The Internet wouldn’t exist without user input, but there are some cases where the user doesn’t know best. In the world of local business listings your business page or profile is the face of your company, and you want to ensure you have complete control over what’s being said.
If your business isn’t already on top sites like Yelp or Google Places, you could be risking misrepresentation if you let your clients establish and edit the listing without your knowledge.
First Thing’s First – Do You Have a Listing?
One of the quickest tools to search your local listings is Yext. They’ll run a check on the top local directories and show you which listings are active and how accurate they are. If you’re interested in getting Yext to fix all of your listings at once, We Do Web Content is an authorized Yext reseller and we can help you get the most out of this service with custom optimization for your listings!
If you see any listings active that you didn’t claim, that means a client most likely did it for you. You can also go directly to the services and look up your business name to see what displays. This gives you a good idea of what your clients are seeing when searching your business’s name.
Wrangle Your Wayward Local Business Listings
If you have unverified business listings out there it’s time to claim them as your own. An unverified listing is one that was generated by someone outside of your company – typically a customer trying to use a check-in service like Foursquare or a review site like Yelp. If they want to interact with your business, they’ll create the listing to let them check in or review.
The steps to verify a listing and get in to edit the content is different for each service. Yelp uses an automated phone system to call your main business line and give you a verification code to ensure you are in fact the business owner. Google typically sends a post card with a PIN by mail and requires you enter the number on your Google account to verify business ownership.
Let Us Help You Claim Your Local Business Listings
If you leave your local business listings unclaimed you’re not only losing out on great local search optimization opportunities, but could also be misrepresented on those profiles. Did your clients accurately input your business hours? Is your address correct? Claim your listing and make sure!
Contact us today and get in touch with our sales team to learn what We Do Web Content can do for you! Call 888-594-5442.