Author archives: Alex Valencia

Reporting Fraud on Google Maps

Google Maps is an incredible tool for connecting businesses and clients. Unfortunately, it can also be used to harm legitimate businesses by listing fraudulent phone numbers, addresses, and more. Today, we are going to highlight a few of these tactics so you can be aware of the risks and take steps to protect yourself from them. How a Scammer Could Harm Your Business on Google Maps Keep an eye out for these examples of ways a scammer can negatively impact your business: Providing fake contact information Inaccurately listing a business a “permanently closed” Posing as a representative of the business on its review pages Sabotaging competitors’ listings with false pictures or other updates Fortunately, there are some easy steps you can follow to limit the harm these scammers can cause for you and your business. What You Can Do To Stop Scammers The best way to insulate your business from these practices is to keep your finger on the pulse of your company’s online presence. Check your Google Maps listing every day to make sure the phone number, mailing address, business hours, and physical location are all accurate and read over any recent reviews to make sure the answers are Read more…

What is E-A-T and Why Does it Matter for Your SEO?

  Google’s algorithm seems to be ever-changing, making it difficult for website owners and search engine marketers to figure out exactly what will help you rank at any given moment. Will it be your content? Do meta tags still matter? Are those spammy backlinks harmful or not? It can often feel like SEO is a moving target – especially in an industry as competitive as legal. One thing that we know for sure (because Google confirmed it in February 2019) is that E-A-T is an incredibly important part of Google’s algorithm. This is a little acronym that plays a big role in how you optimize your website content for search engines. So, what is E-A-T and why does it matter for your law firm? In this post, we are breaking it down and giving you actionable tips for making your legal website SEO-friendly. What Is E-A-T? E-A-T stands for Expertise, Authority, and Trust – and relates to the quality of the content on your website. We all know that Google values high-quality, user-friendly content. For a while, what that meant has been up in the air. With Google’s E-A-T, we now have a framework for what really matters in your Read more…

7 Steps to Realize the Promise of Law Firm SEO

  SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your goal. Why? Because they love the promise more than the process. Understanding the SEO Process Kaspar Szymanski once compared SEO to fitness – and it’s a great analogy. There are no shortcuts to game the system (i.e., your body) unless you’re OK with taking serious health risks. You need to have a plan and stick to it. That means exercising, eating right, and pushing yourself to continuously improve naturally. So I was quite surprised recently on a monthly call to learn that one of my large clients was impatient with the SEO process. How does someone so successful – and one who typically follows a process for the promise of more clients and cases – not understand and love and respect the SEO process? You can’t get to the promise without going through the process. SEO (and most forms of digital marketing) Read more…

Law Firm SEO: 5 Traffic and Ranking Tips You Need to Implement

  Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically, their websites are just broken. Broken links, broken redirects, broken everything! The result of all this bad SEO? Not enough traffic due to poor organic search visibility. Sound familiar? But now isn’t the time to pass judgment. Now is the time to get it right. Ready to find out how? You’ll need to get links that drive traffic to your website. You’ll also need to get your technical SEO right. A content strategy? Yep, you’ll need that. And you’ll also need to do some good old-fashioned marketing. Here are five ways you can bail out your website and start driving more traffic and results. Now. 1. Connect YouTube & Your Website Correctly So many lawyers are creating and posting useful and helpful videos on YouTube. Yet many law firms are failing to link strategically from their YouTube to their website. Read more…

Creating an Information-Rich Website Your Visitors Will Love

We Do Web Content helps clients create a website and search experience that provides users with the information they need and are searching for. Resource websites in particular provide an intense and comprehensive educational experience. Creating resource websites requires a combination of keyword and competitor research, content development, good design, and search engine optimization to accomplish all of this. Two good examples of these websites are Drug411.com and BurnVictimsResource.org, both websites with which We Do Web Content has worked. Drug411.com Drug411.com is a resource for anybody interested in learning about prescription drugs, over-the-counter medications, and medical devices. It reviews the uses and other important information about some of the most common medications on the market. It also provides information about complications associated with drugs and medical devices, citing reliable academic studies or FDA warnings where appropriate, helping those who experience complications better understand their side effects. The website shares information about legal options for those whose injuries are the result of a defective drug or medical device; such information is vital to those dealing with the medical, emotional, and financial effects of drug-related injuries. BurnVictimsResource.org BurnVictimsResource.org is a resource for burn injury patients and their families. It contains information about Read more…

3 Ways Businesses Can Use Facebook 360

Law firms looking to harness the power of social media to reach new clients might be wondering about Facebook 360. This new type of immersive marketing is helping brands bring followers into their world. Before you take a leap into Facebook 360, review some of the details of the new features. What is Facebook 360? Facebook 360 lets content creators post photos and videos with 360-degree views. It’s easy to see how companies like National Geographic can use this technology to bring followers to exotic worlds and experience nature’s majesty. Or how outdoor and active gear manufacturers can display their products in action. But even small businesses and offices are using the technology. How can law firms use Facebook 360? Before you go all-in on video equipment or hire a production team, first think about how you will use Facebook 360, and to what benefit. Here are a few common ways businesses are using the new feature: Virtual Office Tour Some businesses are posting 360-degree views or tours of their offices. As far as law firms are concerned, this might alleviate jitters for first-time clients who might be nervous to visit a lawyer. With a lot already on their mind Read more…

SEO Happy Hour with Guest Eric Enge: Why Good Content Must Die

In last week’s episode of SEO Happy Hour we had the pleasure of having special guest Eric Enge, author of The Art of SEO and owner of Stone Temple Consulting, super SEO agency to Fortune 500 companies. Having Eric on our show meant as much to us as meeting Anthony Hopkins would mean to an actor. Who is Eric Enge? Eric Enge is a smart marketer and pioneer in the SEO world. Eric’s studious and data-driven strategies have propelled him and his agency to numerous prestigious marketing awards. Eric was named 2016 Search Marketer of the Year (Male) at the Landys, 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes several conferences every year, including this year’s Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric has built quite a reputation for himself and we are fortunate to have him on our show. Watch the video from the webinar below and learn about: The marketing ecosystem SEO case studies Why you need better content The foundation Read more…

Can Lawyers stay competitive with The Google 3-pack?

Local SEO and the question you may be asking yourself as a lawyer and small business owner. How do I stay competitive with the Google 3-pack? I was recently at the PILMMA Super Summit in Utah with hundreds of smart attorneys making a difference in their overall marketing efforts. Among the smart attorneys is a close friend and colleague Seth Price. Seth was also a presenter this year at the 2016 PILMMA Summit where he taught lawyers about his law firm success and engaged the crowd with the in’s and out’s of the Google 3-pack and what you need to do as a law firm and small business owner to stay competitive. In the video below, I interview Seth Price on the tips we should be looking for to compete on Google Local and answering questions about, NAP, multiple locations, satellite offices, multiple attorneys, content and more. Click below and watch the video. How do I get my website on the Google Local 3-Pack? Google changed their local display from 7 to 3 spots and the struggle to stay visible has become more competitive. One of the most important tips for keeping or getting on top is having a consistent Name Adress Phone Read more…

Lawyers, How Will Google’s Latest Mobile Ranking Signal Affect Your Rankings?

Yesterday, Google announced two upcoming changes to mobile search results that can affect your rankings. The first change will be removing the mobile label and the second will be adding a signal that looks for intrusive pop-ups. As you know Google’s job is to deliver and present content with the best possible user experience. If you recall last year, Google sent us all into a frenzy to make sure our websites were mobile friendly, remember? And two years ago they added a mobile-friendly label that would show in the search results like this one:   Well, we’ve seen major changes since then, and a lot of webmasters made a pretty penny making the change for you. In this new update, Google is removing the mobile-friendly label from results but will keep the mobile friendly testing tool and, more importantly, it will remain a ranking signal. The second change has Google looking for mobile results where the content is not hidden by intrusive chats or pop-ups. I can understand why – it’s annoying when I click on a mobile search result and I’m presented an ad or chat when all I want is the content I searched for. Do you feel Read more…

HTTPS Encryption Will Help Your SEO Strategy and Security

At We Do Web Content, we’ve been advising our clients to secure their websites by switching to HTTPS to build trust, security, and increase rankings. Search Engine Journal recently posted a great article showing some top brands using HTTPS and how it can be helpful for your law firm or small business website. So is HTTPS worth it? Let’s take a look at the basics and benefits of this web protocol. What is HTTPS? HTTPS stands for Hypertext Transfer Protocol Secure. It is a type of web encryption protocol that facilitates the transfer of data from the website server to your browser when you click a link or type in a URL. The biggest difference between the common HTTP and HTTPS is the secure part. Data transferred through HTTPS is more secure than HTTP sites, especially when it comes to credit card information and passwords. HTTPS and Security HTTPS is mostly known for being an industry standard for websites handling sensitive data and monetary transactions. Your internet banking and shopping sites have been using HTTPS for years to secure your transactions. Of course, no single security protocol can prevent all types of vulnerabilities, but HTTPS makes websites harder to access. Read more…