When optimizing your web content for search engine ranking one of the first areas you should focus on is your page title. The page title itself is located near the start of your webpage code in the title tag; it’s the text that shows up on your web browser’s top bar, or on the tab on which the webpage is loaded.
The page title used to be a hotbed for keywords, but over the years, online article marketing and search engine algorithms have gotten wise to keyword stuffing tactics. To create a good, descriptive page title that satisfies SEO practices and helps your page ranking, remember these five tips.
1. Make your page titles unique. Every page on your website, every article you publish, they all need unique page titles. Google has a HTML suggestions page in its Webmaster Tools system that helps evaluate existing web content and check for any missing or bad page titles.
2. Be descriptive. Even if your site only contains basic pages like articles, blog, about us, and videos, you can still get descriptive with page titles. Try titles like “Tutorial Videos for Making the Best Holiday Dishes” or “The Cleveland Injury Attorney’s Bicycle Safety Blog” to make each page stand out. And if you only have basic pages, you may want to look into content writing services to beef up your web content offerings.
3. Avoid keyword-stuffed titles. With Google’s algorithm updates, any keyword stuffing throughout your web content – page title included – can penalize your site. Your goal should be to create a title that is descriptive of the page’s content. You might end up with a few keywords, but they shouldn’t be repetitive. Auto Accident Claim & Compensation for Car Accident Damage isn’t keyword stuffing, but something like Auto Car Crash Accident Wreck is – notice the second doesn’t really go into much detail about the topic of the page.
4. Brand your page titles. The page title is a great opportunity to get in the variations of keywords your business is targeting. If you want to be known as the “Cleveland Injury Attorney” you can use that keyword on one title, then vary it up with different synonyms and word selections – accident, personal injury, lawyer, law firm, etc.
5. Avoid boilerplate titles. In another nod to the importance of descriptiveness in page titles, generic titles used on each page won’t give any extra clout to your web content. A common example of a boilerplate title would be for a band, “Daft Punk – tour dates, discography, lyrics, merchandise.” Unless the page that title was describing had all of those items in its web content, it’s not a good description of what that page has to offer. Using a generic, boilerplate title on each page does nothing for usability of the website.
Developing a Better Page Title
Whether you write your own web content or work with content writing services, your page titles are one of the first areas you can capture search engine interest. Think about how web pages are displayed on search result pages and imagine what sort of titles attract you to click on those links.
Online article marketing focuses on capturing the readers at the search result level – and that’s where your page titles are important. Optimize them well and you’ll be on the right track to capturing those clicks.
To learn about how We Do Web Content can empower your web content, give us a call at 888-594-5442 or fill out our contact form discuss our web content and SEO services.