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Right now, potential clients are asking their friends about your services, but unless you’ve incorporated an effective Facebook and Twitter management strategy into your marketing campaign you are missing out on the benefits of social media marketing and giving your competitors the upper hand.

What excuse do you make when asked for the name of your Facebook business page or your business's Twitter handle-and you haven't got one?

The days when companies could simply broadcast advertisements are gone. The digital age has yielded a new hegemony of marketing platforms, and the businesses savvy enough to leverage the explosive, "viral" power of these social media outlets have already begun to reap lucrative benefits.

A recent study on the effectiveness of social media found that companies active in social media enjoyed revenue growth of over 18%, while those who did not market themselves through social media suffered a 6% decrease in business.

Clear Marketing Objectives that Promote Your Business 

While social networking can never replace your website, SEO content, or pay per click strategies, it is one of the largest traffic drivers on the internet. If you are not actively promoting your company in the social sphere, you are practically handing money over to your competition.

Both small businesses and global conglomerates - and everything in between - have utilized effective Facebook and Twitter management to successfully: 

• Address customer service concerns;
• Demonstrate industry expertise by posting relevant content;
• Engage users by asking questions and creating a forum that promotes company-client dialogue;
• Generate interest by linking to breaking news stories in your industry;
• Maintain a clear, trusted, and official line of communication with followers.

Dominate Search Engine Results 

An active social media presence for your brand will not only work for your business on the platforms you engage, but can also help you crush the competition on highly coveted "page one" Google search rankings for keywords related to your industry.

Your social media profile will act as a conduit, funneling users from your social pages to your main website. The majority of the most competitive social platforms collect data that will empower you with information about what keywords are driving business to your site, who is talking about your company, and what they're saying. These tools are vital to helping you address concerns, improve content, discover what your clients want, and boost the overall performance of your company's Web presence.

You might already be on the Web, but our Facebook and Twitter management expertise will put you on the map.

Blog for Social Media Marketing

• Your Clients’ Content Can Build Your Own Content
• Google+ Pages; Like Facebook, But Not
• Older Americans Joining Social Networking Sites in Droves
• Internet Etiquette for Link Sharing on Social Media
• Your Customers Want a Direct Response From YOU on Twitter!
• Facebook’s Timeline Delay and Apple’s Latest iPhone
• Length Matters! Longer Tweets Mean More Clicks
• Share Your Content on Social Media, Increase Blog Traffic!
• Facebook Still King of Time Consumption on the Internet
• My 5 Minutes with Facebook Timeline
• Facebook’s Timeline: Dawning of a New Era or Jumping the Shark?
• 4 Degrees of Facebook Advertising through Likes
• How “Friend of Fan”-friendly Content is Made
• Looking Beyond Your Fans: Friends of Fans
• Discover Your Own Free Marketing Team
• Local Listings Boost Your SEO, Too!
• Essentials for Your Local Business Listing
• Getting Started with Local Business Search Profiles
• Get Placed with Places: Local Search Profiles Matter!
• Thinking Locally With Your Facebook Fans

Library for Social Media Marketing:

• How Content Marketing is Attracting Potential Clients   
  Customer media, branded content, custom media…there are many names for content marketing, but the bottom line is, your website can benefit tremendously if it’s done right. At We Do Web Content we’ll help you develop content that attracts more clients to your website and blogs, Contact us today at (888) 521-3880.
• 5 Easy Steps to Make Your Email Campaign A Lean, Mean, Marketing Machine   
  Your Email campaign is an important element in your online marketing strategy. Getting the top search engine ranking is an art. SEO expert and co-founder of We Do Web Content, Yvette Valencia, solves the mystery of achieving top search engine ranking in her new SEO book, Stop Paying Per Click: Get FREE Leads. Call now, or visit our website to get a free copy of this top search engine placement book, 1-888-521-3880.
• What is Your Social Media Marketing Goal?   
  The most important factor when measuring if your social media efforts have been worthwhile, is to ask yourself; What is Your Social Media Marketing Goal?
• Effectively Using Twitter for Business   
  If you want Twitter to enhance your marketing plan, you must designate specific goals and a direction for your Twitter usage. Having a Twitter account alone is not enough. You have to know how to make Twitter work for you.
• Keep Professional Connections From Getting Too Personal   
  As the owner or marketer of a website, your main goal is to connect with current and potential clients while keeping them informed of the latest news that affects them in your industry. Successful online marketing strategies often call for a mulit-pronged approach inlcuding email marketing and social media networking, but it's important to not fall into a trap where you end up bombarding clients with too much information, or worse, getting a little too personal with your contacts.
• We Do Web Content Offers Free Lead Generation Report [PDF]   
  If you are a small-to-mid-sized business and new to Internet marketing, you should know about the free marketing strategies that have been proven to drive traffic and sales. In our free report we go into the specifics of these strategies in plain, and easy-to-understand language, and reveals insider information your competitors don't want you to know. Request your free copy of Stop Paying Per Click today!
• Online Marketing in a Down Economy   
  Knowing where to allocate marketing budgets can be tricky, but it's important to be honest about your resources, create priorities, and establish your goals. We Do Web Content is an SEO content and online marketing firm that specializes in affordable SEO and Internet marketing solutions that increase search engines rankings and drive traffic to your website.
• Generating Leads Through Social Media   
  Using your social media savvy is a great way to direct traffic back to your website and generate free leads for your company. Learn more about how to integrate your online marketing strategies with social media! We Do Web Content is an SEO and Internet Marketing firm that specializes in affordable SEO, social media manageament, and search engine placement.
• Branding Your Online Content   
  From articles to blogs to social media posts, companies that that write online content need to give their words more than just an SEO treatment. Learn more about branding your web copy to represent your company across the Web. We Do Web Content is an SEO and online marketing firm that specializes in affordable SEO solutions for large and small companies.
• What is Linkedin?   
  LinkedIn is a professional networking site that offers opportunities for business people to build their online presence. Getting the top search engine ranking is an art. SEO expert and co-founder of We Do Web Content, Yvette Valencia, solves the mystery of achieving top search engine ranking in her new SEO book, Stop Paying Per Click: Get FREE Leads.
• Shopping on Twitter - Social Network Expands into E-commerce   
  Social media network Twitter is thinking about expanding into e-commerce. How will this change affect your company's online marketing strategies? We Do Web Content specializes in affordable SEO and Internet marketing services, including social media networking.
• Social Media Success Is An Investment in Time   
  Social media networking is a great addition to any online marketing campaign, just don't expect overnight results. Learn more about how to manage your social media profile. We Do Web Content specializes in online marketing and SEO services, including social media management.
• How Twitter Can Better Your Brand   
  Learn how social media phenomenon Twitter can help your company connect with and keep customers.
• How to Set Up a Facebook Fan Page for Your Business   
  Learn how to get your company started on Facebook by creating a successful fan page.
• Facebook Profiles: Keep Your Reputation in Tact   
  Balancing work life and personal life is always a little tricky. Unfortunately with the explosion of social media networks like Facebook, those lines may become blurred. If you have a personal profile that is linked to your company profile, here are some tips to keep your reputation in tact.
• Facebook 101   
  Social media networks like Facebook can be an invaluable marketing tool for large and small businesses alike. Learn more about Facebook and how your company can benefit by starting a Fan Page.
• Facebook Fan Pages: The Do’s   
  Thinking of starting a Facebook fan page for your business or just want to take your existing fan page to the next level? Then learn how to make the most of your profile by following these simple Facebook Do’s and Don’ts.
• Facebook Fan Pages: The Don’ts   
  Get the most out of your Facebook Fan Page by following these simple guidelines to connect with your fans without annoying them.
• Generate FREE Internet leads! Build a Facebook Fan Page.   
  Learn how to maximize your online efforts and get the most out of your Facebook fan page.
• Why is Facebook so popular?   
  Facebook is quickly becoming the go-to social networking site for individuals and businesses alike. Find out why Facebook is so popular.

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Frequent Questions for Social Media Marketing:

• How Much Time Should I Spend on Social Media?
• Can You Add Me to Local Directories?
• Do You Offer Social Media Management?
• What is an RSS Feed?
• What is Web 2.0?
• What is a Microsite?
• What is a Vlog?
• Which Social Media Networks Are Right For My Company?

Web Resources for Social Media Marketing:

• Blogger

  Description: Create your own blog. Blogger is a small (but slightly bigger than before) team in Google focusing on helping people have their own voice on the web and organizing the world's information from the personal perspective.

• Digg

  Description: Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.

• Facebook

  Description: Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

• HubSpot Blog

  Description: The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

• Linkedin

  Description: Professional networking social media platform designed to communicate with colleagues, locate and offer business opportunities, mingle with industry experts, and network yourself and your brand.

• Media Post

  Description: MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

• MySpace

  Description: MySpace is a social media platform where users can connect, share information, and express themselves online through personal profiles.

• SlideShare

  Description: SlideShare is the world's largest community for sharing presentations. Individuals and organizations upload presentations to share their ideas, connect with others, and generate leads for their businesses. Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs and websites.

• Tech Crunch

  Description: TechCrunch was founded on June 11, 2005, as a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, we profile existing companies that are making an impact (commercial and/or cultural) on the new web space.

• Twitter

  Description: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

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