Don’t Trip like Jennifer Lawrence on Your Oscar-worthy Web Content

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Even if you didn’t watch the Oscars last night, we’re sure you’ve seen Best Actress Jennifer Lawrence’s little trip as she went to accept her award. The moment was brief and she took a second to acknowledge it with a joke, but continued on as if nothing happened.

If you’re writing web content, chances are you’ll have a slip-up here and there – you’re only human! That’s actually a good thing – showing your human side – because it helps reinforce the fact that your content is written by a real person and not pieced together with some content farm algorithm.

So You Slipped Up – Here’s How to Recover

Did you post an erroneous statistic? Is there a glaring typo on your blog title?

Instead of making a big deal about it, play it cool. If it’s something that you can fix immediately like that blog title typo do it quickly and don’t fret. But if the error was pointed out by a reader, that’s not always a bad thing – that means they’re paying attention!

In the case of a reader-discovered error you want to do two things:

  • thank the reader directly for pointing it out; and
  • show how you fixed it.

If it was mis-information, you don’t need to go into detail trying to account for why you posted something inaccurate, that’s just making excuses. Jennifer Lawrence didn’t blame Christian Dior for making the train on her dress too long; she just got back up and continued to accept her award. Even better, she acknowledged it with a simple statement, “You are standing up because you’re feeling bad that I fell, and that’s embarrassing.” Laughing it off, she launched right into her acceptance speech without missing a beat (although she was a bit flustered, but perhaps that had a little to do with winning such a prestigious award).

That’s how to properly approach a web content error: graciously, honestly, and quickly. Don’t dwell – take action to fix things and you’ll feel way less impact.

Showing how you fixed an error isn’t always completely necessary if it’s something like an incorrect statistic. Sometimes just citing the reference for the new statistic is enough to rectify the situation. If you’re revising an opinion or statement you made in a piece of web content, you may need to cite something like a discussion you had with a colleague or a publication that shed some new light on a subject.

The best type of recovery from a web content snafu is one where you show that you DO pay attention to your content (and those who interact with it!) and are willing to not only admit a mistake, but also are willing to go above and beyond to correct it. Don’t just edit your web content – improve and enhance it!

Top Quality Content – Error Free is Our Way to Be!

At We Do Web Content, we strive for complete accuracy and relevancy in all of our web content no matter what the format or topic. Our guarantee is that your content is on time and befitting of your business’s high standards. With our staff of professional writers, editors and content managers, your content passes through multiple hands before it hits the Internet!

Contact us today and get in touch with our sales team to learn what We Do Web Content can do for you! Call 888-594-5442.