“About Us” Web Page Tips

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The About Us section of a Web site

The importance of the About Us section is to build credibility with your visitors. It should provide readers with information about your organization and the people in the company.

The following is a list of tips on Web site usability, specifying how to maximize the benefits you can reap from a well-designed About Us page.

Jakob Nielsen

  • Include 4 levels of detail, including: tagline summaries; detail goals & accomplishments; and include fact sheets
  • Link to your homepage in a clearly visible location