Happy Veterans Day to all of the brave men and women who have served our country!
Anyone can write a blog post about the history of Veterans Day and the meaning of the holiday, which is why there are thousands of articles just like that on the web today. Google may be seeing an influx of searches for “Veterans Day celebrations” and “how to celebrate Veterans Day” today, so how does it identify the best results to show for a particular search?
This is a dilemma for any holiday, and one that’s easily solved: community connection content.
Making the Community Connection Work in Your Content
If your business thrives on local clients and customers, create special content throughout the year that connects with the community. Seasonal content can be weather-based, event-based, holiday-based, or even based on unofficial seasons like “tourist season.”
The first thing to do is identify what’s important to your community of clients. Ask some important questions:
- Are they sports fans?
- Is there a specific cause that’s important to them?
- Do they patronize other local businesses?
- Are they of a specific religious faith?
- Are there certain common ethnicities that frequent your business?
- What age ranges do you normally see as customers?
- Is family-friendly important?
Connecting with your community requires a little thought and research before you start generating content. Once you have a good grasp on what your community is all about, it’s time to create your content!
Holidays in Your Community Make Great Blog Topics
Instead of writing a generic holiday post about the current festivities, go that extra step and connect the holiday to what’s going on around your business. Most cities hold special events for holidays like Veterans Day and Thanksgiving, so rather than talk about national celebrations, write about what’s going on in your own backyard.
This can be a great opportunity to reach out to other local businesses and see what they’re doing for the holidays. Ask if the coffee shop down the road is doing any seasonal drink flavors or holiday deals, see what upcoming events are going on at your community center. A great thing to feature on a holiday blog is a list of all the special events going on in your area, along with retailer discounts/specials related to the holiday.
Remember that when location settings are turned on, a user’s web search will use geo-location to bring up the most relevant results for their area. An example is if someone in Plantation, FL searches “Veterans Day ceremonies”. If we write a blog about the City of Plantation, FL and its Veterans Day ceremonies from 9:30 a.m. to 10:30 a.m. at Plantation Veterans Park, Google may include results like ours higher among the generalized Veterans Day ceremonies articles. It knows the searcher is in Plantation, FL so it assumes they’ll want more local results.
Seasonal and holiday content can be a great method to connect to your community and expand your current clientele. We Do Web Content is helping businesses across the nation learn about how they can become more local-friendly through content and community marketing. Connect with us throughour contact form or give us a call today – 888-521-3880.