10 Tips for Effective Online Marketing of Your Startup Business

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Launching a startup company is an exciting, if nerve-wracking, adventure. Among the many aspects to consider is how to market your company online. Without a comprehensive web and social presence, you’ll miss out on valuable opportunities to grow your client base and business.

Below are 10 tips on how to get started with your online marketing efforts:

1. Stock Your Website with Original, Informative SEO Content

At We Do Web Content, we abide by the principle that content is king. Statistics show web content is one of the top ways in which people consume and share information. This means your website should be stocked with original, unique, and optimized content like blogs, articles, FAQs, and landing pages.

2. Claim (and Optimize) Your Local Search Listings

Claim all of your local listings on products and services like Google Places/Google Maps, Yelp, Yahoo! Local, Bing Local, and Foursquare. Ensure listings are accurate and optimized to include relevant search terms.

3. Be Social

Get active on social media platforms like Facebook and Twitter. Instagram and YouTube also are good ways to distribute content (photos, videos) and create and build your brand. At We Do Web Content, we stress the value of targeted social interaction and syndication to drive social users to clients’ websites.

4. Don’t Forget About Google+

Google, not surprisingly, gives a lot of credence to its own products, including Google+. Create an optimized Google+ profile and use it to distribute your own web content and share other relevant content. This is considered effective “Google juice” and it may benefit your local search rankings.

5. Introduce Yourself and Be Compelling About It

That “About Us/Our Company/Team” shouldn’t read like a laundry list of your accomplishments and educational history. Your clients want to know who you are and why they should trust you, but most of all – they want to know what you can do for them.

6. Use Keywords Wisely

Your web pages and social media content should include relevant keywords used in an organic – but effective – manner. This means no keyword stuffing. Use tools like Google AdWords to conduct basic keyword research and include the chosen terms in your page titles, meta tags, and headers.

7. Don’t Be Afraid to Capitalize on a Niche

Are you especially skilled at one area of business? Consider marketing to a specific niche. This allows you to zero in on highly relevant keywords such as “Boston construction accident lawyer” versus more general terms like “injury attorney in Boston.” Bonus? Marketing to a niche lends an air of expertise and credibility to your product.

8. Offer Free Information

Encourage readers and potential clients to fill out your contact form or return to your site by offering an incentive. This could be a free e-book or downloadable pamphlet – or even a weekly e-newsletter. This may also help you establish yourself as an expert in your field.

9. Be a Good Listener

Take the time to “listen” to social media conversations that are relevant to your industry. Your fans’ and competitors’ social streams may offer clues about untapped marketing and sales opportunities, such as a customer need that isn’t being met elsewhere.

10. Outsource the Tasks You Cannot Handle

Effective online marketing is a time consuming process. If you are too busy with the other tasks required to successfully operate a startup company, you may consider outsourcing some or all of your online and social marketing. This may include hiring someone to handle your Facebook account or contribute daily blogs to your website.

We Do Web Content offers a wide variety of online marketing solutions tailored to our clients’ needs. Whether it’s a top-to-bottom content overhaul or launching a comprehensive social media strategy, we’ve got the right product for you. Call us today at 888-521-3880, or fill out this online contact formto learn how we can make your online marketing a breeze.