Getting the most out of your company’s Facebook fan page requires more than just the will to succeed. Thankfully, Facebook and other third-party developers have created applications and tools that can help you customize and organize your profile.
While useful, the process doesn’t stop there either. A successful Facebook fan page needs to balance interacting with new and potential “friends” (i.e. customers) and providing fresh, unique content on a consistent basis.
When creating your fan page, there are a few important factors to consider including:
- Setting up an information and interactive profile
- Creating a Facebook Badge
- Incorporating Tiny URLs for links
- Cross promoting your Facebook with other online activities (Twitter, Linkedin, etc)
- Utilizing photos and video to customize your page
- Joining Groups
- and more
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