• Content for Lawyers
• eBook Ghostwriting
• eNewsletter Services
• Online Article Marketing
• SEO Content Writing & Editing
• SEO Press Releases
• Social Media Marketing

Library

Shopping on Twitter - Social Network Expands into E-commerce

The New York Times published an article over the weekend that discusses Twitter's much-anticipated next step into becoming a profitable business -- expanding their network to include e-commerce purchases.

Twitter fans and followers avidly use the popular micro-blogging website to ask for and receive recommendations for products and services, a trend that has caused countless retailers to go online and start tweeting sales and promotions, but users may soon have the option of purchasing those products directly on Twitter's site.

Todd Chaffee, a Twitter board observer and general partner at Institutional Venture Partners (a Twitter investor), reports that Twitter is thinking about an expansion into e-commerce as a way to monetize Twitter's free services. Through this new hypothetical service, when a friend recommended a particular book or cell phone, etc., users would then be able to instantly get information about then purchase the item.

Mr. Chaffee went on to say, "Commerce-based search businesses monetize extremely well, and if someone says, ' What treadmill should I buy?' you as the treadmill company want to be there. As people use Twitter to get trusted recommendations from friends and followers on what to buy, e-commerce navigation and payments will certainly play a role in Twitter monetization."

It's a great idea to exploit Twitter's ongoing success as a forum where people are constantly discussing brands and products by allowing Twitter users to research a product, see reviews, get recommendations from their friends, and ultimately make the purchase without having to visit several different websites.

In this situation, online marketers who already track their companies on Twitter to see what customers are saying about them could be on the front lines to convert interested users into customers without having to redirect them off of the site.

According to the NYT article, Twitter is also planning on developing filters that will help users channel their tweet streams into categories based on topics, senders (friends, celebrities, news organizations, etc), and other criteria to help manage what can quickly become an unmanageable amount of updates.

There are no plans that detail if or when these exciting new changes to Twitter would take place, but when they are ready, I'm sure Twitter will have no problem letting everyone know.

When developing an online marketing strategy it is important that you select a company that has Internet marketing experience, which includes copywriting, SEO services, and website promotion. We Do Web Content specializes in affordable SEO writing that will get your website a top search engine ranking. We combine organic SEO tools with web marketing know-how to increase the search engine placement and SEO ranking of your Web pages. Get started now by taking advantage of our FREE consultation - 1-888-521-3880.

 

Expect to-the-point answers about: converting your website's visitors into customers; the best way to blend social media into your marketing mix; and creating goals for your website.  

Our book normally sells for $29.95 plus postage but we will send it to you for FREE if you ACT NOW!

Free Report

Landing Page Consultation

Sample Content

FAQs