The well-known proverb, “A man is known by the company he keeps,” is true for more than just people – it’s also true about your social media accounts!
Your Facebook business page is more than just another website on which to syndicate content – it’s a reflection of your business, especially when it comes to the pages with which you chose to associate.
Your Facebook Page Has Its Own Likes
It’s not just Facebook users who can “like” a page – your Facebook business page can “like” other pages, too! When on your main business page, there’s a box at the top of your timeline that contains all of your page’s likes, plus they also appear in one of the timeline boxes down on the lower right as you scroll.
Every time your page likes another page, your page’s followers will see that you’ve supported a new page. This can be a great marketing tool, or a hindrance, depending on what pages you choose to associate with.
Tips on “Liking” Other Facebook Pages
When you’re looking to make new friends and connections for your Facebook business page there are three main types of pages to look for:
Local – Connect with nearby businesses that share your passion for serving their customers or clients. Also look for pages for your local chamber of commerce, business associations, and government.
Charitable – Any charities, non-profits, schools, churches and organizations you support should have Facebook pages you can connect to. This is a great way to show your community and society involvement, as well as show your clients the types of causes you believe in.
Professional – Industry Facebook pages, like the American Bar Association for lawyers, should be among your “liked” pages to show you’re on top of the industry news.
With all this “like” love going on, there are also some precautions you should take when associating your business page with other pages. Again, remember that your page is defined by the company you keep, so some pages with heavy affiliations with sensitive topics like politics or religion may not be appropriate to connect with on your business’s page.
Extra Benefits of Liking Other Business Pages
When your business page “likes” another business page, your fans see that interaction and it becomes a point on your timeline. But that doesn’t have to be the end of the story! Once your pages are connected, you can share updates that the other pages post to their page with your own followers.
This is a great way to establish authority – sharing industry news from the leaders in your field shows clients that you’re on the forefront of your business. It also helps when you add in your own commentary with the post share – which can help boost your own reputation as an industry leader!
To reap the full benefits of your Facebook page for content syndication contact us on our website to learn how social media syndication and marketing can benefit your business! 888-594-5442.