December 2, 2009 – Researching keywords isn’t easy, but there are search tools out there that can help. One of these tools is Google Insights for Search and it can help you determine which phrases people for searching with online and how those searches are performing over time.
Google Insights can help decide which out of several related terms perform the best as well as when people start searching for certain seasonal items so you know when to start posting that content to your website. The service can even let you see what your competitors are up to using the “category” filter to help you find new ways to stand out from the pack and take your brand to the next level.
To help you make sense of all this information, Google has designed a series of comparative graphs, category breakdowns, top searches, rising searches, and a totally customizable experience that lets you search for the exact information you need for your company.
Using services like Google Insights for Search and the Google Keywords Tool can really help you focus on molding your website specifically to the needs of your target audience.
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