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Harry Potter Blazes the Publishing Trail (Part B)

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The Harry Potter series by J.K. Rowling changed the landscape of children's book publishing.

Harry Potter sales "firsts" include:

• $105,000 advance to an fairly unknown author (Harry Potter and the Sorcerer's Stone)
• 500,000+ Barnes & Noble pre-order copies (Harry Potter and the Deathly Hallows)
• 12 million first-edition print run (Harry Potter and the Deathly Hallows)
• 3 million copies sold in 48 hours (Harry Potter and the Goblet of Fire)
• 9 million copies sold in 24 hours (Harry Potter and the Half-Blood Prince)
• 11 million copies sold in 24 hours (Harry Potter and the Deathly Hallows)

Having produced the fastest-selling book of all time is an impressive accomplishment. The larger scheme of the Harry Potter phenomenon, however, makes it the most remarkable story in all of U.S. children's book publishing.

Changes in Marketing American Children's Books

Growing buzz among readers demanded a pacifier of some sort by July 2000, when Harry Potter and the Goblet of Fire came out. Bookstore parties and events led up to a dramatic midnight release. These became institutions for the next three times that J.K. Rowling's Harry Potter books hit the stores. First-day sales broke industry records thereafter.

Because novel writing can be slow-three years for Harry Potter and the Order of the Phoenix, at 766 pages-hungry fans ate up the screen versions of the Rowling tales. With books sales driving the quality of film production, high-caliber directors and actors were signed on for the projects.

Rowling's preferences regarding film location and charitable donation for some of the profits were realized as well. It was, and still is, unusual for an author of works for children to be awarded such recognition, but Rowling has set the precedent, as the phenomenal box office numbers for the Harry Potter movies show that this genre can sell.

The new Harry Potter movie, Harry Potter and the Half-Blood Prince (July 2009), sets up the next two films for even more success. The final film installment in the Harry Potter book series, Harry Potter and the Deathly Hallows, will be released in two parts, affording Warner Bros. the chance to break box office records-and cash in on the fastest-selling novel in history-twice.

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