Are we running out of social media content?

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October 14, 2010 – There are many skeptics out there that fear that we’re running out of creative ideas, and that everything today is just a re-hash of things done in the past. A popular pop-culture saying is that “The Simpsons did it” referring to the 22-season animated show which has become America’s longest-running sitcom which many believe has been running out of good ideas for years.

So the question is: are we running out of content to keep our social media interesting?


Viewers are digging around for new content to enjoy all the time!

Not really. According to studies from Forrester’s Social Technographics Profile, they’ve found that among the classifications of social media users (creators, conversationalists, critics, collectors, joiners, spectators, and inactives) the creator class hasn’t shown any substantial growth in the past year.

In fact, the U.S. analysis of creators has dropped between 2009 and 2010 from 24% to 23%, but it’s still a poor sign compared to Japan who was the only country to see an increase in creators from 34% to 36%. The problem may be that more social media users are feeling less comfortable sharing content due to recent privacy control concerns.

The Forrester report shows that more users are joining social media groups and pages rather than contributing to them by creating new content. While over 1/3 of online consumers watch YouTube videos, only about 10% of them will actually upload videos they created themselves.

At We Do Web Content we know that fresh, custom content is one of the greatest ways to not only help save our social media networks, but also to gain more viewers and potential clients to your website. Your search engine rankings are largely dependant on the existence of consistently updated content that’s optimized for search enginesInternet marketing is best achieved when your clients can find your website and social media profiles chock full of fresh, relevant content!

For affordable, quality content exclusive to YOUR website, blog and social media, contact us today! 1-888-521-3880