July 28, 2009 – Search advertising network, Chitika is releasing the results of a new study on how search engines are performing via their ad click-through rates and Bing has emerged as the winner over Google (via Mediapost).
According to the study, Internet users who arrive at websites through organic searches on Bing are 55% more likely to click on an advertisement versus those who arrived on the same website via Google’s search engine. The study covered ad click-through rates from 32 million impressions over 50,000 websites during a 1 week period in July.
Bing came out on top with a 1.5% average of users clicking on ads, with .97% rate attributed to Google and 1.24% for Yahoo. Experts believe some of these numbers can be attributed to Bing’s gigantic ad campaign and think Bing still has a long way to go to retain Internet users from returning to Google in the long-run.
For more information about the Chitika study, check out the entire article on Mediapost.
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