, the community-based local fighting for a greener planet, or the lawyer who takes on the crooked insurance companies, people love a story and if you can have them imagine and link a strong visual image to accompany that story, you've created a memory for those customers.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Speed Up Your Website with Google Site Performance

info@wedowebcontent.com (Blog Author)22807 — Thu, 03 Dec 2009 08:00:00 EST

December 3, 2009 - In anticipation of Google's ranking algorithm change to include the load time of web pages, Google is launching Google Site Performance, a new feature in the Webmaster Tools Labs that provides info on how long it takes your web pages to load and tips on how to increase your speed.

In order to use the feature you'll have to verify your website with Webmaster Tools Labs, but Google Site Performance has the ability to show you some pretty significant data about your website including the load time for your web pages as well as how that load speed has changed over time. Additionally, the most importantly, Google Site Performance offers suggestions on changes you can make to your website that will make your web pages load faster.

Since it seems pretty likely at this point that Google will definitely be adding load speed to their list of page ranking factors, staying on top of your website's load performance can help you create a more satisfying user experience for your visitors (no one wants to wait on a slow loading page) and keep your search engine results ranking high with Google after the change.

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Find Your Keywords with Google Insights for Search

info@wedowebcontent.com (Blog Author)22784 — Wed, 02 Dec 2009 08:00:00 EST

December 2, 2009 - Researching keywords isn't easy, but there are search tools out there that can help. One of these tools is Google Insights for Search and it can help you determine which phrases people for searching with online and how those searches are performing over time.

Google Insights can help decide which out of several related terms perform the best as well as when people start searching for certain seasonal items so you know when to start posting that content to your website. The service can even let you see what your competitors are up to using the "category" filter to help you find new ways to stand out from the pack and take your brand to the next level.

To help you make sense of all this information, Google has designed a series of comparative graphs, category breakdowns, top searches, rising searches, and a totally customizable experience that lets you search for the exact information you need for your company.

Using services like Google Insights for Search and the Google Keywords Tool can really help you focus on molding your website specifically to the needs of your target audience.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Google News Launches First Click Cap to Help Publishers

info@wedowebcontent.com (Blog Author)22774 — Wed, 02 Dec 2009 08:00:00 EST

December 2, 2009 - It's not an easy time for publishers. Newspapers and magazines are watching their revenues shrink everyday and have had no issues pointing the finger at Google as the source of their downfall. Whether it's by divine mercy or they are actually worried about Murdoch starting a trend where Bing pays newspapers to block Google from indexing them, Google has decided to throw a few concessions to publishers by ammending their "first click free" program for Google News.

Under the new agreement, an Internet user that finds a story through Google News (or Goolge Web) that features premium content can now only access five free pieces of content a day. From Google:

As most users are generally happy to be able to access just a few pages from these premium content providers, we've decided to allow publishers to limit the number of accesses under the First Click Free policy to five free accesses per user each day. This change applies to both Google News publishers as well as websites indexed in Google's Web Search. We hope that this encourages even more publishers to open up more content to users around the world!

Perhaps they should have named the program First Five Clicks Free? You can find more information on the program, as well as how it affects your news searches by visiting the Google Blog.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO Content and Trust Building: Promoting Vs Informing

allison@wedowebcontent.com (Blog Author)22769 — Wed, 02 Dec 2009 08:00:00 EST

December 2, 2009 - The purpose of SEO content is two fold. The first is to create fresh, relevant and engaging web content for your online customers to enjoy; the second is to create content that search engines respond to so you can achieve higher search engine rankings to drive more customers to your website to see your fabulous SEO content. Part of keeping your SEO content fresh is striking the right balance between informing and self promotion in order to win the trust and the business of your online visitor.

This happens everyday so we don't really need to talk in abstracts. People want information. They usually do not like being heavily advertised to but they also realize you are a business and you have no need to hide that you are a business when people visit your website. That being said, if people come to your website looking for information and find a whole bunch of content that reads 90% advertising for your company and 10% decent information, they are going to leave. Basically take those numbers and reverse them.

Inform Then Direct

Every piece of SEO content you publish on your website should have some kind of call to action, whether it is contacting you for more information, reading another article on the same topic, joining your email list, and so on. The rest of your article or blog that does not contain the call to action and can incorporate small, useful hints that highlight your company, but for the most part, the content should be filled with useful information, facts, statistics, tips, examples, etc. that will help your customers make informed decisions and learn more about your industry or their problem.

Sharing = Trust

No one wants to read a 400 word advertisement. They want to read 350 words of great information, which helps them learn more about you, your expertise, and the related topic at hand. After your reader has discovered you know what you are talking about, you start to build trust. When your reader begins trusting you and then sees your 50 word call to action, they will be much more likely to comply. Yes, I did enjoy this article and I would like to learn more by contacting you, reading other pages of your site, etc.

It's not a trick and it's not a gag. You have expertise you are sharing, sharing builds trust, trust leads to purchasing. Writing a 400 word advertisement mildly disguised as information does not build trust, you look like a spammer. This will not help you convert customers. Leave your advertising where it belongs, in ads! Let your SEO content speak volumes about your integrity, your knowledge, and your passion for your industry. They'll take you a lot farther.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Launching New Format for Universal Images

info@wedowebcontent.com (Blog Author)22755 — Wed, 02 Dec 2009 08:00:00 EST

December 2, 2009 - Google is set to launch a new format for their universal image results. According to the Official Google Blog, the rollout will take place over the next 24 hours and will display one larger image with several smaller thumbnail images beside it.

This new change will allow Google to display more images on the page and hopefully increase the value of the searches for users. To be clear, the universal image results refer to the images that appear alongside the web based search engine results (along with videos, news results, etc.) when performing a search on Google, and not the display page where users perform a search on Google Image.

Below is a preview of what the new universal image results will look like:

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Web Content Development: Keeping Up Your Enthusiasm

info@wedowebcontent.com (Blog Author)22712 — Tue, 01 Dec 2009 08:00:00 EST

December 1, 2009 - Working on the web content for your site can be fun, but after a while it's normal to hit a wall or just tire of working on new content all the time, especially if you have other work projects to focus on. Sometimes just staying enthusiastic about creating your web content is the biggest challenge. Below we've provided a few helpful hints to keep you excited about creating the content for your website.

1. Inspiration is everywhere - As any writer will tell you, reading a huge part of writing. Reading is what gets our minds thinking in new ways and leads us to insights we might not have discovered on our own. That's why it's important for you as the content creator of your website to keep reading. Whether you visit your competitor's websites, industry blogs, trade organization websites and newsletters, or even your daily paper, inspiration is everywhere! The more you read, the more new and amazing ideas might just pop into your head that can turn into fantastic web content -- even if they are on a completely different subject. When you get excited about an idea, the writing comes more naturally and you'll be really proud of the final article.

2. Talk and Listen - As a business owner, you will naturally get a lot of questions about your business, products, and industry. Take these conversations and emails to look for great web content ideas. Perhaps you get the same question asked again and again, this is perfect material for your website. Or perhaps you get one great question no one has asked before, but you have a really insightful answer that can benefit your readers. Get to writing! Listening to your customers is one of the best ways to come up with web content ideas. If people are looking for this information, shouldn't they find it on your website?

3. Get a fresh perspective - When you get stuck or perhaps feel yourself tiring of the same subject, sometimes the best thing you can do is just have a conversation with someone about it. Talking about your field of expertise, whether it is with someone in your industry or someone who doesn't know anything about what you do, can remind you of your passion for the subject. These conversations can also give you some fabulous inspiration for new content or get you thinking about your field in a new way. Hearing someone else's take on aspects of your services can also be a refreshing change from how you've been going at your content topics and lead you in a new, exciting direction.

It's hard to come up with new, exciting web content all the time, but by following these simple suggestions you might just get the breath of fresh air you need to get back to the keyboard with renewed energy.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Keep Your Website Accessible

info@wedowebcontent.com (Blog Author)22699 — Tue, 01 Dec 2009 08:00:00 EST

December 1, 2009 - The look and feel of your website, from the colors to the content should have one goal in mind -- your customers. Part of achieving a website that can provide valuable information is keeping your website accessible to as many potential customers as possible.

Accessibility and Web Design

Part of accessibility has to do with your web design. Does your website use colors that are difficult for people with visual disabilities or color blindness? Are your font sizes easily readable? Can someone who is not Internet savvy look at your homepage and easily figure out how to get to your library, contact page, FAQs?

If not, it's time to start thinking about how to improve your visitors' experience on your website. Ask friends and family to give you their opinion about what elements of your website are confusing or could look cleaner. You can also ask employees to send your link to their friends if you think your family may be too biased or unwilling to give you honest criticism. It's not about following every suggestion you get, but if there is a particular area that several people are all having issues with you might start thinking about how to improve it.

Accessibility and SEO Content

The same way you don't want to alienate your target audience through your web design, you also need to avoid leaving gaps in your SEO content. If you are a lawyer you will naturally specialize in some areas of law. Of course the focus should be on the types of cases you typically work on, but it's important to provide a series of articles that take on the subject from several angles.

This also gives you the opportunity to fill your website with a good amount of informative SEO content that contains your keywords and will drive traffic to your website. Don't write one 3,000 word article about car accidents. No one will read it and you waste your SEO opportunities as search engines won't crawl an article of that size all the way to the end. Instead write 10 different articles that each take on one aspect of car accidents such as - how to file a personal injury lawsuit, how to file wrongful death lawsuit, drunk driving accidents, driver fatigue accidents, and so on.

The most important idea to take away is that your website should be as open and inclusive as possible. You want to provide the style, design, and content that convinces your potential clients that you are a professional with the expertise and organization to help them with their legal needs. By keeping your website as accessible as possible and fixing elements that may prevent visitors from enjoying your website, you'll be sure to bring in new leads and contacts through your site.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing Tips You Can Learn from Cyber Monday

info@wedowebcontent.com (Blog Author)22635 — Mon, 30 Nov 2009 08:00:00 EST

November 30, 2009 - Just when you feel like you are starting to recover from Turkey overload it's time to start shopping. Thankfully (pun intended), we can do so wrapped in blankets on the couch thanks to all the deals and promotions launching today for Cyber Monday, one the biggest retail days of the year focused on e-commerce.

For those looking, you'll find no shortage of emails from your favorite brands, deep discounts via websites, social media networks, and blogs. Basically anywhere you go today on the Internet, someone's going to be marketing something.

So what can we as non-retail online marketers learn from the madness of Cyber Monday? For one thing, it teaches us how to stand out!

Just glance through the dozens of emails in your inbox boasting sales from Pottery Barn and Steve Madden and Kayak, or Insert Your Favorite Retailer here. Not all of those emails are going to catch your eye, but what about the ones that do? What are they doing right to get your attention and convince you to act?

- Is there a great subject line, header, theme?
- Images or a story integrated in the email message?
- Clear messages and calls to action?
- The way the email works as a whole?

Take a good long look and really dissect how each email works, what it's doing right, what it's missing, and start applying those ideas to your own email campaigns. You can even take a further step back and think about how to apply some of those winning factors into your online marketing campaigns and SEO content.

- Does the email help the brand tell a story? What story does your brand tell?
- Are there cool buttons or engaging taglines that really inspire you?
- Are you effectively integrating images and good uses of color into your website?

Inspiration is everywhere, even when we think our industry leaves us out of the picture on big shopping holidays. Take this time to really investigate what's out there (and pick up a few holiday bargains while you are at it). Remember, while all the retailers are going crazy, now is your chance to start thinking about design upgrades, new website features, and your web content development plan for the New Year!

And remember, we're always here to help!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Internet Users Learn from Search Engines

info@wedowebcontent.com (Blog Author)22612 — Mon, 30 Nov 2009 08:00:00 EST

November 30, 2009 - According to a new report from a team of researchers via Pennsylvania State University, search engines aren't just a tool to find information or products, but a learning process that combines basic aspects of learning with advanced evaluation skills.

Mediapost reports that the study, which focused on the search habits of 72 Internet users who performed 426 searches, was designed to study the motivational, cognitive, and contextual factors of how people use search engines. In the long run, these factors can heavily influence future designs and navigational choices for search engines as they continue to refine their features and improve their own functionality to respond to users' behavior.

Other interesting facts that surfaced in the study reveal that 72% of all the searches were performed on Google and more than 18% of the participants used two search engines to complete their search.

Are we really getting away from the idea that a search engine is just a means to find information, or is this study too small to prove that searching is a learning activity? Leave a comment and let us know what you think!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

What Thanksgiving side dish is your Web content serving?

info@wedowebcontent.com (Blog Author)22450 — Wed, 25 Nov 2009 08:00:00 EST

Are your website's visitors coming back for seconds?
by Alex Valencia

Let's be honest - my favorite part of turkey day is the food. I love it all - from the sacrificial bird to the savory side dishes to the desserts that make for a perfect ending! I stuff myself until it hurts, then give myself a few hours and press REPEAT. I am what you would call a professional Thanksgiving Day glutton.

As easy as it's devoured however, it's hard to ignore all of the work that goes into creating a great Thanksgiving meal. It starts with a lot of time and love and several time-honored recipes. Well, not always... occasionally a store-bought dish or dessert makes its way to the table and though it looks fancy, it's just not memorable. You've seen this dish before, right? A portion of it missing, but no one goes back for seconds. That's because it's missing that appeal that made all the homemade dishes a hit. So there it stands... alone amongst a sea of empty casserole dishes and pie pans watching as everyone lines up for the next round, hoping for someone to take another taste. But alas, the store-bought dish is once again passed up for a more appealing, homemade option.

The same holds true when trying to market your business and compete online. You can hire a talented team of Web designers to create a beautiful website, but it won't be memorable - or profitable - if you don't invest the time and effort to write content that will keep your visitors engaged and coming back for seconds. Having original, high-quality Web content can help to position your business as a thought leader and the authority of your industry - the house everyone wants to go to for Thanksgiving because they serve the best home cooked meal.

That said, when planning your Thanksgiving meal or your Web marketing strategy, make sure you give love to every element of the design and remember to make your guests feel special by giving them what they want most - great food or great Web content.

So tomorrow at the dinner table when I am asked what I am most thankful for I will say, I am thankful for all the thought and love that went into this bountiful feast.

Happy Thanksgiving to you and yours!

Content To Be Thankful For

allison@wedowebcontent.com (Blog Author)22445 — Wed, 25 Nov 2009 08:00:00 EST

November 25, 2009 - It's almost Thanksgiving, and despite the lackluster economy (I'm being nice), there's a lot to be thankful for. In addition to being thankful for having a job I love and getting to write about SEO content and social media, and all kinds of other fun online marketing tips all the time, I'm thankful overall for being involved in an industry that continues to grow and thrive when so many others are shrinking.

Part of the success of the SEO industry is that fact that it works, and not just in the short-term, but the throughout the lifespan of your website. At least for the foreseeable future, search engines and social media will continue to dominate the way consumers interact and find information/businesses/products online. When you create a website that includes researched and original SEO content, you will see higher search engine rankings and you will not only increase the traffic being directed to your website, but the quality of your visitors' experience after they arrive.

SEO content is the gift that keeps on giving.

SEO content helps your website appear in search engine results (and get higher search engine rankings!)
SEO content helps your customers and potential customers get the information they need to make informed purchasing decisions
SEO content keeps you focused on growing your website with your customer's goals in mind
SEO content leads to higher conversion rates and lead generation
SEO content strengthens your social media campaigns and integrates naturally with other online marketing elements

Like I said, something to be very thankful for.

Happy Thanksgiving from everyone at We Do Web Content!

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

What Holiday Decorating Can Teach You About Internet Marketing

erica@wedowebcontent.com (Blog Author)22385 — Tue, 24 Nov 2009 08:00:00 EST

Besides all of that delicious, calorie-laden food to be had on Thanksgiving, one of the things I enjoy most about Thanksgiving - or any holiday - is decorating. Without a few holiday decorations around the house, it just doesn't feel as special to me. Now that I have a baby, this is especially true as I want to teach her family traditions and make the holidays magical for her.

As I stood in line to buy a few new items to add to my arsenal of holiday decorations the other day, I realized that decorating for the holidays is really about repetition. Creating a theme to drive the point home. A well placed blow up turkey here (kidding!), an autumnal candle there, and "Presto!" your guests will surely get in the holiday spirit.

Like holiday decorating, repetition is key when developing SEO content for your website. Repeating main ideas multiple times throughout your site is important for 2 reasons and should be part of any online marketing strategy.

Emphasize Important Ideas

Repetition is important when you want to highlight main ideas for your reader. This is especially true in the Web space where a visitor to your site is likely to scan a web page and move on. Say you're a retailer who sells those little corn cob prongs you use to eat your corn. There might be 400 other online retailers selling those prongs at the same price with substantially the same design, but your prongs are dishwasher safe and the others aren't. That sets your product apart from the competitors and you should repeat that theme throughout your site and multiple times on each page, perhaps. Remember, don't assume your visitor will carefully read every word on a page.

Reach Out to Different Audiences

Repeating important ideas throughout the content on your website also allows you to speak to your different audiences. Get creative and present the same information several times, but in a new way. We recently developed content for a criminal defense law firm. We helped the firm identify their unique selling points and then creatively repeated these selling points throughout their site for the 2 audiences they were speaking to - criminal defendants and their loved ones who might be searching for a lawyer on their behalf.

Remember: Less is Not More

I try to err on the conservative side when decking the halls - no inflatable snowmen or turkey covered tablecloths for me. After all, I want my guests to feel like they are in my home during the holidays not at Walmart. However, the old adage "less is more" doesn't necessarily ring true for SEO content and repetition of themes.

As we've discussed before, the more content you have on your site, the more likely your site is to be found by the search engines and if properly developed, ranked highly. Similarly, the more you repeat key selling points on your site, the more likely those selling points are to register and remain with your reader. With repetition and creative SEO content, hopefully your brand will remain in their minds long after they've packed away their holiday decorations.

We Do Web Content specializes in search engine optimized (SEO) content and online marketing for professionals. Contact us today to learn more about our services and how we can help you expand your customer base.

Web Content Strategies You Can Learn from Your Thanksgiving Meal

allison@wedowebcontent.com (Blog Author)22373 — Tue, 24 Nov 2009 08:00:00 EST

One of my favorite parts about Thanksgiving is being able to take the time and thought into putting together a meal as an event. From deciding on the dishes to coordinating the napkins to the centerpiece, Thanksgiving allows me to play Martha Stewart for a day and fashion a Thanksgiving feast that not only focuses on the little details but also how they all come together to create an atmosphere that makes the meal more than just a typical family dinner.

The same strategy that makes my Thanksgiving "event" meal such a success can also work when you're thinking about how to develop your website. A website, just like a great meal, is made of many components; some are more important than others (the Turkey vs. the napkin rings), but they all need to work together to create something memorable. When you ignore the less important details, you'll still get a meal, but it just seems rather ordinary.

Your website is your business's chance to shine and should by all accounts be extraordinary.

Just look at your dinner table on a regular weekday night and then look at a magazine spread of a Thanksgiving meal in Food and Wine magazine. See the difference? If your website looks and feels like an everyday meal, i.e. - a few core pieces of content, a contact form, maybe an image or two, visitors will take a look at it and go, ok, that seems fine. But, if they leave your meal and go to Martha's Stewarts house and see the beautifully placed linens, the flowers that match the place settings, etc., that person is going to see everything your table (website) is missing and go with the professional.

In website terms, those Martha Stewart details are comparable to creating a variety of SEO content that includes a library of core articles, a thriving blog, landing pages, E-books, online videos, etc. that all compliment each other through their relevance to your business. Individually some of those content choices may seem small or insignificant, but together they create a stylish spread of information that is certain to wow your visitors.

Great websites and great meals share many commonalities, but the most important lesson to take away is: There Are No Small Details. Everything you publish on your site from the design to the navigation to the content should flow and work together to create a beautiful and professional website anyone would be proud to own.

We Do Web Content Officially Launches Our FREE E-Book

info@wedowebcontent.com (Blog Author)22346 — Tue, 24 Nov 2009 08:00:00 EST

November 24, 2009 - We Do Web Content, your favorite resource for SEO news, online marketing tips, and expert SEO copywriting, is proud to announce the official launch of our FREE E-Book, Stop Paying Per Click: Get FREE Internet Leads.

Stop Paying Per Click is our beginner's guide to understanding search engine optimization and how you can generate traffic to your website (and free leads!) through search engine marketing without having to pay for costly PPC (pay-per-click) campaigns. The book also talks about web content development, social media, and other online marketing strategies that help your website achieve higher search engine rankings and organic search engine results.

You can also check out our Stop Paying Per Click press release, and visit our website to get your own copy of the FREE E-Book as well as learn more about our SEO content and online marketing services!

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Web Content Development: Keep Your Visitor's Goals in Mind

allison@wedowebcontent.com (Blog Author)22339 — Tue, 24 Nov 2009 08:00:00 EST

November 24, 2009 - Deciding what SEO content to include on your website should be based on research and thoughtful consideration. The good news is that since search engines love and expect a constant influx of fresh content, you'll always have the opportunity to add specific topics to your content library. The best strategy to begin thinking about topics to cover in your SEO content however, is even simpler, just start putting yourself in your visitor's shoes.

When people go to search engines and type in a keyword or phrase to search, they have a specific goal in mind. Whether they are looking for a service, an answer to a question, etc., the reason they are searching is to find something. This fact may seem obvious, but it's amazing how many people forget about the point of search when writing SEO content for search engines.

Start thinking about the visitors that currently find your website and the visitors you want to find your website. Ask yourself questions such as:

1. What information are your visitors/Internet searchers looking for?
2. Does that information exist on your website, and if so, are there other keywords, etc. you can add to get that content better optimized for search engine results?
3. If that content does not exist, how can you create a satisfying user experience that addresses that topic on your website?
4. What form should that content take? Examples include - articles, blogs, FAQs, landing pages, E-Books, etc.
5. Are you using your keywords appropriately? Just using a keyword isn't enough if you aren't providing the information about that keyword your visitors are expecting (i.e. - writing an article about car accident causes vs. car accident injuries vs car accident lawsuits, and so on)

When you can start looking at your traffic, keywords, and goals and compare those to the keywords and goals of your target audience, you'll start seeing SEO content opportunities that will help add value and traffic to your website.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

The Key to Branding and PR: Storytelling

allison@wedowebcontent.com (Blog Author)22248 — Mon, 23 Nov 2009 08:00:00 EST

November 23, 2009 - The term "storytelling" gets thrown around a lot in the worlds of public relations and branding, but what does it really mean? How can a brand tell a story? With the Internet so centrally focused on communication in addition to the power and extensive reach of social media, stories have taken on an invaluable importance in our perspective of the brands and companies we frequent...as well as the ones we don't. But let me explain it another way...

Once upon a time the world was filled with companies large and small. The small companies were only known to the locals who would stop in for purchases and perhaps talk to their neighbors about the quality of the service and products they received. Large companies were known nationally and sometimes internationally, but no one really knew them. They were large and anonymous entities that people learned of mostly through advertising, and few stories were told other than a complaint here and there, a tale of a particularly nice sales associate, and so on.

Then one day the Internet appeared and suddenly consumers and their favorite companies, both large and small (and everyone in between) became closer together. When customers purchased an item, they told all of their friends about it on Facebook along with stories about their shopping experience. Suddenly everyone began talking, not just friends and relatives, but strangers who met on social networks and online forums and blog comment sections, oh my!

The smart brands got involved in the storytelling too, informing customers new and old about their value as a company and putting a personal touch on a brand that was once considered distant and mythical. Other brands ignored the stories, letting customers control their brand image online and staying as distant and anonymous as ever.

The brands who ignored their storytelling suffered greatly as they lost the value they had worked so hard to gain as well the customers who left the mythical and distant companies for brands that had lifted the veil of secrecy and started communicating directly with their customers, letting the person behind the curtain come out and say hello.

And the brands with all of their amazing stories and the customers who delighted in hearing and sharing them, well, they all lived happily ever after.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

YouTube Adds Automated Captioning, Increases SEO Opportunities

info@wedowebcontent.com (Blog Author)22236 — Mon, 23 Nov 2009 08:00:00 EST

November 23, 2009 - Online video powerhouse YouTube, is taking a step to help make their videos more accessible to folks with hearing impairments in a move that also creates a valuable SEO opportunity for online marketers. YouTube, through Google, will begin offering English-only automated captioning on their videos using the same speech recognition software used for Google Voice.

While the auto-captioning hasn't been perfected yet, the Google teams think large improvements will be made in the near future. For online marketers, having text appear on their online videos will also help their SEO efforts as the keywords can be scanned and used by search engines looking for relevant SEO content.

With the intense popularity of online video combined with the opportunity for search engines to detect SEO keywords and content, the online video industry might see another significant boost next year as marketers refine their scripts and get more video online.

The initial auto-captioning for YouTube will appear on videos through 13 of YouTube's partner channels before expanding site-wide.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

How to Increase the Power of Your Law Firm's Brand

allison@wedowebcontent.com (Blog Author)22138 — Fri, 20 Nov 2009 08:00:00 EST

November 20, 2009 - Building a brand means more than just starting a business. Your brand is what separates your law firm from the dozens of other similar law firms in your area. To create a successful brand, you to actively promote and market the qualities and value of your firm as an expert entity.

For example, let's say you are a personal injury lawyer in South Florida. There are hundreds of other personal injury lawyers in your market competing with you for the same clients. How do you stand out? This is where building a brand kicks in. In order to set your law firm apart you need to start actively marketing yourself and your law firm as a group of experts and leaders in your industry.

Marketing Yourself as an Expert

So how do you become an expert? Solidifying yourself as an expert is part sharing and part marketing. From a content perspective, it's important to write SEO content that offers tips and advice for your potential clients that shares your expertise. In addition to sharing this information on your website, you can also write external articles and blogs for other websites (and directories), which is also great for backlinks, as well as create online press releases that can get picked up by local and national media.

When you think of an expert, you tend to think of someone who is well informed on their topic of choice and is able to get that message out to the masses. To build your law firm's brand you need to create and promote those opportunities. Create relationships with local reporters and news editors so when they need a legal opinion on a news story they will come to you. When you are published in a legal journal, receive an award, participate as the key speaker at an important conference, etc., create blogs or in some cases press releases to inform the world about your achievements.

Experts gain recognition through promotion. In other words, no one is going to know about all the wonderful and expert-related things that you do unless you tell them. Marketing yourself as an expert means taking the information you have as well as your professional accomplishments and letting the world know!

By marketing your expertise and proving that you have the knowledge and experience to back up those claims, you help to create a brand for your law firm as a group of industry experts who truly excel in their given field. You are a voice that others look to for information. That level of branding is priceless.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Customer Retention and Comparison Shopping

info@wedowebcontent.com (Blog Author)22131 — Fri, 20 Nov 2009 08:00:00 EST

November 20, 2009 - In a down economy, the value of a service as well as its cost take on even greater weight as consumers find themselves searching for the best deal. In this type of economic climate, it isn't enough to just market yourself as a great company, you need to focus your marketing on why your services and prices represent a greater value than your competitors.

Whether you like it or not, consumers are most likely going to visit your website and then check several of your competitors before making a purchasing decision. You can either ignore this fact or actively engage in promoting your brand by proving that your company provides additional value.

Promote the Value of Your Products and Your Brand

If your company provides additional services your competitors do not, this is time to really begin marketing those benefits. Additionally, by creating an on-page comparison where consumers can easily identify the additional services, expertise, benefits, etc. you provide compared to other brands, stores, etc., you are actively promoting your additional value and what sets your business apart from the other guys.

The difference between a customer buying your $20 blender vs. another company's $20 blender can really boil down to the additional value your brand provides and how well you are able to market and promote those benefits.

This concept not only helps to convert new consumers who visit your website but also plays an important factor in customer retention and reminding your current or past clients why they can expect the best possible service from your company. Create marketing copy and promotions that discuss why paying X amount for a service/product saves you money in the long run by discussing the long-term value and other angles that stress the quality and service your company can provide that others cannot.

It's simply not enough to say, "Buy from us, we're great". When people are constantly comparison shopping for the best deals you need to convince your online visitors that your company provides them with the most value for their dollar, i.e. "We're great because our products come with X,Y, and Z benefits, quality customer service, easy returns, free shipping, personal shoppers, etc."

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Update Your Twitter Lists with Descriptions

allison@wedowebcontent.com (Blog Author)22072 — Thu, 19 Nov 2009 08:00:00 EST

November 19, 2009 - There's been a lot of talk lately about the all the recent upgrades to Twitter, including the new Twitter Lists that allow user to create public or private listings of Twitter profiles. In fact, We Do Web Content created our own Twitter List - Lawyers Using Twitter.

Now Twitter is introducing a new upgrade to the Twitter List feature, adding a description of your list. Previously, your title alone was the only way to communicate the purpose of your list (which is still necessary), but with the added description feature, users can now give a little more detail about the purpose and scope of their specific lists up to 100 characters.

You can add a description to any of your existing lists by clicking on the "edit list" button. Look out for more list and feature improvements on Twitter in the near future. They seem to be on a roll!

If you are a lawyer who actively uses Twitter to market your firm and would like to be added to We Do Web Content's "Lawyers Using Twitter" list, follow us on Twitter or fill out our contact form!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

When to Edit Published SEO Content

allison@wedowebcontent.com (Blog Author)22006 — Wed, 18 Nov 2009 08:00:00 EST

November 18, 2009 - Usually when you publish a piece of SEO content, the article/blog/etc. has already gone through an editing process (or several), and for the most part you're done. There are some occasions however, when you may need to go back change a few keywords or Meta tags. In this blog we'll look at when you should think about re-editing your content and when to let it be.

Keywords

Writing effective SEO content means doing research in advance to find the best keywords for your business and industry. After a few months go by though, you may discover that the keywords you thought were important aren't really working out the way you thought they would but a similar phrase is performing much better. At this point you can either go re-edit some of your older pieces or create new SEO content with the newly found keyword. Unless the keywords you originally worked into your article are just non-existent in searches, it is usually a better idea to leave them alone and create fresh SEO content with the new keywords.

If you have the time and resources, it is ok to go back and edit the keywords of your older pieces. The main issue is simply the amount of time editing those pieces would take and what other work productively you would be losing out on versus what you would gain through the keyword editing process. If there are only a few articles and someone has the time and knowledge to get the edits done, great! If not, your time may be better spent creating new SEO content and promoting your website through other avenues.

Typos

Even the best writers can miss a typo in their work, especially if they have been looking at the same piece of SEO content for hours. If you publish a piece of web content and later notice (or someone alerts you to) a typo, it is absolutely in your best interest to go in and fix the issue right away. Creating a website that represents your company and brand involves paying special attention to your web content; typos and grammar mistakes make your business look cheap and unprofessional. Plus, if you can't convince your web visitor that you care enough about your website to write in proper English, why would they trust you enough to purchase your services?

Outdated or Wrong Information

Times change, perspectives change, and sometimes new information surfaces that proves our previous assumptions were wrong. So what happens when you are hosting SEO content on your site with outdated information? Well, for one thing it makes your company look bad to not have accurate information on your website, so once again, this is definitely one of those times where you need to go in and change that content.

If the SEO content was time sensitive, meaning it is discussing statistics from 10 years ago and is just outdated, you don't have to delete it or even edit it as this is an occasion for creating a new piece of SEO content with more recent statistical information on that topic. The SEO content you only really need to worry about editing or deleting is information that contains non-facts presented as facts that may confuse your readers.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Virtual Employees and Project Management

info@wedowebcontent.com (Blog Author)22004 — Wed, 18 Nov 2009 08:00:00 EST

November 18, 2009 - There are a lot of advantages to having employees who work outside of a traditional office and with the constant influx of Internet and mobile innovations, there are more and more jobs that people can accomplish from just about anywhere. In order to create a successful working relationship with mobile or virtual employees, it's important to understand how virtual employee management differs from a 9-5 in-house employee.

Micromanagement Out, Flexibility In

One of the most important habits to quickly put aside when dealing with a virtual employee is micromanagement. People who thrive as mobile employees understand the importance of getting their work done on time, but the bonus of being virtual means that if they enjoy spending the day playing with their kids and get all work done at midnight, that's ok.

Trying to micromanage someone in the office is bad enough, but trying to do that with a virtual employee just wastes precious time you could be spending doing actual work. Other than meetings or phone calls at pre-approved times (which can and should take place), expecting a virtual employee to be next to the phone and available at 9 a.m. or even 3 p.m. can be somewhat unrealistic. You need to give your employees the freedom to do their jobs on their time (with set deadlines, we'll get to that), since that is what being a virtual employee is all about.

Project Management and Goal Setting

It is also important to differentiate between flexibility and a complete lack of management. Successfully managing virtual employees does not mean just sending them off into the wilderness with a laptop, but clearly communicating project goals, setting up deadlines, and openly communicating.

The most success mobile working relationships occur when the employer sets specific project goals for their employees, including what is expected and when that project is due. Creating daily, weekly, or monthly goals help keep your employee on track and ensure that both of you understand what needs to get done and when it needs to get done by.

It's also important to consistently communicate and check in with each other. You can accomplish this by scheduling an in-person meeting or phone meeting at least once a week and stay connected through email in between. Staying in touch by email does not mean sending your virtual employee 10 emails a day and freaking out when they don't get back to you ASAP (unless of course, there is some work emergency, deadline change, etc.). Remember, there is a big difference between managing an employee (being productive) and micromanaging an employee (wasting your time and theirs).

Benefits of Virtual Employees

Besides the cost-saving benefits of having virtual employees (less office space needed, less utilities, etc.), successful mobile employees are able to schedule their work, play, and domestic/personal responsibilities in a way that makes sense for them, which in turn leads to much happier and less-stressed employees.

As an employer, having virtual employees also allows you to concentrate on the work you really need to get done, which can help you become a less-stressed boss. Of course, since not everyone can thrive at a traditional office, it's also true that not everyone can thrive in a virtual one. When you are hiring a virtual employee, make sure to ask them questions about how they manage their time, what their expectations are, and their prior experiences in completing jobs outside of a 9-5 office structure. This can save both of you a lot of headaches later on!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Does Your Web Content Violate Copyright Laws?

info@wedowebcontent.com (Blog Author)21922 — Tue, 17 Nov 2009 08:00:00 EST

November 17, 2009 - The content you publish on your website is protected by copyright law, which means that if you are posting someone else's content without their expressed permission, you may be violating that content's copyright.

The copyrights for any given piece of web content belong to the author. If you are paying someone to write your web content (like We Do Web Content!), your contract should clearly state who owns the copyright to that content. For our company, the copyright belongs to our clients after they have paid for their web content. If however you are posting content from a writer who is not working for you, you will need permission to publish that content on your website.

There are specific stipulations that also affect copyright law including content that exists in the public domain and the terms of fair use. These stipulations cover content that belongs to the public (anything written before 1923) as well as when and how you can use quotes or discuss other copyright protected materials in your content. The best way to ensure that your web content does not violate any copyright laws is to produce 100% original content and make sure to cite any references you have used along the way.

Visit our library for a comprehensive guide to web content and copyright laws (including public domain and fair use issues).

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine rankings climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Step Up Your Social Networking with a Social Media Business Card

allison@wedowebcontent.com (Blog Author)21897 — Tue, 17 Nov 2009 08:00:00 EST

November 17, 2009 - When you start getting into social networking and setting up profiles all over the place it can be difficult to get all your information to everyone without creating a messy looking email signature. Luckily a couple of smart techies realized this dilemma and social media business cards were born!

We learned about two of these amazing and FREE (of course you can upgrade for a small fee) services through our friends at Mashable.

After checking them out we really loved Magntize! This free social media business card is incredibly easy to set up and there are several really nice templates to choose from as well as a variety of color choices to customize your card!

After you select a username and password the system walks you through the simple customization process, allowing you to create a short bio (you can upload your full resume by upgrading to the $9 a month pro level), insert a picture, pick out your keywords (titles), insert links to all of your social media profiles and even set up a live stream to your blog which your magntize profile will automatically load. Nice!

To give an idea of what a finished social media business card might look like, I've included a screen shot of my new card below:

As you can see by looking at the arrows, there is a defined space that links your social media links (the top box) as well the latest blogs picked up from in your live stream (bottom box). Across the top there is also a navigation bar where you can read my bio, see my contact information and get a more detailed look at my blog's live stream. This is just one example of the templates you can choose from. There are other options that will list all of your information on a single page as well as host a picture of you!

Now when I send emails I can just include my simple Magnetize URL instead of a long list of social media accounts! If only everything were this easy.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Personalizing Your Website

allison@wedowebcontent.com (Blog Author)21888 — Tue, 17 Nov 2009 08:00:00 EST

November 17, 2009 - The Internet used to be perceived as this giant anonymous landscape filled with random web pages, but with advances in technology, communication, social media, and how people interact with websites, the Internet has become personal and your website should reflect that.

If you are running a business online, chances are there are at least a couple (if not hundreds or thousands) of other websites offering similar services at similar prices. So how can you stand out? By getting away from cookie-cutter web design and adding some personality, you can turn your website into a brand that serves as a destination for information and quality products/services. Letting customers see the person behind the brand is an important step in creating customer loyalty and connecting with online visitors who are actively seeking a personal connection online.

Personalization Through Web Content

Creating a website with some personality will be one of the most obvious factors that separate your website from your competitors. Here are some SEO content tips to help give your website a voice:

1. Blogging - Creating a blog for your website is a great way to constantly provide fresh, engaging information for your clients. If you can provide engaging, quality SEO content, customers will consistently return to your website as a resource destination. Search engines also love seeing a constant flow of new content, which will also help increase your organic search results. Since blogs are less formal than articles or other types of web content, this is an area where you can showcase your voice, inject a little humor, and let your personality shine.

2. Create a free E-Book - E-books are short electronic books that you can download from a website. By creating your own E-book you can share your expertise with your customers in the form of an incentive (people love free books!), build up your brand, and present yourself as an expert while engaging customers with your personal take on your industry. When people read your book they learn more about your services and about you as a business owner. If they like what they've read they'll turn to you (the expert) for your services before looking to your competitors.

3. Online videos - Online video is one of the fastest growing web mediums on the Internet. Video sharing websites like Youtube are visited by millions of people each day and by creating your own online videos and hosting them on your website, you are giving customers a chance to meet you, hear your voice, learn from your expertise, and interact in a way they are accustomed to. Creating a short, informative video (or several) can also lead to social interaction as customers share your video with friends and family.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

How To Use Social Media to Extend Your PR Reach

allison@wedowebcontent.com (Blog Author)21823 — Mon, 16 Nov 2009 08:00:00 EST

November 16, 2009 - Social networking is a great opportunity to extend your public relations as well as drive traffic to your website when leveraged properly. Below we'll discuss how incorporating social networking into your PR can help solidify and expand your brand.

1. Get the word out - press releases are wonderful for getting the word out about your company. When you expand your audience through participating in social media, you can reach more potential clients as well as the journalists and bloggers looking for stories online. Unlike the natural course of most press releases -- you write and publish a press release then a journalist reads it and then maybe writes a story -- you are communicating directly with the people you are trying to reach and initiating conversations with them based on your PR material, which can lead to more conversions.

2. Build a brand - Social media helps to create a personality for your brand and helps put a face and a voice on your company. With advances in communication and the way we interact online (due in LARGE part to social networking websites), consumers expect more from the companies they choose to do business with. Internet users look to their friends and family for recommendations, and then they search and compare websites to find the best fit for their legal needs. If you are out there participating in the conversation and changing the image of your law firm from anonymous online lawyer to a lawyer who is available online as a personal resource, Internet users will come to you for this information and then contact you about your services.

3. Continue your SEO efforts - Your keywords should be used whenever possible to help promote your website and expand your online presence. You can and should use your press releases as well as your social networking to help your SEO efforts by incorporating those keywords in your releases and posts. These are searchable terms, and when your online press releases, social networking posts, and blog entries all show up for those keywords in organic search engine results, you are working towards greater exposure while giving credibility to your brand and law firm as an "expert source".

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Is Google's Algorithm Feeling the Need for Speed?

info@wedowebcontent.com (Blog Author)21817 — Mon, 16 Nov 2009 08:00:00 EST

November 16, 2009 - Google currently takes into account over 200 factors in their algorithm to determine the relevancy for any web page. While that might sound impressive, the search engine giant is considering adding another factor into the equation -- page load speed.

That's right, Google may soon start looking at how long it takes a web page to load when qualifying its relevance, meaning pages that load faster would hypothetically rank higher than similar, but slower loading web pages. Of course nothing has been confirmed yet, but Matt Cutts gave a speech at PubCon that alluded page loading speed could be a factor in Google's organic search results in 2010.

It's also important to note that even if and when this change goes into effect, it is unlikely that web page loading speed will be included among the most important search engine ranking factors; however, it should still give some incentive to website owners to make sure their websites are running in tip top shape and loading fairly quickly. Even if Google doesn't change their algorithm to include web page loading speeds, a slow loading page can still negatively impact your bounce rate and overall user experience.

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Bit.ly Launches Click Summary to Expand Analytics Reporting

info@wedowebcontent.com (Blog Author)21810 — Mon, 16 Nov 2009 08:00:00 EST

November 16, 2009 - Link shortening service Bit.ly is already hugely popular and has even snagged a gig as Twitter's default URL shortener, partly due to its incredibly valuable analytics data, but now the service is going a step farther to provide online marketers with even more long-term data about their links. Bit.ly is now set to launch Bit.ly Click Summary, a new feature that will allow users to see all of the aggregate data from their Bit.ly links over time.

For now the Click Summary feature can tell you how many clicks you received on all of your Bit.ly links combined over the last 7 days, but Bit.ly execs say that they are planning to expand that data into monthly views in the near future. Additionally, the feature also includes pie charts and detailed lists that will show users the Top Referrers (domains, i.e. Twitter.com) and Locations (countries) for those links along the 7-day timeline.

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO Content: Quality Over Quantity

allison@wedowebcontent.com (Blog Author)21738 — Fri, 13 Nov 2009 08:00:00 EST

November 13, 2009 - When it comes to SEO content, of course you want hundreds of articles and blogs on your website, all of which are infused with your keywords and working like little marketing machines to help drive your web traffic through search engine results. The problem that often comes up though, is that in the quest for more and more SEO content, when does quality get sacrificed for quantity?

In an attempt to constantly produce and publish SEO content to satisfy search engines, website owners often forget about the end user -- the person that is actually supposed to enjoy and learn something from that content . This is an incredibly dangerous oversight because if the person performing the search clicks on your website to find a subpar, shoddily written article that in no way engages or informs them about said topic, they aren't going to keep clicking through your website, they are going to leave in a hurry.

Remember, the average Internet user spends 4 seconds scanning a web page to determine if they want to read it. You have 4 seconds to grab that reader's attention or they are gone. Hastily publishing poorly edited articles with only a search engine in mind will in no way enhance your user's experience or your conversion rates.

Quantity is great, but not at the expense of quality. All of the web content that you publish on your website represents YOU. Poor quality will not only make you seem unprofessional, but will quickly send away any audience you may have gained through your SEO efforts. It's like selling thousands of tickets to an Aerosmith concert, but when the excited crowd gets to the venue, they find only a dive-bar cover band that doesn't even know all the lyrics to Dude Looks Like a Lady. Would you stick around for that?

I think not.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Facebook Opens Ad Targeting to "Friends of Connections"

allison@wedowebcontent.com (Blog Author)21722 — Fri, 13 Nov 2009 08:00:00 EST

November 13, 2009 - For businesses who host a fan page on Facebook and partake in Facebook's advertising program, your reach is about to get substantially longer. That's because Facebook is now allowing their advertisers to not only advertise directly to their fans, but to the friends of those fans in their new "Friends of Connections" feature.

The new Facebook ad targeting feature will be a significant bonus for online marketers with Facebook fan pages to promote. While previously those marketers could only advertise to their actual fans, opening the program up to all friends associated with that following is incredibly lucrative considering the average Facebook user has over 100 friends. Multiply that by having even 100 fans on your Fan Page and you've just increased your advertising reach 10,000%.

If your company isn't participating in social media or has yet to launch a Facebook Fan Page, we can only ask WHY??

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

What Your Website Says About Your Customer Service

allison@wedowebcontent.com (Blog Author)21716 — Fri, 13 Nov 2009 08:00:00 EST

November 13, 2009 - Even if you only have a minimal understanding of how the Internet works, search engine marketing, web design, or online marketing, you need to firmly understand that your website 100% represents your company's online presence and that any and all content and design you incorporate represents YOUR VOICE and BRAND.

This is a very good argument for making sure you stand by your web design and content 110%, but you also need to understand how these factors affect your customer service in addition to your law firm's overall presentation. When potential clients visit your website, they are not greeted with a person who can smile at them and answer their questions. They are only greeted with the content you have provided; so when you host a website with your name on it without enough information, you are negatively affecting your attorney-client relationship.

Your web visitor's overall experience should be the absolute driving force for any change you make to your website. Before you add, redesign, post content, etc. ask yourself:

1) How does this improve my visitor's web experience?
2) Is this design easy to use, does it promote functionality and clear-cut navigation?
3) Is this content my clients/potential clients are interested in learning more about?
4) Does my website provide enough information about my law firm, services, expertise, practice areas?
5) Does my website answer the most common questions my clients have about my practice/services/etc.?

For more information about how your legal website affects your customer service, visit our library!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Websites We Love: Mashable

info@wedowebcontent.com (Blog Author)21649 — Thu, 12 Nov 2009 08:00:00 EST

November 12, 2009 - There's a whole lotta Internet out there and a lot of web savvy entrepreneurs that have great design and great info to share. At We Do Web Content, we like sharing the websites that we love with our readers, and today's featured website is a great resource for anyone looking to stay on the cutting edge of social media news: Mashable.

With so many constant innovations, online marketing advances, new tech toys, and gaggles of companies entering the competitive online market, Mashable helps us stay on top of the game with their team of social media minded reporters posting up to the minute blogs on everything from mobile advertising to the latest apps to hit the Apple store to who to follow on Twitter.

We love their mega lists and how-to guides, which are great for web experts and web users new to the game. We also appreciate the quality of the writing on Mashable and how they manage to blend great informative content with real personality. So the next time you're wondering what's new in the world of Internet Marketing (after you check in at WDWC of course!), head on over to Mashable and get your fill!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Competing with E-Commerce During the Holiday Season

allison@wedowebcontent.com (Blog Author)21639 — Thu, 12 Nov 2009 08:00:00 EST

November 12, 2009 - With the holiday season rapidly approaching all you need to do is turn on the TV or radio to know that the holiday promotions for retail and e-commerce companies are in full swing. But what happens when you are in a service industry that doesn't necessary pick up speed at the end of the year? How can you compete?

It's important to understand your client's need year round, which means knowing your target audience and making sure that you stay in the front of their minds, even when their focus is elsewhere. During the holiday season, the majority of your clients may be focused on buying presents or arranging for holiday travel, but that doesn't mean emergencies don't come up that may demand your services, and when they do, you want these clients to think of you first!

So how can you stay present when everyone else is just thinking about buying presents?

Email Campaigns and Online Newsletters.

If your current or potential clients aren't contacting you, it's time to contact them. Just doing something as simple as sending out an online newsletter or an email that details a special promotion can keep your company fresh in your contacts' minds, and if something does come up that requires them to look for services in your industry, they'll think of you before searching for your competitors.

An online newsletter can cover a variety of information regarding your business, services, and industry while also including some fun, holiday-specific information people would love to read or incorporating your services into the season. For example, if you own a plumbing company, you can create an article that talks about how frozen pipes can ruin a holiday party and give tips to help prevent those issues.

Need help putting together a newsletter? We Do Web Content is here to help! Contact us today and we can help you put together a fabulous newsletter for any time of year!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Resources for Emailing Online Newsletters

info@wedowebcontent.com (Blog Author)21635 — Thu, 12 Nov 2009 08:00:00 EST

November 12, 2009 - Part of any successful email newsletter campaign is figuring out how to send your emails and which services are out there to help. At We Do Web Content, we think online newsletters are a very important opportunity to stay connected with past clients and form relationships with all of the new contacts you have generated through your website.

You can also visit our library to learn more about how to write an online newsletter.

There are a lot of different options out there when it comes to how you can email newsletters to your lists. For example:

Feedblitz is a popular service for bloggers, but it also allows users to convert RSS feeds and blogs to email in addition to allowing you to email newsletters. Likewise, Feedburner is a very popular RSS feed management tool that is often used to track the amount of readers for a blog, but it also provides support for emailing newsletters. If you have a blog you may already be using these services without knowing they have built-in online newsletter support.

When it comes to newsletter resources that help you build your email lists and track your email campaigns in addition to sending out your actual newsletter, popular services include:

Aweber.com, which allows users to send unlimited HTML emails

BenchmarkEmail.com, allows users to build email lists, design their own emails or use their pre-made templates, and even test the emails for speed

Graphicmail.com, this service is easy to use and includes a feature that lets you track who is reading your newsletters

Icontact.com, lets you can create newsletter and email campaigns as well as track their progress

MyNewsletterBuilder.com, just like it sounds, this service helps you build full color newsletters using your own design or their pre-made templates

Shoutlet.com, create, customize, and track your newsletters from start to finish

So what are you waiting for? Get your newsletter started today and start connecting with your clients ASAP! Of course, if you need help writing and putting together a newsletter for your law firm, We Do Web Content is here to help!

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Bing Now Including Wolfram Alpha in Search Results

info@wedowebcontent.com (Blog Author)21594 — Wed, 11 Nov 2009 08:00:00 EST

November 11, 2009 - In addition to Microsoft releasing the new MSN redesign preview page and converting MSN video to Bing video, they are also updating Bing's search results by including data from Wolfram Alpha.

The partnership had been rumored for months, practically since Bing's launch, so it will be exciting to see how Internet searchers respond to the new information in their search results. Unlike Bing, Wolfram Alpha doesn't search the Internet but takes your query and computes the data.

For the initial rollout, the Wolfram Alpha data will show up alongside queries for nutrition and diet-related Bing searches. So in addition to seeing search engine results about French fries, you'll also see Wolfram Alpha's data about the nutritional content of French fries, as in the screenshot below (courtesy of TechCrunch):

Don't worry if you don't see your Wolfram Alpha data results right away, the new Bing addition is in gradual roll-out mode. They'll get to us eventually! You'll know when your WA results finally do show up, as the information will always be accompanied by "computed by Wolfram Alpha".

Do you think the addition of Wolfram Alpha data will give Bing a boost in the search engine market? Leave a comment and let us know what you think!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

SEO for Lawyers: Keyword Density and Keyword Positioning

allison@wedowebcontent.com (Blog Author)21581 — Wed, 11 Nov 2009 08:00:00 EST

November 11, 2009 - As any SEO content expert will tell you, correctly infusing keywords into your web content is imperative in optimizing your website for search engines; however, translating that into how many keywords to use (keyword density) and where to place them is the key to your success.

Keyword Density

There are a lot of theories about the correct percentage of keyword density, meaning the amount of times you incorporate a keyword into the body of your text in relation to the other words that make up your content. If you try to use the same keyword or phrase too many times, it may look like "keyword stuffing" to a search engine scanner, which won't help your efforts. On the other hand, only using a keyword once in the text will not help boost your search engine results either. A good goal to keep in mind is to aim for a keyword density of about a 2-6%, meaning that if your article is 300 words, your targeted keyword or phrase should appear about 6-12 times.

To increase the effective use of your keywords, try to use them throughout the article, but make sure to include them specifically in your page titles, article titles, Meta description, and in the very first paragraph of your text. These are the areas that the search bots pay special attention to when determining relevancy.

Keyword Focus

It's also important to keep your keyword use focused. Trying to manage 4 or 5 keyword phrases into a single piece can be a bit overwhelming. Use an individual blog or article to focus on 1 to 3 of your targeted keyword phrases. This will keep your content sounding natural and help you get the most out of your keywords and the overall message of your web content. Remember, you are writing your content for people first, search engines second, and that your web content should incorporate your keywords in a way that sounds natural in the text.

If you do not have the time or the skills to write search engine optimized content for your website, contact We Do Web Content today and ask about our SEO copywriting services!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Editing Your SEO Content for Scanners

allison@wedowebcontent.com (Blog Author)21577 — Wed, 11 Nov 2009 08:00:00 EST

November 11, 2009 - When planning the content development of your website, it's important to pay special attention to the way your content is edited for Internet readability.

In previous articles we've discussed the importance of how people read on the Internet and how that translates to the way your content needs to be presented in order to engage your audience. Part of this reason has to do with the simple fact that so many Internet readers are actually "scanners" who don't take the time to read an entire article but instead scan the piece quickly for the information they are looking for.

Experts estimate that the average Internet reader will spend approximately 4 seconds scanning a web page in order to determine the page's relevance and decide whether to commit to reading the article or move onto another page (or back to their original search). This means you need to create an article that immediately jumps off the page and captures your reader's attention.

So what can you do to make sure your article survives the 4 second scan?

The best thing you can do tohelp ensure that your SEO content gets read is to edit your content appropriately for the web and make sure your articles, landing pages, etc. are relevant, well written, and include the information people are looking for in connection to the keywords they used in their search.

Since people will be scanning this web content, it isn't enough to have the information buried in a long paragraph. That is why we suggest making use of bold highlighting to draw special attention to important facts and statistics, using bullet lists instead of listing the items in a paragraph, and making excellent use of subheadings to clearly identify what information is being discussed at that point in the text.

For more information on the 4 second rule, visit our library.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Marketing Tips for Lawyers: Newsletter Content

info@wedowebcontent.com (Blog Author)21509 — Tue, 10 Nov 2009 08:00:00 EST

November 10, 2009 - Newsletters are a fantastic opportunity to reconnect with current or past clients as well as start new relationships with the potential clients who have contacted you through your website. When planning out the content for your newsletter there are a few important factors to keep in mind:

1. Length - Newsletters shouldn't be very long, 2-3 pages is fine. More than that and you may lose readers along the way instead of ensuring that your best content is being read by your target audience.

2. Format - Newsletters don't have to look as fancy as a web page but your layout is just as important. Look at newsletters that you find stimulating to get a sense of how to place your content as well as how to use color blocks, images, fonts, etc. to break up the text to create interest and allow readers to easily identify one complete article from another.

3. Cover your bases - Don't include several articles in your newsletter that all basically say the same thing. Not everyone on your email list will have the same type of lawsuit, so include valuable tips and information on a variety of the type of cases you specialize in.

4. Get personal - Newsletters are a great opportunity to get your clients informed about your practice. If you have added a new lawyer to your firm, won a significant case, received an award, or were involved in a successful charitable event, make a note of it in your newsletter. These don't have to be 300 word articles and they go a long way in helping to put a human face on your law firm.

5. Stay seasonal - You want your newsletter to sound as immediate as possible, so when planning out your content, think about what is happening in the world at the time you intend to distribute. For example, a newsletter sent in Nov/Dec can have an article about how to drive defensively around drunk drivers or the importance of going to consumer websites to look for toy recalls and other hazards. Of course the information should in some way correlate to the type of law you practice, but you also want to include information people want to read, so think outside the box! If you are sending out a newsletter near an important election, you can discuss what new/potential laws (if any) may affect your clients and how.

6. Start with your website - If you constantly produce new content for your website (including blogs!), these are fabulous resources to look at first. Many of the people on your email lists have not seen every piece of content on your website. If you have written a great article (or several), publishing that content in an online newsletter is a great way to get that information to your target audience. The best part is that since you are emailing this newsletter and not publishing it online, you can safely pull your already published content without worrying about creating a duplicate content situation.

For more tips on how to get the most out of your web content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Caffeine Set to Launch

allison@wedowebcontent.com (Blog Author)21503 — Tue, 10 Nov 2009 08:00:00 EST

November 10, 2009 - The great Google Caffeine rollout, an event promised to take place over the last few months, is finally set to leave the sandbox and start infiltrating your search engine results.

For those of you unfamiliar with this major change, Google Caffeine is the new Google index with an adjusted algorithm, that will change the way the search engine giants filters its search results. The program has been in a preview sandbox for the last few months so website developers and curious techies could see how their websites would appear on the new Google platform.

Some websites will receive better search engine results and some will do worse, that's just the nature of a changing index. Since Google loves to keep webmasters guessing as to the specifics of their criteria, we don't know exactly what info is shifting importance or to what extent. For now at least, the best SEO advice is to continue producing quality, relevant content that incorporates your most valued keywords and phrases.

Google Caffeine will be rolled out in phases to various data centers over the next few months until the whole index is universally live, or until enough people complain and Google sends it back to the drawing board. So don't worry if you don't see those new results for quite awhile.

Have you tested Google Caffeine? If so, leave a comment and let us know what you think!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Google Gifting Free Airport Wi-Fi For Christmas!

info@wedowebcontent.com (Blog Author)21497 — Tue, 10 Nov 2009 08:00:00 EST

November 10, 2009 - The holiday spirit is already filling the air, especially if you plan on flying anywhere this holiday season as Google is partnering with Boingo Wireless, Advanced Wireless Group, and Airport Marketing Income, along with a few other companies to offer FREE Wi-Fi in 47 major airports between now and January 15th 2010.

Some of the participating airports include: Houston, Boston, Miami, Ft. Lauderdale, Baltimore, St. Louis, and Charlotte. To keep the spirit of holiday cheer alive and well, patrons using the free Wi-Fi will have the option of donating to Engineers Without Borders after logging into the free networks. Just in case you didn't think Google was doing quite enough, they will also be matching any donations made to EWB up to $250,000. As another bonus, the airport Wi-Fi network that generates the most donations will receive a $15,000 bonus from Google to give to the local nonprofit of their choosing.

Doesn't make you feel all warm inside?

Check out the entire list of participating airports and more about the program at FreeHolidayWifi.

Looking for more ways to spread some holiday cheer? How about sprucing up on the content on your website or engaging in some targeted social media campaigns? Contact We Do Web Content today and learn all about our SEO copywriting and Internet Marketing services to help drive traffic to your website and make this a very happy holiday season for your business and your clients!

Conquer Local Search By Focusing on Geo Specifics

allison@wedowebcontent.com (Blog Author)21311 — Fri, 06 Nov 2009 08:00:00 EST

November 6, 2009 - As a lawyer, unless you are licensed and practicing in several states, the vast majority of your clients will be confined to a specific geographic region. Needless to say, this focus should have you naturally going after a targeted presence on local directories, but you should also extend your local search efforts to your SEO content by creating state specific web content.

Focus On Your Region

For example, a lot of people may be searching for information on truck accidents, but for your marketing purposes, your SEO content should discuss the specifics of truck accidents in the state where your law firm resides. People in Arizona may be mildly interested in national truck accident statistics, but you can bet if given the option they would much rather hear about the chances of being in a truck accident where they live.

Provide Expertise on State and Local Laws

Your state specific laws and procedures also have an important place in your SEO content. People looking for legal advice in Maryland for example, would be much more interested in reading an article titled "How to File a Personal Injury Lawsuit in Maryland" than an article titled "Personal Injury Lawsuits". By focusing on the region where you practice law, you are helping to drive organic searches by potential clients in your region and making the most of your SEO content efforts by targeting your local audience.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

LinkedIn Latest Site Set for Redesign

info@wedowebcontent.com (Blog Author)21299 — Fri, 06 Nov 2009 08:00:00 EST

November 6, 2009 - Perhaps everyone is just trying to get an early start for the New Year, but it seems like almost every major web portal or major social network has been rolling out major redesigns over the last few weeks.

Facebook once again changed their live feeds (a redesign many user are still anxious about)
Twitter launched Twitter lists and their new retweeting feature (which is rolling out RIGHT NOW!)
MSN launched the preview page for their new redesign overhaul
Yahoo finally launched their new portal redesign
Google has been mass experimenting with their fade-in redesign feature
YouTube has also undergone some recent changes to their home page, analytics, and comment features

And now LinkedIn is getting a makeover that will include a new top-level navigation bar and a sleek (and less cluttered) overall look. According to the LinkedIn blog:

We began the redesign effort several months ago by analyzing how people use LinkedIn. We looked at what features people use the most and pored over several years of data from usability research on the site. Armed with this information we began doing design explorations of how to better organize LinkedIn features, and make them more convenient to find and use.

What's New

A global navigation bar at the top of the page that provides convenient access to all LinkedIn services.
Simplified local navigation within each of the LinkedIn areas (Profile, Contacts, Groups, etc.).
More room available for page content. Less scrolling.

4. A cleaner, less-cluttered look.

So at least it's good to know we aren't the only ones expected to keep our websites looking fresh! We've said it before and we'll say it again and again, websites are never done! Your website will always be a work in progress that will need fresh content, occasional upgrades, and site-wide redesigns to help it run smoother and increase your user satisfaction (which also increases your bottom line!). When was the last time you gave your website a facelift?

Learn more about how often you should redesign your website!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Almost 50% of Twitter Users Tweet and Respond to Brands

allison@wedowebcontent.com (Blog Author)21294 — Fri, 06 Nov 2009 08:00:00 EST

November 6, 2009 - Twitter may have a much larger impact for brands on social media networks than was previously believed according to a new study released by Performics and ROI Research.

The new study revealed that 48% of Twitter users who saw a brand mention on the popular microblogging service then went to a search engine to find the product mentioned. Other social networks only reported that 34% of their users responded similarly. The social media study looked at 3,000 active social network users in the U.S. who were asked to answer a 100 question survey focused on their social media usage, advertising, and how they find new products online.

At least 30% of the respondents admitted to learning about a new product, service, or brand on through their social networks, with 27% saying are receptive to offers and promotions from advertisers.

This is great news for businesses looking to break into social networking who may have been concerned about the power of online marketing through social media websites like Twitter. This study also proves that not all ROI from social networking is trackable, since these Twitter users left the site and used a search engine to find the brand or product in question instead of clicking a link on the service itself.

Learn more about the social networking study on Mediapost.com

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

LeapFish Combines Real-Time Search and Social Networking

allison@wedowebcontent.com (Blog Author)21244 — Thu, 05 Nov 2009 08:00:00 EST

November 5, 2009 - It looks like everyone's trying to come up with the magic formula that successfully combines traditional Internet search with real-time search and social networking. The latest company to throw their hat into the ring is LeapFish, which is launching a new version of their search engine that aims to mix real-time data, videos and images with traditional search features.

According to a report on Mediapost, LeapFish is relaunching their search today with over 25 new widgets (including Hulu and The Onion) as well as letting the user create their own customized social media profile and get instant access to their accounts on Google, Yahoo, Flickr while choosing between performing a traditional Internet search or real-time search.

The advanced algorithm boasts a few impressive features, like being able to tell the difference between a place and thing, which is extremely helpful when looking for restaurants and other local search subjects.

Have you tried out LeapFish? If so, leave a comment and let us know what you think!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Online Marketing for Lawyers: Non-Reciprocal Link Building

allison@wedowebcontent.com (Blog Author)21163 — Wed, 04 Nov 2009 08:00:00 EST

November 4, 2009 - Link building, both inbound and outbound, are important to the overall SEO effectiveness of your website. Links present a great opportunity to bring traffic directly to your website and also factor into the importance that search engines like Google and Bing attribute to your website, which helps with your search engine positioning.

Non-reciprocal links are one way links, meaning although a website is linking to you, you are not linking back to that website. When it comes to search engines, non-reciprocal links are valued more highly than two-way links, which is a major advantage. With non-reciprocal links you also don't have to worry about the other website hiding the link to your website or just taking the link down all together to improve their own search engine traffic.

How to Create Non-Reciprocal Links

There are many ways to create linking opportunities for non-reciprocal links pointing to your website. The best way to achieve these links is to create quality SEO content that is filled with useful information that other people think is worth sharing. When people find such an article on your website, they will link to it from their website, hence you have achieved a non-reciprocal link. The value of these links are also weighed by their relevance, so links from websites within your industry or ones that are related to the subject of your article will be the most beneficial to your search engine rankings.

Another great way to obtain inbound links is to create web content in a directory or to publish an article on a website outside of your own (such as Ezines or Submityourarticle.com) filled with great (and relevant!) information, as well as your SEO keywords and company information, and of course links to your website. In addition to directories and article submission websites, you can also write and publish your articles on other industry blogs or websites that are relevant to your law practice and niche.

You should also always include valuable links in your online press releases!

Remember, the content you create for your website as well as any web content you post on external websites for link building purposes should always include the targeted SEO keywords for your law firm and practice area, which should be strategically placed in your page title, headings, subheadings, and in the body of your text.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

MSN Revamps and Relaunches Home Page

allison@wedowebcontent.com (Blog Author)21139 — Wed, 04 Nov 2009 08:00:00 EST

November 4, 2009 - MSN is undergoing a huge redesign that aims to declutter their home page and create a better user experience through a clean, sleek interface, easier navigation, a lot less links, and integration efforts with social media sites like Facebook and Twitter.

The new look and feel of MSN is set to launch today but won't be universally available until early 2010. You can however preview the new MSN until the rollout goes widespread.

In addition to losing a lot of links (and the blue color scheme), MSN is pushing Bing and Live.com services front and center, and focusing more on online video as well as live feeds connected to your Facebook and Twitter accounts so you can see updates without leaving the MSN portal. Pretty cool.

Will you be using MSN as your new portal of choice thanks to the new redesign, or will you keep your home page set to Google? Leave a comment and let us know!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

How to Create a Brand for Your Law Firm

allison@wedowebcontent.com (Blog Author)21090 — Tue, 03 Nov 2009 08:00:00 EST

November 3, 2009 - When we think of branding, more often than not our mind wanders to images of Nike, Coca Cola, Burger King, and other products typically for sale in retail establishments, or we think of larger than life celebrity personalities that have turned their name into a brand such as Martha Stewart, Oprah, Donald Trump, and the like. We rarely think of a law firm when it comes to brands, but in order to build the reputation (both online and offline) of your firm, you need to create and promote your practice as a brand.

In order to begin to brand your law firm you need to be able to answer a few basic questions:

1. Who are you?
2. What areas of law do you specialize in?
3. Why is your law firm better than all the other law firms that also focus on your specialty?

If you can't answer these questions, you might need to reconsider why you are running a business to begin with, but when you answer them you need to honestly look at your practice. What are your strengths? What can your firm bring to the table that really sets you apart? Every business needs to honestly believe they are better and strive to do better than the other guys.

Once you have identified your strengths and carved out an identity for your firm you need to start marketing yourself to those strengths on our website, through social media, and in the mainstream media as well. Become an expert and market your services as such. Create a solid branding message that carries over between your website, social media, advertising and online marketing campaigns. Create your own tagline and use it in all your press releases as well as on your website and in your ads.

Brands work because they manage to combine consistency with innovation. Think about all of the commercials and print ads you've seen for a brand like McDonald's. They include various campaigns, images, slogans, incentives, etc. but you always know what McDonald's is and what they sell.

While you may never be as recognizable as McDonald's, you can use successful brands as an example to look up to. Think about what image you want your law firm to project, think about keeping a consistent look and feel if you maintain more than 1 website, think about your web content, wording, messages, taglines, advertisements, and how they all need to work together to promote the brand that is your law firm.

What would McDonald's do?

When a customer buys a brand they aren't just buying a product, they are buying a name, and everything that name stands for and represents; when you think of it that way, lawyers and brands aren't so different after all.

Creating a brand doesn't happen overnight, but it's important to focus on how the entire brand will come together when considering any marketing move, which means looking at the big picture as well as the specifics of each campaign and project.

Learn more about We Do Web Content's SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

More Reasons To Embrace Design: Google Launches Page Preview

info@wedowebcontent.com (Blog Author)21078 — Tue, 03 Nov 2009 08:00:00 EST

November 3, 2009 - The competition in search engine marketing just got a little bit tougher as Google launched their new "page preview" option. For Google users who click on the page preview option (which on the left side of the screen after selecting "show options"), Google will provide small snapshots of the web page next to the search result.

What does that mean for you? If the searcher can get a glimpse of your web page next to the web pages of several other lawyers that show up in the search engine results along side you, that web design becomes a major factor in whether or not the searcher will click on your page. Since these page views are available without physically going to the website, your tracking system won't even pick up on this factor, which may result in more or less page clicks than usual.

The best advice, as usual, is to make sure your web design is clean, modern, sophisticated, and stands out (in a positive way) from your competitors. Of course people will have their personal aesthetic choices that may influence them in ways you cannot control, but if one page preview shows a web page that is neatly laid out right above or below another page jumbled with loud colors, annoying advertisements, large flash, or content bleeding into the borders, they are going to go with the clean looking website (even if your Page Title and content sound more interesting).

Your website is basically your online office and represents your firm to potential clients. Would you let a client walk into an office with trash all over the floor, tacky 1970's furniture, and a rude receptionist that doesn't answer any questions? Hopefully not. Your website needs to be looked at through a similar lens while keeping in mind Internet editing and readability standards as well as navigation and ease-of-use issues.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Success is More than ROI

info@wedowebcontent.com (Blog Author)20931 — Mon, 02 Nov 2009 08:00:00 EST

November 2, 2009 - When it comes to social media, or any major marketing budget spending, you want to be able to track your progress and see if your ROI (return on investment) is bringing dollars in or just bleeding them out. What's important to keep in mind is that while some amount of your social media spending is trackable (how much you are spending vs your click-through/conversion rates), not every aspect of social media is trackable and therefore unmeasurable results must be considered.

We can't track everything. If you write a great blog or link to a great blog on LinkedIn or Twitter, etc. it may get passed around a few times. It may even change forms and then people are commenting on your company and not your post. Then other people see that discussion and Google your company name, which leads to your website. It would be impossible to track how they learned about your company without having them fill out a form, but at least in this case, it was initially through social media.

There are hundreds of possible examples of similar situations where people learn about your legal services through a social media outlet, but visit your website through a search engine. Part of the beauty of social media is the speed and breadth of how quickly a post or even just a name, can spread through the Internet; however, we have not yet mastered the ability to track every thought process and movement involved.

Of course it is important to track what you can to learn from your mistakes and decide which strategies are working out for you the most, but always consider the flip side, the untrackable side when looking at your social media ROI. There's more there than you will ever really know.

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.

Social Media Bans: Way to Miss the Big Picture

info@wedowebcontent.com (Blog Author)20914 — Mon, 02 Nov 2009 08:00:00 EST

November 2, 2009 - With so many businesses blocking their employees from using social media websites, we can only say that being out of touch is no way to do business. Of course no one wants their employees spending 6 hours of their workday on Facebook when they should be producing other work, but that isn't ever really the case.

With the huge growth of social media in recent years, it is no surprise that many companies have this knee jerk reaction. Remember when companies banned email and even Internet use in years past? And now we can't even imagine our days without using the Internet and email at work.

This ridiculous ban also flies in the face of study after study that reveals surfing the Internet or spending some of your work day using social media, checking personal email, etc. makes workers MORE PRODUCTIVE. Yes, it makes workers more productive.

In some imaginary universe where your driod employees never have any other thought in their head all day except "must complete project", your employee would not have the need to spend a few minutes clearing their head, taking a break, and spending a few moments on something else in order to come back to their project with new focus. But whether your humanoid employees need to occasionally take a walk around the office (or the block), step outside for fresh air, stare out a window, have a conversation about football around the water cooler, or check their Facebook a few times a day, that downtime is NECESSARY for happy employees to get their work done without frying their brains in the process.

When it comes to social media in particular, this needless ban is even worse! How can you except to create a valuable social network presence for your brand if your employees aren't allowed to use it? Social media usage can help your employees keep track of what is being said about your company or brand, get valuable information about a new client or lead, and act as a valuable tool and resource for your company as well as for your individual employee's sanity at the office.

Employees are not going to lose their productivity if they are allowed to use social media occasionally during their workday unless they are bad employees to begin with. Employees are either responsible workers who can balance work and non-work, or they aren't. Banning parts of the Internet in the name of salvaging productivity makes you look a little short-sighted for ignoring the potential of new, relevant technologies, and makes your employees believe you are treating them like children (almost ensuring they will act that way or leave).

Embrace the Internet. It's your future.

SEO Content and Adaptability

allison@wedowebcontent.com (Blog Author)20908 — Mon, 02 Nov 2009 08:00:00 EST

November 2, 2009 - Search engine optimization is an ongoing process. Websites are never "done", rules do not remain static for long, and the entire process of creating and maintaining a successful website means constantly adding new content and being in touch with the major search industry changes that will affect the value and effectiveness of your website.

Search engines constantly tweak their algorithms in an attempt to improve their search engine results. Part of this is to deter spammers, weed out black hat SEO practices, and ensure that the most relevant pieces of content available for each subject appear at the top of the page for any given search. Needless to say, sometimes these changes are successful, other times not so much, and other times the spammers just move on to their next trick.

Such is the way of the Internet when billions of advertising and search engine marketing dollars are involved. These changes however, affect your SEO Content in a few important ways:

1. SEO Content is King, if written with your targeted keywords, Meta tags, quality inbound and outbound links, etc., your SEO content should continue to rank and perform well despite fluctuating algorithm tweaks. SEO content is also more adaptable, meaning it is easier to go into the content and change around a few word placements, keywords, etc if necessary than it is to revamp backend SEO efforts for the entire website. Sometimes website overhauls will need to happen if large changes take place, but SEO content (if done correctly) is less vulnerable to those types of issues.

2. Gimmicks and Tricks don't last, search engines quickly discover black hat SEO practices, change their algorithms to immediately end any false traffic getting shifted to such sites, and if your website is found guilty by the scan bots at Google or Bing of participating in deceptive SEO techniques, your website will be labeled as spam and sent into the dark ages (meaning it will not appear in search engine results without a major overhaul).

The justice system on the Internet is not perfect. If you hire an SEO Expert who fills your website with black hat SEO techniques (even without your knowledge) and you get caught, there is no punishment for the fraud SEO expert. It will be your website that gets blacklisted by the search engines and you who will have to pick up the pieces and spend thousands of dollars, resources, and months of work rebuilding your damaged website. Sure you can file a complaint against the so-called SEO expert, tell your friends not to use them, etc. but Google isn't going to go after them, they are just going to punish your website.

So do your research, try to obtain at least a minimum understanding of SEO, interview any company you are looking at for outsourcing, look at their clients' websites, and ask them to explain their process to you. Any reliable company will be able to explain the basics of their optimization services without revealing any "company secrets" they just can't share. If they refuse to tell you how they work, don't answer your questions, or come across as shady, just walk away.

Learn more about what to look for when outsourcing your SEO Content.

If you do not have the time or the skills to write search engine optimized content for your website, contact We Do Web Content today and ask about our SEO copywriting services!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn't have a first page search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website's search engine ranking climbs and YOU ARE FOUND. Get started today - 1-888-521-3880.