12 Gifts of SEO #9 – More Productive Press Releases

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December 23, 2009 – It’s the time of the season for gift giving, reflection, gratitude for all the good things we’ve accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.

Today’s Gift, #9 – More Productive Press Releases

Search engine optimization shouldn’t stop at your website! Your press releases will be published online and should always contain your SEO keywords. When press releases are search engine optimized, they will also appear in organic search engine results for your keywords and will increase your opportunities to get found!

Any opportunity you can create to get your brand name and keywords out there is a new way to reach potential customers and expand your online presence and reputation as an industry leader. It’s important to begin recognizing and acting upon opportunities to create SEO press releases on a regular basis. This doesn’t mean writing and distributing press releases just to do it, but to finding great news and insights worth sharing and using those opportunities to your advantage.

Great online press releases can cover: 

  • Big changes at your company
  • Your opinion/explanation of important industry news
  • Awards, major charity contributions, and other community involvement
  • The release of an E-book, external blog, or other expansion of your website
  • Promotions and events your company is involved in

When you combine and power of a press release with your SEO keywords, your writing is working twice as hard to further your marketing efforts and drive more traffic to your website.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn’t have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website’s search engine ranking climbs and YOU ARE FOUND. Get started today – 1-888-521-3880.