August 9, 2010 – It’s nearly impossible to become the #1 ranked site for the keyword “lawyer” or “attorney” – websites like Lawyers.com pay big bucks to become the master of the search engine rankings for those broad terms. Your long-tail keywords may do great for one or two hits, but they’re not really driving up your traffic either.
What’s a law firm website to do?
Your site traffic doesn’t necessarily HAVE to come directly from the search engines. While yes, those “organic clicks” are the best traffic since they come from fresh sources, there are plenty of “secondhand clicks” your website could be taking advantage of.
Posting your content to other websites such as Ezine Articles is a great way to get additional exposure not only for your legal knowledge but also for your website. Most article posting sites such as Ezine allow writers to link back to their own websites so readers can get more information.
Speaking of directories, business listing services such as Google Local, Yelp, and even YellowPages.com are all great places to get free links listed. They also offer premium services to enhance your listings, but that may be a bit more costly than its worth. A general listing on any of these directory sites only takes minutes to set up and it’s just one more potential chance to increase your click traffic.
Of course, the best way to increase your clicks is to give your clients something worth clicking for!Your website should be brimming with quality content that’s relevant to your clients’ needs. You don’t need to pay $1000s to buy your clicks through keyword bidding. If your website content is properly developed with the right SEO strategies in place, your organic clicks should be healthy!
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