When searching for web content have you ever noticed that there are clusters of results all coming from the same domain? These “content clusters” often clog up search engine result pages (SERPs) – and now Google’s going to do something about it by aiming to reduce these domain clusters on the first pages of SERPs.
In a recent video from Matt Cutts, the head of Google’s webspam team, he revealed ten things currently in the works for improving search results. Clusters were on the list, along with the next Penguin update which will most likely hit by the end of May or early June.
Why Business Article Marketing Focuses on First Page Ranking
Content writing services are always striving to get that coveted first page spot on the SERPs and with good reason – less than six percent of Google users click to page two of the search results or beyond. Highly popular search terms are usually dominated by the websites willing to shell out the big bucks for those keywords, so it’s the mid-level keywords to which smaller businesses may turn their attention for their next business article.
Marketing for SERP placement takes good web content and an understanding of how page ranking works. Google looks at several factors when determining if a page of web content is worthy of ranking for a specific search query. One of the elements it considers is the domain where the content is hosted. If your web domain is an authoritative site such as an established business article marketing hub, you can most likely expect to have more integrity than a lesser known domain.
However, if you’re one of several authors contributing business articles to a directory within your category of expertise, how does Google decide which articles to feature in the SERPs? Typically, there are several authors on these sites writing about similar topics – the trick is, which articles feature keywords related to the search query and which articles receive the most traffic and engagement?
Google Strives to Make First Page Results More Diverse
Google hates duplicate content, so it stands to reason that it would also like to reduce clusters of search results from the same website. The more diverse options on the SERPs, the more options users will have to find the result that’s right for them with the least amount of hassle.
If your external articles are getting lost in clusters of results from the same business article marketing directories, try to stand out from the crowd. Engage your audience and share your external posts through social media. While the best method of improving your business marketing is still starting with solid content writing, services like Facebook and OnlyWire can be used to boost your web content exposure.
We Do Web Content is a South Florida SEO web content company dedicated to helping businesses like yours get found on Google. From business article marketing to eBook production, we have all of your content writing services covered. Call us at 888-521-3880 or fill out our contact form to see how you can improve your Google standings!