June 10, 2009 – Behavioral targeting ad technology is moving to social media, or at least a lot of online marketers hope so.
Web analytics company, Coremetrics, launched AdTarget this week, a new program that is designed help brands identify their target audience across the Internet, including social media websites.
Experts believe this may introduce a new trend in online marketing that might reduce the overall amount of ads displayed on social media websites (making social media users happy) and replacing them with just a few targeted ads based on the individual user’s online behavioral patterns (making marketers happy).
Industry insiders also believe that targeted display ads inside social media networks will result in more conversations about that brand, especially if the user is already a fan of the product/company.
Read the entire article at MediaPost.
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