October 5, 2010 – Ever question the effectiveness of a law blog on your firm’s website? The folks at Above the Law took a look at the blogs of AmLaw’s top 100 firms and picked the brains of some of the biggest names in legal blogging.
Apparently, legal blogging is big, who knew?
The marketing officials at some of the biggest law firms in the country are singing the praises of legal blogging as a great way to show that their firm is on top of the legal developments in their practice area. It’s also proven to be a great tool to expand the firm’s outreach and visibility through blog distribution channels.
The honest response is that, yes, it does take a large amount of time and resources to properly maintain a good legal blog, but the results are worth it. Many firms run as many as 20 blogs on various legal topics, and some are even multi-lingual.
Some firms have reported blog posts gaining national recognition after being picked up by media sources like the Wall Street Journal and NPR. That’s a marketing jackpot you can’t buy!
So why aren’t more lawyers jumping on the blog bandwagon? Many aren’t willing to put in the time and effort it takes to run a consistently updating blog. Others have unrealistic expectations that a few blog posts will create a stream of clients knocking on their doors. Others don’t know how they can distribute their blog outside their own website.
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