Author archives: Alex V.

6-Point Plan on Integrating Keywords into Your Content the Right Way

If you’re lucky, keywords will occur organically throughout your content, but when they don’t, you’re left with the burdensome task of making them sound natural, as though you would use each word in a conversation with a friend. This job can be a writer or editor’s worst nightmare. Still, using keywords in your web content is necessary. They have the ability to attract valuable readers to your website, but they also have the power to turn them off and kill your message if you ignore the following six-point plan. First – and Always – Consider the Searcher’s Intent Don’t overthink it. Why is the searcher looking for your content? And what do they expect when they land on your page? Let that guide your writing. Winning Point #1 – Remember and Embrace Semantic Search Before Google adopted semantic search, content writers felt hampered by trying to use keywords and key phrases exactly without variation. This led to some awkward and clunky writing. Now, Google considers the searcher’s intent rather than trying to match content to the user’s search phrase exactly. That is, your content does not have to explicitly include the phrase back pain car accident to rank for that Read more…

Reverse Engineer Your Competitors on Google

Do you want to know the secrets to unveiling your competitor’s tricks for ranking on Google? Do you want to learn what content you need on your site? Where to find quality link building ideas? Search engine marketing is more competitive than ever for attorneys. Notwithstanding the ever-changing landscape of Google’s highly coveted first page. Schedule Your No-Cost 30-Minute SEO Audit By Clicking Here This workshop shows you the technical and content marketing tools you need to get a leg up on your competition. From spying on your competitors to reverse engineering their secrets of success in order to catapult yours. During this interactive session, we will select one volunteer to walk through these exercises using a real Web property of their choice. Through this demonstration, the chosen audience members will be asked questions and receive answers to their most pressing questions about how to succeed in organic search. They will also learn about the marketing activities they can start implementing immediately. Time permitting, we will also answer other audience members’ questions at the end of our presentation. Discover free and low-cost spying tools Learn about your back-linking opportunities by discovering who’s back-linking to your competitors Learn the keywords you should Read more…

Can Your Website Survive on Content Alone?

Today Rand Fishkin form MOZ released an extremely interesting and honest whiteboard. The title was “Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday”. I found this post for obvious reasons more interesting than most as we are in the content and content distribution business. So what do you think? What’s been your experience in using or not using link building or other SEO strategies for building your list, or driving targeted traffic to your website? We advise our clients that content is just one necessary piece of the SEO puzzle. Although, we’ve seen success with content alone for many of our legal clients, I feel times have changed and competing for SEO and links for a saturated market has become more difficult. If your competition is pushing SEO and link building, and all you can afford is content- you need to repurpose that content and become passionate about your content marketing efforts.  Like Rand mentions in his video Offline marketing can work for you if done correctly. You need to implement an online and offline content strategy that includes: PR, email newsletters, email drip campaigns, social media syndication, asking for referrals from clients and direct Read more…