October 13, 2009 – When it comes to rich media like Flash, online videos, and ad formats, size does matter, but not in the way you might think.
A new study by display ad provider Eyeblaster, revealed that bigger doesn’t mean better when it comes to the size of your ad formats. From Mediapost:
A breakdown by ad formats across multiple regions suggests that for rich media, half leaderboards — sized 235×60 — are the top-performing rich media ad formats, followed by rectangle ad formats, sized 180×150.
“Eyeblaster data suggests that physical size of a banner has less to do with performance than creative execution and rich media,” said Gal Trifon, CEO and co-founder at Eyeblaster. “This corroborates other published studies that reveal that bigger banners do not equate to better engagement.”
So when it comes to designing your online ads and other uses of video and rich media on your website, think about the size that makes sense before your fill a whole web page with your video!
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