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Choose Keywords That Will Attract Your Perfect Client (Part B)

Your key phrases are like the movie titles outside of a theater. They let patrons know what to expect inside before they step through the door. If you're advertising the next hot summer blockbuster on your marquee and customers end up sitting down to a black-and-white silent film, they're going to feel lied to and cry false advertising.

You need to be mindful of using keywords that are not only true reflections of your Web content, but also ones that drive the right clients to your website. It's important to understand who you want to attract to your website, and then figure out how those perfect clients are going to search for you. This is how you identify what keywords to focus on in your Web content.

How to Select Your Key Phrases

Know what your ideal client is looking for. If you know you want to represent a client who's looking for a "Denver snowmobile accident attorney" then that's a key phrase you should use. Google's keyword search tool is your best friend when it comes to seeing how real users are using search terms.

Make sure that you leave out the legal jargon in your key phrases, too. Most clients aren't going to be searching for "litigation tips on Virginia statute" they're going to be typing in non-lawyer-speak terms. Stop thinking like a lawyer and ask yourself "how would my ideal client search for my services?"

Think Like Your Client

To get the attention of your next client, you must think like your next client. Ask your non-lawyer friends how they'd go about finding a lawyer online. See what kind of key phrases they'd come up with if they were looking for an attorney in your field. This is how your clients may be thinking.

To get an even better perspective, use your website's analytics. Google Analytics and other programs can show you exactly what phrases people typed in to find your website. You may find that using "fell at Houston restaurant attorney" gets you more hits as a key phrase than "Houston personal injury lawyer."

Marketing your services through your website requires a mixture of good key phrases and well-updated, relevant content that incorporates these key phrases. The search engine spiders are attracted by keywords, but it takes SEO content to really impress them and rank your website higher on the search engine results.

If your law firm's website's isn't attracting over 2,000 visitors and bringing you over 50 leads per month, you need to make a change and fast! Find out how you can turn your website into a profitable arm of your marketing campaign by requesting a FREE copy of our eBook.

At We Do Web Content we provide key phrase identification and integration when we produce your custom content. The more frequently updated your website is, the more appealing it is to search engine results. Boost your website to the top of the search engine rankings, contact us today - 1-888-521-3880.

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