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Reporting Fraud on Google Maps

Google Maps is an incredible tool for connecting businesses and clients. Unfortunately, it can also be used to harm legitimate businesses by listing fraudulent phone numbers, addresses, and more. Today, we are going to highlight a few of these tactics so you can be aware of the risks and take steps to protect yourself from them. How a Scammer Could Harm Your Business on Google Maps Keep an eye out for these examples of ways a scammer can negatively impact your business: Providing fake contact information Inaccurately listing a business a “permanently closed” Posing as a representative of the business on its review pages Sabotaging competitors’ listings with false pictures or other updates Fortunately, there are some easy steps you can follow to limit the harm these scammers can cause for you and your business. What You Can Do To Stop Scammers The best way to insulate your business from these practices is to keep your finger on the pulse of your company’s online presence. Check your Google Maps listing every day to make sure the phone number, mailing address, business hours, and physical location are all accurate and read over any recent reviews to make sure the answers are Read more…

What is E-A-T and Why Does it Matter for Your SEO?

  Google’s algorithm seems to be ever-changing, making it difficult for website owners and search engine marketers to figure out exactly what will help you rank at any given moment. Will it be your content? Do meta tags still matter? Are those spammy backlinks harmful or not? It can often feel like SEO is a moving target – especially in an industry as competitive as legal. One thing that we know for sure (because Google confirmed it in February 2019) is that E-A-T is an incredibly important part of Google’s algorithm. This is a little acronym that plays a big role in how you optimize your website content for search engines. So, what is E-A-T and why does it matter for your law firm? In this post, we are breaking it down and giving you actionable tips for making your legal website SEO-friendly. What Is E-A-T? E-A-T stands for Expertise, Authority, and Trust – and relates to the quality of the content on your website. We all know that Google values high-quality, user-friendly content. For a while, what that meant has been up in the air. With Google’s E-A-T, we now have a framework for what really matters in your Read more…

7 Steps to Realize the Promise of Law Firm SEO

  SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your goal. Why? Because they love the promise more than the process. Understanding the SEO Process Kaspar Szymanski once compared SEO to fitness – and it’s a great analogy. There are no shortcuts to game the system (i.e., your body) unless you’re OK with taking serious health risks. You need to have a plan and stick to it. That means exercising, eating right, and pushing yourself to continuously improve naturally. So I was quite surprised recently on a monthly call to learn that one of my large clients was impatient with the SEO process. How does someone so successful – and one who typically follows a process for the promise of more clients and cases – not understand and love and respect the SEO process? You can’t get to the promise without going through the process. SEO (and most forms of digital marketing) Read more…

Law Firm SEO: 5 Traffic and Ranking Tips You Need to Implement

  Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically, their websites are just broken. Broken links, broken redirects, broken everything! The result of all this bad SEO? Not enough traffic due to poor organic search visibility. Sound familiar? But now isn’t the time to pass judgment. Now is the time to get it right. Ready to find out how? You’ll need to get links that drive traffic to your website. You’ll also need to get your technical SEO right. A content strategy? Yep, you’ll need that. And you’ll also need to do some good old-fashioned marketing. Here are five ways you can bail out your website and start driving more traffic and results. Now. 1. Connect YouTube & Your Website Correctly So many lawyers are creating and posting useful and helpful videos on YouTube. Yet many law firms are failing to link strategically from their YouTube to their website. Read more…

4 Pillars You Need to Know to Create a Successful Legal Content Strategy

Want a legal website that attracts clients who are ready to convert and earns great organic search rankings? Then you need a content strategy. Too many legal websites I see are simply blogging or creating content for the sake of it. However, there’s a lot more to a content strategy than just creating content. Let me say it again: you need a content strategy to be successful. Every piece of content you publish should have a purpose. You should build content based on: Your practice area. Keyword research and analysis. Competitor analysis. Local analysis. Demographics. Ready to up your legal content game? Here are four pillars you need to have for a successful legal content strategy. 1. Foundational Content Your legal content strategy starts with foundational content. For legal marketing, foundational content means increasing the visibility and organic search rankings of your practice area pages (and your homepage). Within foundational content there are actually three types of webpages you need to know and use: Primary Content Pages As you do your keyword research, you’re going to discover that certain keywords have more value than other keywords (typically because they have high search volume and they are incredibly relevant to your practice area). Read more…

Follow These 7 Tips to Write Fast and Write Well

Not everyone has hours to write, but when you have a website, you need to have a continuous flow of content. So how can you create the content you need quickly — without sacrificing quality? Tip 1: Get Rid of Distractions If you only have half an hour to write, get rid of distractions. Turn your phone on silent and consider downloading a website blocker. You can block yourself from accessing certain websites for a given amount of time. If you work from home, close yourself off in a room for 30 minutes. Pro-tip: Work in a loud office or can’t stand total silence? Buy some noise-cancelling headphones or play some classical music. Tip 2: Don’t Work on Another Task Until You Have Finished Writing Your Piece This goes along with distractions. Do not allow yourself to focus on another task until you’ve finished your content. Don’t check emails or answer phone calls if possible, as it might interrupt your flow. Pro-tip: If you must take a break in the middle to accomplish another task, be sure you stop at a good place. Don’t stop in the middle of a paragraph where you might lose your thought process. Tip 3: Read more…

6 Daily Exercises to Help You Become a More Effective Writer

While many people assume good writers have an innate way with words, this is rarely the case. Instead, good writing takes loads of practice. Here are six daily exercises that can help you become a more effective writer. 1) Get Organized This exercise is three-fold: organize your day, your mind, and your workspace. Make time to practice your writing. Check your calendar at the beginning of each week and carve out time to do a bit of writing during the day. If possible, try to do so at the same time each day. Maybe write during your lunch break. Or if you always get to the office at 8:45 every day but your day doesn’t start until 9, use that extra 15 minutes to write. Pro-tip: Don’t allow yourself to skip your daily writing time. Create a calendar event or a reminder on your phone. Don’t erase the event or reminder until you have finished it for the day. Create an outline to manage your thoughts. Collecting your thoughts and ideas can help you write a better, more organized piece. And it can help you do it quicker. Your outline can be as detailed as you’d like. Some people need Read more…

How to Self-Edit: 6 Tips You Need to Know

Proofreading your own content is difficult because you know what you meant to say. You might not notice that you missed a word, used the wrong homophone (e.g., they’re, there, their), or that it simply doesn’t make sense. The best way to avoid this: see if a coworker, employee, or a friend will look over it for you. Find somebody who knows the company, your brand, and the subject matter. Ask them to be totally honest with you, letting you know if something does not make sense or where the writing needs improvement. Unfortunately, there isn’t always someone available to read over your content. In this case, you have a few options to make it easier: Tip 1: Wait a Few Hours or Overnight Don’t read your content immediately after writing. If you do, the content will be too fresh in your mind. You might read what you intended to write, not what you actually wrote. This could cause you to miss mistakes. Wait a few hours or even overnight to edit your work so you can revisit your writing with a clear mind. If you do not have time to wait a few hours, take a walk around the Read more…

3 Ways to Create Evergreen Content

Evergreen content is something you can share (or something your readers will search for) year-round or season after season. It’s immensely shareable due to its ability to apply at (almost) any time. So, how do you write evergreen content? Here are three tips for identifying good topics, creating shareable content, and maintaining the page: Find Out What Your Readers Care About As you are writing this content for your readers, your first step should be finding topics they care about. To find topics, you can: Do Keyword Research Do keyword research to determine what people are searching for and create topics from that. Say you found a lot of searches for avoiding car accidents. Take a few minutes to expand those searches. See if people are searching for: How to avoid car accidents at night How to avoid crashes on icy roads How to avoid sliding on black ice How to avoid rush hour crashes Avoiding road rash crashes Driving safely on Thanksgiving Do Google-based Research Look up topics on Google. Are you a criminal defense firm? A Google search for what to do after an arrest, along with its “People Are Also Searching” section and competitor results, might inspire Read more…

Are You Creating Content Your Readers Want to Share? Ask Yourself These 3 Questions.

The purpose of shareable content in the legal field is to get links back to your website (which is great for SEO) and to generate traffic and brand awareness. While not always the case, shareable, or contagious, content can also generate leads, either directly or indirectly. For example, if you create a well-designed infographic detailing the criteria to qualify for Social Security disability, it might generate links and traffic as people share it. And consider the target audience of this content — people applying for or who may apply for Social Security disability. Thus, helpful content that helps them better understand the intricacies of Social Security disability demonstrates your law firm’s competency. This might ultimately help you generate leads. So, let’s look at what makes content shareable. A shareable post is interesting, unique, and usually something that helps your readers in some way. Here are some tips to create content your readers will want to share. Does Your Content Share Information Readers Want to Know? Your readers likely aren’t going share something that doesn’t interest them. You might want to interview clients or followers to determine what exactly they might be wondering about. You can also do keyword research to Read more…