Boomers Flocking to Social Media – Marketers Rejoice

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If your company hasn’t jumped on the social media bandwagon yet because you think Facebook and Twitter are only for college kids or tech-savvy urbanites out of your demographic, think again.

According to new reports on social media usage, Facebook has seen its memberships in the 35-54 year-old age group increase 276.4% between June 2008 and January 2009. And the good new doesn’t stop there.

The same report, compiled by iStrategy Labs, states that memberships for Facebook users 55-and-up increased 194.3% during the same time frame.

Studies have also shown that Baby Boomers are actively participating when they join social media networks. According to a report by Forrester, over 60% of Baby Boomers consume socially created content:

62% of 53-63 year-olds, and 66.7% of 43-52 year-olds read blogs, listen to podcasts, watch user-generated videos, read forums, or read consumer ratings.

While this growing social media demogrpahic might take the backseat on uploading their own videos or other more complicated tech endevaors, they are using social media to regularly chat and catch up with old friends, post photos, and enjoy user-friendly applications like quizzes and polls.

From a marketing perspective, this gives businesses even more reason to incorporate social media into their online marketing strategies. Your audience is out there, and if you’re not talking to them someone else is.