
What excuse do you make when asked for the name of your Facebook business page or your business's Twitter handle-and you haven't got one?
The days when companies could simply broadcast advertisements are gone. The digital age has yielded a new hegemony of marketing platforms, and the businesses savvy enough to leverage the explosive, "viral" power of these social media outlets have already begun to reap lucrative benefits.
A recent study on the effectiveness of social media found that companies active in social media enjoyed revenue growth of over 18%, while those who did not market themselves through social media suffered a 6% decrease in business.
Clear Marketing Objectives that Promote Your Business
While social networking can never replace your website, SEO content, or pay per click strategies, it is one of the largest traffic drivers on the internet. If you are not actively promoting your company in the social sphere, you are practically handing money over to your competition.
Both small businesses and global conglomerates - and everything in between - have utilized effective Facebook and Twitter management to successfully:
Dominate Search Engine Results
An active social media presence for your brand will not only work for your business on the platforms you engage, but can also help you crush the competition on highly coveted "page one" Google search rankings for keywords related to your industry.
Your social media profile will act as a conduit, funneling users from your social pages to your main website. The majority of the most competitive social platforms collect data that will empower you with information about what keywords are driving business to your site, who is talking about your company, and what they're saying. These tools are vital to helping you address concerns, improve content, discover what your clients want, and boost the overall performance of your company's Web presence.
You might already be on the Web, but our Facebook and Twitter management expertise will put you on the map.
Description: Your Google+ Pages hub has undergone some cosmetic changes, and there's more cover photo space - can your business keep up with the updates?
Description: Google’s “How Search Works” website is an example of how you can make content more fun with a little innovation. Learn how this can benefit your business!
Description: Pizza Hut's taking a Twitter-esque approach to looking for a new social media manager. 140 seconds is a short time to sell something, how about 140 characters?
Description: Your Twitter handle, vanity URLs on Facebook and Merchant Circle, these are all very important parts of your social media marketing – grab them while you can!
Description: Even corporations like Burger King can have a social media snafu when their accounts aren’t completely safe – who has access to your social setup?
Description: Business owners need to be aware of how their social media profile connections may have an impact on their professional conduct.
Description: Facebook pages for businesses allow you to connect to other like-minded pages. Show off what your business supports and likes to give it more personality!
Description: Lisa finally got her beta access to Facebook’s new Graph Search feature! Check out her first impressions and tips for your business to prepare for the launch.
Description: LinkedIn is a powerful networking tool for professionals, but falls short in business marketing. Just how much effort should you put into your profile?
Description: Your social media sharing habits define who you are. Make sure your clients are able to show others that they support awesome businesses like yours!
Description: Social media marketing is one of the many methods of getting your web content before the eyes of potential clients – make sure you’re taking advantage!
Description: Facebook’s announcement of Graph Search is going to have an impact on search engine optimization for your Facebook Page and profile.
Description: Social media marketing is where infographics live to be shared with other like-minded individuals. Your business can be an infographic whiz, too!
Description: Find unique ways to promote your business via social media. A good example is the White House response to a petition urging construction of a Death Star.
Description: Facebook has again changed its policy regarding how your page’s cover should look. Make sure you’re up to date with the latest social media marketing news!
Description: We Do Web Content has a holiday gift for you -- 19 days of social media tips, tricks and rules that can help grow your business and boost your reputation!
Description: The latest Facebook hoaxes pray on the fears of users regarding their privacy and content. The latest issue questions who owns your content on social media.
Description: Social media marketing is the way to go and engaging clients means keeping your business's social media social, yet professional – we explain how!
Description: How do your Facebook metrics measure up? We’re exploring the latest changes to help you improve your business’s social media marketing opportunities.
Description: Make sure you post the right content at the right time. Don’t let a social media faux pas ruin your business rep – We Do Web Content can help! 888-521-3880.
Description: Create your own blog. Blogger is a small (but slightly bigger than before) team in Google focusing on helping people have their own voice on the web and organizing the world's information from the personal perspective.
Description: Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.
Description: Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Description: The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
Description: Professional networking social media platform designed to communicate with colleagues, locate and offer business opportunities, mingle with industry experts, and network yourself and your brand.
Description: MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.
Description: MySpace is a social media platform where users can connect, share information, and express themselves online through personal profiles.
Description: SlideShare is the world's largest community for sharing presentations. Individuals and organizations upload presentations to share their ideas, connect with others, and generate leads for their businesses. Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs and websites.
Description: TechCrunch was founded on June 11, 2005, as a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, we profile existing companies that are making an impact (commercial and/or cultural) on the new web space.
Description: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

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