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Search Engines: PageRank vs. PulseRank

As search trending is moving towards real-time search engines like those available on Twitter and Scoopler, SEO professionals are finding themselves in the position of learning (hopefully quickly) how to get their content noticed when internet users are literally getting up-to-the-second search results.

An article posted on Mediapost talks about how PulseRank might change not only the way people search, but how online marketing firms and SEO experts will need to change the actual services they provide and how they will provide those SEO services.

Here's a quick breakdown:

PageRank (Google's static search engine result ranking algorithm) creates rankings in part based on the amount of links leading to a URL and how those links increase over time. Google naturally favors content that has been around a while, which can lead to historical credibility but result in outdated information.

PulseRank (real-time search), according to Kimbal Musk (of OneRiot.com), is based on the "social energy" of a web page at any given moment, meaning the amount of people reading the web page and sharing its content. The search engine ranking actually changes in real-time.

The problems that this type of constantly shifting search engine results could create for SEO are significant, but just like any other major web innovation, it makes more sense to try to adapt near the beginning than get left in the dust.

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