October 29, 2009 – So you’ve joined a social network and are looking forward to connecting with new clients, promoting your website, and figuring out why Twitter is in the news every single day. When you are thinking about your posts, it’s important to strike a balance between promoting your own projects/website/services and joining in the conversation with other users, but you also need to think about the quality and tone of your posts, as well as what type of information you are posting.
To help you make more friends than enemies, make sure you stay clear of these annoying social media habits that will have people un-friending you in no time.
1. Posting Mundane Daily Details – Posts that discuss your boring, everyday behavior such as “I’m eating breakfast”, “stuck in traffic on I-95”, and “work is going so slowly!” are torturous to read, but as a professional they make you sound obnoxious. It’s ok to include some personal info in your social media posts, just think about whether or not it is information anyone else besides you would care about.
2. Using Bad Grammar – Yes, the Internet has less strict grammar rules than law journals (especially on more casual sites like social networks), and of course you will occasionally spell something wrong when typing quickly, but for the most part, you need to write your posts clearly. This means paying special attention to your wording, spelling, and grammar usage. You are a professional and your posts need to reflect that. No one wants a lawyer who doesn’t know the difference between your and you’re.
3. Too Much Info – As a lawyer, you may want to tell your friends and fans about a big case you just won, just make sure to keep the bragging to a minimum and not reveal too much information about your client. Even if their case is public record, it is not your place to go blabbing about your clients all over the Internet. New clients won’t want a lawyer they think will discuss the details of their lives across the Twitterverse. Don’t name names unless your client is a celebrity who is already all over the news, and even then, use class and discretion.
4. Mystery Posts – On the flip side of the too much information issue there is the cryptic mystery post issue. Being really vague, and alluding to events or people your social network friends would have no clue about is annoying and just plain creepy. Posts that say things like “Joe should have known better”, and “maybe tomorrow we’ll know for sure” without any other context clues are not helpful or interesting to read.
If you need help in creating or maintaining your social media efforts, contact We Do Web Content today!
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